Online Marketing Inside Out (Online Marketing: Sitepoint) Review

Average Reviews:

(More customer reviews)I just finished reading this book.
I'm very content with it.
It's easy to read, an it reveals new fields of online marketing.
This book is good start point. After you read it you should find book
on every chapter you are intereted in to get more info.
I'm relatively new in online marketing and I would suggested this
book to readers who want to get introduce with online marketing.

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Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.

With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases.

You will learn about:

The changing face of marketing
The new frontier of PR and media
Using your web site to generate income
Getting the most from the search engine crowd
Promote your message through socializing
Implementing profitable email marketing campaigns
Getting others to sell your products for you
Spreading your message through online advertising.

Editorial Reviews



"Online Marketing Inside Out is a great bridge between what's come before in online marketing and what's coming up and worth checking out. " Chris Brogan

"There's everything from social media to affiliate marketing to paid search knowledge there. Please do check it out. If you're hoping to use the Internet to promote your business, this book will come in handy." Jason Falls

"Online Marketing Inside Out" is a top-notch resource on the basics of online marketing. It provides a firm foundation from which ecommerce marketers can launch campaigns, and it can serve as a good starting place for more in depth research about any of the topics it covers." Practical E-Commerce

"If you've ever wanted to use social media to increase your traffic, set up your own affiliate program, or just explain the various online advertising options to clients, then Online Marketing Inside Out is a great starting point" Freelance Switch

"I highly recommend Online Marketing Inside Out as a reference point for people who want to get started with their online marketing efforts and for experienced marketers who might need a solid checklist to compare their existing campaigns against." Cory Huff - Sparkplugging

"Online Marketing Inside Out is a great book for those who want a no-hype understanding on the how and why of online marketing" Miles Burke

"The book explains that successful marketing involves steps summed up as: attract, engage and transact. However, equally important to executing a successful campaign is understanding the medium, whether it's email or FaceBook or a setting-up an affiliate program. A successful campaign will use that that knowledge and measure the results." yyztech

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How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts Review

Average Reviews:

(More customer reviews)
I liked this book. But I didn't find it to be a masterpiece. In my humble opinion it merely provides an overview of the basic Internet Marketing tools and techniques available. It includes the following 6 parts:
1. Setting the stage for the new media success
2. Getting your message across with a Web site
3. Getting your message across with an ezine
4. Getting your message across with a blog
5. Getting your message across with a podcast
6. Putting it all together
Each of these parts was divided into two chapters. Thus, there were a total of 12 chapters in this book. I found the text to flow and the book to be an easy read.
I think the book could have been better if it got into a little more detail regarding the subjects it chose to cover. And I think of podcasts as involving both audio files and now, today, video files. I didn't see much if any coverage of video files. And since I just read "YouTube for Business" (ISBN: 9780789737977) a week ago, I kind of thought there should have been some coverage of the subject.
I also thought there should have been a chapter entitled "Getting your message across using social networking Web sites." It seemed odd to me there was no coverage on this. 4 stars!

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The essential resource for building a global community of customers.How to Say It: Marketing with New Media provides business owners with the tools they need to effectively market their company to today's ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.

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I Need a Killer Press Release--Now What???: A Guide to Online PR Review

Average Reviews:

(More customer reviews)The main think this book has going for it is - It's the only thing out their on the topic of press releases!
The whole book can be reduced to 3-4 chapters of useful information! All the rest is filler and fluff.
The book is like a cheap advertisement for PRWEB. PRWEB is a pay site for press releases. The author mentions this site at least 1-2 times per page!!! after awhile you just get sick of the cheap plugs for this site!
Their is some good stuff in this book you just have to weed your way around to find it !!!

