Reinventing Professional Services: Building Your Business in the Digital Marketplace Review

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(More customer reviews)Ari Kaplan's book is fabulous. It was full of insightful advice. I've read it through once and will be going back shortly with a pen and highlighter. There are so many tips in here, this book will not be put on my shelf, but will rather stay near my laptop for quick reference. I'd definitely recommend this book.

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How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional lifeThe technological landscape has reshaped the way white collar workers cultivate and promote their businesses. Reinventing Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment.From Ari Kaplan--a recognized advisor on business and career development -- Reinventing Professional Services: Building Your Business in the Digital Marketplace --offers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures.
Details the importance of offering resources instead of simply selling

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Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing Review

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(More customer reviews)The winning streak continues.
Since everyone sells, the first book - Mastering the World of Selling: The Ultimate Training Resource from the Biggest Names in Sales - in the ongoing (I expect) Mastering The World Of ... series was across-the-board valuable.

Hot on its heels, Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing broadens the business knowledge base for everyone who markets. And that's everyone as well, right?
It puts the best 21st Century thinking of over 50 of the sharpest marketing minds out there today at your fingertips.

You get scores and scores of read-`em-and-reap secrets & strategies, easy-to-implement tips & tactics such as:

... 7 specific gratitude-as-a-marketing-strategy ideas to adopt (page 69)
... The A-B-Ts of great marketing (page 201)
... Master marketer Jack Trout channeling the legendary Rosser Reeves to reveal how you can differentiate ANYTHING (page 210)
... Dreadful marketing ideas to avoid (page 142)
... What makes things go viral (page 107)
... The 5 most important words on your website (page 213)
... The fascinating Guy Kawasaki's four methods to be fascinating (page 65)
... Twitter for business: A Newbie's field guide (page 46)
... 21 creative ways to increase your Facebook fan base (page 164).
And, as the brilliant infomercial marketers have taught us all, there's more.
Much more.
Look, it's a classic marketing observation. But when it's true, it's true:
Just one idea from one single item will pay for Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing many times over.
No doubt Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing and the companion volume Mastering the World of Selling: The Ultimate Training Resource from the Biggest Names in Sales belong in every business and personal library.
Bonus memorable-marketing strategy: Order copies of each book to share with everyone you work and do business with (except your competition, of course) and they'll thank you, too.
Geoff Steck
Chief Catalyst
Alexander Marketing
8 Depot Square
Englewood, NJ 07631
[...]

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The best of the best strategies from leading marketers
There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers.
Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best.
Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising

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Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Review

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(More customer reviews)Zhivago presents a process and perspective that are both client centric yet still driven towards the bottom line.Rather than argue about what we think our clients want and how they want it, Kristin challenges you to talk to your clients directly to find out, and she gives you the frame work to do so respectfully and successfully.
Packed full of tips, best practices, and real world examples, Roadmap to Revenue will challenge and encourage you.


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Buyers have changed the way they buy. But sellers have been slow to change the way they sell. This disconnect is proving to be frustrating for both sellers and buyers. Sellers aren't getting the sales they need, and buyers aren't getting the information they need to make a buying decision.

In this one-of-a-kind revenue-growth how-to book, Revenue Coach Kristin Zhivago lays out the method that she has used to help hundreds of business owners and managers reverse-engineer their successful sales so they can manufacture new sales in quantity.

Armed with these methods, managers can map out their customers' buying process and take the right steps to support every stage of that buying process. They can position their products and services in a way that will make them more attractive and valuable to prospective customers. They can focus their efforts on marketing and selling methods that will work (and stop wasting money on those that won't); produce content that satisfies buyer concerns; and use social media channels in a way that appeals to customers - and leads to more sales.

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How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business Review

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(More customer reviews)If you're a an entrepreneur that regularly follows Guy Kawasaki or Perry Marshall's missives on Google search and email marketing, you'll want to read this book ASAP. Turner and Shah place social media strategies and platforms in context so that you avoid those "spinach caught in your teeth" kinds of mistakes non-net-natives (like me) tend to make. They also offer plenty of practical tips for fine-tuning efforts on the major platforms, tracking online conversations and dissecting what the competition is doing. It's one of those books you'll refer to over and over again. Especially Chapter 11, How to Use Promoting Platforms to Help you Grow Your Sales and Revenues".
That said, the book is peppered with valuable case studies featuring many impressive Fortune 500 companies. I would have liked more case studies featuring start-ups and smaller companies like ours -- those that have to keep a remorseless eye on the time and effort involved with all social media efforts...


