Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring (Guerilla Marketing Press) Review

Average Reviews:

(More customer reviews)I got this book a few weeks ago. I read it in 30 minutes, which was easy because the type is big and there is a lot of space between the paragraphs and more importantly, there is almost nothing to be learned from this book if you have read any other book on marketing... ever.
So I put it down and went back to Amazon to see if I had misread the ratings the book had. I could not understand why 11 people would give it 5 stars. I shop Amazon specifically because of the rating system and I wanted to know how 11 people could possibly have given this thing more than 2 stars at most. Not only is it sophomoric, it seems nobody cared about its publication either; there are typos and missing words all over. Now here is the interesting part: 10 of the reviewers who gave it 5 stars did so in a 6 day period in Sept 2008 right after the publication date. After that there is a 3 star review from someone who actually addressed the contents of the book and then one more review after that. And if you look closely, only that one 3-star review actually addresses the contents of the book, the others all say almost the same thing - please read them closely - every single one of them could have been written off the book jacket. So what we have here is a book that teaches nothing, that is being promoted in Guerrilla fashion by his friends who all gave it 5 star reviews in the first week the book shipped. Out of curiosity, I quickly looked at what other books the first 3 reviewers had reviewed, and saw that all 3 had only reviewed this one book except that #3 had also given 5 stars to a book by reviewer #1.
If the book was any good I would say who cares, but it is not a 5 star book. Luckily I was able to return my book, because even an orchestrated effort like this to fool us Amazon shoppers into BUYING the book cannot stop us from returning it.

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Let 35 World Class Guerrilla Marketing Coaches Teach You Their Time-tested Tactics and Strategies for Getting New Customers and Turning Them Into Your Most Enthusiastic Fans! Here is a taste of what you're going to learn in Guerrilla Marketing on the Front Lines: * Dozens of new high impact strategies for reaching and acquiring new customers...even on a shoestring budget, * Cutting edge online tactics designed to cut through the clutter and dramatically increase your visibility and conversion rates, * The keys to developing high powered Guerrilla partnerships and affiliate programs that will leverage your time and actually make you money while you sleep. Are you ready to turn your own prospects into customers and then into raving fans who will buy from you again, and again, and again? Join us on the Front Lines and get ready to launch your own Guerrilla Marketing Attack!

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Guerrilla Marketing For Dummies Review

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(More customer reviews)I just want to say this book is great. I had been hearing about Guerrilla marketing for some time, but I didn't know how or if it actually worked. The authors do a good job of introducing crusty old-school marketers like myself to the down-and-dirty techniques of Guerrilla Marketing. I was espically fond of the coverage given to on-line and social media.

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Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a cost-effective game plan for getting your customers' attention and keeping it!
This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You'll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You'll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to:
Reach customers wherever they are
Develop a cohesive guerilla-marketing campaign
Capitalize on the hottest trends
Cut through the constant marketing clutter
Make products and brands stand out
Use buzz, viral, grassroots, and experiential marketing
Write a great press release
Create opportunities for partnership and tie-ins
Find budget-friendly ways to go guerilla
Build a powerful online presence
Work with existing contacts, publicists, and the press

You can enter the guerilla jungle and emerge with the lion's share of the sales! Let Guerilla Marketing For Dummies show you how.

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Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet Review

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(More customer reviews)The collaborative work of Jay Conrad Levinson and Shel Horowitz, "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet" is a 236-page compendium of insightful commentary and sound advice for the entrepreneur and small business owner on marketing strategies in these difficult and volatile economic times. With 'real world practicality', readers will learn how to significantly reduce their marketing costs and while increasing their profit margins by employing environmentally sound and ethically founded policies and practices; convert their vendors, customers, and competitors into a kind of auxiliary sales resource; successfully persuading business acquaintances to become joint-venture partners; utilizing social media, traditional media, and their own imagination to reduce advertising costs while employing alternative marketing practices. Simply stated, "Guerrilla Marketing Goes Green" is the distilled and effective wisdom of two of the most successful yet frugal entrepreneurs who have combined their many years of experience and expertise in a single volume that should be considered mandatory reading by anyone charged with the responsibility of insuring a healthy financial bottom line for their business while adhering to environmentally and ethically sound principles and practices. "Guerrilla Marketing Goes Green" is a strongly recommended addition to personal, professional, corporate, academic, and community library Business Studies reference collections and supplemental reading lists.