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If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you.
Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. 'I Need a Killer Press Release--Now What???' is filled with useful links and examples for online publicity. You will learn how to:
Get to know free online tools to help identify what customers want to know.
Identify what is newsworthy and establish yourself as an expert which brings both news coverage and visitors to your web site.
Understand the differences and advantages of optimizing a press release and have a good idea how to do it.
See the incredible advantage of using online distribution to reach both media, bloggers, search engines, and potential customers.
You will also:
Read reviews ofonline news distribution web sites for their visibility and get an idea of costs.
Learn how press releases combined with social media is key for marketing online.
Get techniques to market your business for less using online marketing techniques -- the results are measurable and long-term compared to other forms of marketing.
Get incredible visibility for your news by using these winning press release methods.
'I Need a Killer Press Release' also addresses how you can use social bookmarking sites such as Delicious, and major social networking sites like Facebook and Twitter. You can reach your audience even if you don't have a presence on these sites.

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Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business Review

Average Reviews:

(More customer reviews)
I liked this book very much. I read the author's first book on this subject back in July, 2007. And now he has a second great book out on the subject. It includes the following 16 chapters:
1. Making the case
2. Making choices
3. Ear to the ground
4. Courting online influencers
5. Corporate soapboxes
6. Customer conversations
7. The social network gorillas
8. Niche innovations
9. Learning from conversations
10. Basics of social media content
11. Picking your spot
12. Telling stories with words and images
13. Engagement through interaction
14. Promote thyself
15. Measuring results
16. Celebrating change
The book was very easy to read. It is full of great content. And it is very well researched. I found each of the chapters to be packed full of cites to Web sites that are critical players in the social media marketing realm of things. And I've read quite a few books on this subject. I can tell you this book is not simple fluff or something merely written in order to capitalize on the current popularity of the subject matter.
There are real world examples cited throughout the text. And I found them to be very good additions to the points being made in the main body of the book's content. So the numerous cites to Web sites and the inclusion of real world examples makes this book a goldmine of information for anyone hungry to learn about social media marketing. I had one problem with the book - its organization. When I completed it and sat down to write this review I said to myself: "There are 16 chapters in this book. How can they be broken down into three or four "parts?" I had hoped it would be easy for me to eyeball the parts. Unfortunately, it wasn't that simple. Below is how I think the book probably should have been organized to be a little more easily digestible. 5 stars!
[I] WHY PRACTICE SOCIAL MEDIA MARKETING?
1. Making the case
14. Promote thyself
8. Niche innovations
[II] HOW DOES SOCIAL MEDIA MARKETING WORK?
10. Basics of social media content
12. Telling stories with words and images
5. Corporate soapboxes
4. Courting online influencers
6. Customer conversations
13. Engagement through interaction
3. Ear to the ground
9. Learning from conversations
16. Celebrating change
15. Measuring results
[III] SOCIAL MEDIA MARKETING OPTIONS
2. Making choices
11. Picking your spot
7. The social network gorillas

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Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed The New Influencers: A Marketer's Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

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The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World Review

Average Reviews:

(More customer reviews)This book was sent to me for free from a textbook company that I use. It is a very current primer on social media, why it is important and how it can change your business/organization. I have a feeling it will be dated in another year or so but right now it is a terrific book to read to build your social media knowledge base and understand how all types of organizations are leveraging social media. There are a bunch of case studies in the middle of the book that are interesting, especially the one on how the Red Cross used social media to raise money for the Haiti earthquake relief. I recommend it, especially if you are someone without a strong base knowledge of the topic.

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Today's Hottest Trends for On-the-Spot Marketing!
"A must read for media and marketers."—Alan Cohen, CEO, OMD USA

"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age."—John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift
"Understanding what's possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world."—John Miller, CMO, NBC Universal TV Group
"Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it!"—Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited
"Beverly Macy is a true innovator and thought leader in the field of social media marketing."—Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los Angeles
About the Book

In an era when information travels at phenomenal speed along the "real-time Web," a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media.
With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free!
Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how:
The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in Haiti
Orange County Transportation Authority engaged citizens to participate in transportation planning and use
DIRE CTV boosted customer loyalty and trust by finding and solving complaints in real time
EMC transformed business processes by leveraging workforce social media proficiency and "open" behavior models

Marketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in The Power of Real-Time Social Media Marketing to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.

