Smart Women Know Their WHY: The Guide for Discovering Your Life Purpose While Owning a Business So You Can Create Positive Change In the World and... Make Big Profits Review

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(More customer reviews)Smart Women Know Their WHY is a beautiful book inside and out - it took me from tears of compassion to pure inspiration. Packed with thought-provoking questions about things that really matter and practical tips to make it all happen, this book is a must-read for every business owner who wants to marry money with meaning and make their world and the world at large a happier and healthier place."

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A well-known figure in the world of savvy women entrepreneurs and as the founder of the Smart Women's Institute of Entrepreneurial Learning, McConnell has crafted this business handbook for professional, creative, and innovative females ready for a business and a life that works!
Here's what readers will learn from Sheri McConnell in SMART WOMEN KNOW THEIR WHY:' How to Unearth Your Purpose ' About My Trip Down Awareness Road ' Why Authenticity Is The New Black ' How to Tap the Brilliance Gene ' What Makes You CEO Worthy ' How to Become A Triple Threat ' Why It's All Good ' My Money-Magnet Mindsets ' How To Create Power Positioning ' Why You Should Man Up, Ladies! ' My Favorite Entrepreneurial Tool ' My Secret Business Sauce ' The Five Types of Smart Women ' How to Redirect Your Ego ' Plan for Dream-Launching ' How to Savor the Journey! ' The 'Story" My Hand Revealed ' Ten Laws of Smart Entrepreneurship
This Oprah-spirited book takes the reader on an inspirational journey through the author's life and provides an inside look at her most important business decisions along the way. Her book helps women of all ages and races unearth their purpose, find their passion, and begin to take the necessary steps to creating a business that is not only profitable, but it is in line with their "big WHY."
McConnell grew up the only child of a bipolar mother who struggled with many demons. Through her childhood, McConnell was able to take her heartbreaking experiences and turn them into powerful lessons for life and business. McConnell opened her first company in 2001, and ever since then has perfected the art growing a company that focuses on teaching others powerful business models and mindsets. McConnell lives in San Antonio, Texas with her husband and four children.
ADVANCE PRAISE: ''provides us with all the ingredients to cook up a stew of positive and purposeful change in the world. It feels like you are discovering the secret recipe to success." - Suzanne Falter-Barns, GetKnownNow.com
''offers an abundance of authentic wisdom and practical advice. In simple and lyrical prose, she manages to convey a wellspring of inspiration." - Michele Weldon, Author of I CLOSED MY EYES and WRITING TO SAVE YOUR LIFE
'A must for any business library! Smart, fun and practical guide to mastering our lives, as well as our businesses."- Loral Langemeier, CEO and Founder of LiveOutLoud.com, Money Expert, International Speaker, NY Times Bestselling Author of THE MILLIONAIRE MAKER 3 book series
''personal, poignant, and powerful. There are dozens of nuggets of wisdom in this book. Taking just one to heart and putting it into practice will empower you to completely transform your business and life." - Dr. Larina Kase, Marketing Psychologist and Author of THE CONFIDENT LEADER
''a jolt of feminine fuel for the life and business of every smart woman. McConnell's unique delivery of savvy business guidance along with her refreshing wisdom makes this a must-read. I recommend it as a staple of every business woman's library." - Ali Brown, Millionaire Entrepreneur Business Coach, AliBrown.com

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The 7 Essential Steps to Successful eBay Marketing Review

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(More customer reviews)I sell professionally on ebay, and when I tell people what I do for a living, many times they'll laugh or think that I'm not serious. But this book "gets" that there are lots of us out there who are serious about selling on ebay - we run legitimate businesses with real inventory, real employees, and real profit and loss - we aren't just cleaning out granny's attic for some extra cash. This resource is a true asset for people like us. It addresses some serious issues about selling on ebay and earning a living doing so. It's about so much more than what people usually consider "marketing" - it includes tangible plans for building a comprehensive small business plan and strategic planning for the future success of the business.
The tools chapter is also fantastic - they've done a really comprehensive review of all the tools available. The chapter on writing good item descriptions is also great. I've always struggled with description writing, but the authors disclose the secrets that advertising pros use to write good ads, and I'll be darned, it works great for ebay too!

