Major Donors: Finding Big Gifts in Your Database and Online Review

Average Reviews:

(More customer reviews)I've added this to my list of "must buys" for prospect research training and reference. It's a plus that the book is the collaborative effort of four professionals from different backgrounds.

Click Here to see more reviews about: Major Donors: Finding Big Gifts in Your Database and Online

Boost Your Nonprofit's Success!Written by a sterling group of experts for their nonprofit peers, Major Donors: Finding Big Gifts in Your Database and Online supplies all types of nonprofit organizations with the best strategies for navigating the ever-changing world of fundraising on the Internet. Truly international in its examples, research, advice, and knowledge, this book is rich with avenues and ideas about approaching prospective givers--and generous with cross-cultural tips about conducting cultivation and solicitation in various countries."At last, a practical book that helps us move our thinking in the critical future area of major gift fundraising. As one of the oldest techniques in the fundraiser's armory, we have sat for too long using the same frameworks and techniques; this book offers new thinking, new insights, and new approaches that will help fundraisers harness the potential of the growing band of high-net-worth individuals within their country and internationally. This book is packed with up-to-the-minute, practical information that will enhance existing major gift programs as much as it will help beginners get their head around where to start."--Tony Elischer, Managing Director, THINK Consulting Solutions"Institutional advancement is a deeply personal process that requires in-depth understanding of our supporters, to the degree to which specific aspects of our own priorities reflect our donors' personal aspirations and interests. Prospect research is indispensable to this process and to identifying possible supporters from thousands of possible donors--it would have been impossible for the University of Toronto campaign to have succeeded in the absence of our investment in prospect research."--Dr. Jon S. Dellandrea, Pro-Vice-Chancellor, Development and External Affairs, University of Oxford"Major Donors offers some of the best advice from some of the world's leading prospect researchers, and it will help you to become a much better fundraiser. It is a great resource and an important part of any fundraising library. When you follow the advice in this book, you will raise much more money."--Harvey McKinnon, President, Harvey McKinnon Associates author of Hidden Gold and How Today's Rich Give, and coauthor of the international bestseller The Power of Giving

Click here for more information about Major Donors: Finding Big Gifts in Your Database and Online

Read More...

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series) Review

Average Reviews:

(More customer reviews)Kivi understands that marketing a nonprofit is a whole different animal. Anyone in charge of marketing/promotions for a nonprofit understands the budget constraints and organizational push-back that comes with the territory. Kivi writes this book with all those obstacles in mind. Not only does this book help people new to the concepts of marketing, but also to those who are familiar with them but now need to apply them to the nonprofit world.
The book is not only helpful to those who are in charge of external communications but anyone involved in representing the organization. This book would be a great addition to the library of any development team or nonprofit leader. The clear explanations and practical applications really made me feel confident in my new found responsibilities at work. I worried that the content of this book might be just a rehashing of nonprofit-marketing content from Kivi's blog or other sites but was very happy to find a wealth of new practical information organized in a very clear way.
I would highly recommend this book to anyone who is seeking out ways to get new people interested in getting involved with your nonprofit.

Click Here to see more reviews about: The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series)

A nonprofit's real-world survival guide and nitty-gritty how-to handbook
This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.
Includes cost-effective strategies and proven tactics for nonprofits
An ideal resource for thriving during challenging times
Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Click here for more information about The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series)

Read More...

Grantwriting Beyond the Basics 3: Successful Program Evaluation Review

Average Reviews:

(More customer reviews)Michael K. Wells has performed a hat trick for novice and professional grant writers alike. Books 1 and 2 covered all you needed to know so that with diligence you could advance your practice -- to a point.
Successful Program Evaluation propels the reader/writer through the arduous, yet necessary, sub-specialty in the grant writer's skill set of evaluation theory and practice.
For those, like myself, who put off statistical analysis to the last possible moment of my graduate program, the book comes as a revelation. Succinct clarity!
It will come as no surprise that Michael has written grants that have brought clients more than $50 million in program funds. This book is priceless!
Kent Layden, Principal
Second Wind Consulting, LLC

Click Here to see more reviews about: Grantwriting Beyond the Basics 3: Successful Program Evaluation

"Successful Program Evaluation" is the third book in the Grantwriting Beyond the Basics series, designed to inspire grantwriters to take their grant development strategies to the next level. Program evaluation is the key to an organization's success. Analyzing program outcomes can help you implement cost effeiciencies and improve in areas that need extra attention. A strong evaluation section in your grant proposal can make the difference between getting funded or turned down.

Click here for more information about Grantwriting Beyond the Basics 3: Successful Program Evaluation

Read More...