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The Accidental Library Marketer Review

Average Reviews:

(More customer reviews)I do research about "Library Marketing". This book shows well the concepts and practical ideas of "Library Marketing". I think every librarian, researcher, and professor in Library Science needs to read this book. As the author says, the class of "Library Marketing" is needed at Library and Information School. This book can be read easily. The author writes like narration with simple and easy expressions. Library is a treasure from ansient world. It keeps growing. And librarians can know how to make the libraries better, central in community, core in any organization with this book.

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The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and servicesin the age of the internet, but they venever been taught how to do it effectively.This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between the everyday promotion librarians actually do and the real marketing that sguaranteed to assure funding, excite users, and build stronger communityrelationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.

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Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing Review

Average Reviews:

(More customer reviews)This book sadly doesn't live up to the hype. It reads as an advertisement for the services of the authors and even uses one of the authors as a case study.
The authors use every old marketing trick in the book to try to sell in the new internet world. Truly long online sales letters and one page websites that try to gather user data are not revolutionary and are a true turn off to lots of folks.
It is rare that I return a book but this one is going back.

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Add the Internet to Your Marketing Arsenal-Guerrilla Style!

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet.
Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money!
This complete Guerrilla Marketing online guide includes:
The 10 most effective Guerrilla strategies
Case studies of the five greatest online Guerrilla Marketing campaigns
How to create a high-impact website on a budget
Low-cost tactics for maximizing traffic
The 12 biggest internet marketing mistakes and how to avoid them
Creative tactics and cutting-edge tools that inspire customers to take action
Essential information on cutting-edge technology

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How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business Review

Average Reviews:

(More customer reviews)If you're a an entrepreneur that regularly follows Guy Kawasaki or Perry Marshall's missives on Google search and email marketing, you'll want to read this book ASAP. Turner and Shah place social media strategies and platforms in context so that you avoid those "spinach caught in your teeth" kinds of mistakes non-net-natives (like me) tend to make. They also offer plenty of practical tips for fine-tuning efforts on the major platforms, tracking online conversations and dissecting what the competition is doing. It's one of those books you'll refer to over and over again. Especially Chapter 11, How to Use Promoting Platforms to Help you Grow Your Sales and Revenues".
That said, the book is peppered with valuable case studies featuring many impressive Fortune 500 companies. I would have liked more case studies featuring start-ups and smaller companies like ours -- those that have to keep a remorseless eye on the time and effort involved with all social media efforts...


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How to Make Money with Social Media provides a clear, practical roadmap for businesspeople who are ready to get past the hype and start using social media to grow their sales and revenues.This new book answers many of the most important questions people are asking about social media:· Can I make money with social media?· How do the Fortune 500 use social media?· What are the classic mistakes to avoid when launching a social media campaign? · How should I set-up, launch and run my social media campaign?· What are the top 50 social media platforms and how can they be used to get new customers? · Why did my first social media campaign fail?· How do I integrate my social media campaign into my traditional marketing campaign?· What are the Seven Deadly Sins of social media measurement?· What should I know about mobile media, augmented reality and widgets?· What should I do to ensure I get a positive ROI from my efforts? · What tools should I use once I get past YouTube, LinkedIn, Facebook and Twitter?· What are the 59 specific steps I should take to ensure my social media campaign is a success?How to Make Money with Social Media gives you all the information you need to set-up, launch and run a successful social media campaign.

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Customer Service: New Rules for a Social Media World (Que Biz-Tech) Review

Average Reviews:

(More customer reviews)Most people, despite playing in social media, have very little understanding of just how powerful this tool can be for an individual or business to market themselves.
What I like about Shankman is that he takes the current "cool" tools (social media and technology) and shows how they can be used to enhance the true important things, customer service and relationships. Without already having good customer skills, social media will not help a business.
Nice blending of tech and touch...

