The Brief Wadsworth Handbook, 2009 MLA Update Edition Review

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(More customer reviews)This book is very useful! Easy to follow and great for my writing class!

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The most comprehensive brief handbook available, THE BRIEF WADSWORTH HANDBOOK, SIXTH EDITION, provides students with extensive coverage of rhetorical concerns, the writing and research process, writing and researching with computers, visual rhetoric, and other topics essential for 21st-century student writers. This versatile and proven text is a uniquely effective guide to help students develop the critical thinking, reading, and writing skills they need to become successful communicators in college and beyond. Practicing teachers and collaborative writing partners throughout their careers, Kirszner and Mandell bring an "in-the-trenches" pragmatic understanding of instructor and student needs to every page of this Sixth Edition. This edition has been updated to reflect guidelines from the 2009 MLA HANDBOOK FOR WRITERS OF RESEARCH PAPERS, SEVENTH EDITION.

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Think, Write & RETIRE: How To Turn Words Into Wealth - Easily Review

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(More customer reviews)Zero hype, rock solid information, inspiring truths, and a jaw-dropping statement on page 30, easily sends "Think, Write and RETIRE!" by Dr. Mani Sivasubramanian, to the "head of the class" when it comes to learning how to become an information entrepreneur.
Have you ever wanted to write a book about something, but couldn't get past the question of what to write about? Problem solved - he teaches you how to find your answers in simple, straightforward
language with a short, specific exercise that gets your creative thought processes flowing.
What if you feel compelled to share what you know with the world, but don't really want to write at all? With this book as your blueprint, you'll be well on your way to helping others learn what you know.
From beginning to end, in 192 pages, he shows you step by step, with facts, figures, and examples, how to turn your knowledge into profits, how to create a loyal customer base, find your niche, discover who wants what you have, and how to turn simple ideas of yours into a very lucrative business.
This was definitely a "can't put it down" read for me, and I love the fact that ALL the profits from "Think, Write and RETIRE!" go to The Dr. Mani Children Heart Foundation, [....] a non-profit dedicated to providing heart surgery for underprivileged children with congenital heart defects.
Get your copy of "Think, Write and RETIRE!" now. Help save a child's life. Makes a super gift for someone you know who wants to be a writer, too.
I am taking Dr. Mani's advice and have just begun writing a book related to my lifelong hobby and profession of buying, selling and collecting rare, flawless gemstones for pleasure and profit. In my spare time I love to create photographically enhanced and digital fractal artworks.
it's easy to find me on twitter: midnitedaydream

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Nginx 1 Web Server Implementation Cookbook Review

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(More customer reviews)I found very little useful information in this book. The author skims over the top with some extremely specific examples, using some rather arcane technologies in my view, with very little if any explanation of the overall picture. If you want to use this cookbook, be prepared to use the exact same ingredients as the author has chosen for you because he does not give you enough information to modify his recipe with your own ingredients.
I guess this book is written for the complete novice who wants to stay that way. The author claims to be an expert with python, yet python is mentioned only in the context of uWSGI which is not associated with an official PEP. In other parts of the book the author uses Ruby on Rails which might be a cookbook kind of technology, simple to use without knowing what you are doing -- kind of like Windows, but again not in keeping with any kind of standard.
The preface claims this book is for system administrators and web developers. I dare say most of them would be disappointed.

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This is a cookbook full of illustrations and diagrams to help you implement your web needs with Nginx, with a focus on practical examples. If you are tired of Apache consuming all your server memory with little traffic and to overcome this, or for some other reason, you are looking for a high-performance load-balancing proxy server and have tried using Nginx, then this book is for you. You need some basic knowledge of Nginx. System administrators and web developers will benefit greatly from this book.

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Keys for Writers Review

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(More customer reviews)It is a good handbook for writing. It is brief, to the point and easy to follow. Great tips for research and becoming an improved writer.

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With its simple tabbing system (five red tabs for the writing process and research, and five gold tabs for sentence-level topics), thorough and concise coverage of grammar, an easy-to-read format, and customizable KeyTabs, KEYS FOR WRITERS is a valuable resource for students in all disciplines throughout their college careers and beyond. In addition to a contemporary new design, an entirely new companion website, and a new media-enhanced e-Book, the Sixth Edition features updates and additions including new visuals, more of the book's popular "Source Shots," new student samples, MLA and APA coverage thoroughly revised to reflect their respective organizations' latest standards, and expanded coverage of topics ranging from annotated bibliographies and working with sources to visual arguments. This is an extensive and exciting revision of an effective handbook that is deservedly a best-seller!