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In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller offer valuable marketing insights and tried-and-true techniques for propelling eBay sales to the next level.

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How to Start a Home-Based Personal Trainer Business: *Turn your fitness passion to profit *Get trained and certified *Set your own schedule *Establish ... everybody wants (Home-Based Business Series) Review

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(More customer reviews)I started thumbing through this at a friends house. I was just using it as a time killer as I have no aspirations of becoming a personal trainer, but after a few pages I really got taken in by the writing. The author writes in a very easy to read, conversational style. The author's personal experiences, shown in sidebars, gave me the feeling like I was talking to a friend who just happened to know a ton about personal training.
Not to say that the book isn't in depth, as it does a great job of breaking down everything you could possibly have to think about when starting a business. After reading this starting any business seems possible, not just a personal training one. It's very concise without losing the reader in the details. In fact the authors writing style kept me engrossed with the in depth details provided.
If you're thinking of starting any home based business, this book will be helpful. Let alone a home based personal training one. Hell, it made me think I could start one, and trust me, I'm nobodies idea of a personal trainer.

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Readers will learn how to get started, develop a service manual, screen clients, serve customers, learn from the competition, and set up a home office-as well as how to use the Internet to develop one's business.

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Home-Based Business For Dummies Review

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(More customer reviews)If you're completely clueless to running your own home-based business, this is a great beginner (hence the title "for Dummies"). I found the book to work best when you already have an idea for your business. As with similar books, it's great to have a general idea of what type of business you'd like to pursue before reading the book; it will help you better shape your idea.
The book did spend a lot of time talking about how to deal with family problems, creating a quiet workspace, setting work hours and how to get through a project when you have no desire. While some people might find this beneficial, it read like "filler" to me.
All in all, though, it's worth checking out.

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Expert tips and advice on starting a home-based business

Starting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, Home-Based Business For Dummies, 3rd Edition gives you the most current and up-to-date information you need to navigate your way through the whole process.
You'll get trusted and creative advice on how to start being your own boss, bringing in a steady paycheck, and running a business you'll enjoy.
Complete coverage of legal and financial aspects of a home-based business
Effective advertising and promotional strategies that won't break the bank
Tips and information you need to make your business profitable
Advice on outfitting and running a home office

Whether you've been affected by downsizing in these uncertain times or are just looking to earn some extra cash, Home-Based Business For Dummies, 3rd Edition shows you how to avoid scams and truly start working from home for profit.

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Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping it Successful Review

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(More customer reviews)Now in a thoroughly updated and expanded third edition, Cherie M. Sohnen-Moe's Business Mastery is an invaluable reference guiding allied health professional towards successfully creating, operating and managing a business with integrity and profitability. Of special note are two new chapters on Therapeutic Communications and Conscious Business. Business Mastery is enhanced with numerous illustrations, charts, checklists, ad samples, promotional materials examples, and contracts, plus thirty reproducible business forms. Also included are sections of professionalism, ethics, client retention, designing promotional material, referrals, planning, marketing, insurance billing, finding a location, time management, networking, diversification, and self management. Business Mastery is a complete, single volume, indispensable instructional manual and reference for novice health care providers seeking to establish their business or service with competency, practicality, and entrepreneurial success.

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This best-selling business manual for wellness practitionerscovers the major aspects of building and maintaining a successful practice. The all-new Fourth Edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients.Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits.This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career.

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Contemporary Business Review

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(More customer reviews)Just in case anybody is on the fence about purchasing this item due to an incomplete description by Amazon go ahead and order it. I spent over a 1/2 hour on the phone with Amazon Customer Service that ended up including a three-way call to the publisher trying to figure out if this book came with the audio cd's that are required by most colleges. Needless to say the call got me nowhere. Even the Customer service rep. from the publisher was clueless on the matter. So I just ended up ordering it anyways thru amazon thinking that if it did not have the cds I would just send it back. Guess what 1 day later package arrives with cds included!