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These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You!
Learn to:

Slash marketing costs and boost profits by making your business as green and ethical as possible

Easily turn your customers, suppliers, and even competitors into your unofficial sales force

Understand how to turn business acquaintances into powerful joint-venture partners

Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing

Harness the Magic Triangle and the Abundance Principle to skyrocket to success

Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times.
"A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's."
— Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy
"Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it."—Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver

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Sociable: How Social Media is Turning Sales and Marketing Upside Down Review

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(More customer reviews)Just received my Sociable book, I'm halfway thru the book and already got great insight... got to go back to reading .. cant wait to read the rest !

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Social Media is turning sales and marketing upside-down, are you ready to profit from this global shift? It's not who you know but who knows you in today's hyper-connected marketplace. Understanding the role social media and social networking play in this new dynamic, is paramount to our future success as sales professionals, marketers, and corporations. Inside you will learn: ' The new rules of engagement in sales and marketing ' How anyone can become a global brand in their niche using social media ' Strategies and tips on influencing online "Thought Leaders" ' The top social media and networking tools for today and beyond ' How to effectively implement and rollout social media in your organization

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Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing Review

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(More customer reviews)This book sadly doesn't live up to the hype. It reads as an advertisement for the services of the authors and even uses one of the authors as a case study.
The authors use every old marketing trick in the book to try to sell in the new internet world. Truly long online sales letters and one page websites that try to gather user data are not revolutionary and are a true turn off to lots of folks.
It is rare that I return a book but this one is going back.

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Add the Internet to Your Marketing Arsenal-Guerrilla Style!

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet.
Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money!
This complete Guerrilla Marketing online guide includes:
The 10 most effective Guerrilla strategies
Case studies of the five greatest online Guerrilla Marketing campaigns
How to create a high-impact website on a budget
Low-cost tactics for maximizing traffic
The 12 biggest internet marketing mistakes and how to avoid them
Creative tactics and cutting-edge tools that inspire customers to take action
Essential information on cutting-edge technology

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Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job Review