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Use Social and Viral Technologies to Supercharge your Customer Service!Using social media, you can deliver amazing customer service–and generate an army of fans who'll promote you in good times, and rescue you from disaster. Now, legendary online marketing expert Peter Shankman shows you exactly how to do all that–without spending a fortune! Shankman draws on his immense experience as founder of the online growth company HARO and marketing consultant to multiple Fortune 500 clients. He presents straight-to-the-point solutions for building customer loyalty, trust, and credibility online–and rebuilding it when catastrophe strikes. Companies around the world are driving enormous value from online customer service at remarkably low cost. You can, too. Peter Shankman will show you how–step-by-step, right now!You'll learn how to:• Organize a small, powerful social media team on a tight budget• Listen to what your customers, advisors, and markets are really saying• Make prospects feel like rock stars from the moment they find you• Choose online media that make the most sense for you• Avoid wasting time with platforms that won't help you• Earn your customer's loyalty, trust, and credibility • Learn from other companies' viral "disasters"• Rebuild your credibility after you've taken a public "hit" online • Make sure everyone hears your customers when they compliment you • Capture all your customer knowledge–and use it in real time • Keep people talking–and not just about you

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Review

Average Reviews:

(More customer reviews)I've read the other two versions of Real Time Marketing & PR and it's a book I constantly reference and refer to executives looking to find a practical way to understand the benefits of participating effectively in a new media world. I've also found that social media and new media practitioners can find value in reading the book as a guide to building a thorough understanding of effective online marketing and PR that goes well beyond Facebook and Twitter.
This Third Edition, which has completely updated case studies and examples also includes a much needed Marketing and PR Strategy Plan template designed to help people get started in a step-by-step approach to social media. There's a great new chapter on measuring your success in the new media space and highlights some practical ways to start measuring your ROI. I particularly enjoyed a section entitled "The Power of Free." - Read it, it's worth the price of the book.
Finally, David Meerman Scott's new edition includes a whole new section on Mobile Marketing that covers everything from GeoLocation to Mobile Apps and Mobile Newsrooms. You'll really like his fun new concept of Cyber Graffiti.
In short, a book that's sold over 250,000 copies and set many of the Fortune 1000 company's social strategies in motion can't be ignored. You'll really enjoy the Third Edition - even if you've read the first two.
If you know what you're doing in the social space... buy a copy for your executive team. They'll immediately embrace your activities and start championing your efforts in the new media world.
In short, you can't publish a book called The New Rules of Marketing and PR in an internet age unless it's updated to still be 'New.' David's done exactly that and it's worth the read!

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David Meerman Scotts marketing bible has become a modern day business classic.
This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:
A new introduction discussing recent changes to the world of marketing and PR
A brand new chapter on mobile marketing
An additional chapter on real-time marketing and PR
Updated information on how to measure the success of your campaigns
A range of new tools
Fresh case studies

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Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR Review

