Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts

Blog Power and Social Media Handbook (Volume 2) Review

Blog Power and Social Media Handbook (Volume 2)
Average Reviews:

(More customer reviews)
I'm the first to admit that I've come late to the social media party but I don't to have to wade through chapters and chapters of info just to figure out what I *need* to know about blogging, Facebook, and Twitter. Gallagher's book is simple, straightforward, and practical, and helped me write more effective blog posts, and more re-Tweetable content on Twitter. Today everyone in business needs to know how to use social media effectively (even if you don't really care about it) and this book spells it out even for techno-phobes. I'll be relying on her easy-to-read and easy-to-implement advice in the future.

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Blogs are here to stay. There are over 100 million of them in use. Social networking and social media have transformed communication today. "Blog Power andSocial Media Handbook" helps you learn where it began, what it does, and the steps you need to get on-board.

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Facebook Marketing For Dummies Review

Facebook Marketing For Dummies
Average Reviews:

(More customer reviews)
I normally adore Dummies books. I have several of them on my shelves. Facebook Marketing for Dummies is the first in the Dummies series that I did NOT like enthusiastically. I really feel this book is not up to the Dummies standard of helpfulness.
First, this book is supposed to be about MARKETING - but over half the book is about the very basics of Facebook. There are plenty of other books out there on how to use Facebook - including one by the Dummies group! It seems silly for this book on marketing to rehash the existing information and spend so much time on things covered elsewhere. It means that only a small portion of what remains is actually helpful information on Marketing.
They cover a few basics about the areas of Facebook to use for marketing - how a fan page is better than a regular "personal" account because a person can only have 5,000 friends while a fan page is completely unlimited. Fan pages are also "anonymous" - while a group makes it clear which person is the administrator, with a fan page the administrator is private. So you can run a fan page for your company or project without worrying about people tracking down and bugging your personal account.
But in terms of actual MARKETING information, the pickings are very slim. They tell you to post relevant info onto your account. Was anyone really going to post a lot of IRrelevant information? They say to post enough to keep people interested, but not so much that you bombard your users with too many messages. But they don't provide any examples or information to help newbies get a feel for which numbers fall into which ranges! They tell you not to use a "hard sell" and turn off people - but again, no examples, no further information.
In terms of drawing in visitors, they focus primarily on paying Facebook to use their ad system, and that's about it. They mention putting a Facebook tag in your email and on your site, and again, that's it. That's all you are learning about marketing your Facebook fan page?
There's an entire section on pushing contests - about how you can do them with random winners, or with the judging of submissions, and how this is great for traffic building. But NOWHERE in that entire section do they even mention legalities of doing all of this! How about the legalities of taking personal information from winners who are under the age of 13? How about the legalities of having a winner who hails from South Africa or other countries which have strict rules about entering online contests? Some countries have quite serious penalties for companies who offer contests and sweepstakes to "their residents" without doing legal paperwork first! It was completely shocking to me that a book in the Dummies series would offer seriously flawed legal advice like this.
In their "why do marketing on Facebook" section, one of their top ten reasons is "to run promotions for fans". This doesn't make sense to me. This is one of the things you use Facebook FOR but it's not a reason TO have a Facebook account. Reasons are things like "to get a higher ranking in Google" or "to get free word-of-mouth mentions by people in Facebook's network". It's as if they ran out of real reasons and they had to stick something in there to fill out the top 10 list.
When they finally hit issues which ARE important in Facebook marketing - like dealing with irate fans posting on your public business area, there is hardly a few lines dedicated to the topic. If anything, this is the sort of thing that the book should be covering in great detail.
And how about their commandment of "don't drink and Facebook"?? I run a wine site! My wine site page is ALL about drinking wine, and that is what all the members do. Many of them come online when they're drinking wine and we discuss what we're drinking. If what the book was trying to say is "don't post when you're drunk" then that is a COMPLETELY different issue and one they should have been more clear about.
I just can't state how disappointed I was with this book. Looking at other reviews on Amazon, it seems like half of them were primarily swayed by a "$50 Facebook ad credit" they got - but I don't see that credit ANYWHERE in my book. I even went back and re-read the entire Marketing chapter to see if I missed it somewhere. I still can't find a free credit. If it's in here somewhere, they didn't make it very obvious.
Not recommended. You could get far more out of their regular Marketing book, and simply apply that great knowledge to the Facebook world.
UPDATE: I talked directly with the "Dummies" publishers. The book currently DOES NOT HAVE ANY GIFT AD CREDIT. So if you are buying the book based on those "ad credit" promotions on Amazon, you will NOT GET IT.

