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(More customer reviews)Marketing is increasing in complexity. Wait marketing not only provides a framework for reaching people in innovative ways, but it is also packed full of both examples and worldwide research that will help you build a strong business case. It provides the why, the what and the how of reaching consumers and the best part was - all the information is set out in such an easy to read form. Great insight.
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On public transport, in the doctor s waiting room, while downloading a video from the Internet, consumers have proved 2 to 3 times more receptive to advertising than when sitting in front of their television. Wait marketing helps companies turn consumers waiting time into the perfect opportunity to communicate in an innovative and effective way. This easy to implement method is aimed at all companies, start-ups and large corporations looking for solutions to save significant part of their budget, as well as advertisers and agencies in search of affordable solutions to increase the impact of their communication. With wait marketing advertising becomes affordable. This genuine practical guide will accompany companies in the design, implementation and follow-up of wait marketing campaigns: - How to define and negotiate a communications budget? - Which media and partners to select? - How to reach, convince and convert consumers?
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