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Moving Business Forward...Faster
Opening new doors of possibility can be difficult. CONTEMPORARY BUSINESS 13e gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople.
As with every good business, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Boone & Kurtz, Contemporary Business, remain intact and focused on excellence, as always. We present to you a text and supplement package that will not only move your COURSE FORWARD FASTER but also move your STUDENTS FORWARD FASTER into the new business era.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Never Get a "Real" Job: How to Dump Your Boss, Build a Business and Not Go Broke Review

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(More customer reviews)I purchased this book on the recommendation of Peter Shankman via his Help a Reporter e-mail blast. I read the sample, read the reviews and thought that this would be one of those "must have" books for entrepreneurs.
I plowed through the first half but grew tired of Gerber's "get tough" attitude/lecturing. Gerber is not quite bloviating but his voice is pretty close. Luckily the second half of the book is much better. It's filled with useful lists of resources that you can probably find on Google using the right search terms* -- but it's nice to have them collected in one place.
This book is probably great for someone who just graduated from college and doesn't have a job. Although, if you've got a very limited budget, I might recommend The Zen of Social Media Marketing and -- perhaps -- Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business (another Shankman recommendation) as better choices for your buck. I can't fully recommend the latter, however, until I have finished reading it, Keep your eyes posted for the review....
*I only added the remark about Google because Gerber always stresses that you shouldn't pay for something that you can find on Google for free.

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Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real" job.In Never Get a "Real" Job: How to Dump Your Boss, Build a Business, and Not Go Broke, Gerber challenges the social conventions behind the "real" job and empowers young people to take control of their lives and dump their nine-to-fives—or their quest to attain them.Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget.The proven, no-b.s. methodology presented in Never Get a "Real" Job teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence. Q&A with Author Scott Gerber The title of your book is 'Never Get a Real Job," but are you suggesting that there's an entrepreneur in everyone? Millennials are no longer beneficiaries of the hand-out, resume-driven society of old. Boomers and Gen Xers need to stop training Gen Y to believe that the mantra of ‘work hard, get good grades, go to school and get a job' that they were told to buy into, is alive and well. It's not - it's dead - and now it needs to be buried for good. Fact: there are over 81 million young people unemployed worldwide. And this number does not account for the tens - if not hundreds - of millions more that are underemployed. It's becoming more and more apparent that in today's world, young people will need to create a job to keep a job. Millennials need to re-train themselves to become self-sufficiency experts capable of generating their own incomes. I truly believe everyone can become entrepreneurial and partner with individuals whose strengths fill in gaps and weaknesses. The key is for us to stop thinking 'Facebook" and start thinking about practical, nuts-and-bolts, income-generating, on-the-ground businesses. When we finally turn that corner, Gen Y will truly become the most entrepreneurial generation in history. How should young entrepreneurs go about determining if their 'passion" can become a scalable business? The Hollywood-esque scene for most young entrepreneurs, where two guys are sitting at a bar, write their idea on a napkin and then proceed to build a gazillion dollar business is fiction - at least for 99.9999% of us. In truth, every entrepreneur needs to have a gut-check moment. They shouldn't simply 'believe" their idea will work as a business and get started. Rather, they need to prove it to themselves, poke holes in it, determine if it can generate real revenues - as well as how fast those revenues will start rolling in - and be able to defend their assumptions to their harshest critic. I know my detractors will mention 'revolutionary" and 'game-changing" companies such as Facebook and other Silicon Valley darlings that went on to raise millions, get acquired for billions, or go public. However, I would never advocate to young entrepreneurs, especially in our current economy, that jumping right into a business on passion alone is an advisable way to start a business. What made you want to be an entrepreneur? The thought of working for someone else gave me chills. Office politics, dress down days, cubicle life, water cooler rants, a lack of real decision making ability--they all made me want to reach for Vodka and a bottle of Xanax. If I was going to fall flat on my face or go bankrupt, it certainly wasn't going to be because I let myself end up in a position where I could be underpaid or downsized without any warning. "Real" jobs, and the quest to attain one in the first place, didn't make sense for me--and they especially don't make sense now in the new, post-recession economy. I found all the arguments that "real" jobs are stable and secure to be ludicrous. After all, how stable and secure is ANYTHING that you don't control, own or have a real say in? And with ever-growing rises in outsourcing, globalization, on and offline educational institutions, and recessions, I know I absolutely made the right decision and have absolutely no issue telling others they should do the same in order to take control of their lives and financial futures. Jobs are not going to materialize out of thin air just because politicians say they can make it happen. The only job that is remotely safe for young people in this new economy is one of their own creation and design that they own and control. However, even though we live in a world of an over abundance of collegiate institutions, enhanced automation, increased globalization, and ever-growing outsourcing options, Gen Y is still being force fed that this age-old "send out resumes to get a job" is still relevant and applicable to today--when the reality is that this notion is anything but the actual reality. Yet there hasn't been any real action. Just empty promises and words from politicians and pundits. Nor has there been any sort of helping hand to teach Gen Y about the new way forward they must learn in order to stay competitive and effective. This needs to change.