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Discover how to leverage the power of the Facebook community to achieve your business marketing goals
Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.
Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook.
A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing
Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment
Shares strategies for successful Facebook advertising campaigns
Demonstrates how to create widgets and Facebook applications

Face it: this essential book contains everything you need to know for your foray into Facebook marketing.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Grow Your Online Sales Review

Grow Your Online Sales
Average Reviews:

(More customer reviews)
Greg Jameson begins by telling you the many reasons that you should have a website online. In addition, he provides helpful suggestions for choosing a good domain name. What I fould beneficial are the "types of pages" he says should be included on your site. Questions that I also had that were answered in this book are:
- what are the free ways to generate traffic to a website & the multiple places to get links
- he explains how to do email marketing, what to include, and why it's important
- how you can get usable content for your website, newsletters, etc. He points out a clever trick to find free downloads of
pdf's about any subject which you could utilize to create your own content
- an explanation of what resolution is best for images used on your site & the importance of getting this right
- why creating videos to take advantage of youtube is a smart thing for businesses & how setting up a youtube channel is valuable
to users
- why adding a pop-up written message from within youtube could possibly cause a person to visit your website
- how to get the most from your presence on facebook or position yourself as an expert by blogging
- his description of different problems that your site could face & what one thing you can do to find out these problems have
happened sooner to protect you from revenue losses
But the part of most significance to me was his breakdown of decisions you need to make when dealing with the setup of money collection from customers. These include what you need to make customers comfortable in making a purchase at your site, why your shopping cart choice is so important, and his simplified chart which illustrates what happens when a customer uses his credit card. All-in-all, this is a great book to have. It has so much interesting and unique information that I most definitely would want to own more of Greg Jameson's books. It contains items that can prevent you from making some costly mistakes and ways to create more customers for your site.

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Practical advice on getting the most of your internet presence

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Connection Generation: How connection determines our place in society and business Review

Connection Generation: How connection determines our place in society and business
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This book is easy to read and inspiring. It gets you thinking and into action about how to use the web to promote yourself, connect with others and create opportunities. If you have someone in your family that doesnt understand how to use the web to connect - this is the book that will get them jumping onto facebook, sending emails and connecting in ways they never thought was possible.

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We're all connected at some level. Whether you're a student, teacher, business owner, corporate professional, entrepreneur, manager, executive, or someone who is interested in how connectedness is changing our world, Iggy Pintado's Connection Generation is a must-read. A recognized leader in global connection technology and dedicated observer of societal and business patterns, Iggy believes that by understanding the attitudes and behaviors of individuals and groups, we can better manage the powerful link between communication and connection technologies to determine our individual and collective future. With nearly every facet of civilization linked together, it is imperative that we understand how we connect into society and how this impacts on our capacity to adapt and grow. Consumer or leader, this book answers the vital question everyone is asking: Am I prepared for the lightning-fast connectivity changes taking place in the world?

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I'm in a Job Search--Now What???: Using LinkedIn, Facebook, and Twitter as Part of Your Job Search Strategy Review

I'm in a Job Search--Now What: Using LinkedIn, Facebook, and Twitter as Part of Your Job Search Strategy
Average Reviews:

(More customer reviews)
Kristen Jacoway included information that I haven't found in any other job search books. Includes helpful checklist, web-sites and other books to read. Good book for students just graduating or someone that hasn't had to do a job search in a while.

