Showing posts with label ethics. Show all posts
Showing posts with label ethics. Show all posts

Strategic Corporate Social Responsibility: Stakeholders in a Global Environment Review

Strategic Corporate Social Responsibility: Stakeholders in a Global Environment
Average Reviews:

(More customer reviews)
This book presents a stakeholder perspective for understanding the big picture of corporate social responsibility (CSR). These stakeholders are grouped as follows:
organizational (employees, managers, stockholders, unions);
economic (e.g., customers, creditors); and
societal (e.g., communities, government and regulators, the environment).
The book examines the scope of CSR, and views it through the lens of the needs and values of stakeholders. It puts forth the arguments against CSR.
CSR is examined in a strategic context, placing the subject in sharp focus from a business perspective. The authors examine a long list of issues that define CSR in practice, each associated with a specific stakeholder group, using a real-life case study with supporting sources. Vivid examples of CSR strategies in action are provided.
The book is a treasure trove of information and insights. It is comprehensive, and extremely well organized-an outstanding book in every respect. For anyone interested corporate social responsibility, this book is must-reading.

Click Here to see more reviews about: Strategic Corporate Social Responsibility: Stakeholders in a Global Environment

Blending theory with practical application, this comprehensive text supports courses at the intersection of corporate social responsibility (CSR), corporate strategy, and public policy. Part I provides an overview of the field, defining CSR and placing it in the context of wider corporate strategy. Part II contains chapters on CSR issues related to the organization, the economy, and society, and provides detailed case studies on a variety of well-known firms. Adopting a stakeholder perspective, the authors explore CSR issues within the complex global business environment in which corporations operate today.

Buy Now

Click here for more information about Strategic Corporate Social Responsibility: Stakeholders in a Global Environment

Read More...

Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet Review

Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
Average Reviews:

(More customer reviews)
The collaborative work of Jay Conrad Levinson and Shel Horowitz, "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet" is a 236-page compendium of insightful commentary and sound advice for the entrepreneur and small business owner on marketing strategies in these difficult and volatile economic times. With 'real world practicality', readers will learn how to significantly reduce their marketing costs and while increasing their profit margins by employing environmentally sound and ethically founded policies and practices; convert their vendors, customers, and competitors into a kind of auxiliary sales resource; successfully persuading business acquaintances to become joint-venture partners; utilizing social media, traditional media, and their own imagination to reduce advertising costs while employing alternative marketing practices. Simply stated, "Guerrilla Marketing Goes Green" is the distilled and effective wisdom of two of the most successful yet frugal entrepreneurs who have combined their many years of experience and expertise in a single volume that should be considered mandatory reading by anyone charged with the responsibility of insuring a healthy financial bottom line for their business while adhering to environmentally and ethically sound principles and practices. "Guerrilla Marketing Goes Green" is a strongly recommended addition to personal, professional, corporate, academic, and community library Business Studies reference collections and supplemental reading lists.


Click Here to see more reviews about: Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You!
Learn to:

Slash marketing costs and boost profits by making your business as green and ethical as possible

Easily turn your customers, suppliers, and even competitors into your unofficial sales force

Understand how to turn business acquaintances into powerful joint-venture partners

Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing

Harness the Magic Triangle and the Abundance Principle to skyrocket to success

Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times.
"A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's."
— Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy
"Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it."—Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver

Buy Now

Click here for more information about Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

Read More...

Ethics in Information Technology Review

Ethics in Information Technology
Average Reviews:

(More customer reviews)
This text is highly reductionist. From the beginning his only concern is argue for protecting from monitary loss (he describes unethical behavior based on how much money you loose). In summary this is a book designed to develop a background for understanding why we have corporate security on IT/IS systems. The book really should be titled "MIS and Corporate Security the Current Social Backdrop".
There is nothing real for the student to grab ahold of from an ethical stand point. Use this as source book for indentifying the current trends but don't expect it to cause your students to think.

Click Here to see more reviews about: Ethics in Information Technology

ETHICS IN INFORMATION TECHNOLOGY, THIRD EDITION is a highly anticipated revision that will help readers understand the legal, ethical, and societal implications of information technology. The third edition offers updated and newsworthy coverage of issues such as file sharing, infringement of intellectual property, security risks, Internet crime, identity theft, employee surveillance, privacy, compliance, social networking, and ethics of IT corporations. This book offers an excellent foundation in ethical decision-making for current and future business managers and IT professionals.

Buy Now

Click here for more information about Ethics in Information Technology

Read More...

