Street Smart Internet Marketing - Tips, Tools, Tactics & Techniques to Market Your Product, Service, Business or Ideas Online Review

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(More customer reviews)The book is about 300 pages and talks about a lot of different subjects of Internet marketing. From website and content development, email marketing, paid search to affiliate marketing.
This is a lot of ground to cover and a lot of books that are as long as this one and only cover one of the subjects are often considered "too general".
This is not necessarily a bad thing, if you see the book at what it is. A brief introduction to the aspect of Internet marketing. An Internet marketing 101 so to speak.
Good for newbies, but nothing for marketers with average or good Internet marketing experience.
Once you got the general picture, go ahead and invest into books that are specific to the subjects you are most interested in.

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In his new book, Justin Michie reveals a rare compilation of the powerful strategies and techniques used by many of the top internet marketers to make a fortune on the internet. If you have a product, service or idea that you want to turn into a cash generating system, the internet is full of effective, affordable, low-risk online marketing techniques for small business owners. In a simplified, user friendly format this how-to book will clearly guide you through the complete development of your own unique online marketing strategy. It's full of practical ideas on reaching new customers and increasing sales, including fascinating strategies to drive qualified traffic to virtually any website. Learn from the real-world examples and recommendations what works and what doesn't, so you can avoid the common errors and pitfalls that many people make on the internet. Learn how to:
Drive tons of targeted traffic to your website for free
Search engine optimize your website
Build an email list in days, not months or years
Create a high quality information product in your spare time
Use the secrets of eBay to generate sales, leads and traffic
Sell your product, service or idea online, successfully Street Smart Internet Marketing the most comprehensive, intensive manual to monstrous internet marketing success ever!

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Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement Review

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(More customer reviews)This book is copyrighted in 2000. In five years the internet has changed so much that this book is of little use. Many of the URLs listed in the book are outdated (the sites are no longer there!). Google is now the number one search engine, and what little information the book has on it is outdated. For example, keywords and titles have NO effect on your Google rating. This book should either be updated or discontinued so that buyers don't waste their money!

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Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.

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Secrets of the eBay Millionaires: Inside Success Stories -- and Proven Money-Making Tips -- from eBay's Greatest Sellers Review

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(More customer reviews)This book is really a series of success stories as told by members of the Professional eBay Sellers Alliance who are the big sellers on eBay. Each of these sellers started rather small, and has grown their business to rather large size.
Most of these sellers have eBay stores. They use the auctions, of course, but they seem to concentrate on their stores where they can sell many of the same items. For instance if you had one widget to sell, you're use the auction. But if you had been lucky enough to buy a couple of hundred of them at a really great price you wouldn't want to sell them one auction per week.
After saying that, much of the book then talks about the mechanics of running a businees. After all, this is a business you're in. It's a mail order business, and this means a few unique differences from a store front. For instance, you'll pay a lot of attention to shipping and receiving goods. Make friends with the shipping people, they can help you. For instance, shipping companies have rules about how fast a package must be delivered or they get returned. I was on vacation for a month. My delivery guy signed for packages I got and kept them in his truck until I returned rather than have them sent back.
Quick summary, this is what the big guys are doing. You can learn things from them, but above all else, get started.
I've got to quit writing now, Lisa, my UPS delivery person just drove up.

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Secrets to high-volume, high-profit sales from the most successful sellers on eBay

Secrets of the eBay Millionaires reveals the inside stories behind eBay's most successful sellers—including those in the Professional eBay Seller's Association, who together make more than $1 billion annually on eBay. For the first time in one volume, aspiring PowerSellers will get hundreds of undocumented tips and tricks on building a strong eBay business and maximizing sales and profits. Readers will learn to develop a business plan, identify market need, promote their products, build a solid reputation, and more. The sellers profiled represent the major eBay categories, including computers and software, consumer electronics, books, movies, music, collectibles, jewelry, and B-to-B merchandise. Various business models are examined, such as hobbyist-turned-entrepreneur and brick-and-mortar businesses brought online. Readers are sure to find sellers with whom they can identify.