90 Days to Success in Fundraising Review

Average Reviews:

(More customer reviews)I bought this book to learn about fundraising, and it sure was worth it. There's a huge amount of information packed into this book. Chapters break all this information down into easy to understand components. The first chapter takes you through job searches and applying for a fundraising position, including a lot of helpful interviewing tips. Then chapters on annual funds, special events, and corporate and foundation fundraising cover the tasks and skills needed to succeed in these fundraising jobs. A chapter on major gift fundraising and planned giving covers the more advanced areas of fundraising, and a chapter on fundraising technology even has information about fundraising on the web.
This book is packed with writing examples to give a fundraiser a start at a writing project. There a lots of letter samples for every stage from seeking gifts to acknowledging them. Also, the author gives sample tracking and reporting forms, so that a fundraiser can keep on track toward a goal, and provide a boss with a record of work and progress.
I felt when I finished the book that I understand fundraising better and the specific things a person needs to do in order to be successful in a fundraising job. I would recommend it to anyone thinking about applying for a job in fundraising. I used this book also to really learn about the day-in and day-out responsibilites of a person working for a non-profit raising money in this hard economic times and what they really have to do to succeed. I have many clients who are non-profits that use our software to track donors and conversations and letters and emails that have been sent to them requesting and thanking them for donations. I really do better appreciate how hard this work is and that helps me focus on the right needs of the users of our software.



Click Here to see more reviews about: 90 Days to Success in Fundraising

With ever-increasing competition among organizations for donor dollars, developing fundraising skills is a must for survival and success in today's nonprofit environment. 90 Days to Success in Fundraising will help first-time fundraisers hit the ground running during the critical first 90 days on the job (or the first 90 days of a new fundraising campaign). The book introduces readers to the keys of successful fundraising by identifying and opening gift and grant revenue streams, yielding better results from campaigns, and increasing donor participation. The book teaches new fundraisers how to approach and deal with their role by sharing the experiences, techniques, and thought processes of a highly successful fundraising professional.

Click here for more information about 90 Days to Success in Fundraising

Read More...

Marketing Management for Nonprofit Organizations Review

Average Reviews:

(More customer reviews)In the words of the author in the Preface, "this text was written primarily for use by undergraduate and postgraduate students, taking nonprofit marketing as an optional part of their studies". This textbook was developed as a bridge between the theory in the classroom and practicality in the real world. The text is divided into three parts: part one explains the concepts of marketing and the frameworks that are relevant to nonprofits organizations in all fields; part two explains how to develop a marketing orientation; and part three demonstrates how marketing applications can be applied to specific fields such as fundraising, the arts, educational institutions and healthcare fields. Numerous case studies illustrate marketing concepts. Each chapter begins with an objective and ends with a summary, discussion questions and extensive references.

This book was intended primarily for higher education students. However, it is an excellent primer for professionals, who might be novitiates of marketing concepts, but who are seeking to incorporate marketing principles into their organizations' strategic plans. The first section presents a broad overview of the nonprofit sector as well as defining marketing and how marketing concepts can benefit the nonprofit sector. Sargeant stresses the need for nonprofits to shift their view of marketing from circumstances based management strategy to marketing as a philosophy incorporated into the management structure. Achieving a customer focus, both internal (staff) and external (customers, donors, governing bodies, etc.) is also emphasized. These marketing concepts support the fundamentals of the planning process outlined by Stueart and Moran.

Part three, Specific Applications to fundraising, arts, education, healthcare or social marketing is most beneficial to a novice. In this section, Sargeant walks the newcomers through the steps necessary to achieve an effective marketing strategy for their specific type of nonprofit organization.

I feel this book is an excellent recommendation for the professional seeking to develop an in-house marketing philosophy or to have an understanding of the marketing process before hiring an outside marketing professional.

Click Here to see more reviews about: Marketing Management for Nonprofit Organizations

The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Developments in relationship and public sector marketing, for example the increasing emphasis on partnerships, as well as in fundraising media such as the Internet and SMS messaging, are reflected in the new edition. The text is divided into three parts, beginning with an introduction to the nonprofit sector and the topic of marketing. It then moves on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding, and positioning. The text concludes with a series of chapters that explore the application of marketing in a number of specific contexts.The new edition will be accompanied by an online resource centre for the first time, comprising the following features:Student resources:Web links to other websites of value to students specialising in the fieldSelf test quizzes (MCQs)Details of new research work of relevance to studentsPractitioner Insights boxes (boxed examples from industry) Further reading listPodcasts from practitioners and from own lectures and presentations Lecturer resources:A Lecturer's Manual comprising: PowerPoint slides of the diagrams in the bookAdditional case studies of approximately 500 words (2-3 per sector specific chapter)Guidance on how to use the case studies

Click here for more information about Marketing Management for Nonprofit Organizations

Read More...

