Showing posts with label digital media. Show all posts
Showing posts with label digital media. Show all posts

Connection Generation: How connection determines our place in society and business Review

Connection Generation: How connection determines our place in society and business
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This book is easy to read and inspiring. It gets you thinking and into action about how to use the web to promote yourself, connect with others and create opportunities. If you have someone in your family that doesnt understand how to use the web to connect - this is the book that will get them jumping onto facebook, sending emails and connecting in ways they never thought was possible.

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We're all connected at some level. Whether you're a student, teacher, business owner, corporate professional, entrepreneur, manager, executive, or someone who is interested in how connectedness is changing our world, Iggy Pintado's Connection Generation is a must-read. A recognized leader in global connection technology and dedicated observer of societal and business patterns, Iggy believes that by understanding the attitudes and behaviors of individuals and groups, we can better manage the powerful link between communication and connection technologies to determine our individual and collective future. With nearly every facet of civilization linked together, it is imperative that we understand how we connect into society and how this impacts on our capacity to adapt and grow. Consumer or leader, this book answers the vital question everyone is asking: Am I prepared for the lightning-fast connectivity changes taking place in the world?

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The Cultural Logic of Computation Review

The Cultural Logic of Computation
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David Golumbia does not like computers. Toward the end of The Cultural Logic of Computation, after lumping computers and the atom bomb into a single "Pandora's Box" of doom, he observes:
"The Germans relied on early computers and computational methods provided by IBM and some of its predecessor companies to expedite their extermination program; while there is no doubt that genocide, racial and otherwise, can be carried out in the absence of computers, it is nevertheless provocative that one of our history's most potent programs for genocide was also a locus for an intensification of computing power."
This sort of guilt by association is typical of The Cultural Logic of Computation. Much of the the book focuses on political issues that don't bear on "computation" in the least, such as a tired attack on Thomas Friedman and globalization that adds nothing new to Friedman's already-long rap sheet. Golumbia spends ten pages criticizing real-time strategy games like Age of Empires, complaining:
"There is no question of representing the Mongolian minority that exists in the non-Mongolian part of China, or of politically problematic minorities such as Tibetans and Uyghurs, or of the other non-Han Chinese minorities (e.g., Li, Yi, Miao). A true Hobbesian Prince, the user of Age of Empires allows his subjects no interiority whatsoever, and has no sympathy for their blood sacrifices or their endless toil; the only sympathy is for the affairs of state, the accumulation of wealth and of property, and the growth of his or her power."
The critique could apply just as easily to Monopoly, Diplomacy, Stratego, or chess.
His actual excursions into technical issues are woefully uninformed. A surreal attack on XML as a "top-down" standard ends with him praising Microsoft Word as an alternative, confusing platform and application. He hates object-oriented programming because...well, I'm honestly not quite sure.
"Because the computer is so focused on "objective" reality--meaning the world of objects that can be precisely defined--it seemed a natural development for programmers to orient their tools exactly toward the manipulation of objects. Today, OOP is the dominant mode in programming, for reasons that have much more to do with engineering presumptions and ideologies than with computational efficiency (some OOP languages like Java have historically performed less well than other languages, but are preferred by engineers because of how closely they mirror the engineering idealization about how the world is put together)."
Golumbia also associates "geeks" with "straight, white men," insulting 19th century programmer Ada Lovelace, gay theoretician Alan Turing, and the vast population of queer and non-white programmers, linguists, and geeks that exists today.
Beyond the technological confusions, Golumbia's philosophical background is notably defective. The book is plagued by factual errors; Voltaire is bizarrely labeled a "counter-Enlightenment" thinker, while logicians Bertrand Russell and Gottlob Frege somehow end up on opposite sides: Russell is a good anti-rationalist (despite having written "Why I Am a Rationalist"), Frege is a bad rationalist. (He also enlists Quine and Wittgenstein to his leftist cause, which I suspect neither would have appreciated.) He thinks Leibniz preceded Descartes. He misappropriates Kant's ideas of the noumenal and mere reason.
So it is not simply the technological material that is the problem. The quality of even the academic, philosophical portions of the book is dismaying, and the general lack of evidence and citation is egregious.
For contrast, Decoding Liberation: The Promise of Free and Open Source Software (Routledge Studies in New Media and Cyberculture) (Routledge) is an excellent and rigorous examination of some of the political and social issues around software and software development, strong on both the technical and philosophical fronts. I would urge anyone looking at Golumbia's book to read it instead.

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Advocates of computers make sweeping claims for their inherently transformative power: new and different from previous technologies, they are sure to resolve many of our existing social problems, and perhaps even to cause a positive political revolution.