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Launching New Ventures: An Entrepreneurial Approach (with Management CourseMate with eBook Printed Access Card) Review

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(More customer reviews)This book fully explains how to start a real entrepreneurialventure and make it a success! The author is the bestexpert in the field. I was introduced to this book throughan instructor who had made this book required readingfor a credit class. Instead of wasting hundreds of dollars on some seminar to start a small business, purchase and use this book to discover how much success you canachieve by thinking "outside" of the box. Launch a venture that can give real financial support to you and your employees. Who knows, you may be the next Bill Gates just needing some basic tools to start. Here are those tools........... Michael Taylor.......... V.P. Students in Free Enterprise..........University of North Florid

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LAUNCHING NEW VENTURES provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The sixth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.

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The F.A.S.T. Track Internet Marketing Method for Local Businesses: How to Attract Droves of Customers From the Internet Review

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(More customer reviews)For anyone who runs a local business, but who hasn't ever used the internet to market that business, this book is a goldmine.
The author makes a very strong case for how important the internet is, even for local businesses, small mom-and-pop operations, etc, and more importantly, presents a very large number of different ways that the internet can be used to help a local business reach more people. The process is very systematic, but also flexible: for example, if you want to focus more on search engine marketing and less on ezine marketing as a way of getting people to your business' website, you can easily do that. The author discusses all kinds of different ways to get people to your site, and then a bunch of other ways to actually convert those visitors in to customers.
The only minor complaint I had about the book is that I wished some of the specific sections on different marketing tactics was a little longer. I don't think that this is a huge deal, because each marketing method is given several pages, and is more than enough to get you started, but if possible it would've been nice. That being said, the author discusses 14 different marketing methods, so I can understand why she wouldn't write an encyclopedia on each one.
Overall I thought that this book was great. For people like me, who run local-based businesses that don't traditionally use the internet very much, I think that this book is an absolute goldmine.

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What good is having a website if it doesn't bring paying customers to your restaurant, retail store or other local business?This book is for the local business owner who has a website and wants to make it bring in new customers.The F.A.S.T. Track Internet Marketing Method for Local Businesses lays out a practical strategy to shift online marketing into high-gear.It's written in plain language aimed at the business owner.It shares the insider secrets the author has garnered helping businesses sell more online, including the best ways to bring droves of your prospects to your business.If you have a retail store, restaurant, professional office, health club,beauty salon or other business that depends on local customers, read this book.