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(More customer reviews)
Not a bad book. I thought it read pretty well. It's full length, has some good content, and is current as far as I could see when it comes to the topic of social media MARKETING (SMM). And it presents SMM from the slant of a competent up-to-date public relations professional. If you are a public relations professional and have not yet crawled out of the Dark Ages and become computer literate, then I highly recommend you give this book a read. But for the rest of us who have been following SMM (whether we are public relations specialists or not), then I didn't really see much new covered or included in this tome. As a result I am going to drop my star rating for it down a notch. The book is broken into the following 5 parts and 19 chapters:
Part I. The true value of new PR (1-5)
Part II. Facilitating conversations: New tools & techniques (6-10)
Part III. Participating in social media (11-14)
Part IV. PR 2.0: A promising future (15-18)
Part V. Convergence (19)
0.1 -The socialization of media & PR 2.0
0.2 -Introduction: Social media is the reinvention of public relations
1. What's wrong with PR?
2. PR 2.0 versus public relations
3. PR 2.0 in a Web 2.0 world
4. Traditional versus new journalism
5. PR is about relationships
6. The language of new PR
7. Blogger relations
8. Social media releases (SMRs)
9. Video news releases (VNR) 2.0
10. Corporate blogging
11. Technology does not override the social sciences
12. Social networks: The online hub for your brand
13. Micromedia
14. New "marketing" roles
15. Community managers & customer service 2.0
16. Socialization of communication & service
17. The rules for breaking news
18. A new guide to metrics
19. PR 2.0 & PR 1.0 equals putting the public back in PR
A. The SEC & the importance of recognizing corporate blogs as public disclosure
B. It's alive! A roadmap to the social media dynamic landscape
I did not see a chapter on Investor Relations (IR). And since we all know that is ALL about public relations in large companies I viewed that as a gap, hole or deficiency in the book. I don't consider it to be something that can easily be merged into the topic of "corporate blogging." This is especially true after the authors included Appendix A regarding SEC regulations.
My favorite part of the book was Appendix B where the authors include a grid of URLs and short explanations for each. I found it to be a wonderful crib sheet or toolkit for an SMM professional to use when building his or her marketing and PR game plans. 4 stars!

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"There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice."Seth Godin, Author of Tribes "I am thrilled that there is finally a book about the right way to approach PR in today's world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book."Tony Hsieh, CEO, Zappos.com"Putting the Public Back in Public Relations is a passionate and persuasive case for rewriting the rules of public relations. Authors Solis and Breakenridge expertly combine third-party perspective with case studies and examples to paint a picture of a profession on the brink of reinvention."Paul Gillin, Author, The New Influencers and Secrets of Social Media Marketing "Putting the Public Back in Public Relations is an excellent read. It is the right book at the right time, explaining the reinvention of Public Relations at the hands of Social Media. A must read for those innovative marketers charged with creating differentiation in today's competitive marketplace."Trish Piontek, Director, Retail Marketing, Amerisource Bergen CorporationBreakthrough Web PR 2.0 Strategies and Tactics That WorkForget the pitch: Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the "public" back into public relations—and earn a new level of results that just wasn't possible before now. Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn new ways to build the relationships that matter, and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…truly embed yourself in the communities that are shaping the future. Along the way, you'll learn how to stop being a "publicist" or mere "communicator" and become what your clients or company really need: a genuine enthusiast for whom and what you represent.What's wrong with PR—and how to fix itLeverage Social Media and Web 2.0 to reinvent PR, build meaningful and valuable relationships, and supercharge its effectiveness Social Media PR—a complete primerBuild blogger relationships, reinvent the press release, and make social networks the hub of your online brandsWhy it's about sociology and anthropology—not technologyMaster the art of listening and leverage today's powerful, emerging micromediaReal PR metrics for the Web 2.0 worldMeasure the results that really matter--and demonstrate your value as never before

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My Blue Goose, Exploiting The Wow Factor in Real Estate Marketing Review

Average Reviews:

(More customer reviews)I was excited to read this book and then I realized as I was reading it that it is basically a summary of several other books. The author put the meat of the other books into this one but I wanted more detailed information instead of a summary.

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My Blue Goose exploits some of the latest trends in real estate marketing while incorporating ideas and tactics used by Fortune 500 companies throughout various industries. The 128 pages address subjects such as microsites, blogging, guerilla marketing, internet marketing, direct mail, social networking, public relations and contact creation. The book s title comes from an old Chinese tale about a boy with a very unique goose. The townspeople become intrigued with the blue goose after it is placed in a store window at the end of town. The goose becomes a focal point and a lucky charm for the village. The analogy of exploiting something different about a business is used throughout the book. My Blue Goose is quickly making ground with real estate professionals throughout the country.