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In the book, 'I'm in a Job Search--Now What???' you will have a step-by-step guide for the job searching process. The book not only covers job searching strategies, but additionally gives information on how to be in a continuous process of career management. No longer are people climbing ladders in employment. Instead, they are on a ramp and need to constantly make strides to progress and maintain their position.
The book provides 100+ resources and tips to guide you through the job searching process to help you stand apart from your competition. Included in the book:
Goal Setting
Personal Branding
Five strategies for building visibility on Google to accelerate your job search since recruiters, employers, and companies Google potential candidates prior to contacting them for an interview.
Using Social Media platforms (i.e. LinkedIn, Facebook, Twitter, YouTube, etc.) in the job search process
Interview with Erin Blaskie on how to develop compelling content and capture quality videos for the new, emerging platform for video biographies, Google visibility, etc.
Interview with Jeff Lipschultz, Principal at A-List Solutions and a recruiter, on tips for working with recruiters, getting your resume' to the top of the pile, etc.
Developing a targeted list of companies where to work
Research tools to help in interviewing
Interview strategies, including the questions you want to research BEFORE an interview to stand out in the interview process
Networking
Tips on how to customize your resume' for different positions to demonstrate to the employer why YOU are the best fit for the position
and much, much more!


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SocializeWith.Me: Or Someone Else Will Review

SocializeWith.Me: Or Someone Else Will
Average Reviews:

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This book has alot of value to offer that clearly explains the Social Media and what it does for business and personal lifestyles. Not everyone knows about Social Media but if you been looking for a great read this book is a must have Social Media Resource Guide to add to your library. It took me from tips, tools and online strategies to use while I was reading and applying the techniques to clean up my very own marketing pages. I love how Gaspare explains about the Do's and Dont's of marketing and branding in this book, it is going to hit home with alot of people who are on Facebook and Twitter that are lost. I had the honor of interviewing the author on my show The Ahauldri Show on [...]about his book and he is indeed honest and Genuine! I would say this is going to be a best seller!!!

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Social media is an obvious force in the modern world. It's used by both the average person and by businesses, from your Uncle Joe to Fortune 500 companies, and everyone in between. SocializeWith.Me (Or Someone Else Will) helps you with tips, tools, and strategies to engage friends, followers, and contacts using Social Media.

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10 Steps to Successful Social Networking for Business (ASTD 10 Steps Series) Review

10 Steps to Successful Social Networking for Business (ASTD 10 Steps Series)
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(More customer reviews)
Unlike numerous other books in social media or Internet Marketing in general, this book is well-organized and easy to follow for the marketer/businessman on the go. Aside from its structure, it presents different templates that can be used in actually planning or executing social networking/social media strategies.
Actually...the ideas, structure and templates can be tailored to so that it can be used beyond social networking.
The text itself is insightful, well-researched, practical and straight-forward.

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Social networking as a business tool is evolving, and questions still remain about how to use it effectively and securely. 10 Steps to Successful Social Networking answers those questions, covering technology, sales and brand value, how to connect social networking to key business drivers, launch plan development, success-building, how to connect your business to the world and grow market share, and how to adapt the system to business needs.

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Marketing Communications: Integrating Offline and Online with Social Media Review

Marketing Communications: Integrating Offline and Online with Social Media
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The world is online and it's not going to stop being online anytime soon. "Marketing Communications: Integrating Offline and Online with Social Media" is a guide for blending marketing and social media in the modern day. Public relations, sponsorship still reign true as aspects from the past, but more than ever social media, direct selling, and an engrossing website can prove to be major contributions to a products success. Staying on top of the game and recognizing trends are vital, and PR Smith and Ze Zook come together to provide a complete and comprehensive guide for a dual approach to marketing. "Marketing Communications" is a highly useful and highly recommended resource.

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Read This First: The Executive's Guide to New Media-from Blogs to Social Networks Review

Read This First: The Executive's Guide to New Media-from Blogs to Social Networks
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Ron came to our PR agency over a year ago to help us as we struggled to get our clients to understand and implement social media. After Ron was kind enough to let me read the manuscript of "Read This First," confusion reigned no more for me. Social media -- how it came about and why every business needs to do it -- became crystal clear.
Read This First is written in a very conversational tone (much like the good blogger that Ron is) that will reach anybody with a few hours and an open mind. The ideas are exciting and accessible to anyone who wants to grow their business in today's connected world. Ron provides a brief history of how we came to this new era of incredible potential and promise, and how executives should best approach the opportunities in front of them for their organizations.
Because so many people have so much trouble getting their heads around the mind-boggling changes that social media represents, I tell everyone to not just read this first, read this TWICE.