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The Essential Online Solution: The 5-Step Formula for Small Business Success Review

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(More customer reviews)This book is written in 'coaching-style' which is not for everyone! 'Remember you have to'...'What do you think is'...'It is all about'...Don't forget to..., those phrases made it for me hard to read, as I expected new information and not to be taught constantly. I expected the authors were internet-insiders, what the title suggested - but I can't see that. If you are familiar with the basics of internet marketing look for something else, if you are a total newcomer go for this easy to read book.

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With big-box stores dominating today's business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win—and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company's bottom line.

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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines Review

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(More customer reviews)I am a 78-year-old man; whose advertising experience had been with newspapers and radio. The Internet was completely beyond me. I realized that print and radio were dying, and I knew we had to establish an Internet presence. But how to start? Fortunately the Mordkovich Brothers book was recommended to me. What a revelation! As a result of their book our advertising expenditures have dropped 9% and the door traffic has increased 22%, and we feel this is just the beginning. If a man of my age can read, understand, and successfully act upon the Mordkovich Brothers recommendations you can too. Many many thanks to the Mordkovich Brothers. Buy this book; you'll be very glad you did.


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Business, Economics, Marketing, Advertising, Promotion, SEO, PPC

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Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today Review

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(More customer reviews)Rene' Richards' compendium of online marketing triumphs provides a look into the factors that led to successes for companies from major players, like Google, to mom-and-pop shops. Not only does this book provide insights from people who have turned their online dreams into profitable realities, it also lays out, chapter-by-chapter and step-by-step, the route to follow for the success of your own online venture.
I saved lots of time and effort reading this book instead of searching the Net to find the answers I needed. I highly recommend Richards' book for anyone contemplating an entry to the online world of commerce, whether they're looking to sell services, products or information. Great read!

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This new book by Atlantic Publishing Company entitled Online Marketing Success Stories Insider Secrets, from the Experts who are Making Millions on the Internet Today, will give you real life examples of how successful businesses market their products online. The information is so useful you can read a page and put the idea into action today! Standing out in the turmoil of today's internet marketplace is a major challenge. There are many books and courses on internet marketing; this is the only book that will provide you with insider secrets. The reason we asked the marketing experts who make their living on the internet every day and they talked! With e-commerce expected to reach $40 billion and online businesses anticipated to increase by 500 percent through 2010, your business needs guidance from today s successful internet marketing veterans. Learn the most efficient ways to bring consumers to your site, get visitors to purchase, how to up sell, oversights to stay away from, and how to steer clear of years of disappointment. We spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful e-commerce marketers. This book is a compilation of their secrets, and proven successful ideas. If you are interested in learning hundreds of hints, tricks and secrets on how to make money or more money with your Web site than this book is for you. Instruction is great, but advice from experts is something else, and the experts chronicled in this book are earning millions. This new exhaustively researched book will provide you with a jam-packed assortment of innovative ideas you can put to use today. This book gives you the proven strategies, innovative ideas, and actual case studies to help you sell more with less time and effort.

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Internet Marketing-Profits That Lie Hidden In Your Website: How To Triple Your Web Sales In 25 Days Review

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(More customer reviews)This book is from a guy that makes a living from creating ads that sell. That is his real job. He does it for online and offline clients. So while he goes about his daily business he amasses tons of information that he eventually decided to put into a book to sell. I don't get the idea at all that this is some guy who makes a career out of writing Internet marketing guides. As you go through the material you begin to realize something: The guy really knows what he is talking about. You can tell by the examples in the book that he does this stuff both offline and online.
The book is very, very good for those wanting to learn marketing techniques online. Honestly it's like a textbook. In many respects he pulls back the curtain on marketing tactics. I found it helpful for understanding why marketers write the way they do. From the long sales copy to bold claim headlines to web page layouts. Sure we all know that headlines matter, buyers like long reads, etc. But Lance explains it in a way that makes sense and gets you thinking how to implement the tactics in your own sites and landing pages.
The book is full of examples from email writing to headlines to layouts. There is so much information on how to create the right advertisement. If you are doing PPC ads and landing pages then this book is for you. If you have a website and are trying to sell something then this book is for you. OK, if you are already making $5K a month then it's probably not for you. But if you are just starting out trying to sell things on the Internet or are making a humble sum of cash then I really believe that a book like this will help. I've read quite a few PPC ebooks and none are close to this. I believe it is because Lance is actually a professional sales copy writer for both online and offline clients. And you know, PPC success is really all salescopy.
You know how marketers will say that you need to do "X" to convert more sales? And you sit there wondering why? And you get the sense that the joker has no clue why either, but he says so because that's what "they" say works, or learned it from someone else, or saw an example from another salespage. Well Lance explains the why, for every step of building a salespage. You'll read through the manual and think "ah, that's why I'm told to do that", or "so that's why this is suppose to convert better". You get the sense that the guy is simply a pro at what he does and has answers for building webpages that sell.

