Middle-Class Lifeboat: Careers and Life Choices for Navigating a Changing Economy Review

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(More customer reviews)I bought this because I'm extremely worried about my career in this economy. (I'm a Hair Salon Owner and a Stylist) I've been doing this for a long time and I love it. But we have been hit by this economy so hard that I thought I would get this book to prepare for hard times. Get a 2nd job. Most of the Careers listed aren't safe or feasable. I have a Massage Therapist working for me and also network with 5 others and they are taking 2nd and 3rd jobs to even bring home any money. This is a luxury for people right now. Mobile services! Again, most people can't afford a Personal Shopper; an Errand Service. Cleaning Services are being cut back when it is something you can do yourself. A few years ago, these were good, (just good) suggestions. Times have changed and people are looking for real ways to survive. I think they needed to update the information and really think about people that are living pay check to pay check. Most of these people are who we'd be marketing to. If they are living pay check to pay check then a massage, a haircut, personal shoppers, errand services, personal chefs, cleaning services, interior decorating, etc. will not be their sweet spot. They are going to buy the necessities and that is about it. I would do your own research, because this info is too old to deal with these economic conditions.

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A comprehensive guide to safeguard your livelihood, income, and standard of living through the ups and downs of any economy.

Most Americans, no matter what their economic circumstances, identify themselves as middle class. A recent Gallup poll showed that 63% consider themselves upper-middle or middle class. And they are feeling burned out and squeezed, under pressure to bring home more and more money just to maintain their standard of living. Middle Class Lifeboat is an answer to that pressure, a comprehensive guide to living a more stress-free lifestyle.

Part I: Safeguarding Your Livelihood: profiles the 53 best jobs to have to be self- sufficient whether the economy is up or down.
Part II: Safeguarding Your Income: 6 ways to extend your earnings, that don't always involve money.
Part III : Safeguarding Your Standard of Living: 10 off-the-grid lifestyle choices to increase your quality of life

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Strategic Corporate Social Responsibility: Stakeholders in a Global Environment Review

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(More customer reviews)This book presents a stakeholder perspective for understanding the big picture of corporate social responsibility (CSR). These stakeholders are grouped as follows:
organizational (employees, managers, stockholders, unions);
economic (e.g., customers, creditors); and
societal (e.g., communities, government and regulators, the environment).
The book examines the scope of CSR, and views it through the lens of the needs and values of stakeholders. It puts forth the arguments against CSR.
CSR is examined in a strategic context, placing the subject in sharp focus from a business perspective. The authors examine a long list of issues that define CSR in practice, each associated with a specific stakeholder group, using a real-life case study with supporting sources. Vivid examples of CSR strategies in action are provided.
The book is a treasure trove of information and insights. It is comprehensive, and extremely well organized-an outstanding book in every respect. For anyone interested corporate social responsibility, this book is must-reading.

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Blending theory with practical application, this comprehensive text supports courses at the intersection of corporate social responsibility (CSR), corporate strategy, and public policy. Part I provides an overview of the field, defining CSR and placing it in the context of wider corporate strategy. Part II contains chapters on CSR issues related to the organization, the economy, and society, and provides detailed case studies on a variety of well-known firms. Adopting a stakeholder perspective, the authors explore CSR issues within the complex global business environment in which corporations operate today.

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Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet Review

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(More customer reviews)The collaborative work of Jay Conrad Levinson and Shel Horowitz, "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet" is a 236-page compendium of insightful commentary and sound advice for the entrepreneur and small business owner on marketing strategies in these difficult and volatile economic times. With 'real world practicality', readers will learn how to significantly reduce their marketing costs and while increasing their profit margins by employing environmentally sound and ethically founded policies and practices; convert their vendors, customers, and competitors into a kind of auxiliary sales resource; successfully persuading business acquaintances to become joint-venture partners; utilizing social media, traditional media, and their own imagination to reduce advertising costs while employing alternative marketing practices. Simply stated, "Guerrilla Marketing Goes Green" is the distilled and effective wisdom of two of the most successful yet frugal entrepreneurs who have combined their many years of experience and expertise in a single volume that should be considered mandatory reading by anyone charged with the responsibility of insuring a healthy financial bottom line for their business while adhering to environmentally and ethically sound principles and practices. "Guerrilla Marketing Goes Green" is a strongly recommended addition to personal, professional, corporate, academic, and community library Business Studies reference collections and supplemental reading lists.


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These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You!
Learn to:

Slash marketing costs and boost profits by making your business as green and ethical as possible

Easily turn your customers, suppliers, and even competitors into your unofficial sales force

Understand how to turn business acquaintances into powerful joint-venture partners

Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing

Harness the Magic Triangle and the Abundance Principle to skyrocket to success

Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times.
"A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's."
— Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy
"Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it."—Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver

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The Sharing Solution: How to Save Money, Simplify Your Life & Build Community Review

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(More customer reviews)A couple years ago I went fishing with a group of girls in Lareto, Mexico. It was a vacation away from both the work and the men in our lives. We were five and we stayed in a cheap motel by the waterfront and we went out in small boats early in the morning and fished the day away. At night we pooled our catch and shared it with some of the locals, who managed to take what we'd caught and turn it into a veratible feast night after night.
And as the yellow sun faded from the sky, someone would get the extension cords, others would bring out the chairs from their homes as a couple men would bring out a television and fifteen or twenty people would sit outside in the evening's heat and watch. These people were poor. Sharing was a way of life for them. And you know, they seemed happy.
In the Sharing Solution, you'll learn that sharing is work. There is a certain amount of trust required and sometimes agreements need to be drawn up. But you will save money, however even if saving money isn't your goal, you'll make friends and we can never have enough of those.
There are four hundred or so pages on sharing in The Sharing Solution and they cover just about every aspect of just about anything you'd care to share, from ride sharing etiquette to running a co-op. The book is full of practical advice and though not everything here will apply to everyone, I think there is plenty here that anyone can use. If you want to save some money, make some friends and go a little green, give this book a look. You won't be disappointed.

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