A Gift of Fire: Social, Legal, and Ethical Issues for Computing and the Internet (3rd Edition) Review

A Gift of Fire: Social, Legal, and Ethical Issues for Computing and the Internet (3rd Edition)
Average Reviews:

(More customer reviews)
This is an ethics book of course, so I will keep the writing short: This book is written very well, and is suitable for someone whose never taken an ethics course before--which wasn't me, but I changed majors and info-tech ethics was required.
The exercises are the most valuable part of the book but it will take a good teacher to make the most out of them: I got lucky there.
Baase does a very good job of hitting all the high-notes and gray-area cases that have popped up in the last 20 or so years as a result of new technologies. But at the end of the course I didn't feel I ended up taking anything away that I couldn't have learned by myself.
The book is really very wordy in my opinion--even for an ethics book--and doesn't hit enough ethical theory for my taste. It's great for its target market though, but don't think it'll work magic if you've already had some 'traditional' ethics courses.

Click Here to see more reviews about: A Gift of Fire: Social, Legal, and Ethical Issues for Computing and the Internet (3rd Edition)

Gift of Fire is ideal for courses in Computer Ethics and Computers and Society. In this revision of a best-seller, Baase explores the social, legal, philosophical, ethical, political, constitutional, and economic implications of computing and the controversies they raise. With a computer scientist's perspective, and with historical context for many issues, she covers the issues readers will face both as members of a technological society and as professionals in computer-related fields. A primary goal is to develop computer professionals who understand the implications of what they create and how it fits into society at large.

Buy Now

Click here for more information about A Gift of Fire: Social, Legal, and Ethical Issues for Computing and the Internet (3rd Edition)

Read More...

Stand Your Ground: Building Honorable Leaders the West Point Way Review

Stand Your Ground: Building Honorable Leaders the West Point Way
Average Reviews:

(More customer reviews)
In keeping with one of the themes of this book -- being big about small things -- I feel a need to be completely honest about four things: (1) Evan Offstein is a friend of mine, (2) if Evan Offstein hadn't been a friend of mine, I'm not sure I would have made it into the heart of the book, (3) if I hadn't made it into the heart of the book, I would not have had the opportunity of being deeply challenged about some tendencies in my own leadership style that probably needed to be challenged, and (4) if I hadn't had the opportunity of being deeply challenged, I wouldn't have grown. I did get into the heart of the book, I was deeply challenged . . . and I did grow.
There are two reasons why I almost didn't make it into the heart of the book. I found myself, first of all, struck by the degree to which Offstein sounds, at the beginning of the book, as if West Point is the greatest institution that has ever existed. Offstein is talking in this book about the importance of honor in leadership, and offers example after example of how West Point models and promotes a kind of honor that Offstein wants to commend to a wider world. In so doing, he sometimes sounds like a poster child for West Point, such as when (in the first chapter) he describes West Point as standing both geographically and methaphorically "on high ground." I came to learn, later on in the book, about the ethical standards at West Point, about the West Point Code of Honor, about the "Spirit of the Code," and about West Point's "Three Rules of Thumb" -- all of which illustrate the picture of the "high ground" that Offstein paints in the first chapter. In the heart of the book, he offers example after example of how these values are put into actual practice at West Point, in some truly impressive ways. But when I read the first chapter, and heard about this metaphorical "high ground" that West Point sits on, I wasn't convinced. I became convinced later on.
The second reason why I almost didn't make it into the heart of the book was because I also found myself struck by Offstein's fairly critical comments about leadership books, seminars, and pundits. Offstein suggests, for example, that the pundits "are emphasizing motivation rather than morals" and "communication rather than conscience" and "influencing others instead of integrity." He also states that "most leadership books propose quick fixes to serious and complex problems." I haven't canvassed the literature the way Offstein has (he has canvassed over 140 leadership books published over the last 20 years!), but the handful of leadership books I have found myself reading and wanting to digest don't fall into those categories. (Maybe that's because I just happen to be reading the good ones!) The tone of these comments sounded a tad on the arrogant side, as if Offstein was saying, "all those other books are wrong, and I'm right." I found that off-putting.
So by the time I had finished the introduction and the first chapter, I was feeling somewhat skeptical -- despite some tantalizing hints of good things to come. But then -- somewhere around page 28 or 29 -- the book really started to come alive for me.
The heart of Offstein's book is a wholesale proposal for leaders to not only act with honor (and, I would add, integrity), but to be people of honor (and integrity) in every facet of their lives. Offstein boldly discusses the ways in which we (dishonorably) tend to rationalize less-than-honorable actions. He points to the West Point Code of Honor ("A cadet will not lie, cheat, steal, or tolerate those who do") as the "backbone" of a character-building program that West Point promotes which is intended to create (and, apparently, succeeds in creating) leaders with honor. This, Offstein argues, is what is desperately missing in our contemporary culture: leaders with honor. Offstein utilizes a seemingly endless supply of examples and anecdotes to demonstrate how the "backbone" is fleshed out in a wide variety of situations. The results, I must say, are truly impressive.
Personally, I found the central chapters in the book to be deeply challenging. Offstein presses his points firmly and aggressively. If other readers are anything like me, they will find their own honor being tested (and, hopefully, refined) through the process of reading this book. There came a point at which Offstein's comments struck home. Instead of thinking about leadership in general, I found myself suddenly thinking about me. I found myself wondering about specific behavior practices that I engage in, both consciously and unconsciously. I found myself wondering to what degree I truly seek the high ground to the extent that I could. I discovered, in the process, that I have a ways to go in my own efforts to lead with integrity.
Offstein writes in the preface about what a humbling experience it was to write this book. "In the writing of this book," he says, "I was slowly becoming a subject matter expert in the field of honorable leadership while simultaneously coming to grips with my own limitations as a leader." He says, "there have been times, quite frankly, that I missed the mark, meaning that I've not always led from the high ground. . . . Very plainly, while I'm on the right track to reach the high ground, when I look in the mirror, I still realize that I've got a ways to go. The journey, as it is for many, is on-going." The beauty of Offstein's book is that it, itself, serves as a mirror for the reader who seeks to lead honorably. It provides something of a "measuring stick" by which the rest of us are invited (encouraged? forced?) to take a good, hard look at ourselves, and at the degree to which we actually lead with honor. This book did that for me -- and a clear result is a renewed commitment on my part to make a more diligent effort to secure the high ground.
Thank you, Evan. I needed this book. And I think the world does too.