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What is your Company's Online Reputation?
If you want proof that business communication has changed forever, just type your company's name into a search engine like Google or Yahoo and behold its online reputation. The results are frequently jarring because instead of finding brand messages carefully crafted by those on your payroll, most executives find a mishmash of content created by those who aren't--new influencers who are using New Media technologies to share their thoughts about your products and services. If you want to learn how to monitor and manage your online reputation, if you'd like to know how to properly influence these new influencers, if you'd like to hire employees who are well equipped to work in our new online world, you need to Read This First.
You will learn:
*Why you can no longer control your brand and why you shouldn't try.
*Low cost, low risk, step-by-step methods to bring New Media into your organization. *How to use free, web-based tools to increase employee productivity while enhancing your company's online reputation.
*How New Media is the most measurable medium in the history of corporate communications.
*Case studies of real companies, big and small, using Social Media.

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Perspectives on Social Media Marketing Review

Perspectives on Social Media Marketing
Average Reviews:

(More customer reviews)
Social Media has almost exploded in recent two to three years, and has suddenly become the main way of consuming information online for the significant number of Internet users. Consequently it has become increasingly important for all sorts of organizations to adjust their online marketing strategies in order to take a full advantage of the power of social media. In the early days attempts by even the largest corporations to reach their users through social media were haphazard at best (see for instance Twitter Power 2.0 for a few examples of good and bad use of Twitter by several companies), but over the last year or so this mode of marketing has really come a long way and has matured considerably.
"Perspectives on Social Media Marketing" aims to bring some up to date insights into this new mode of marketing. The book is organized around 89 topics/questions. Each question is answered by Stephanie Agresta, who represents the perspective of marketing agencies, and by B. Bonin Bough, who represents a brand perspective. These two seem to be quite familiar with this topic and are able to respond to each of the questions in a fairly informative and detailed manner. Nonetheless, the responses feel more like sales pitches than educationally motivated explanations. I find this rather odd, since I presume that whoever is reading this book is already "sold" on the whole idea of social media marketing. The responses are also filled with some mild jargon and overhyped ideas and terms. There are a few useful actionable hints and strategies, but these tend to be few and far between.
Overall, this is a useful book if you are new to social media marketing, as it will provide you with some basic ideas of what this kind of marketing is all about. However, if you are considering launching a social media campaign, or are interested in promoting your product or service through social media, then you may be disappointed in the amount of useful advice that this book contains.


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PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.

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Working the Crowd: Social Media Marketing for Business Review

Working the Crowd: Social Media Marketing for Business
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Eileen completely rounds out and defines the personal and virutal world of socializing for business in the era of social media marketing. I had a hard time putting down this book unless it was to jot down some notes and action items. Worth the read, more than once.

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Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networking and engagement; blogs and microblogs; online presence and creating a social media brand; brand perception and reputation; legal issues; connecting to a global audience; job recruitment via social media; how different age groups interact online; viral marketing; creating brand advocates and how they can broadcast the message; future predictions.

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101 Ways to Promote Your Web Site (101 Ways series) Review

101 Ways to Promote Your Web Site (101 Ways series)
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When I first picked up 101 Ways to Promote Your Web Site, I really didn't expect to find 101 different methods. After reading the book I am sure that 101 is a conservative number.
The author includes two chapters on search engine considerations, as well as chapter-length treatment of marketing in newsgroups, signature files, e-mail, discussion lists, newsletters, link trading, award recognitions, meta-indexes, online advertising, affiliate programs, cybermalls, encouraging repeat visits, press releases, e-zines, web rings, offline promotion, traffic analysis, webcasting, and launching a website. In addition, the book has five appendices, including a brief glossary and a sample implementation and maintenance schedule. The book is especially rich in providing URLs for hundreds of sites that provide additional information.
I was disappointed to find little or no treatment of two very important Web marketing strategies: search engine positioning through doorway pages and viral marketing.
Sweeney does a great job of exposing the reader to the wide variety of methods that can be used to promote a website, but for an in-depth treatment of any of these, the reader will need to consult more specialized books. 101 Ways to Promote Your Website provides an excellent introduction to Web marketing for small to medium-size businesses, and deserves the wide acceptance it has already found in the marketplace.