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(More customer reviews)First review: March 13, 2010
Now, April 13, 2011, 13 months later...
If you are serious about finding a new career opportunity, this book is required reading. Don't do another thing at all in your job search until you have this book in your hands and read it. It is better that you do nothing at all than to do something without David Perry's guidance, coaching, wisdom and insight.
Do you want a larger paycheck sooner rather than later? If so, invest in yourself. Buy this book. Not buying it will probably cost you thousands of dollars. Buying it will cost you about $[...] (with shipping). If you had the opportunity to buy David Perry a Starbucks, sit down with him for 3 hours and pick his brain, I bet you would do it. That is what you are doing here...having a virtual cup of coffee with the best in the business in job hunting. But it gets even better...with his book you have all of the notes from that meeting, in writing, to review and use over and over again.
Now, with that having been said, I am sitting here at my desk eagerly downloading my preview copy of Guerrilla Marketing for Job Hunters 3.0. WHY?
I am a "headhunter." I do not call myself a recruiter. I do not call myself an "executive search" consultant. I PLACE PEOPLE into COMPANIES. I help companies "hire to win." I am 100% commissioned in what I do. If I do NOT place my candidate into an open position, I don't get paid. I don't eat! I am in the JOB HUNT BATTLE EVERY DAY OF MY LIFE!
Thus, what I do MUST WORK! All too many job hunting books are written by HR professionals and career counselors who will get their salary or get their "career counseling consulting fee" regardless of whether you get hired or not.
SO WHAT DOES THIS HAVE TO DO WITH GUERRILLA 3.0?? In one word, "EVERYTHING"!
I started my "headhunting" business in 2003. I was very good at it. In 2005, I saw Guerrilla Marketing for Job Hunters in the book store. I read the bio and learned that David Perry is a "recruiter" so I figured I would buy a copy and peruse it. After just a few pages, I was highlighting, paper clipping, taking notes and devouring the book. The very next day I was in the office reshaping the way I did business.
*I learned how to write powerful cover letters and send them to my clients on my candidate's behalf
*I honed my voice mail scripts
*I started role playing mock interviews with the candidates I presented
*...and the list could go on...
The main point is I learned how to truly differentiate myself as a recruiter. I learned how to be a "guerrilla" and that is when I can say I went from being a recruiter to being a "headhunter." More importantly, I learned how to powerfully differentiate the candidates I represented so THAT THEY WOULD GET HIRED!!! And they did. I was a top 200 recruiter in the MRI Network out of over 8000 recruiters for 3 years in a row. GUERRILLA WORKS for getting hired.
In 2009, I started building my firm and started hiring people to work for me. The first book I went to buy for training my new people was Guerrilla and to my dismay, it was "out of print." I panicked. But with a few clicks, I quickly discovered that, in just another few weeks, Guerrilla 2.0 was coming out. I pre-ordered 7 copies.
When the book landed in my office, we all did a deep dive. That year our entire recruiting firm, with rookies, billed close to a million dollars by PLACING PEOPLE.
So you can see why I can't wait to read 3.0.
David teaches you HOW TO PLACE YOURSELF...HOW TO RISE ABOVE YOUR COMPETITION AND WIN THE JOB YOU WANT instead of letting it go to someone else.
If you get 3.0 and don't get anything from it, I want to know why. Shoot me an email at [...]
Yes, his methods are different. Yes, they can be scary. Yes, you initially will be nervous using them. Guess what!? I have made money using them and you will too....HOW? You will get hired and get your paycheck!!
And here is the best part...he tells you exactly what to do. You aren't left guessing. So unless you are retired or planning on retiring this year, you need this book. Whether you are an introvert, extrovert, salesperson, engineer, manager, accountant, lawyer or just graduating from college, this publication is required reading.

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In Today's Job Jungle, the Guerrilla is King
"You'll learn how to build a compelling new network in days that gets you sit-down meetings with decision makers who can hire you, for jobs that aren't advertised or don't even exist yet."—Kevin Donlin, creator, TheSimpleJobSearch.com; co-creator, The Guerrilla Job Search Home Study Course
"This book is brilliant. Packed with stories, examples, and tactics to help you at any point in your job search-this book is all about landing a real job with intense competition in a minimal amount of time."—Jason Alba, CEO, JibberJobber.com; author, I'm on LinkedIn—Now What???
"Recruiters: read this book! You're going to need it. When people start following the advice in Guerrilla Marketing for Job Hunters 2.0, you're going to be looking for a job."—Shelly Harrison, founder and CEO, Launch Pad
"Job hunters don't need to be told the 'what' of job hunting, they want and need to know the 'hows.' They are all here and then some."—Dave Opton, founder and CEO, ExecuNet.com
"Changes in information and communication technologies have created new opportunities and pitfalls for the job seeker. Stand out from the crowd and truly shine by illuminating your most important talents to the broadest audience—in a cost-effective fashion."—Sam Zales, President, Zoom Information Inc.
"Don't get lost on the battlefield, win the war. Guerrilla Marketing for Job Hunters 2.0 will give you the ammunition to get noticed."—Donato Diorio, CEO, Broadlook Technologies
"Lays out a straightforward and detailed 'plan of attack' for every step of a job search...an indispensable tool for job seekers to land the interview."—Gautam Godhwani, CEO, SimplyHired.com
"Competition for the best positions is especially fierce and every candidate will be looking for an edge. If you want to get the edge...you need to get this great new book."—Steven Rothberg, founder, CollegeRecruiter.com
"The only book that explains step by step, how to land interviews with the companies you choose AND create a high-visibility profile attracting employers-like a moth to a flame."—Terrence Kulka, Director, Executive MBA Program, Telfer School of Management, University of Ottawa
"Beyond your Guerrilla Resume...here's how to take charge of your personal brand, and stand out from the crowd leveraging LinkedIn, Facebook, MySpace, YouTube, Twitter, and more."—Peter Clayton, CEO, Total Picture Radio
P.S.—We knew you'd read this far. How did we know this? Please turn to Chapter 5 and read, "One Unusual Way to End Your Guerrilla Cover Letter."