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37 Days to Launch Review

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(More customer reviews)If you've ever had a business idea and wanted to pick the brain of someone who knows what they're doing, the snappy and inspiring book "37 Days to Launch" is a valuable resource. Ryan Duques, entrepreneur and force to be reckoned with, shares the passion and know-how that helped him launch more than a dozen business ventures, including a chain of community newspapers, an online education company, and even a bank.
Duques chronicles his entrepreneurial journey through funny anecdotes (selling his parents their own coffee in the morning when he was 7) and serious reflection. He explains what he learned along the way and how those lessons shaped his business development technique. Some of his ideas were successful, some weren't, but many were launched quickly and all with palpable excitement. The book focuses on a particular startup he and business partner James Warner developed and launched in 37 days: the group deal website SavingsClique.com.
The book features actual material from the SavingsClique.com brainstorming and execution process, including e-mails to designers and programmers, prospective logos he and Warner chose from, and their thought process every step of the way. Although the book revolves around launching a profitable website, the ideas and steps can apply to any goal.
This book speaks to anyone who has an idea but needs a kick in the pants to shut down the excuses and negative self-talk, stop waiting for the "perfect" time (there isn't one), quit worrying that it will take too long (done right, it doesn't have to), and get moving on systematically achieving their dreams. When you finish reading "37 Days to Launch", you'll want to sit down and set up your own plan for success.


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This short book was written by serial entrepreneur Ryan Duques right after the debut of SavingsClique.com, which he and his business partner founded, conceived, developed, and launched during a 37-day period in early 2011. Duques shares a glimpse inside the mind of an entrepreneur and how ones business and personal lives meld into one during the launch of a company. Duques s book explores how decisions were made, how mistakes were corrected, and, ultimately, how the business was launched. Expect to learn a few new business development techniques and how to connect with other entrepreneurs during this quick read.

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Methods And Materials For Teaching The Gifted Review

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(More customer reviews)This textbook includes all of "the basics" about gifted and talented students and methods for teaching them. Contributing authors are among the most respected in the field including Kaplan, Reis, and many more! This book includes information about the characteristics of the gifted along with strategies and materials for teaching them. It is an excellent resource for any teacher!

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Methods and Materials for Teaching the Gifted, 2nd Edition offers strategies and resources for differentiating instruction for gifted learners. The book acts as an excellent introduction to gifted education curriculum planning, instructional unit design, evaluation, and teaching methods. This new edition expands upon the best-selling first edition with new chapters and fully updated information and research.The chapters of this comprehensive textbook are written by respected leaders in the field of gifted education. The authors review:
the needs of gifted learners,
curricular planning and evaluation,
instructional practices, and
ongoing enhancement and support of gifted programs.
Chapters include topics such as differentiated curricular design, process skills development, building instructional units that challenge students, and evaluating learner outcomes. Also, instructional practices such as problem-based learning, creative teaching strategies, independent study, mentorships, classroom simulations, and more are addressed.The book's contributing authors include nationally recognized leaders in the field of gifted education such as Carolyn M. Callahan, Ph.D., Susan K. Johnsen, Ph.D., Sandra Kaplan, Ph.D., Sally Reis, Ph.D., Julia Link Roberts, Ph.D., and Joyce VanTassel-Baska, Ph.D.Fully revised and updated, the second edition of Methods and Materials also lists an array of up-to-date books, teaching materials, Web sites, and other resources.

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Wiccapedia: A Modern-Day White Witch's Guide Review

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(More customer reviews)This book was really informative and being new to wicca, I felt a real connection with it. Its made me see witches in a different light and I am so glad I have read it. Thanks Leanna and Shawn and can't wait for the next book

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Wiccapedia provides a fresh, innovative, and thoroughly up-to-date look at witchcraft-and gives readers a prescription for happiness. "Spiritual life coaches" and celebrity witches Shawn Robbins and Leanna Greenaway unlock the secrets of the Wicca universe, explaining what it means to become a "simply fabulous" 21st-century Witch. Newfound Witches will learn how to tap into magic, re-empower themselves, and realize their dreams through a little witchy know how.

