The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series) Review

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(More customer reviews)Kivi understands that marketing a nonprofit is a whole different animal. Anyone in charge of marketing/promotions for a nonprofit understands the budget constraints and organizational push-back that comes with the territory. Kivi writes this book with all those obstacles in mind. Not only does this book help people new to the concepts of marketing, but also to those who are familiar with them but now need to apply them to the nonprofit world.
The book is not only helpful to those who are in charge of external communications but anyone involved in representing the organization. This book would be a great addition to the library of any development team or nonprofit leader. The clear explanations and practical applications really made me feel confident in my new found responsibilities at work. I worried that the content of this book might be just a rehashing of nonprofit-marketing content from Kivi's blog or other sites but was very happy to find a wealth of new practical information organized in a very clear way.
I would highly recommend this book to anyone who is seeking out ways to get new people interested in getting involved with your nonprofit.

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A nonprofit's real-world survival guide and nitty-gritty how-to handbook
This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.
Includes cost-effective strategies and proven tactics for nonprofits
An ideal resource for thriving during challenging times
Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

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Marketing Management for Nonprofit Organizations Review

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(More customer reviews)In the words of the author in the Preface, "this text was written primarily for use by undergraduate and postgraduate students, taking nonprofit marketing as an optional part of their studies". This textbook was developed as a bridge between the theory in the classroom and practicality in the real world. The text is divided into three parts: part one explains the concepts of marketing and the frameworks that are relevant to nonprofits organizations in all fields; part two explains how to develop a marketing orientation; and part three demonstrates how marketing applications can be applied to specific fields such as fundraising, the arts, educational institutions and healthcare fields. Numerous case studies illustrate marketing concepts. Each chapter begins with an objective and ends with a summary, discussion questions and extensive references.

This book was intended primarily for higher education students. However, it is an excellent primer for professionals, who might be novitiates of marketing concepts, but who are seeking to incorporate marketing principles into their organizations' strategic plans. The first section presents a broad overview of the nonprofit sector as well as defining marketing and how marketing concepts can benefit the nonprofit sector. Sargeant stresses the need for nonprofits to shift their view of marketing from circumstances based management strategy to marketing as a philosophy incorporated into the management structure. Achieving a customer focus, both internal (staff) and external (customers, donors, governing bodies, etc.) is also emphasized. These marketing concepts support the fundamentals of the planning process outlined by Stueart and Moran.

Part three, Specific Applications to fundraising, arts, education, healthcare or social marketing is most beneficial to a novice. In this section, Sargeant walks the newcomers through the steps necessary to achieve an effective marketing strategy for their specific type of nonprofit organization.

I feel this book is an excellent recommendation for the professional seeking to develop an in-house marketing philosophy or to have an understanding of the marketing process before hiring an outside marketing professional.

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The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Developments in relationship and public sector marketing, for example the increasing emphasis on partnerships, as well as in fundraising media such as the Internet and SMS messaging, are reflected in the new edition. The text is divided into three parts, beginning with an introduction to the nonprofit sector and the topic of marketing. It then moves on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding, and positioning. The text concludes with a series of chapters that explore the application of marketing in a number of specific contexts.The new edition will be accompanied by an online resource centre for the first time, comprising the following features:Student resources:Web links to other websites of value to students specialising in the fieldSelf test quizzes (MCQs)Details of new research work of relevance to studentsPractitioner Insights boxes (boxed examples from industry) Further reading listPodcasts from practitioners and from own lectures and presentations Lecturer resources:A Lecturer's Manual comprising: PowerPoint slides of the diagrams in the bookAdditional case studies of approximately 500 words (2-3 per sector specific chapter)Guidance on how to use the case studies

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