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Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First Review

Average Reviews:

(More customer reviews)I found reading this book like sipping a frothy latte, enjoyable but light and when it's gone, it's gone. I picked up some tips, but I found this book much more oriented towards speculative strategic thinking than practical tactics.
The book's core argument, that we're moving away from "open" web platforms that don't have much privacy or filtering, towards "closed" ones, was a useful insight for me. I don't disagree with his core premise about user behavior. But I roll my eyes when social media marketing is presented as other than labor-intensive and thus costly. The argument that just because you can use Facebook to market your business for free does not make marketing on Facebook free. The author, like many social media writers, kind of ignores the time-intensity of using guerilla tactics in social media.
Some web users barely use a search engine at all, which is the "open" web. They may spend all their time on closed platforms such as virtual reality games, Facebook, and especially platforms that work well with little mobile devices. It's a shift in user habits that is very real and it means that your future customers are going to find you inside those closed platforms, not by using the search engines. I was really impressed by the thinking on this and I think he's right about it.
That said, in the chapters of the book that cover specific types of platforms the author enthuses too much about what's great about the platform but doesn't adequately (in my opinion) address the costs of entering these new advertising and engagement media. Like many social media enthusiasts he seems to feel we should just jump into all of it with both feet. The problem is the labor-intensity of learning to adapt and the grunt work of building presences within these new platforms. Obviously we're going to have to choose a few and ignore the rest, but the author's enthusiasm for all the new platforms means that if you follow his advice you'll be buried up to your neck in new websites to join and explore.
The author addresses our concerns at the start: that social media marketing can be a big time and resource waster. He promises that he'll show us ways to always come out ahead and get maximum bang for our buck. I didn't feel he made good on the promise though.
While the book offers a lot of practical tips, the author is most interested in internet trends towards what he calls Web 3.0. He's speculating as to which media channels may get big and important. In his enthusiasm for all the new toys, I found his arguments for using these new tools became ungrounded. While the book does contain some practical advice for using things like Twitter and texting, it also ventures into areas of marketing in the new media, such as virtual reality worlds, where you would have to have staff investing tremendous amounts of time learning the platforms and networking within them.
The author's inspirations are billion-dollar companies like Zappos. These businesses have the resources to put full-time staff on projects like building a presence in "Second Life" and the 20-odd other virtual reality sites he reals off as worth investigating. I'm happy for the author that he gets to mastermind massive campaigns in these new media and direct his scores of virtual employees, but as a practical matter I found many of the tactics suggested in the book pretty impractical for a business without deep pockets.
I found a few tips I could use. The book is nicely designed and the author has a breezy prose voice. While reading I was excited about some of the methods described so I signed-up for a SecondLife account to check it out. I encountered an environment that clearly has a massive learning curve. If you had an employee or two on staff who already enjoyed virtual reality worlds, they'd learn faster I suppose - but as a solo-preneur and marketing consultant, I'm just too busy with everything I'm already doing to invest my time learning platforms that basically amount to playing with virtual paper dolls

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"With the rapid change for marketers and businesses, knowing the right thing to do is a must. It's do or die. Marketing in the Moment gives the reader the right tools to win and now!"--Jeffrey Hayzlett, Chief Marketing Officer of Kodak, author of The Mirror Test"The online marketing world is changing fast, and nobody knows for sure what's coming next. This book can help you be better prepared for the changes that are already afoot."--Tony Hsieh, CEO of Zappos, author of Delivering Happiness"Why go to an expensive Internet marketing course when everything you need for Web 3.0 is right here? With Internet marketing growing by leaps and bounds, it might seem difficult to keep up. But after reading Tasner's book, learning his many easy-to-learn practical strategies, I'm ready to conquer the Internet. I strongly recommend this book."--Joseph Sugarman, Chairman of BluBlocker Corporation, author of Advertising Secrets of the Written Word"This powerful book is loaded with great ideas to help you attract more customers and make more sales--immediately!"--Brian Tracy, author of The Art of Closing the Sale"If you cannot generate money online after implementing the realistic insights and strategies revealed in Tasner's book, Marketing in the Moment, then throw in the towel--game over!"--Joel Bauer, author, speaker, and mentorWith the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that's how! Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You'll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! Capitalizing on the new "content marketing"The megashift from blogging to microblogging--and what it means to you