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101 Ways to Promote Your Web Site (101 Ways series) Review

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(More customer reviews)When I first picked up 101 Ways to Promote Your Web Site, I really didn't expect to find 101 different methods. After reading the book I am sure that 101 is a conservative number.
The author includes two chapters on search engine considerations, as well as chapter-length treatment of marketing in newsgroups, signature files, e-mail, discussion lists, newsletters, link trading, award recognitions, meta-indexes, online advertising, affiliate programs, cybermalls, encouraging repeat visits, press releases, e-zines, web rings, offline promotion, traffic analysis, webcasting, and launching a website. In addition, the book has five appendices, including a brief glossary and a sample implementation and maintenance schedule. The book is especially rich in providing URLs for hundreds of sites that provide additional information.
I was disappointed to find little or no treatment of two very important Web marketing strategies: search engine positioning through doorway pages and viral marketing.
Sweeney does a great job of exposing the reader to the wide variety of methods that can be used to promote a website, but for an in-depth treatment of any of these, the reader will need to consult more specialized books. 101 Ways to Promote Your Website provides an excellent introduction to Web marketing for small to medium-size businesses, and deserves the wide acceptance it has already found in the marketplace.

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With hundreds of proven tips, tools, and techniques, this freshly updated edition explains how to make the most of the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing for online success. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A companion website provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamic public relations strategies to offline promotion and ensuring customer satisfaction, this handbook is unbeatable for helpful online promotional resources.

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Reinventing Professional Services: Building Your Business in the Digital Marketplace Review

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(More customer reviews)Ari Kaplan's book is fabulous. It was full of insightful advice. I've read it through once and will be going back shortly with a pen and highlighter. There are so many tips in here, this book will not be put on my shelf, but will rather stay near my laptop for quick reference. I'd definitely recommend this book.

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How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional lifeThe technological landscape has reshaped the way white collar workers cultivate and promote their businesses. Reinventing Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment.From Ari Kaplan--a recognized advisor on business and career development -- Reinventing Professional Services: Building Your Business in the Digital Marketplace --offers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures.
Details the importance of offering resources instead of simply selling

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The Practice of Research in Criminology and Criminal Justice Review

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(More customer reviews)This book was a very helpful learning tool which enabled me to develop the proper methods to conduct and utilize information on a professional level.

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Teaching cutting-edge research methods along with the substantive criminology and criminal justice issues those methods are used to analyze?[This text] covers what I want it to cover and is a lot more comprehensive than the other books. [Plus, the] ancillaries are fantastic!? ?Robert J. Fornango, Arizona State UniversityLike its predecessors, the Fourth Edition provides complete coverage of the use and results of the contemporary methods employed in criminology and criminal justice research today. Specifically designed for undergraduate and beginning graduate criminal justice courses and programs, this text teaches research design and techniques within the context of substantive criminology and criminal justice issues of interest to students who will become professionals in the field. Students learn about the wide realm of research methods available to them, delve deeper into topics relevant to their field of study, and benefit from the wide variety of exercises included that help them practice as they learn.Intended Audience This is an essential text for undergraduate and graduate students taking a Research Methods course in criminology or criminal justice.Available for just $25 more bundled with SPSSStudent Version CD, allowing students to practice what they learn on their laptops in the dorm or at home, rather than in the computer lab

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Autodesk Revit Architecture 2012 Essentials (Autodesk Official Training Guide: Essential) Review

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(More customer reviews)Revit Architecture 2012 Essentials has helped me quickly understand differences with previous versions of Revit, such as Worksharing and Worksets. The tutorials are an excellent introduction to useful issues in everyday design that simplifies the complexity of the program. For instance, I could not believe how simply stair and railing families were illustrated, instructed, and improved over previous versions.
It helps that through the course of the tutorials the book links to important issues in the Revit certification process. Whether you're studying for Revit certification or looking to learn the essentials of quality BIM, this book and its downloadable tutorials will get you there. Incidentally, Sybex has undone the links, they are now at: [...]
Using best practices and definitions found near the end of each chapter will be a helpful resource as the reader moves forward with their BIM team and encounters new issues.
The understanding of BIM workflow would be very useful for principals, consultants, project managers, clients, and building operators in understanding the integrated project delivery method (IPD). Also, the authors, occasionally, give `ways-of-thinking' helping those from a cad-based work world, which is useful for readers relating to the material.