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Money Clicked Review

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(More customer reviews)This book is tiny with 100 pages. Not that much information in this book, if you can even call it that. its more like a pamphlet! Very disappointing. I bought this book because of all the rave reviews. 5 stars. Wow... After this experience im not too sure I can trust customer reviews anymore. Again, what a big disappointment. I cant say that enough

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Millions of people are making a living online. . .and Money Clicked is an invitation to join them!Author Valerie Doyle offers her years of technical expertise in creating and running an online business, as well as a comprehensive overview of the technical and marketing aspects of operating online.With Money Clicked, a successful online career is just a click away!

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Starting Your First Business: Gain Independence and Love Your Work (American Dream Series) Review

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(More customer reviews)Here's a business start-up book that truly "tells it like it is." Even though it's part of The American Dream Series, author Jim Sapp "gets real" right away, urging new business starter-uppers to do some heavy soul-searching and personality assessment. Following your dreams is one thing, but owning and operating your own business certainly can't be done with a dreamy attitude. Business ownership isn't for everyone, says Sapp, especially not the indecisive, pessimistic, or otherwise faint of heart. He sprinkles the book with frank "Reality Checks" and warnings about the difficulties, stress, and need for careful research, planning and resource gathering. With suggestions like forming an advisory board, using SCORE (Service Corps of Retired Executives), and applying for SBA (Small Business Administration) loans, Sapp is all about using available resources and assistance, including his own products -- his www.sappbizz.com website offers many helpful documents and forms, including and a free Business Plan Checklist. Fully one third of the book deals with money -- raising, managing and controlling it. And that's a good way to sum up this excellent business how-to book: It's "on the money."

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If you have the desire to put your effort into something you love, and to reap the rewards on your own terms, then this book can help you. It has been created specifically to give you the tools and advice you need to develop your skills as a new entrepreneur.

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How To Turn Your Million Dollar Idea Into A Reality Review

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(More customer reviews)If you've ever considered starting a business I rate this book as a must read. Aussie Pete Williams is offers a veritable paper treasure trove of practical ideas. If you're brand new into entrepreneurialism be prepared to be flooded with ideas. If you're a seasoned entrepreneur you won't get off lightly either - I found myself having heaps of "ah-ha" moments and found a stack of websites references especially that I wanted to look at. Pete's story is inspirational, creative and sassy - but the book isn't just about his story "selling" one of Australia's landmarks, it's also about practical, implementable tips and ideas that any business can put into place now.
Kirsty Dunphey, Author - Retired at 27, If I can do it anyone can

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Do you have a million-dollar idea but aren't sure how to make it a reality? Young entrepreneur Pete Williams can show you where to start!Pete Williams has been referred to as Australia's Richard Branson. At just 21 years of age, Pete embarked on a highly publicised and successful entrepreneurial venture, to sell the Melbourne Cricket Ground, in pieces!In How to turn your million dollar idea into a reality, Pete passes on the techniques he used to sell the G, including:
developing your idea to reach a hungry market
achieving maximum sales for minimal expense using publicity and leverage
structuring your business to suit your lifestyle
pricing your products and services for maximum sales
tapping into a worldwide market online
using networking and team force to build your business.
Readers will also gain access to a wealth of free material on Pete's website, including discounts on his marketing seminars and products.

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GopherHaul Extreme Lawn Care Business Tips.: Unfiltered, unedited, and a little rough. A collection of landscaping & lawn care business lessons. Review

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(More customer reviews)I started my own lawn care business in July of 2009. I made some mistakes, missed some opportunities, and needed to get more marketing ideas from someone that is not a local competitor. Seems like they always hold back their best kept secrets. Wonder why? I would suggest to anyone that is just starting out, buy this book and have an open mind to how some of the best owners make it in a tough economy. Probably the best $ you can spend to prevent making real costly mistakes...

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Unfiltered, unedited, and a little rough. A collection of landscaping & lawn care business lessons I've learned along the way. I see so many new lawn care businesses get started only to fail a short time later because the entrepreneurs didn't educate themselves enough about their field. Here is a collection of lessons I learned that will give your lawn care or landscaping business a better chance at success.As an added bonus, I have included some very helpful lawn care business marketing letter templates to super charge your business.By Steve LowHost of The GopherHaul Lawn Care Business Showand the Gopher Lawn Care Business Forum.