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Press Release Power: How To Write A Press Release For Online Distribution (Volume 1) Review

Average Reviews:

(More customer reviews)Writing and publishing press releases have always been mysterious and daunting in many ways...
Yet, they're effective when done right and your subsequent releases can be very profitable with the
right education and implementation...
And this book takes care of that for you...
The differences between general media and online are substantial...Paul clarifies this difference...
Knowing how to promote websites is never really explained in SEO books re: press releases...now with
this book, you've got the info to really gain an upper hand!
Paul guides you step-by-step on how to organize, write and publish your release!
You're guided thru structure, advanced stategies, SEO structured releases, going viral, after the written
version is published, optimization SEO, and off-page optimization! And more and more...
If you've never written press releases before, this is a MUST!
You'll receive resources on both paid and FREE online for publishing your release...
Press releases are the way to go when marketing your business and/or service...
Paul explains everything...from prep to distribution...
Up to date, written in an easy and comfortable way...

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Everyone has heard of press releases.However not many people consider them for online exposure, traffic and for improving your search ranking - maybe because the costs are too prohibitive or because they don't have ‘worthy' news?
Press Release Power - How To Write A Press Release For Online Distribution has been written with the smaller business in mind and focused around writing a release that not only gets media attention, but also helps your business get ranked in the search engines.
Its written in a short (56 pages) and factual handbook size instead of a lengthy tome, so readers can gain a quick and deep understanding of what really works with online press releases.
About the Author:Paul Clifford works for Ravepress.com, is an internet marketing expert, coach and author.Working in the Internet industry since 1995, much of his expertise has been gained in getting companies to the top of the search engines and Press Release Power is his latest book for small businesses.

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Ping: How To Tap Into The Power of Traditional & Social Media To Massively Improve Your Profile & Profits Review

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(More customer reviews)ping by Alan Stevens is a book designed to help you tap into the power of traditional and social media to help you to improve your profile with the aim of ultimately increasing your profits. Although the book is called ping, it should not be confused with ping.fm which enables you to manage your twitter and facebook accounts.
Alan aims to show you how to integrate your PR using print, radio, television, blogs, twitter, linkedin and facebook. Alan is a media specialist. He makes the point about becoming an expert which means offering to speak about your area of expertise, writing articles, giving interviews and making yourself available to answer questions from journalists.
He provides some useful suggestions such as focusing on one socisl network at a time, offer something of value such as advice, a contact or a link and don't sell or even expect to sell using social media. Alan suggests that people who use social media should tell others their views, get involved in debates and offer opinions on current topics. This partly conflicts with other experts' views such as Dan Crowther who has suggested tweeting a range of content that includes information about your latest blogs and articles as well as providing alerts to other useful informtion or discussions on other sites and blogs. Personally, I share a range of information and sources through my daily tweets that I think might be of interest to my followers and which fit in with my own profile. You need to decide what is most appropriate for you,
The checklists at the end of each section are useful and can provide useful guidance to those who are new to traditional and social media as well as handy reminders to the more experienced. The information is presented in bite-sized chunks and it is easy to dip in and out of the book. The contents information is detailed and it might have benefitted from an index.
While it has benefits for the inexperienced and the experienced, the more experienced might need books with more in depth information so that they can maximise their use of specific media.


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Integrate your PR using print, radio, television, blogs, twitter, linkedin, facebook, podcasts...ping is not about social media.ping is not about traditional media.ping is about both.In this hands-on manual, 25-year media veteran and media coach, Alan Stevens shows you how to combine a powerful core message with an integrated publicity campaign to ping your audience and raise your profile and profits.Whether you want to promote yourself or your business this book will show you how you can do it at very little cost and engage with an audience larger than you ever thought possible. The rules of the PR game are here in this book. Read them carefully and heed them well. If you understand and apply them, your business will soar. None of these tips are difficult to learn or costly to implement.