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With hundreds of proven tips, tools, and techniques, this freshly updated edition explains how to make the most of the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing for online success. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A companion website provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamic public relations strategies to offline promotion and ensuring customer satisfaction, this handbook is unbeatable for helpful online promotional resources.

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Online Marketing Inside Out (Online Marketing: Sitepoint) Review

Online Marketing Inside Out (Online Marketing: Sitepoint)
Average Reviews:

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I just finished reading this book.
I'm very content with it.
It's easy to read, an it reveals new fields of online marketing.
This book is good start point. After you read it you should find book
on every chapter you are intereted in to get more info.
I'm relatively new in online marketing and I would suggested this
book to readers who want to get introduce with online marketing.

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Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.

With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases.

You will learn about:

The changing face of marketing
The new frontier of PR and media
Using your web site to generate income
Getting the most from the search engine crowd
Promote your message through socializing
Implementing profitable email marketing campaigns
Getting others to sell your products for you
Spreading your message through online advertising.

Editorial Reviews



"Online Marketing Inside Out is a great bridge between what's come before in online marketing and what's coming up and worth checking out. " Chris Brogan

"There's everything from social media to affiliate marketing to paid search knowledge there. Please do check it out. If you're hoping to use the Internet to promote your business, this book will come in handy." Jason Falls

"Online Marketing Inside Out" is a top-notch resource on the basics of online marketing. It provides a firm foundation from which ecommerce marketers can launch campaigns, and it can serve as a good starting place for more in depth research about any of the topics it covers." Practical E-Commerce

"If you've ever wanted to use social media to increase your traffic, set up your own affiliate program, or just explain the various online advertising options to clients, then Online Marketing Inside Out is a great starting point" Freelance Switch

"I highly recommend Online Marketing Inside Out as a reference point for people who want to get started with their online marketing efforts and for experienced marketers who might need a solid checklist to compare their existing campaigns against." Cory Huff - Sparkplugging

"Online Marketing Inside Out is a great book for those who want a no-hype understanding on the how and why of online marketing" Miles Burke

"The book explains that successful marketing involves steps summed up as: attract, engage and transact. However, equally important to executing a successful campaign is understanding the medium, whether it's email or FaceBook or a setting-up an affiliate program. A successful campaign will use that that knowledge and measure the results." yyztech


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Facebook Advertising For Dummies (For Dummies (Computer/Tech)) Review

Facebook Advertising For Dummies (For Dummies (Computer/Tech))
Average Reviews:

(More customer reviews)
The Good:
Facebook Advertising for Dummies was written by Paul Dunay, Richard Kreuger, and Joel Elad, who I'd never heard of before, but that doesn't mean they're not reputable experts -- after all, I'm sure they've never heard of me.
And the book is formatted and structured just as every other Dummies book, so if you've read one before, you'll know how to get to what you need.
Now the question for a book like this is: is it worth the $30 Canadian? And there's no way to say it's not. Facebook ads are one of the things that the Zuggernaut has gotten right (there's no need to enumerate what it's got wrong here), and they represent a cost-effective way for businesses and groups of all sizes to access online advertising in an easy, powerful way.
Facebook Advertising for Dummies gives you a practical and commonsense guide to using ads on Facebook. Some of the things that I think are particularly useful in the book:
* how to design and optimize your ads
* how to test ads before launching a campaign
* how to integrate Facebook ads into your overall marketing strategy
* how to manage multiple campaigns
* how to work with the copious data that Facebook provides on ad performance
The Bad & The Ugly:
Overall, the book is a super resource, plainly written (which is a compliment) and useful. For me, the section that was least useful was how to design landing pages in Facebook. While I could likely figure out how to use FBML, I don't see that happening any time soon. Most of the time, someone better with code than I would be designing the landing pages (if the ads were going to point people to Facebook pages).
There's a lot of resource here, and it would likely be especially useful for small businesses or not-for-profits that want to get online but don't have an agency or money to spend on consultants. However, I suspect that as a PR guy who sometimes recommends that consulting clients use Facebook ads, I'll be continuing to refer to this book in time to come. Unless, that is, Facebook changes the way things are done. In which case I really will look like a dummy. And not the good kind.