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Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth (Quick Start Your Business) Review

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(More customer reviews)
This book was a little better than OK, but I can't say that I particularly liked it. I'd love to rate it a 3.5 star, but I have to give it either a 4 or a 3. Well, I'll throw it a bone - voila! It gets a 4. The book has five sections and 19 chapters as follows:
I. What's new online? (1&2)
II. A new mindset (3-6)
III. Developing your 7-step action plan (7-15)
IV. Completed plan and beyond (16-19)
V. Appendix (A&B)
1. What's important to today's Web marketer?
2. Changing roles
3. Creativity and innovation
4. Think like a direct response copywriter
5. You're a publisher now!
6. Your new social media Web site
7. The 7-step action plan
8. Step 1: Niche
9. Step 2: Brand
10. Step 3: Story
11. Step 4: Search
12. Step 5: Content
13. Step 6: Tactics - Social Media
14. Step 6: Tactics - Tried and true
15. Step 7: Results
16. Putting it all together
17. Let the message work for you
18. Collaboration with colleagues and customers
19. Tracking your success
A. Bibliography
B. Worksheets
I loved Chapter 5 on being an infopreneur. But I would have liked more coverage on emailing, ebooks, webinars, and teleseminars.
The author has her own online marketing and design company called "Digital Media Works, Inc" which you can easily find by doing a Google search for that name. I was about as impressed with her company Web site as I was impressed with her book. Clearly this book is a marketing piece for her company.
It surprised me that a book on Internet Marketing only devoted one chapter (Chapter 6) to the ins and outs of designing a Web site. And it surprised me that a book on Internet Marketing that included a bibliography did not include more books (and current ones at that) on Internet Marketing. Chapter 14 covers email sigs, article marketing, online press releases, and ezines.
If you are interested in Social Media Marketing, then this book is one you may want to take a look at. It does a reasonble job discussing the subject. I was surprised there was not a chapter on blogging just after Chapter 6. I would have included a chapter on blogging there. Then at Chapter 13 I would have gone into marketing tactics used when blogging. I was surprised there was not a chapter on social networks (Linked In, MySpace, Facebook, etc.) just after Chapter 6. I would have included a chapter there on the social networking sites, and then at Chapter 13 I would have gone into the marketing tactics used when doing social networking. None of this was done. 3.5 stars!
PS. Other books I have read on this subject which have received favorable reviews from me on Amazon are: "The New Influencers" (ISBN: 1884956653), "Marketing to the Social Web" (ISBN: 0470124172), "The Age of Engage" (ISBN: 0979802806), and "Marketing in the New Media" (ISBN: 1551807319). None of these books were cited in the bibliography included in the instant book being reviewed.

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When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as:-Working with social networking sites-Creating mindmaps-Selling your story in a compelling way-Choosing the right tactics-Choosing the right tools-Evaluating customer actions-And much moreFor any entrepreneur, this book provides the most potential profit per read of any recent book on the market.

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The Brighter Marketing Bible Review

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(More customer reviews)My least favourite thing about having a business is marketing - I find it a total chore, and I'm often lost as to what i should be doing and why. The Brighter Marketing Bible makes it easy - it's step by step, specific, easy to understand and most importantly (for me) written in a very human style.
I have enjoyed reading this book far more than I expected to, and the exercises have been really useful - it's a very welcome addition to my groaning bookshelves!