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Get the Essentials on Autodesk's fastest-growing software package!
The new Essentials series from Sybex helps you quickly learn and use Autodesk software. This beautiful, task-based, full-color Autodesk Official Training Guide thoroughly covers the fundamentals of Revit Architecture, teaching readers what they need to become quickly productive with this popular building information modeling (BIM) architectural design software.
By following the book's clear explanations, practical tutorials, and step-by-step exercises, you'll cover all the essentials of a typical design workflow. Topics include how to best use the interface, creating floor plans, adding walls and curtain walls, generating color fill plans, preparing documentation, as well as annotating, collaborating, and more. This four-color Essentials guide provides you with the fast and thorough grounding you need in Revit Architecture.
Covers Revit Architecture 2012 fundamentals, so you become quickly productive with the software
Prepares you for the Revit Architecture Associate and Professional certification exams
Uses straightforward explanations and real-world, hands-on exercises and tutorials to teach the software's core features and functions
Helps you quickly develop the skills needed throughout a project, whether you're a beginner or a more experienced user brushing up on the basics

Go from concepts to complete construction documents with this essential, full-color guide.

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Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing Review

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(More customer reviews)The winning streak continues.
Since everyone sells, the first book - Mastering the World of Selling: The Ultimate Training Resource from the Biggest Names in Sales - in the ongoing (I expect) Mastering The World Of ... series was across-the-board valuable.

Hot on its heels, Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing broadens the business knowledge base for everyone who markets. And that's everyone as well, right?
It puts the best 21st Century thinking of over 50 of the sharpest marketing minds out there today at your fingertips.

You get scores and scores of read-`em-and-reap secrets & strategies, easy-to-implement tips & tactics such as:

... 7 specific gratitude-as-a-marketing-strategy ideas to adopt (page 69)
... The A-B-Ts of great marketing (page 201)
... Master marketer Jack Trout channeling the legendary Rosser Reeves to reveal how you can differentiate ANYTHING (page 210)
... Dreadful marketing ideas to avoid (page 142)
... What makes things go viral (page 107)
... The 5 most important words on your website (page 213)
... The fascinating Guy Kawasaki's four methods to be fascinating (page 65)
... Twitter for business: A Newbie's field guide (page 46)
... 21 creative ways to increase your Facebook fan base (page 164).
And, as the brilliant infomercial marketers have taught us all, there's more.
Much more.
Look, it's a classic marketing observation. But when it's true, it's true:
Just one idea from one single item will pay for Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing many times over.
No doubt Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing and the companion volume Mastering the World of Selling: The Ultimate Training Resource from the Biggest Names in Sales belong in every business and personal library.
Bonus memorable-marketing strategy: Order copies of each book to share with everyone you work and do business with (except your competition, of course) and they'll thank you, too.
Geoff Steck
Chief Catalyst
Alexander Marketing
8 Depot Square
Englewood, NJ 07631
[...]

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The best of the best strategies from leading marketers
There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers.
Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best.
Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising

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Great Again: Revitalizing America's Entrepreneurial Leadership Review

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(More customer reviews)Hank Nothhaft and David Kline knock it out of the park with "Great Again," a logical, practical and enjoyable description of what's wrong with America today, and the simple prescription for fixing it. If all business books were this well-written and informative, I'd be reading a lot less fiction. Once started, I could not put it down.
"Great Again" is an inspirational read: passionate, provocative, well-paced, and informative. Nothhaft makes it very clear that the answers are not difficult, and do not require trillions of dollars in government programs, stimulus, and bureaucracy. On the surface, America's economic woes may seem very complex, but "Great Again" cuts through the clutter, extracting gems easily understood by the casual reader. Yet the reader is likely to experience some frustration as well: today's political systems of lobbying and special interests will make real progress elusive - at least until we truly are in a crisis - at which point it may be too late. It is ironic that on one hand, the conscientious CEO wants to do the right thing for America by keeping manufacturing jobs here, even in the face of lucrative tax incentives and other benefits from China and other emerging economies. Meanwhile, politicians who refuse to address corporate tax rates are the same ones threatening to penalize businesses for moving jobs off-shore, while at the same time penning job killing legislation (like Sarbanes Oxley or the more recent Dodds-Frank consumer "protection" legislation). If we can't get a government that actually helps and encourages business growth and entrepreneurship (like China), we should at least get one that stays out of the way.
The use of anecdotes - like the author's childhood in steel town Sharon, PA., as the example of what the American dream used to mean, is effective. I found myself asking, "Yeah, how come my dad - also a blue collar manufacturing worker - was able to own and house and support my mom, my brother and me on one income?" And "Today, why does it take another few billion in borrowed money to fix a bridge?" Ditto for the extensive use of stories told in the words of experienced and successful entrepreneurs. By weaving the facts and figures into their stories and dialogue, there is no tedium - this makes for an entertaining read that will actually be read - this is not the kind of business book that goes straight from the bookstore to the bookshelf.
"Great Again" makes for a fascinating primer in the relationship between patents and jobs, as are the mechanics of the Patent Office. I had no idea the Patent Office is self-funded (and forgot it was established by the US Constitution!) My blood boils to learn that our insatiable Congress has withheld the income rightfully earned by the Patent Office - redirecting it to other federal programs. I'm a huge opponent of the "stimulus" plan, but having read "Great Again," I'd be an advocate to giving the Patent Office $1B - or more - of the yet un-squandered stimulus to increase the Patent Office's staffing of lawyers and engineers needed to break this million-patent log jam. THAT would be real stimulus.
"Great Again" fills a void that has been the missing element of "the lost decade" - leadership - the kind of leadership that realizes expanding the size of the pie through innovation and private investment provides greater prosperity for all. As heated debates about job creation and federal budgets in Washington DC rage, the message of "Great Again" is as timely as it is urgent. While the "flat-earthers" like Freidman are getting the ink, there is a frightening dearth of informed, instructive, and actionable content like this available. As clueless politicians begin to realize they've followed the Freidmans and Krugmans down a bottomless sinkhole, "Great Again" just may be the formula we need to prevent America from becoming a Banana Republic. Bravo!