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Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz (Que Biz-Tech) Review

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(More customer reviews)When it comes to marketing online, content is an afterthought for far too many marketers. It's a pity because, as Wendy Montes de Oca points out in her new book, content can be a huge source of income for any business. That's why I love that Wendy has comprehensively explained dozens of ways to leverage content for an online business. The best part is that, like the pro direct marketer she is, Wendy's strategies are all trackable and quantifiable. So you know exactly how valuable your efforts are to your business

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"Wendy's book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it."–Michael Masterson, Publisher, Agora, Inc., Early to RiseYou've already got great content — now, monetize it!Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca's SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too—even if you've never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today's best web marketing techniques to drive more traffic, buzz, leads, and sales for your business. It's not theory. It's a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits...and the results are quantifiable! Inside you'll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards…to achieve breakthrough results on even the smallest budget!You'll Learn How To:• Discover and leverage useful, valuable, actionable content you didn't know you had• Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing• Create more visibility, traffic, and awareness for your website and brand• Link content more tightly with prospecting and sales initiatives• Syndicate and aggregate content to extend its reach• Make your content easier to find on the Web—simply and inexpensively• Adapt your strongest content into high-performing online press releases• Encourage viral marketing, pass-along readership and word-of-mouth buzz• Measure your performance against the 3 O's: outputs, outcomes, and objectives• Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts• Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more

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Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits Review

Average Reviews:

(More customer reviews)I'm halfway through Guerrilla Social Media and have implemented all the strategies
learned so far. I'm not a technical person by any stretch of the imagination.
In fact I was paralyzed before reading this book not knowing what to do first.
Now I have a clear path...more importantly a specific map on how to get where
I want to go. With that said I highly recommend this field guide to anyone wanting
to do things right the first time and get engaged in the social media space FAST!

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Grow Your Online Influence--Go Guerrilla
Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks.
Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you'll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors.
Includes:
19 secrets every guerrilla social media marketer needs to know
The Guerrilla Social Media Toolkit
The Seven-Sentence Social Media Attack Plan
22-point social site and blog checklist
20 types of ROI
Free guerrilla intelligence tools
Future social media weapons that are worth knowing about
And more!

This is THE social media guerrilla's go-to guide--learn how to employ a social media plan that earns attention--and profits!

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Wait Marketing: Communicate at the Right Moment at the Right Place Review

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(More customer reviews)Marketing is increasing in complexity. Wait marketing not only provides a framework for reaching people in innovative ways, but it is also packed full of both examples and worldwide research that will help you build a strong business case. It provides the why, the what and the how of reaching consumers and the best part was - all the information is set out in such an easy to read form. Great insight.

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On public transport, in the doctor s waiting room, while downloading a video from the Internet, consumers have proved 2 to 3 times more receptive to advertising than when sitting in front of their television. Wait marketing helps companies turn consumers waiting time into the perfect opportunity to communicate in an innovative and effective way. This easy to implement method is aimed at all companies, start-ups and large corporations looking for solutions to save significant part of their budget, as well as advertisers and agencies in search of affordable solutions to increase the impact of their communication. With wait marketing advertising becomes affordable. This genuine practical guide will accompany companies in the design, implementation and follow-up of wait marketing campaigns: - How to define and negotiate a communications budget? - Which media and partners to select? - How to reach, convince and convert consumers?

