Guerrilla Marketing For Dummies Review

Average Reviews:

(More customer reviews)I just want to say this book is great. I had been hearing about Guerrilla marketing for some time, but I didn't know how or if it actually worked. The authors do a good job of introducing crusty old-school marketers like myself to the down-and-dirty techniques of Guerrilla Marketing. I was espically fond of the coverage given to on-line and social media.

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Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a cost-effective game plan for getting your customers' attention and keeping it!
This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You'll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You'll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to:
Reach customers wherever they are
Develop a cohesive guerilla-marketing campaign
Capitalize on the hottest trends
Cut through the constant marketing clutter
Make products and brands stand out
Use buzz, viral, grassroots, and experiential marketing
Write a great press release
Create opportunities for partnership and tie-ins
Find budget-friendly ways to go guerilla
Build a powerful online presence
Work with existing contacts, publicists, and the press

You can enter the guerilla jungle and emerge with the lion's share of the sales! Let Guerilla Marketing For Dummies show you how.

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