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The innovation engine that powered the U.S. economy to unmatched prosperity over the last century is now failing, threatening the way we work and live. As the nation spins its wheels--reeling from the job losses of the recession and seemingly unable to generate the breakthroughs needed to propel alternative energy, medicine, and other critical fields--Europe and especially Asia have begun to capture the leadership of crucial new technology sectors.How can America revitalize its innovation leadership and kick-start the economy again?In Great Again, veteran high-tech CEO Henry Nothhaft takes us inside the heart of America's innovation community to surface a new proposal for the job creation and economic growth we need.Bringing to life the human drama of the exhilarating, demanding and often frustrating startup environment, Nothhaft offers this complex world as the setting for a promising solution to the country's current standstill.Nothhaft, with journalist David Kline, says a breakthrough can be achieved through a series of practical and achievable tax, regulatory and other reforms that would help strengthen entrepreneurial startup businesses--and offer the necessary fuel for an American resurgence.They key is to bolster the segment and lessen the startup's struggle against a perfect storm of "red tape" burdens.In fact, this entrepreneurial ecosystem may be the only force in society that can create revolutionary innovations that would lead to new industries and millions of new jobs--generating prosperity again for all citizens.Great Again provides fresh research and original analysis to offer an entirely new lens for recovery.Filled with evocative stories and surprising evidence of the crucial role of the innovative force in society, the book presents an action plan that both entrepreneurs and policymakers can rally behind.

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Biopunk: DIY Scientists Hack the Software of Life Review

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(More customer reviews)For a full-length review, please see my blog entry on the 5AM Solutions web site. Excerpts:
"I was excited to read this book since I am very interested in bioinformatics and punk (although the book has nothing to do with punk music). Although I wouldn't call myself a practitioner of do-it-yourself (DIY) biology, I do work for a very entrepreneurial bioinformatics and software company. The general theme of Biopunk by Marcus Wohlsen, is that we are arguably reaching a point in biotechnology similar to where computing technology was in the 1970's. That is, where the germ of successful companies can grow out of innovations by a handful of people working on a shoestring in garages and basements. Think about Steve Jobs and Steve Wozniak starting Apple in their garage, or Bill Gates and Paul Allen starting Microsoft while barely 20 years old. The point, echoed by many of the people who show up in the book, is that until recently biotechnological innovation has been only accessible to scientists at commercial companies or in academic labs.
Biopunk has tons of good raw material and no end of interesting stories (bridges made of trees, a lab engineering bacteria to produce malaria medicine, etc.) but not all of them seem relevant to the main thrust of the book (that malaria lab is a commercial ones, not DIY). If Wohlsen had expanded his book to cover more territory and taken more care to weave these stories together, it could have been a powerful summary of current trends and future predictions in biotechnology."

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Business Ethics: Case Studies and Selected Readings (South-Western Legal Studies in Business Academic) Review

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(More customer reviews)One benefit of this book is that it contains articles, commentary, and discussion questions all in one text. It also covers a wide variety of issues, which is good since business ethics is a vast subject. On the negative side, I don't think the organization of the sections is the most effective way to approach the topic. The sections are organized based on a 1991 survey of CEOs in which the participants ranked their most important types of ethical dilemmas. As a result, there isn't the logical flow or progression of ideas from chapter to chapter that one might expect from a philosophy book. Unfortunately, the pragmatic interests of CEOs are not the same as the educational needs of students who are new to business ethics. There is also no discussion of ethical theories and no direct interaction between the articles. On the whole, this book may be beneficial if used in conjunction with a survey of ethical theories and ethical decision-making, but taken by itself it makes for a rather uneven introduction to business ethics.