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Direct Web Sales Start with Good Web Design Many small business owners believe all that is needed for good website design is to hire a graphic artist to produce an "online brochure" for the company. That's fine, if you have no intention of using your website to generate actual sales. If your purpose is to make a direct sale through your website, it is crucial that you understand what good website design really is.In Internet Marketing: Profits That Lie Hidden in Your Website, you'll discover how to design a direct sales website, how to write profitable sales copy, how to optimize your website for the major search engines-such as Yahoo, Google, MSN, and AOL Search-and how to use Google Adwords to your advantage.You don't need flash animations or fancy graphics to have a good website. Good design is all about focusing your marketing message exactly as you want it, and presenting it in such a way that when your customers do arrive, they'll be ready to buy.

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Social commerce: Quand le e-commerce rencontre le Web d'aujourd'hui (French Edition) Review

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(More customer reviews)A travers cet ouvrage, Julien Chaumond nous propose sa vision sur ce que sera l'état de l'art du e-commerce dans quelques années: la révolution sociale en oeuvre depuis 2005 aura parachevé sa domination du web en introduisant de nouveaux mécanismes jusque dans la pratique la plus vieille de l'humanité: le commerce, l'achat, la vente, le troc, l'échange...
Empruntés par quelques pionniers, le social commerce est déjà une source de croissance extraordinaire pour certains pure-players du Web tels que Groupon comme pour d'autres, venant du e-commerce classique. Dans ce livre, l'auteur s'attarde sur toutes les facettes du phénomène: le group buying, le social merchandising, le social marketing, le social shopping, le purchase sharing et beaucoup d'autres anglicismes aussi atroces pour la langue française qu'ils sont effectifs dans la réalité.
Le lecteur découvrira une analyse fine et très prospectiviste des futurs bouleversements à venir dans le e-commerce au vue des signaux faibles de ces dernières années. Enfin, loin de n'être qu'un n ième bavardage pour "social media strategists", les développeurs ou décideurs du milieu du e-commerce y trouveront leur compte avec les parties très pratiques des chapitres 3, 4 et 5 dont on saluera la forte composante "sémantique", une autre tendance lourde de ces dernières années.
En résumé: un livre minutieux, clair et pertinent à la croisée du e-commerce et du web social. A acheter et partager au choix sur Facebook, Twitter, Blippy, Swipely ou ... Status.net !


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Ce livre est l'histoire d'une rencontre, celle du monde du e-commerce et de celui du Web.Jusqu'à présent, les deux mondes se côtoyaient sans vraiment se rencontrer. Les entreprises du Web s'occupaient de Web, les entreprises e-commerce de e-commerce. De même pour les entrepreneurs eux-mêmes : les entrepreneurs du e-commerce venaient plutôt du monde du commerce, ceux du Web, du monde du Web.Ces derniers mois, pourtant, des nouveaux services comme Groupon, Blippy, ou Ping, sont apparus à l'intersection de ces deux mondes et connaissent une croissance énorme. Leurs principes, décrits en détail dans ce livre - group buying, communautés de social shopping, purchase sharing, social marketing - commencent à être repris par les e-commerçants plus traditionnels.La thèse centrale de ce livre est que le e-commerce est aujourd'hui de plus en plus lié aux innovations technologiques et d'usage du Web grand public, c'est-à-dire du "Web d'aujourd'hui", celui des réseaux sociaux, de Facebook et Twitter.L'intersection du Web social et du e-commerce, ou social commerce, voit naître des opportunités gigantesques, à la fois pour les e-commerçants, pour les entreprises du Web, qui trouvent dans le e-commerce des modèles économiques solides pour monétiser leurs activités, et bien sûr pour les startups et entrepreneurs sur un secteur qui promet d'être explosif :« If I had to guess, social commerce is the next areato really blow up »-- Mark Zuckerberg, Août 2010

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The Author Online: A Short Guide to Building Your Website, Whether You Do it Yourself (and you can) or You Work With Pros Review

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(More customer reviews)Succinct, genial, and indispensable. Never mind whether you plan to work with a web designer, you'll want to start by reading this book.

