Facebook Advertising For Dummies (For Dummies (Computer/Tech)) Review

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(More customer reviews)The Good:
Facebook Advertising for Dummies was written by Paul Dunay, Richard Kreuger, and Joel Elad, who I'd never heard of before, but that doesn't mean they're not reputable experts -- after all, I'm sure they've never heard of me.
And the book is formatted and structured just as every other Dummies book, so if you've read one before, you'll know how to get to what you need.
Now the question for a book like this is: is it worth the $30 Canadian? And there's no way to say it's not. Facebook ads are one of the things that the Zuggernaut has gotten right (there's no need to enumerate what it's got wrong here), and they represent a cost-effective way for businesses and groups of all sizes to access online advertising in an easy, powerful way.
Facebook Advertising for Dummies gives you a practical and commonsense guide to using ads on Facebook. Some of the things that I think are particularly useful in the book:
* how to design and optimize your ads
* how to test ads before launching a campaign
* how to integrate Facebook ads into your overall marketing strategy
* how to manage multiple campaigns
* how to work with the copious data that Facebook provides on ad performance
The Bad & The Ugly:
Overall, the book is a super resource, plainly written (which is a compliment) and useful. For me, the section that was least useful was how to design landing pages in Facebook. While I could likely figure out how to use FBML, I don't see that happening any time soon. Most of the time, someone better with code than I would be designing the landing pages (if the ads were going to point people to Facebook pages).
There's a lot of resource here, and it would likely be especially useful for small businesses or not-for-profits that want to get online but don't have an agency or money to spend on consultants. However, I suspect that as a PR guy who sometimes recommends that consulting clients use Facebook ads, I'll be continuing to refer to this book in time to come. Unless, that is, Facebook changes the way things are done. In which case I really will look like a dummy. And not the good kind.


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Profitable ideas and techniques for advertising on Facebook
Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It's all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.
Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook
Works as an all-around, hands-on guide for both experienced and new Facebook advertisers
Walks you through planning and creating an advertising campaign
Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads
Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data

Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

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How to Create an Unstoppable Marketing and Sales Machine: An Introduction to Fusion Marketing Review

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(More customer reviews)So often marketing and sales teams are pointing fingers at each other for why leads aren't generating and sales aren't closing. And usually the manager of both teams are reporting to the same chief who must decide -- especially in today's ecomony -- just who has to be fired. Well, it doesn't have to be this way. In "How to Create an Unstoppable Marketing and Sales Machine", author Christopher Ryan provides more than 300 pages of detailed, irrefutable guidance on how to fine tune operations, streamline external (as well as internal) marketing and sales communications and integrate efforts like a well-oiled internal combustion machine. Only the energy propelled this time around is in the form of major awareness of your business, highly qualified leads and a massive thrust in revenue.
Chapter four specifies how to use Pull Marketing to attract buyers early in the game and shorten the sales cycle. Chapter 10 amplifies the importance of identifying and differentiating your position strategy from your competitors. Chapters 16 and 17 describe how to create a powerful lead engine and synchronize your marketing and sales departments. Chapter 27 explains the information you must capture in a marketing/sales database and how to plot a course to maximize its effectiveness. Chapters 30 and 31 discuss how to assemble and cultivate a winning marketing and sales team. Overall there are 38 chapters of knowledge that will help pretty much any owner or manager grow the business, whether its brand new or decades old; small, medium or large in size. This book would benefit the novice entrepreneur, college graduate or seasoned business person and comes highly recommended.

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How to Create an Unstoppable Marketing and Sales Machine shows you the fastest and most effective ways to build a business-to-business marketing and sales operation that creates awareness, generates leads and delivers revenue consistently and predictably - everything you need to know to accelerate your success. Get this book today and determine the best marketing and sales model for your product or service. Quickly align your marketing and sales efforts for success. Create massive marketplace awareness. Effectively use the latest Web marketing and social media tools. Generate large quantities of qualified leads. Deliver maximum revenue without breakingyour budget and much more.

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Get Booked Out by Your Ideal Clients: The Business Building Bible for Professionals and Managers (3rd Ed.) (Volume 3) Review

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(More customer reviews)As the owner of a boutique management consultancy, I bought the first edition of this book to help me improve my marketing, particularly online. I've just now read the new third edition which is even better with some updated and improved material. It is an extremely practical guide and not only helps me plan what is appropriate to improve the generation of leads (e.g. by using social media such as LinkedIn), but it also helps me manage the suppliers I use to maintain my website and support me with other marketing activities. I thought I knew a lot about marketing and generating leads, but reading Marshall's book I've found countless bright ideas I can use that I would never have thought of. In addition to explaining how to use social media, the book covers such things as how to use Google AdWords, websites, position statements, keywords, persuasive copywriting, white papers, referrals, testimonials and even how to use interns. It's a long while since I've read a more practical guide. It's very easy to read and concepts are explained thoroughly so you can implement immediately. At over 300 pages it's excellent value. Could not recommend more highly, especially for professionals selling in the B2B marketplace.


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Simple and cost effective marketing strategies will make a huge impact on your bottom line. You don't need to hire a marketing consultant or an agency to get more clients. In 'Get Booked Out' Toby Marshall reveals the twelve pieces of a marketing system that will fill your diary with clients. That will streamline your marketing and generate significantly better results in terms of traffic to your website, people signing on to your mailing list or attending your events, calls to your office, and clients on your books.Toby is passionate about creating marketing strategies that work for small to medium professional service businesses, and he's had plenty of experience testing them out. Using these very strategies, he managed to grow his own company substantially during the Global Financial Crisis. If these strategies didn't work, he wouldn't be in business today and he certainly wouldn't have written this book (which is now in its third edition).You too can learn the secrets to marketing success. Learn how to increase your online visibility, move up the Google search results pages for your key terms, automate your marketing, and - best of all - get more leads, clients and sales. These strategies are practical, easy to implement, cost-effective, and have a high return on investment.Finally, it's here! No BS, clear and simple marketing that really works.

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