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Internet Famous: A Practical Guide to Becoming an Online Celebrity Review

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(More customer reviews)How often does it happen that you find something so suddenly, directly, and immediately useful? All the time? Never?
For those who have begun an online presence, whether starting a new business, raising awareness for a cause, or just social networking, you know the internet is a cacophony of screaming voices all demanding to be heard. And there you are, stepping into the gale, trying to get your message out while torrents of distractions roar by: lolcatz, FAILBlog, Greatest WoW Freak Out Ever! How do you fight that?
You don't. You gear up with a powerful sound system, crank it to eleven, and take the stage.
Chapman has taken her years of experience in the online realm and distilled the essences of what works. A fulltime writer, blogger, and web designer, she has contributed her expertise on social media and internet topics to some of the most popular blogs in the world ([...]). With that expertise, she has produced a truly essential handbook for marketing in the digital age.
Part primer, part reference guide, part marketing plan, part personal consultant, Internet Famous dives right in to the history of social media, identifies the many varieties, and explains the various benefits of each. And there are many... Sure, most of us already know about Facebook, Myspace, and Twitter. Maybe even LinkedIn. But what about Buzznet? Flixster? DeviantART?
Knowledge of these sites doesn't translate into overnight success, of course, so Chapman takes the reader on a logical journey from the very start. She helps the reader identify their ultimate goal and launches a thorough analysis of how to get there: finding a niche, building your own site, promoting it (and yourself) with blogging/microblogging, involvement in social networks, photo sharing, videos, podcasting/vlogging, SEO (search engine optimization), linkbait, and a lot more.
Once the major parts are in place, Chapman advises sagely on the strategies of internet marketing. Her expertise glows with dos and don'ts to avoid derailing your entire effort (My personal favorite is "How to not look like a dork"). She presents valuable strategies for preserving your online reputation, even how to respond to negative publicity should you encounter it. And she provides time management practices which will keep you from being sucked into your computer all day.
Follow her advice, and you just may find your online fame carries over to the off-line world of fans, interviews, and social events. Oh, yeah...and income. Highly recommended. Essential for anyone starting any form of on-line presence.

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Whether you want to promote a product, raise awareness for a cause, or simply build up your own reputation, Internet Famous: A Practical Guide to Becoming an Online Celebrity shows you how to use social media to achieve your goals. The information contained inside can help everyone from social media novices who aren't sure where to start right up to power users who want to optimize their efforts

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Strategies and Tools for Corporate Blogging Review

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(More customer reviews)John Cass blogs at PR Communications where he writes knowledgeably about industry. He's also a fellow at the Society for New Communications Research (SNCR) and is past president of AMA Boston.
Strategies and Tools for Corporate Blogging is an informative and useful book that aims to give the reader the tools and strategies to develop expertise in how to build a successful corporate blog and to enable the reader to conduct effective corporate blogger relations. He makes several important points along the way.
* rather than blogging exclusively about products and services, the better strategy is to create a forum for discussing customer issues and concerns.
* blogging is about listening, and involves customer service and product development.
* PR professionals have many of the skills and strategies needed in today's new media world, but they still have much to learn from other professions if they are to succeed in blogging.
The book's only major drawback is an apparent lack of professional editing. Nevertheless, I would recommend this book, along with a couple others I've reviewed: Blogging for Business by Shel Holtz and Ted Demopoulous (Kaplan, 2006), and Naked Conversations by Robert Scoble and Shel Israel (Wiley, 2006).

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If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience.This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.* Provides tools for companies to interact with customers through blogging communities * Shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies * Describes how to optimize blog articles for blog search engines and provides content strategies* Provides companies the planning tools to evaluate its blogging community and company resources for effective blogging

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Plug Your Business Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks Review