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You've written your book. Now create your website.This brief manual, written by a longtime publishing veteran who now builds websites for authors, is designed to help you conceive, plan, and create your own unique presence online. It's not a technical book but instead focuses on the large questions that all writers must wrestle with as they plan their website: Who do you want to be online? What do you want to do there? And where do you start?A central premise of The Author Online is that anyone who can write a book is capable of building his own website. New technology and open source innovations make it easy, affordable, and even fun - a creative act unto itself. But like writing a book, it requires thoughtful and careful planning.The Author Online is filled with ideas, advice, and real-world examples. It also includes results from the first and only comprehensive survey of author websites and invaluable insights into:* the features readers look for on their favorite author websites* whether or not to blog or Twitter, and how to approach both in an authentic, effective way* when and how to work with designers and/or programmers* how to create a content plan for your site* how to use analytic data as an editorial toolVisit the companion website, TheAuthorOnline.com, for more information including a constantly updated and detailed list of online resources andtools plus dozens of sample author websites.

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Internet Marketing For Free: The Guide: Internet Marketing To Go Review

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(More customer reviews)
This book was OK. It had the potential to be a great little book on Internet marketing. However, I just had too much trouble digesting it. I did not see any reason to split the content into three parts, 21 chapters, and an appendix. And there were typos - more than just a few. On top of that, I found the book to be incredibly wordy. And the journalistic style of writing is adequate for newspaper articles, but not for something sold as a book. There were many one-sentence paragraphs throughout. And the page formatting left me thinking I was reading a text file that had been converted to PDF.
If the author had organized the book into eight chapters as follows, and done a nice job of developing a theme in each chapter, then I suspect the book would deserve at least a 4-star rating.
1. Search Engine Optimization
2. Article writing & submission
3. Blogging
4. Posting on online directories
5. Posting press releases on PR directory sites
6. Posting on free classifieds sites
7. Social networking & forums
8. Affiliate programs & Joint ventures
Unfortunately, the book is not so neatly organized. And there are numerous "bonuses" refered to in the book. When I buy a book I expect everything in it to be something I paid for. I don't need to be told I am getting a bonus here and a bonus there.
I was able to get through parts 1 and 2 of the book before I started just skimming the text. There really is a lot of good content in this little ebook masquarading as a POD special. The author qualifies as an infopreneur and she speaks from real world experience in much of what she talks about here. There are a ton of URLs that any infopreneur would probably like to get their hands on. Whether they will be good links in a year or two I don't know. But the raw content in this little tome saves it for me. Otherwise I would have really tanked its star rating. 3 stars!

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Internet Marketing for Free: The GUIDE will teach you what you need to know about internet marketing.You'll learn the latest internet marketing techniques:*Search engine optimization*Article Marketing*Blogging*Free Classifieds and Pay Per Clicks*Joint Ventures*Press Releases*Affiliate Program Management*ForumsThe best part is that each of these internet marketing techniques are completely free to do. All you need to do is spend a little time setting up your marketing campaigns. Apply these techniques consistently to your sites, and you'll drive all the targeted traffic to your sites you need, and you'll do it on a zero marketing budget.

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Web Content RX: A Quick and Handy Guide for Writers, Webmasters, eBayers, and Business People Review

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(More customer reviews)
I breezed through "Web Content Rx" in an afternoon. The book's advice is as simple as its layout. Some of the points, however, are repetitive: use white space generously, utilize bullet points and write simply. Nevertheless, "Web Content Rx" could not have arrived at a better time. As a veteran journalist, English's book showed me that web writing is NOT writing for print publication. Thanks to the easy-to-understand manual, I was able to rewrite the text on my website, [...], almost as effortlessly as I was able to read this book. "Web Content Rx" was like a personal instructor that led me through the process and saved me hundreds of dollars that an expert web copywriter would have charged.