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Profitable ideas and techniques for advertising on Facebook
Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It's all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.
Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook
Works as an all-around, hands-on guide for both experienced and new Facebook advertisers
Walks you through planning and creating an advertising campaign
Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads
Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data

Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

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Branded: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series) Review

Branded: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series)
Average Reviews:

(More customer reviews)
Decided to read this book because we work with many retailers and brands that sell through retail. All are at various stages of trying to figure out the space and how it best applies to their business. It was a quick, insightful and well-written read. On my iPad, I have about 50 highlighted notes to integrate into upcoming strategy presentations and consulting engagements. Love the case stories and the depth in which they go. Very valuable insight. Recommend.

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Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!:
Provides a clear review of social media as well as the rapid changes in the development and use of mobility.
Demonstrates why retailers cannot 'wait and see', and must move rapidly
Shows how each company's social media and mobility initiatives are based on the individual personality of the company.
Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data


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The New Polymath: Profiles in Compound-Technology Innovations (Wiley Professional Advisory Services) Review

The New Polymath: Profiles in Compound-Technology Innovations (Wiley Professional Advisory Services)
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Having read an advance copy of Vinnie Mirchandani's The New Polymath, I have to say that it is a riveting read. It's SuperFreakonomics for us technophiles. Because, for better or worse, The New Polymath (who can be thought of as a modern Leonardo da Vinci) must also be an IT guru ... as it is information technology that is paving the way for a new generation of polymaths that have access to unprecedented levels of information across disciplines.
Rather than tell you that this fresh and inviting (Benjamin Fried, CIO Google) book is filled with incredible examples of passionate entrepreneurs (Marc Benioff, CEO [...]), that I am inspired by this book (Maynard Webb, CEO LiveOps), or that Mirchandani is one of the few technology analysts to realize that technology doesn't come in neat bundles anymore (Thomas H. Davenport, President's Chair Babson College), I'm going to talk about The New Polymath's ten rules for success which pop out at you if you read between the lines.
Why? One of the Polymath's chronicled in Vinnie's masterful manuscript is Brian Sommer, technology consultant extraordinaire of TechVentive and renowned ZDNet blogger, who asks "where are the 10 commandments for technology" as he struggles with the challenges of cyberethics that few dare to address. It's a good question, and one that I believe we are not yet ready to answer. Which leads me to ask, "how do we get there"? Well, the first step is to obviously become learned, and successful, polymaths well equipped to ask, and debate, the question. To this end, we need a guide ... a guide that, if you dig deep, is found within Vinnie's terrific tome. To get you on your way, and to inspire you to (pre) order your own copy of The New Polymath, I give you:
The New Polymath's Ten Starting Rules for Success
(because, in reality, there are more than ten ... but these are the biggies).
(01) 1-1-1
Adopt [...] 1-1-1 model: 1 percent employee's time; 1 percent equity; 1 percent product donation. A true Polymath operates in his community, not out of it, and makes a difference.
(02) 80 for 20
Aim for solutions that deliver 80% of the value of previous solutions for only 20% of the price. A new Polymath is about true innovation, not overstated renovation.
(03) Invisible UI
If your product requires a manual, it's not a product at all. A true Polymath produces solutions with UIs so seamless and so obvious that no manual is needed.
(04) Traceability
Every component can be traced back to the source ... even if it's software. (And if it is software, every data element can be traced back to the source.)
(05) Keep Score
Polymaths are responsible and drive for sustainability ... to the point where they keep track of how well they are doing and how much better their inventions are compared with predecessor technology. If it's not more environmentally friendly (and more cost effective, because true green keeps more green in your wallet), it's not revolutionary.
