Think, Write & RETIRE: How To Turn Words Into Wealth - Easily Review

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(More customer reviews)Zero hype, rock solid information, inspiring truths, and a jaw-dropping statement on page 30, easily sends "Think, Write and RETIRE!" by Dr. Mani Sivasubramanian, to the "head of the class" when it comes to learning how to become an information entrepreneur.
Have you ever wanted to write a book about something, but couldn't get past the question of what to write about? Problem solved - he teaches you how to find your answers in simple, straightforward
language with a short, specific exercise that gets your creative thought processes flowing.
What if you feel compelled to share what you know with the world, but don't really want to write at all? With this book as your blueprint, you'll be well on your way to helping others learn what you know.
From beginning to end, in 192 pages, he shows you step by step, with facts, figures, and examples, how to turn your knowledge into profits, how to create a loyal customer base, find your niche, discover who wants what you have, and how to turn simple ideas of yours into a very lucrative business.
This was definitely a "can't put it down" read for me, and I love the fact that ALL the profits from "Think, Write and RETIRE!" go to The Dr. Mani Children Heart Foundation, [....] a non-profit dedicated to providing heart surgery for underprivileged children with congenital heart defects.
Get your copy of "Think, Write and RETIRE!" now. Help save a child's life. Makes a super gift for someone you know who wants to be a writer, too.
I am taking Dr. Mani's advice and have just begun writing a book related to my lifelong hobby and profession of buying, selling and collecting rare, flawless gemstones for pleasure and profit. In my spare time I love to create photographically enhanced and digital fractal artworks.
it's easy to find me on twitter: midnitedaydream

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Marketing Management for Nonprofit Organizations Review

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(More customer reviews)In the words of the author in the Preface, "this text was written primarily for use by undergraduate and postgraduate students, taking nonprofit marketing as an optional part of their studies". This textbook was developed as a bridge between the theory in the classroom and practicality in the real world. The text is divided into three parts: part one explains the concepts of marketing and the frameworks that are relevant to nonprofits organizations in all fields; part two explains how to develop a marketing orientation; and part three demonstrates how marketing applications can be applied to specific fields such as fundraising, the arts, educational institutions and healthcare fields. Numerous case studies illustrate marketing concepts. Each chapter begins with an objective and ends with a summary, discussion questions and extensive references.

This book was intended primarily for higher education students. However, it is an excellent primer for professionals, who might be novitiates of marketing concepts, but who are seeking to incorporate marketing principles into their organizations' strategic plans. The first section presents a broad overview of the nonprofit sector as well as defining marketing and how marketing concepts can benefit the nonprofit sector. Sargeant stresses the need for nonprofits to shift their view of marketing from circumstances based management strategy to marketing as a philosophy incorporated into the management structure. Achieving a customer focus, both internal (staff) and external (customers, donors, governing bodies, etc.) is also emphasized. These marketing concepts support the fundamentals of the planning process outlined by Stueart and Moran.

Part three, Specific Applications to fundraising, arts, education, healthcare or social marketing is most beneficial to a novice. In this section, Sargeant walks the newcomers through the steps necessary to achieve an effective marketing strategy for their specific type of nonprofit organization.

I feel this book is an excellent recommendation for the professional seeking to develop an in-house marketing philosophy or to have an understanding of the marketing process before hiring an outside marketing professional.

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The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Developments in relationship and public sector marketing, for example the increasing emphasis on partnerships, as well as in fundraising media such as the Internet and SMS messaging, are reflected in the new edition. The text is divided into three parts, beginning with an introduction to the nonprofit sector and the topic of marketing. It then moves on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding, and positioning. The text concludes with a series of chapters that explore the application of marketing in a number of specific contexts.The new edition will be accompanied by an online resource centre for the first time, comprising the following features:Student resources:Web links to other websites of value to students specialising in the fieldSelf test quizzes (MCQs)Details of new research work of relevance to studentsPractitioner Insights boxes (boxed examples from industry) Further reading listPodcasts from practitioners and from own lectures and presentations Lecturer resources:A Lecturer's Manual comprising: PowerPoint slides of the diagrams in the bookAdditional case studies of approximately 500 words (2-3 per sector specific chapter)Guidance on how to use the case studies

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