Click Here to see more reviews about: Stand Your Ground: Building Honorable Leaders the West Point Way



Buy Now

Click here for more information about Stand Your Ground: Building Honorable Leaders the West Point Way

Read More...

The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs Review

The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs
Average Reviews:

(More customer reviews)
I've purchased 6 books on blogging before this one, and none have been as complete a guide. If you're thinking of starting your own blog for your cause, business or organization but have been putting it off due to time constraints or the technology involved, then this is the book for you.
The Secret Power of Blogging covers everything from blog conception to updating to promotion, in a format that is geared in layman's terms and easy to digest.
Well organized with all the tools you'll need to start and maintain your blog successfully, this book will remain an excellent source of reference in your home library long after your blog is up and running.


Click Here to see more reviews about: The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs

Blog is short for Weblog. A Weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the Web site owner. In July 2006, the Pew Internet & American Life Project estimated that the U.S. "blog population has grown to about 12 million Americans," some 8% of U.S. Internet users. The number of U.S. blog readers was estimated at 57 million (39% of the U.S. online population). If you have a product, service, brand, or cause that you want to market inexpensively online to the world, you need to look into starting a blog. It is an ideal marketing vehicle. You can use it to share your expertise, grow market share, spread your message, and establish yourself as an expert in your field for virtually no cost. A blog helps your site to rank higher in the search engines because Google and other search engines provide references to blogs and their content. Tiny one-person part-time businesses and mega companies like Microsoft, Apple, Nike, General Motors, Amazon.com, and Yahoo! use blogs as well as. Most Fortune 1000 firms are using responsible blog marketing as well as advertising on blogs for one simple reason: it works! It generates profits immediately and consistently! In addition, many blogs earn additional revenue by selling advertising space on their niche-targeted blog.

Buy Now

Click here for more information about The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs

Read More...

Beyond 2020: Envisioning the Future of Universities in America (American Council on Education Series on Higher Education) Review

Beyond 2020: Envisioning the Future of Universities in America (American Council on Education Series on Higher Education)
Average Reviews:

(More customer reviews)
What a great idea for a book! Poll the leading scholars and presidents to try and predict the future of the university in a global economy and global information market. Whither go shared governance in the age of the corporatization of college life?! If you care about the future of the university, you will read this book.

Click Here to see more reviews about: Beyond 2020: Envisioning the Future of Universities in America (American Council on Education Series on Higher Education)

In a world progressing with dizzying acceleration into the Information Age, the slow, measured approach of the traditional university can place administrator, faculty member, and student alike at a disadvantage. To move into this brave new world, the academic animal needs tools. Beyond 2020: Envisioning the Future of Universities in America is that tool. Higher education experts in a host of fields project into the future and paint a clear picture of the future university. Nearly two dozen scholars, including James Duderstadt and Stephen Joel Trachtenberg, provide the most detailed road map yet to the perils and promise of the Information Age-as it directly applies to academia.This is a collection of refreshingly frank opinions and observations from forward-thinking experts on the front lines with the best views on how to prepare the healthiest possible institution of tomorrow. It is something akin to an academic prophesy, but grounded in the expertise of a combined several centuries' worth of higher education experience.

Buy Now

Click here for more information about Beyond 2020: Envisioning the Future of Universities in America (American Council on Education Series on Higher Education)

Read More...