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Packed with real-life examples of business decisions gone awry, the 7th Edition of BUSINESS ETHICS: CASE STUDIES AND SELECTED READINGS explores the complex issues of business ethics from the leaders' perspectives. This best-selling text offers a rare collection of readings which examines the business decision-making processes of many types of leaders, while revealing some of the common factors that push them over ethical lines they might not otherwise cross. A combination of short and long cases, readings, hypothetical situations, and current ethical dilemmas, BUSINESS ETHICS: CASE STUDIES AND SELECTED READINGS provides a stimulating and thorough basis for evaluating business ethics, and encourages stronger values in future business leaders.

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30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIN, and Facebook Review

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(More customer reviews)Gail Martin has written a pretty nifty book of ideas. She starts with your marketing goals, and won my heart when she pointed out how important it is to IDENTIFY your marketing goals. So, before she even gets into Social Media Marketing, she points out the important of MARKETING in and of itself.
That's a welcome relief from many books that give you so much technology and so little thought-provoking, ideas. That said, her best chapter is the chapter on Twitter, which has both ideas about how and what to Tweet plus some great web links to really some very cool tools for Twitter. She also discusses Facebook vs. LinkedIn, and I got a kick out of her jokes about what sort of "friends" really are on Facebook. She nails the distinction between the two sorts of friendship - Facebook friendships vs. LinkedIn friendships.
Unfortunately, besides the chapter on Twitter, the book is weak on actual web resources and places to go to learn about social media. That's a pity because I think she knows more about the details than she lets on in this book. A fun, provocative, inexpensive read... So it will stay more on my beach reading list than my reference shelf, but still stay it will.
I teach Social Media marketing and SEO and you can find me (I love to hear comments about books, as I try to read and review as many as I can) through my profile or just Google Jason McDonald and SEO. Enjoy the book.

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Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start?Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away.This book makes it easy to tap into the power of today's hottest social media sites to:
Get global impact out of press releases, articles, blog posts, and book reviews.
Increase your personal and corporate visibility as the go-to expert in your industry.
Build relationships with clients and connect with ideal prospects.
Network around the world and around the clock with people who need what you have to offer.Wondering how to use social media? Looking for a way to attract new clients without spending a fortune? 30 Days to Social Media Success is for you.

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The Digital Diet: Today's Digital Tools in Small Bytes Review

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(More customer reviews)In their book, The Digital Diet- Today's Digital Tools in Small Bytes, authors Churches, Crockett, and Jukes have empowered everyone from the most naïve of digital immigrants (like myself) to veteran "techies" (like most of my student teachers) for effectively using technology to foster productive learning in the classroom. In pragmatic, down-to-earth, 1-2-3 directions they have garnered the essence of major technological tools and presented them to learners (students and teachers) in an efficient, graduated way. They offer the latest strategies to help engage students in their own learning through various tools readily available and easily accessible on the internet.
The book's blueprint is excellent - provide the essential vocabulary, explain through both graphics and words in a common sense manner, deliver a well-thought-out rubric aligned with Bloom's Taxonomy, and provide resources for further study. Each chapter ends with follow-up questions, which can be used for individual reflection or group discussion.
Their guiding principles for what it means to be a responsible, ethical digital user should be required knowledge for every member of the internet society! This book is deceptively simple in its design and monumental in its impact. I've spend the entire week-end following up on their suggestions and can honestly say, "I'm hooked!!"
As someone who works with teachers and administrators on a daily basis, I can wholeheartedly assure both novice and veteran educators that this book is worth your time and money. It simplifies the mysteries of teaching to the digital learner and challenges us to view students as partners in their own learning! It is empowering, informative, and most of all -- useful!
--Debbie Silver, Ed.D. (teacher, author, consultant, speaker)

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Understanding today's online world and relating to the digital generation can be a daunting process for the newcomer. Readers are invited to feast on a tantalizing buffet of the various kinds of digital fare such as blogs, wikis, social networking and podcasting."The Digital Diet" supplies an entertaining commentary on the basics of understanding many of the most popular online programs in use today. In addition, it gives in-depth guidance for more advanced users, and also demonstrates how these versatile and user-friendly applications can be utilized in today's classroom to foster enjoyable and productive learning.

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