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How To Turn Your Million Dollar Idea Into A Reality Review

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(More customer reviews)If you've ever considered starting a business I rate this book as a must read. Aussie Pete Williams is offers a veritable paper treasure trove of practical ideas. If you're brand new into entrepreneurialism be prepared to be flooded with ideas. If you're a seasoned entrepreneur you won't get off lightly either - I found myself having heaps of "ah-ha" moments and found a stack of websites references especially that I wanted to look at. Pete's story is inspirational, creative and sassy - but the book isn't just about his story "selling" one of Australia's landmarks, it's also about practical, implementable tips and ideas that any business can put into place now.
Kirsty Dunphey, Author - Retired at 27, If I can do it anyone can

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Do you have a million-dollar idea but aren't sure how to make it a reality? Young entrepreneur Pete Williams can show you where to start!Pete Williams has been referred to as Australia's Richard Branson. At just 21 years of age, Pete embarked on a highly publicised and successful entrepreneurial venture, to sell the Melbourne Cricket Ground, in pieces!In How to turn your million dollar idea into a reality, Pete passes on the techniques he used to sell the G, including:
developing your idea to reach a hungry market
achieving maximum sales for minimal expense using publicity and leverage
structuring your business to suit your lifestyle
pricing your products and services for maximum sales
tapping into a worldwide market online
using networking and team force to build your business.
Readers will also gain access to a wealth of free material on Pete's website, including discounts on his marketing seminars and products.

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Marketing Management for Nonprofit Organizations Review

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(More customer reviews)In the words of the author in the Preface, "this text was written primarily for use by undergraduate and postgraduate students, taking nonprofit marketing as an optional part of their studies". This textbook was developed as a bridge between the theory in the classroom and practicality in the real world. The text is divided into three parts: part one explains the concepts of marketing and the frameworks that are relevant to nonprofits organizations in all fields; part two explains how to develop a marketing orientation; and part three demonstrates how marketing applications can be applied to specific fields such as fundraising, the arts, educational institutions and healthcare fields. Numerous case studies illustrate marketing concepts. Each chapter begins with an objective and ends with a summary, discussion questions and extensive references.

This book was intended primarily for higher education students. However, it is an excellent primer for professionals, who might be novitiates of marketing concepts, but who are seeking to incorporate marketing principles into their organizations' strategic plans. The first section presents a broad overview of the nonprofit sector as well as defining marketing and how marketing concepts can benefit the nonprofit sector. Sargeant stresses the need for nonprofits to shift their view of marketing from circumstances based management strategy to marketing as a philosophy incorporated into the management structure. Achieving a customer focus, both internal (staff) and external (customers, donors, governing bodies, etc.) is also emphasized. These marketing concepts support the fundamentals of the planning process outlined by Stueart and Moran.

Part three, Specific Applications to fundraising, arts, education, healthcare or social marketing is most beneficial to a novice. In this section, Sargeant walks the newcomers through the steps necessary to achieve an effective marketing strategy for their specific type of nonprofit organization.

I feel this book is an excellent recommendation for the professional seeking to develop an in-house marketing philosophy or to have an understanding of the marketing process before hiring an outside marketing professional.

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The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Developments in relationship and public sector marketing, for example the increasing emphasis on partnerships, as well as in fundraising media such as the Internet and SMS messaging, are reflected in the new edition. The text is divided into three parts, beginning with an introduction to the nonprofit sector and the topic of marketing. It then moves on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding, and positioning. The text concludes with a series of chapters that explore the application of marketing in a number of specific contexts.The new edition will be accompanied by an online resource centre for the first time, comprising the following features:Student resources:Web links to other websites of value to students specialising in the fieldSelf test quizzes (MCQs)Details of new research work of relevance to studentsPractitioner Insights boxes (boxed examples from industry) Further reading listPodcasts from practitioners and from own lectures and presentations Lecturer resources:A Lecturer's Manual comprising: PowerPoint slides of the diagrams in the bookAdditional case studies of approximately 500 words (2-3 per sector specific chapter)Guidance on how to use the case studies

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Brand Success: How the World's Top 100 Brands Thrive and Survive Review

Average Reviews:

(More customer reviews)RIP OFF.
There is no value contained in the book. It is literally an about-us page from every company's website as each note is but a mere page long.
There are no case studies or analysis of any kind. It's not about what the companies did right or not, it's an advert for these companies and Matt Haig's affiliates/people who produced better books years ago.
Don't buy it. Don't read it.

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Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world's best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students.

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