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(More customer reviews)The collaborative work of Jay Conrad Levinson and Shel Horowitz, "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet" is a 236-page compendium of insightful commentary and sound advice for the entrepreneur and small business owner on marketing strategies in these difficult and volatile economic times. With 'real world practicality', readers will learn how to significantly reduce their marketing costs and while increasing their profit margins by employing environmentally sound and ethically founded policies and practices; convert their vendors, customers, and competitors into a kind of auxiliary sales resource; successfully persuading business acquaintances to become joint-venture partners; utilizing social media, traditional media, and their own imagination to reduce advertising costs while employing alternative marketing practices. Simply stated, "Guerrilla Marketing Goes Green" is the distilled and effective wisdom of two of the most successful yet frugal entrepreneurs who have combined their many years of experience and expertise in a single volume that should be considered mandatory reading by anyone charged with the responsibility of insuring a healthy financial bottom line for their business while adhering to environmentally and ethically sound principles and practices. "Guerrilla Marketing Goes Green" is a strongly recommended addition to personal, professional, corporate, academic, and community library Business Studies reference collections and supplemental reading lists.
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These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You!
Learn to:
Slash marketing costs and boost profits by making your business as green and ethical as possible
Easily turn your customers, suppliers, and even competitors into your unofficial sales force
Understand how to turn business acquaintances into powerful joint-venture partners
Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing
Harness the Magic Triangle and the Abundance Principle to skyrocket to success
Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times.
"A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's."
— Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy
"Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it."—Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver
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