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Web Content Rx is a hands-on primer that shows anyone--even technical novices--how to write high-quality, keyword-laden, search engine optimized Web content. Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training, and creating an audio or video podcast.This must-have reference is for anyone working on the Web. Webmasters can avoid losing projects for lack of content. Business people can now create effective, readily understood Web content about their services or products. eBay sellers can create powerful online advertisements and photograph your products to maximize their appeal. Technical writers, and those who write for industry, will appreciate the extensive safety-related material.Whether you need to write simple text or technical material, Web Content Rx is the book for you. Specifically, you will find:* Examples of good and bad content.* Numerous methods and techniques for presenting your data.* Real-world techniques to create content that people will read.* Eleven appendices with the technical and esthetic material you need to produce the high quality content that your customers demand.Web Content Rx supports your professional needs by providing a writer's checklist; samples of a contract, HTML, and design; instructions for how to a estimate a job, establish an hourly rate, take pictures, and create a spam-proof e-mail address.This book is a toolbox, written by a professional content writer and Web geek. Let it help you get your high-quality content on the Web!

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Google Seo Advanced 2.0: The Ultimate Web Development & Search Engine Optimization Guide For Webmasters Review

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(More customer reviews)Full of generalizations, typos and just wrong information, there is absolutely nothing advanced or ultimate about this book. The so-called author is a con-artist.

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This short & informative Google SEO Guide is a "must have" for all your Web Development & Search Engine Optimization needs. Web Page Design & Website Ranking is so important for any Webmaster these days. Search Engines like Google, Yahoo, and MSN will play a key role in all your Internet Marketing, Online Advertising, and Website Promotion. Not to mention knowing how to achieve a higher ranking on the Search Engines will get your Website a lot of Free Traffic, so hopefully when you turn on your Computer each day and log onto the Internet, you see the increased Sales and/or Traffic Stats. Please also check out Google Adwords Advanced 2.0 & Google Adsense Advanced 2.0 to further your knowledge.

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Get Niche Quick: The Definitive Guide To Marketing Your Business On The Internet Review

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(More customer reviews)This is a great, handy book to guide you through the internet jungle and will save you many hours of research. I really wish I had had this book before I set up my website. I ended up learning bits and pieces here and there through different people, and it was very confusing with many unexpected, frustrating twists along the way. This book could have saved me a lot of money and headaches!
The first chapter clears up what exactly niche marketing is, the importance of using key words and following your passion. Chapter 2 goes into detail on how to use Word Tracker (an important tool for finding out which key words are used most). This chapter has pictures to help those of us who are techno-challenged.
This section is loaded with details and examples.
Chapter 3 teaches how to "target the long tail," using longer chains of key words. It also teaches how to check out the competitor web sites in the same niche. Chapter 4 instructs on how to find affiliate programs so that you can make money by promoting items from other web sites, and teaches "netiquette," or proper e-mail behavior towards those you work with. The 5th chapter teaches how to decide upon info products and affiliate products. You are also given a list of some reputable companies you can make your own affiliate plan with, so others will advertise your products and get a percentage of what they sell to their list members.
Chapter 6 gives an in depth process of how to write your own info-product, such as an e-book. In the next chapter you learn basic web design and the author walks you through basic steps such as registering a domain name. Chapter 8 guides you to writing like a pro for online copy, using catchy headlines and subheadings. This is very detailed and includes 17 must-have items in your sales copy.
Chapter 9 is about your online marketing plan, and includes items such as your mission, promotion techniques, and making your website stand out. Chapter 10 tells you how to get the word out about your site. It tells how to make link exchanges work for you, how to contact owners of other sites, and more. Finally, the last chapter gives us many more tips such as writing articles and where to submit them, how to use blogs and RSS feeds, and more.
This book is a very easy read for a book on technology! It is clear, straightforward, is sprinkled with photos throughout, and makes a handy reference book to keep on hand even after you read it.


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Have you ever wanted to start your own online business, but found that most of what's available today is either outdated or is so full of jargon that you need a dictionary just to muddle through it?Worse yet, have you tried to do some research, only to fall prey to the many work-at-home scams that abound online?Would you like a guide that doesn't try to fill your head with techno-babble or try to sell you on the latest "home business opportunity"?Would you like to learn how other everyday people, just like you, are using the Internet to create their own thriving web-based businesses?Get Niche Quick! is filled with the latest internet marketing information, including fully-illustrated step-by-step techniques that anyone can use to start doing business online.What's more, you can use this book as a "blueprint" to grow multiple sources of income!