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(More customer reviews)
I liked this book, but I didn't love it. Thus it only gets a 4 star rating from me. Maybe I feel this way because I've read the author's other book entitled Plug Your Book and this book comes off being very similar? Maybe it was because it was 142 pages and has a sales price of almost $20? Or maybe it was because I have read other books that cover much of the same material and they go into more depth?
The book is comprised of the following 14 chapters:
1. Introduction
2. MySpace Buzz
3. Building Your Web Site
4. Blogging for Business
5. Blog Tours
6. Multimedia
7. Tag - You're It!
8. The Social Jungle
9. Social Media, Social Search
10. Syndicating Your Content
11. Revenue from Your Site
12. Pay-Per-Click Advertising
13. Power Tools
14. Ethics of Online Marketing
I found Chapter 2 to be the best in the book. I can see how a rock band or an author can promote themselves at MySpace. In fact, they do successfully. But I'm not yet convinced that MySpace is really conducive to marketing a small business. It would have been nice if the book had clearly explained at least a few success stories regarding small businesses marketing on MySpace. By reading the book I am left thinking it is just a hope to successfully market a small business using that social network.
I liked Chapter 3 and found it to be a good introduction to putting together a Web site. I recommend reading The Web Savvy Writer (ISBN: 0977830403) if you are interested in a more in depth coverage on the subject. I liked Chapter 4 and also found it to be a good introduction to blogging for business. For more on the subject I recommend reading Ted Demopoulos' books (ISBN: 1419584359 and ISBN: 1419536451). And I liked chapters 7 and 8, but for a more in depth coverage I recommend reading Sell Your Book on Amazon (ISBN: 1432701967).
The "Recommended Reading" list at the end of this tome included some interesting books. I would have liked to have seen Marketing to the Social Web (ISBN: 0470124172) and Marketing in the New Media (ISBN: 1551807319) included as well, but they weren't. As you can see from my review that this book covers a lot of ground in just a few pages. I highly recommend it as a lead-in to many other books. 4 stars!

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Get massive exposure for your business, no special computer skills needed.-- Quit wasting money on traditional advertising and marketing campaigns.-- Blog to connect with customers and generate word of mouth.-- Boost your visibility with Google; use MySpace for viral marketing.-- Ignite word of mouth with Web social networksNo matter what kind of business you have, its success depends on two things: It must serve a need, and you must find customers. Most new businesses fail simply because the right people never heard about them. And this is the paradox for entrepreneurs: People aren't paying attention to traditional marketing and advertising anymore. But free advertising is alive and well.Whatever you want to call it --- buzz, word of mouth, peer-to-peer or viral marketing -- you can't just manufacture it. You must earn it -- by engaging your target market.Fortunately, there is a very straightforward, ethical way of gaining this free exposure: by participating on social networks. These social media sites, such as MySpace, Facebook, and other Web 2.0 networks, allow members to create profiles of themselves (or their business) with the objective of meeting like-minded friends and partners who share the same passions and goals.The individuals participating on these networks might be searching for anything -- a mentor, a ride to work, a date for Saturday night, recommendations for a movie, a new job, or perhaps they want to meet someone who's an expert in their hobby. For business owners who learn to use them, social networks can provide valuable free exposure to a worldwide pool of new customers and fans. These social networks have turned traditional marketing on its head. No longer must a business owner scrape together a huge pile of cash for a marketing campaign, then pray that it works. Hundreds of thousands of businesses, large and small, are leveraging social networks to lure new customers, often at virtually no cost. And unlike most traditional advertising, social networking can pay dividends for years to come because it forges a strong link between you and consumers, enabling your biggest fans to become evangelists for your business.Internet social networks allow entrepreneurs to build their business one customer at a time. It's the same as having a "street team" pounding the pavement for you. Just as your street team might pass out fliers about a show or new product, your MySpace friends can forward the same type of information using electronic messages to a much larger audience.When you're successful, your loyal customers begin spreading the word for you, generating true word of mouth. Entrepreneurs can no longer depend on interruption-based ads, such as commercials and junk mail, which force consumers to stop what they're doing and pay attention. But with social networking, you can influence these consumers precisely at the point where they're engaged.In the old days, with postal direct mail or telephone cold-calling, your chance of getting a response from someone who didn't know you was about 2 percent -- and that's if you had a big marketing budget and were doing everything right. But today, the social-networking skills described in this book can result in response rates of 80 percent or more.What are you waiting for? Put these revolutionary ideas to work today! --This text refers to the Kindle Edition edition.

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