Grow Your Online Sales Review

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(More customer reviews)Greg Jameson begins by telling you the many reasons that you should have a website online. In addition, he provides helpful suggestions for choosing a good domain name. What I fould beneficial are the "types of pages" he says should be included on your site. Questions that I also had that were answered in this book are:
- what are the free ways to generate traffic to a website & the multiple places to get links
- he explains how to do email marketing, what to include, and why it's important
- how you can get usable content for your website, newsletters, etc. He points out a clever trick to find free downloads of
pdf's about any subject which you could utilize to create your own content
- an explanation of what resolution is best for images used on your site & the importance of getting this right
- why creating videos to take advantage of youtube is a smart thing for businesses & how setting up a youtube channel is valuable
to users
- why adding a pop-up written message from within youtube could possibly cause a person to visit your website
- how to get the most from your presence on facebook or position yourself as an expert by blogging
- his description of different problems that your site could face & what one thing you can do to find out these problems have
happened sooner to protect you from revenue losses
But the part of most significance to me was his breakdown of decisions you need to make when dealing with the setup of money collection from customers. These include what you need to make customers comfortable in making a purchase at your site, why your shopping cart choice is so important, and his simplified chart which illustrates what happens when a customer uses his credit card. All-in-all, this is a great book to have. It has so much interesting and unique information that I most definitely would want to own more of Greg Jameson's books. It contains items that can prevent you from making some costly mistakes and ways to create more customers for your site.

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Practical advice on getting the most of your internet presence

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How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web Review

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(More customer reviews)I just wanted to add that I find it rather suspicious that all the earlier reviewers had written 1 or 2 reviews in total and are bragging about this book like hell. They also share similar vocabulary and writing style...

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If you're like most business professionals, you could be losing$10,000, $100,000, or even $1 million a month on the Web! Catapultingyour business online is easier than you may think. Thanks to new andemerging developments in Web technology, you can immediately reach morenew customers — free. Plus, you can better leverage your "traditional"Internet marketing to get more traffic from the search engines and freepublicity from the press. Internet marketing veteran andEntrepreneur columnist Catherine Seda reveals how to attract newcustomers, search engine spiders and the press, simultaneously. Usethis approach to skyrocket your sales while building your brand. This book reveals the insider secrets of how to:• Capitalize on social media, such as blogs, podcasts, and onlinevideo, while watching your profits soar from search engines, e-mail,and affiliate marketing. • Maximize your exposure by building your online reputation as an industry expert. • Recognize search engine spammers who will get your site banned and kill your cash flow. • Mimic the successful Internet marketing techniques that have elevated the status of well-known sites. • Avoid making the "Top 10" Internet marketing mistakes as revealed by industry leaders. This "non-techie" book is for: consultants, entrepreneurs, corporatemarketers, students, investors, journalists and adventurers.

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DigiMarketing: The Essential Guide to New Media and Digital Marketing Review

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DigiMarketing: The Essential Guide to New Media and Digital Marketing
Great book. Highly recommended. Really captures many of the most important trends and technologies that are shaping electronic commerce. I have seen many of these same issues, trends and cases in other publications and books but DigiMarketing brings them all together in a highly educational manner. This is a MUST READ book for anyone who wants to stay ahead of these crucial trends

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"We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf."—Miles Young, Chairman, Ogilvy & Mather Asia Pacific
"The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth."—John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School
"Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice."—Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com
"DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business."—Dipak C. Jain, Dean, Kellogg School of Management
"The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition."—John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search
"Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory."—Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group

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