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Increase Your Web Traffic in a Weekend Review

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(More customer reviews)This book, written in 1998 and revised in 2000, by Internet time standards can be considered outdated at the time of this writing (August 2002). The author unfortunately touched on a number of Web sites and tactics that nowadays are either dead (Web sites) or considered bad internet marketing practices (redirecting, use of link farms) that could actually get you delisted. The section on traffic analysis at least talks about a professional tool (WebTrends) but then goes down a long and unnecessarily technical talk about web logs that is sure to bore the heck out of non-technical readers. If you don't mind getting spammed big time, by registering for some of the services the author recommends that are still around, and don't mind dropping in the ranks of Google at all, then get this book and follow its advice. Otherswise, download (and pay) for a license of WebPosition Gold and read the book that Amazon sells about it.

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These days, everyone seems to have a home page or a Web site. However, just because you create and publish a Web site doesn't mean anyone will visit it. Competition to attract visitors is extreme. The reality is that of the millions of Web pages out there, only a handful actually attract a steady readership; and these same Web pages are the ones that attract advertisers. In order to compete, you need to develop and implement a Web site promotion plan. How can you know if people are visiting your Web site, and if they aren't, what can you do about it? What can you do to earn money on your Web site? Is there an easy way to attract readers and advertisers without spending a fortune? Yes is the answer to all of these questions, and Increase Your Web Traffic in a Weekend, Sixth Edition maps out a cost effective, comprehensive plan that both Web beginners and experts can use to build an audience for a home page or Web site. This book has compiled low-cost Web promotion and advertising techniques collected from the authors' years of practical experience, but you can implement them all in just one weekend!
What You'll Learn
Increase Your Web Traffic in a Weekend, Sixth Edition teaches you how to attract new visitors to your Web site and explains how to keep visitors coming back. The authors do so by helping you develop your own Web site promotion plan, leveraging a bevy of free and low-cost Web promotion and advertising techniques collected from years of practical experience. By reading this book, you will:

Learn how to increase Web traffic using different crawler-based search engines like Google and Bing and different directories like the Yahoo directory and the Open directory.
Learn how to leverage social media Web site like Facebook, Twitter, and MySpace to drive additional traffic to your Web site.
Learn how search engines work and then find out how to leverage this information to increase search engine results for your Web site by improving keyword selection, descriptions, page titles, meta-information, etc.
Learn how to drive traffic to your Web site using e-zines and how to find the e-zines that work best for you.
Find out how to get your Web site listed as the cool site of the day and how to win awards that will help get your Web site noticed.
Find out how to use direct e-mail, newsgroups, and mailing lists as a means of marketing your Web site.
Discover how to use services provided by Web sites like eBay and Amazon.com to attract new visitors to your Web site.
Discover how easy it is to advertise your Web site using free banner exchanges.
Learn how to attract the masses by sponsoring your own giveaways, contests, sweepstakes, and more.
Discover who is visiting your Web site and find out what you can do to keep them coming back by learning how to analyze your Web traffic.

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The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture Review

Average Reviews:

(More customer reviews)If you have not had any (or very little) exposure to digital marketing, by all means buy the book and read it. However, for anyone who has had some experience with digital marketing the last 5 years, this book offers very little new thinking (unless you are really bad at your job).
While the book is full of examples, if flows poorly. The author's points seem to get lost in a somewhat poor structure, and too many points thrown at the user without a proper flow to it. The author should definitely look into pyramid consulting techniques in order to present better. And given the author's savvy in online marketing, it does make me wonder whether the other reviews are legitimate.
But again, if you are a CEO, or non-marketing exec, or an "old school" marketer, this books seems like a useful intro to you. But you should be out reading Techcrunch, Marketing 2.0, Mobilemarketer, Mashable etc etc on a daily basis, and you would not only learn just as quick, you'd stay more current.