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This remarkable book is packed full of business to business marketing secrets, tips, checklists, how to guides and guerrilla marketing tactics that you can start using immediately to increase sales leads and create outstanding marketing campaigns that will drive business to your door.This is not a theory based book, it is full of hard and fast proven techniques that work and generate real opportunities for your company.From a 7 step direct mail system to how to use new technology such as blogging for marketing internet success, the book covers a range of marketing techniques.Some of the stuff inside:attract ideal clientsdevelop a profitable nichemake your brand workget known as the experttop advertising tipsrun successful seminarsuse exhibitions effectivelymake the internet workmarketing literature tipssearch engine marketingdirect mail made easywin business with blogsdatabase marketinghow to keep clientsmeasure what matterstips for choosing an agency

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Six-Week Start-Up: A Step-By-Step Program for Starting Your Business, Making Money, and Achieving Your Goals Review

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(More customer reviews)So, can you get a business started in six weeks? I think the answer is yes, but it's going to depend on the type of business you want to start. If you're planning on starting an amusement park or oil refinery, it's going to take longer. But Abrams says in the introduction that this book is for more typical entrepreneurs who are planning to start a small business (retail or service company).
There are certainly plenty of other books on the market about starting a business (I've read many of them, and looked at many more in the bookstore), but what led me to buy this one was the week-by-week approach. Abrams starts each week with a checklist of things to get finished in that week. The first week focuses on business concept-oriented tasks (defining goals for the business, strategic position, etc.) and developing an "identity" (name, logo, etc.).
The later weeks go into things like setting up an accounting system, incorporating, finding office space, doing market research, and hiring employees.
The book has a lot of worksheets you can use to handle issues such as developing a marketing plan or personnel policies. Many of the worksheets are useful, although I wish I hadn't written in the book itself (tip: xerox the worksheets, and write on those! that way you'll have "backups" if you need to start over! Wish I had!).
So, after six weeks will I have my doors open for business? Yes--no question. But since I'm starting a consulting company and setting up a home office, I don't have huge organizational issues to worry about (like building a warehouse or something similar). And I think the premise of this book will work for most people who are starting a similar *small* business. I give it five stars, though, because even if it takes more than six weeks, the information here is solid.

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Six-Week Start-Up offers entrepreneurs a quick-and-easy, proven formula for organizing the difficult details of a new business and getting it up-and-running--fast! Designed by America's foremost small-business advice guru Rhonda Abrams as a personal workbook.

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Running a Side Business: How to Create a Second Income Review

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(More customer reviews)This book provides a broad overview of things to consider when starting your own business. The title refers to beginning a "side" business, presuming that you still have another primary source of income which is perhaps why it does not seem very detailed. Since I have a business background, much of this book seemed very simplistic to me, but for the person lacking a business background who wants to start his or her own business, it does provide a good set of things that a person would need to know before getting started.
That said, if you are really serious then you will need more than this book. You may need to consult professionals in the financial or legal realm, and also do more research because what you find in this book is pretty much just the basic groundwork stuff without a whole lot of details. For example, in the section on accounting, there is a very brief explanation of a balance sheet and income statement, not enough to really provide enough information to a person who is not familiar with these concepts. If you are talking about doing a side business that remains pretty small then maybe that is okay but if you are planning on starting something that may eventually become your primary source of income, then you are going to have to get more in-depth information in pretty much all of the areas covered by this book.
For someone thinking about starting that side business, this book would be helpful. I have read other Nolo publications and in my opinion this seems to be one of the weaker ones. Most of the others have been excellent and I can't say that about this book. It's good, but like I said, very basic.

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Turn your hobby into a profitable business and enjoy a second income.In a troubled economy, you've discovered that a single source of income just isn't enough. But how do you start and manage your new venture -- and make a profit to boot?From crafting to home repair to website design and more, if you've ever wanted to turn your hobby into a business and watch your passion generate cash, Running a Side Business is the book for you. Packed with tips, legal resources, start-up success stories and USA TODAY snapshots and infographics, you'll learn the life cycle of a business and get answers to important questions along the way. Find out how to:
choose a side business that will succeed
manage a full-time job while running your side business
protect your personal assets
keep it legal: how and where to obtain and file permits, licenses, contracts, and trademarks
manage your home-based business
market your new business
file taxes and take deductionsPlus, Running a Side Business offers guidance on selecting the right side business for you, with information about some of the most popular side businesses that have gained popularity in the last decade, including sales through eBay and Amazon, web design, blogging, Google AdSense business models, and podcasting models.

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