The Essential Nonprofit Fundraising Handbook: Getting the Money You Need from Government Agencies, Businesses, Foundations, and Individuals Review

Average Reviews:

(More customer reviews)While the CharityChannel professional community consists of thousands of well-experienced, top-of-their-game fund development experts, it is also home to colleagues just entering the sector.
I suppose I am one of the grizzled veterans who has fantacized for years about writing a little handbook covering the essentials of fundraising. It would be my way of giving back to my less-experienced colleagues.
It would be a fast read. A couple or three hours, max. Okay, may four if a nice breeze came up while sunning myself in the back yard and I slipped the surly bonds of earth for a few moments of snooze. Not that the book would be a snooze. It's just that I live in Southern California and that's what we do here. Snooze in the back yard. In summer or the middle of winter. But now I'm just bragging.
Each succinct, no-nonsense chapter would cover just what is needed. No fat. Just the facts, ma'am.
It would be so clear that even a board member could understand it. Staff members who are new to fund development could sneak a peek too, as long as no one actually saw them. Maybe it could ship in a plain brown wrapper.
Darn it. I no longer fantasize about writing this little book. It's just been written, and by none other than CharityChannel veteran member Linda Lysakowski, ACFRE, and Michael A. Sand.
The little book is The Essential Nonprofit Fundraising Handbook. I recommend it for anyone who serves on a nonprofit board. It would also be a good starting point for any staff member who is involved in creating or expanding a fund development program.
The handbook is 224 fast-reading pages. Here are the chapters:
Introduction: Getting Started
Chapter 1: Planning for Fundraising
Chapter 2: The Role of the Board
Chapter 3: The Role of the Staff
Chapter 4: Involving Volunteers
Chapter 5: Looking for Grant Sources
Chapter 6: Writing Proposals and Getting Them Funded
Chapter 7: Raising Money From Business
Chapter 8: Major Gifts
Chapter 9: Direct Mail
Chapter 10: Telephone
Chapter 11: Special Events
Chapter 12: Fundraising Dinners
Chapter 13: Open-House Events
Chapter 14: Raising Funds Through the Internet
Chapter 15: Planned Giving
Chapter 16: Capital Campaigns
Chapter 17: Collaboration
Conclusion: Putting It All Together
Appendix A: Questions and Answers
Appendix B: Books You Might Find Helpful
Appendix C: Glossary
Appendix D: Typical Segment of a Development Plan


Click Here to see more reviews about: The Essential Nonprofit Fundraising Handbook: Getting the Money You Need from Government Agencies, Businesses, Foundations, and Individuals

Are you a staff member, a board member or a volunteer of a faith-based, human service, arts, or other nonprofit organization that needs additional funds to accomplish its mission? Are there not enough hours in the day to raise the money your agency needs? Do your colleagues not have the expertise or interest to generate the needed dollars? Do you need a quick source of practical information about ways to raise funds? Then you need The Essential Nonprofit Fundraising Handbook. This book is for individuals who are dedicated to helping their communities but who need useful recommendations on how to raise money. Written by two of America's foremost fundraising experts, you will learn how to: * Develop a clear, efficient fundraising plan. * Ask for contributions from individuals. * Target businesses, foundations, and government agencies. * Hold special events. * Conduct a Capital Campaign. * And lots more! How many times has a well-meaning board member suggested that you do a golf tournament (gala dinner dance, art auction, walkathon) because the Girl Scouts (local hospital, Rotarians, PBA) scored big with theirs--only no one has any experience with such an event? With The Essential Nonprofit Fundraising Handbook, you'll learn exactly what to do, step by step, to pull off a successful event of any kind or size, or to raise badly needed funds in a wide variety of other ways.

Click here for more information about The Essential Nonprofit Fundraising Handbook: Getting the Money You Need from Government Agencies, Businesses, Foundations, and Individuals

Read More...

The Complete Idiot's Guide to Grant Writing, 2nd Edition Review

Average Reviews:

(More customer reviews)As someone who writes grants on a regular basis, I found Waddy Thompson's book to be both a great refresher of the basics, as well as a deep resource for the more detailed information that a professional grantswriter uses regularly. The CD-ROM also has some great templates and research guides for the first-time grantswriter starting from scratch. The layout of the book allows for easy "flipping through" to glean as much or as little info as you need, and for easy review. Clean, light writing that gets to the point; overall, a terrific resource for anyone writing for themselves or an organization who is entering the sometimes tricky world of grants.

Click Here to see more reviews about: The Complete Idiot's Guide to Grant Writing, 2nd Edition

With this comprehensive guide, individuals as well as grant seekers for companies/organizationswill learn each step of the grant writing process, including how to determine who can receive agrant and for what; find government, corporate, and foundation donors; create a budget; write acompelling proposal and solicit feedback; overcome obstacles, and more.--New edition includes a CD-ROM with sample materials and a fully functional trial membership toan online grant research database

Click here for more information about The Complete Idiot's Guide to Grant Writing, 2nd Edition

Read More...