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How to Make Money with Social Media provides a clear, practical roadmap for businesspeople who are ready to get past the hype and start using social media to grow their sales and revenues.This new book answers many of the most important questions people are asking about social media:· Can I make money with social media?· How do the Fortune 500 use social media?· What are the classic mistakes to avoid when launching a social media campaign? · How should I set-up, launch and run my social media campaign?· What are the top 50 social media platforms and how can they be used to get new customers? · Why did my first social media campaign fail?· How do I integrate my social media campaign into my traditional marketing campaign?· What are the Seven Deadly Sins of social media measurement?· What should I know about mobile media, augmented reality and widgets?· What should I do to ensure I get a positive ROI from my efforts? · What tools should I use once I get past YouTube, LinkedIn, Facebook and Twitter?· What are the 59 specific steps I should take to ensure my social media campaign is a success?How to Make Money with Social Media gives you all the information you need to set-up, launch and run a successful social media campaign.

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Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits Review

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(More customer reviews)I'm halfway through Guerrilla Social Media and have implemented all the strategies
learned so far. I'm not a technical person by any stretch of the imagination.
In fact I was paralyzed before reading this book not knowing what to do first.
Now I have a clear path...more importantly a specific map on how to get where
I want to go. With that said I highly recommend this field guide to anyone wanting
to do things right the first time and get engaged in the social media space FAST!

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Grow Your Online Influence--Go Guerrilla
Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks.
Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you'll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors.
Includes:
19 secrets every guerrilla social media marketer needs to know
The Guerrilla Social Media Toolkit
The Seven-Sentence Social Media Attack Plan
22-point social site and blog checklist
20 types of ROI
Free guerrilla intelligence tools
Future social media weapons that are worth knowing about
And more!

This is THE social media guerrilla's go-to guide--learn how to employ a social media plan that earns attention--and profits!

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Fierce Leadership: A Bold Alternative to the Worst "Best" Practices of Business Today Review

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(More customer reviews)If you are fan of previous books in this type of "go against the grain" leadership genre - books like "First, Break All the Rules," "Made to Stick," "Predictably Irrational," "Slack," "The Starfish and the Spider," "Leaders," or "Stewardship," or even "Working with Emotional Intelligence" - you will not find much new here. Or at least I didn't.
If you are a big fan of benchmarking and going out to find "best practices" and then figuring out your strategy, basing your plans on what everyone else is doing versus what of that you can afford, this is THE book for you. Unfortunately, I'm not so sure you're going to be reading this review as another "best practices" book probably came out while I was writing this review and like moths to the flame, you've headed away to that glittering, glowing jewel....
For there rest of us, here is the ground that Susan Scott covers:
1. Moving away from 360-degree anonymous feedback to "365" days a year of face-to-face feedback
2. Hiring for smarts and emotional intelligence rather than just smarts
3. Modeling accountability and responsibility, not just putting them in a corporate ethics "agreement" required of all employees to sign
4. Moving away from employee "team-building" to actually being involved and supportive with your colleagues and your teams
5. Focusing on collaborating with your customers to create new products, better service, and better profits
6. Being transparent - not just in your decision-making and policies, but in getting feedback and input from your employees and your customers to acknowledge mistakes, change strategic directions, and so on
As you can see, if you're familiar with the list of books I noted at the beginning of this review, then "Fierce Leadership" is really just a regurgitation of those themes with Ms. Scott's personal take on them, her experiences, and her suggestions on steps to take in order adopt these themes.
And it is the latter that I believe is the real strength of this book - and where Ms. Scott shines - her step-by-step exercises and activities. There is little doubt that, for instance, by following her advice in Chapter 2 on hiring for smarts and emotional intelligence, you should get better employees and be a better leader.
I caution you to remember that 9 times out of 10, putting all of this into play is not just up to you. There's a whole host of other folks who are involved in implementing any one of these themes. And that's where we should all be cognizant that Ms. Scott is also a consultant, and can conveniently be brought in to help you get everyone in your organization on board.
Don't let this latter point detract from the book - just recognize that adopting these themes will require you to go against the grain, something that takes more than 306 pages of common sense.
To summarize, if you are unfamiliar with the list of resources I cited at the beginning of this review, then get "Fierce Leadership" - it will get you thinking in a new direction. If you've read many or all of the above, you'll not find much new here but may see Ms. Scott's book as a well-needed reinforcement on your journey to better business practices, better leadership, and better profit.

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