(06) Semantics
It's the age of "big data", and to make sense of it all, we need to find the data that is relevant to us.
(07) Decisions, Not Data
Because, in the end, the entire point of finding the semantically relevant data is to enable us to make better decisions than we could before.
(08) Adopt the "Shamrock" It's Lucky for a Reason
A "shamrock" organization, as envisioned by Charles Handy, is one that encompasses "core management, a long-term but contractual talent pool, and a transient, flexible workforce". We are in the age of networked person, who is used to working on the move, and tomorrow's polymath's will be flexible at the core.
(09) TiaS
Technology-is-a-Service. A Polymath moves beyond SaaS (Software-as-a-Service) and TaaS (Technology-as-a-Service) and embraces the concept that, like power and water, information technology must be delivered only as a service in the world of tomorrow. Just like the utilities deliver our power and water, tomorrow's technology enterprises will deliver our apps, data, and information on-demand as that is what is needed for businesses to truly reach the next level of operations, as technology is not the core competency of most businesses that make use of it today.
(10) The Turing Oath
Brian Sommer notes that we need a Hippocratic Oath for technology, and I agree. We all need to agree to respect and uphold the privacy of our users and their data to the utmost above all else. And I'm calling that the Turing Oath, after Alan Turing who gave us the first test to determine whether a machine had reached intelligence (and, would thus, need to be instilled with ethics from the get go ... and, hopefully, the the three laws of robotics.)
I strongly encourage you to read Vinnie's groundbreaking debut into the world of publishing (other than his prolific blogging over the years over on Deal Architect and New Florence. New Renaissance.) and do what it takes to become The New Polymath. The world of tomorrow needs you, and in fact, so does the world of today. If, like the polymaths chronicled in this book and Nathan Myhrvold (who was the cloth the new polymaths chronicled in the book were cut from), I encourage you to join the Humanitarian Technology Challenge. The world needs you!
This review was originally published on Sourcing innovation at:
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Praise for The New Polymath"Bravo! In a work that's fresh and inviting, Mirchandani shares withus his case studies in innovation and creativity. It's no small ironythat the 'IT revolution' has created a technology industry that all tooeasily falls back on bromides and received wisdom. Mirchandani inspiresus to return to IT's roots, with the transformative power that comesfrom putting technology innovation in service to business and society."--Benjamin Fried, CIO, Google, Inc. "At DeVry Education, we are focused on the next-generationworkforce that will build the Polymath enterprises of tomorrow. So,it's good to see the book touch on such a wide range oftechnologies--from cloud computing to emerging medicine--that are shapingour curriculum. We are always looking for innovation, including onlineclasses and instructional labs, and this book has got us thinking innew directions."--Daniel Hamburger, President and CEO, DeVry Inc. "In this fascinating book, Mirchandani, himself an example ofthe new breed of Polymaths that he defines, brings into a sharp focusexactly what has been achieved by those who have the remarkable abilityto combine and mix technology elements. An excellent read on multiplelevels: to learn from; to be entertained by; and most of all, to leaveyou wondering what you could personally achieve."--Andy Mulholland, Global Chief Technology Officer, Capgemini "A brilliant read. In order for individuals and companies tofully maximize new century opportunities--and stay abreast of aconstantly morphing technological frontier--Mirchandani not only givesexamples of the Polymath framework, but concrete evidence forsuccessful leveraging. Thanks to technology, we can all be Polymaths ifwe open our minds to the possibilities. Consider this book your guide--Ithink da Vinci would be proud."--Linda Avey, cofounder, 23andMe

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Online Marketing Help: How to promote your online business using Twitter, Facebook, MySpace and other social networks. Review

Online Marketing Help: How to promote your online business using Twitter, Facebook, MySpace and other social networks.
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I was very grateful to have stumbled upon this book recently. In the past few years, I've read quite a bit on the subject of SEO and web presence. This book was just easy to understand, incredibly insightful and opened my mind to the vast potential of social networks. Highly recommended to anyone looking to increase their search ranking, traffic, etc.

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