Click Here to see more reviews about: The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture

Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. How can you deploy today's new marketing tools to break through, build momentum, and gain recognition? Contrary to popular belief, adding a blog, podcast, wiki, or widget to your Web site won't automatically draw crowds. Fundamental change is required. Real-world examples from companies such as Volcom, Ryanair, IBM, Viking, Adidas, Proctor & Gamble, and many others show you how to open meaningful interactions with your customers, develop authenticity, share recognition, and engage. Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. In The Age of Engage, widely respected marketing strategist Denise Shiffman lays out a provocative blueprint for how you can
Create persuasive value so that your products stand out in this new era
Build trust by reshaping audience interactions
Expand social currency and extend your sphere of influence
Deploy new marketing vehicles to capture the hearts, minds, and wallets of your customers
The Age of Engage will transform the way you think about marketing. It will inspire you to engage audiences by interacting with them in new and inventive ways. And, it will help you reshape or reinvent your company culture, products, and marketing to entice audiences and catalyze markets. Praise for The Age of Engage: 'The Age of Engage is an amazing and essential guide for business, defining the strategic path companies must take for product success. To master the profound changes in marketing forged by the evolution of the Web, every marketer must read this book!' --Eric Schmidt, CEO, Google 'The Age of Engage is revealing and straightforward and envisions a way for all of us to move easily into the open, interactive business and marketing practices Web 3.0 and beyond will require.' --Pat Sueltz, CEO, SurfControl PLC 'An illuminating text that assembles in one place the vast changes the Web is driving across marketing and explains today's requisite paradigm for reinventing your brand. It's Google Maps for marketers in this era.' --Tracey Stout, senior vice president and chief marketing officer, Fair Isaac Corporation 'The Age of Engage is astute and inspiring. It has given me a host of creative approaches for marshalling the Live Web as a fundamental part of my brick and mortar business.' --Amanda West, CEO, Amanda's Restaurants 'The Age of Engage offers a blueprint for infiltrating the ongoing conversations of the Live Web that move a product from a mere commodity to a powerful brand.' --Ben Elowitz, CEO, Wetpaint 'Shiffman's conversational style embodies the authentic dialogue she believes companies must have in order to engage their audiences and succeed in the interactive age.' --Sam Yagan, CEO, OkCupid.com

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Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series) Review

Average Reviews:

(More customer reviews)Jim Sterne describes in this book techniques and strategies that are essential in order to optimize companies' efforts when it comes to Social Media efforts. This is the first book in this arena and it is a game changer for companies looking to increase their social presence and profitability in any social media: forums, review sites, social networks, blogs, microblogs, and others.
The book will help readers to manage Social Media as a serious business tool, a corporate asset in a world where companies become more aware / vulnerable to customers' opinions and needs. It will help them convince upper management to invest resources in social media and understand how profitable Social Media is for the organization.
As the author writes:
"Success in social media is not found in how many people got your message; it's found in how many people thought your message was remarkable - literally. How many people were intrigued enough by the point you were making to comment on it and pass it along to their friends?"
If your company (large or small) is trying to make a difference and succeed in the online world, I warmly recommend this book.

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The only guide devoted exclusively to social media metrics
Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.
While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy
How to leverage the time and effort you invest in social media
How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired

Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

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Domain Name Investing: Make Money Online And Run Your Own Home Business By Buying And Selling Premium Domains In Your Spare Time Review

Average Reviews:

(More customer reviews)This book has a few basic concepts which it repeats over and over and over through its 97 pages. Seriously, this book could have been put out as a pamphlet it contains so little information, most of which could be obtained for free on Go-Daddy's website. Quite a few spelling and grammar errors too for such a small book(let).
The most overused phrase in the book is; "As previously stated.." Sometimes referring back to something you only read one or two sentences ago! They take a little information and just stretch it out to make it longer and say the same stuff over and over.....oh and "as previously stated" They take a little information and just stretch it out to make it longer and say the same stuff over and over, maybe changing the way its said only slightly.

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Finally! Here is an easy way to make money online doing close to nothing, simply investing, buying and selling domain names in your extra time!In today's struggling economy, many individuals worry about their jobs.To prepare for income loss, some are turning to the internet to make extra cash.Although most turn to eBay.com, there are other methods of making money online. One popular way in this day and age is by investing in domain names.Calling the attention of all aspiring domain investors! Study the system that has made countless other domain investors millions in this easy to follow, step by step manual.This exhaustive guidebook will teach you to exploit the money-making potentials of domain investing. Discover the reality that the domain gold rush is far from over. Find out how keywords are important in buying & profiting from domain names. Learn the domain flipping expertise of professional domain brokers. Become skilled at improving existing domains and websites cheaply and profit from them quickly.

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