In The Cultural Logic of Computation, David Golumbia, who worked as a software designer for more than ten years, confronts this orthodoxy, arguing instead that computers are cultural "all the way down"—that there is no part of the apparent technological transformation that is not shaped by historical and cultural processes, or that escapes existing cultural politics. From the perspective of transnational corporations and governments, computers benefit existing power much more fully than they provide means to distribute or contest it. Despite this, our thinking about computers has developed into a nearly invisible ideology Golumbia dubs "computationalism"—an ideology that informs our thinking not just about computers, but about economic and social trends as sweeping as globalization.

Driven by a programmer's knowledge of computers as well as by a deep engagement with contemporary literary and cultural studies and poststructuralist theory, The Cultural Logic of Computation provides a needed corrective to the uncritical enthusiasm for computers common today in many parts of our culture.
(20090731)

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Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers Review

Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers
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The name fits just perfect. Cakim's book is all about Implementing Word of Mouth Marketing. This is one of the best books I have read on the subject and the best one showing how to create and manage successful WOMM programs.
`Implementing Word of Mouth Marketing' is like a WOMM manuel with step by step instructions filled with great advice. I couldn't put down my pen from taking notes. There are insightful `tip' boxes throughout the book. I had them all typed and posted on our office wall. The `assessment worksheet' included at the end of the book provides a ready-set-go WOMM program planning and helps to tailor an error free WOMM program.
I am running a WOMM company and would like to thank Idil Cakim for the insightful ideas that inspired me and my team.
`Implementing Word of Mouth Marketing' is a must read for anyone who is in the marketing business. This book is just on time.


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Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives

Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts.
Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products
Reveals how word of mouth disperses online
Explores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the masses
Explains how to design online word of mouth campaigns
Includes measurement tools to gauge the impact word of mouth campaigns

Filled with case studies, research, and check lists, this invaluable guide will definitively show you how to leverage the power of online advocates to pass along stories, deliver recommendations, and draw people to purchasing points.

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Branded: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series) Review

Branded: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series)
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Decided to read this book because we work with many retailers and brands that sell through retail. All are at various stages of trying to figure out the space and how it best applies to their business. It was a quick, insightful and well-written read. On my iPad, I have about 50 highlighted notes to integrate into upcoming strategy presentations and consulting engagements. Love the case stories and the depth in which they go. Very valuable insight. Recommend.

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Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!:
Provides a clear review of social media as well as the rapid changes in the development and use of mobility.
Demonstrates why retailers cannot 'wait and see', and must move rapidly
Shows how each company's social media and mobility initiatives are based on the individual personality of the company.
Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data


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Digital Drawing for Landscape Architecture: Contemporary Techniques and Tools for Digital Representation in Site Design Review

Digital Drawing for Landscape Architecture: Contemporary Techniques and Tools for Digital Representation in Site Design
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Bradley Cantrell and Wes Michaels have authored a concise and beautifully illustrated book. They know their stuff and it shows. The book presents a detailed overview of digital methods, graphics and tools used in landscape architecture and related design professions. The clearly written content encompasses varying software and graphic. The images are excellent representatives of the graphics and methods the book's content advocates.
The book focuses on the creation of graphics type and not just on specific graphic programs. The authors took into account the flexibility in which many designers create representative graphics. This smart approach allows the book to center on the creation of rich representations of the landscape, but still delve in to the specifics of the programs used by design students and professionals.
Each chapter and section demonstrates varying techniques. From using Photoshop to create sections and plan graphics, to scaling and working with aerials. The authors demonstrate how to integrate CAD with Adobe Illustrator in an easy but important workflow. The book reviews a variety of 3D modeling programs including 3D Max and SketchUp and the type of graphics these programs can generate. One favorite chapter includes a step-by-step tutorial on creating Photoshop Perspective Collage. And this is just a sampling of what the book contains. The comprehensive nature of the book is phenomenal.
The authors move the discussion beyond just `how to' and discuss digital theory. Of particular note is a dialogue on how current digital methods are directly informed by the tradition of ink, pen and paper which was the backbone of graphic representation for decades. Framing the book's methods in the long tradition of hand-drawn illustrations emphasizes why design practitioners must read and use this book; it's a milestone in bringing the design community up to date to the level that design should be represented and practiced.
The book's approach and theories on digital presentation will elevate professionals and students practicing landscape architecture and related fields.
Daniel Tal, author of Google SketchUp for Site Design: A guide to Modeling Site Plans, Terrain and Architecture

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For a hundred years, pencil, pen, markers, and watercolor have been the principal tools of representation for landscape architects and urban planners. Today, those hand-powered aids have been replaced by computers and Computer-aided design (CAD). Digital Drawing for Landscape Architects bridges the gap between the traditional analog and the new digital tools and shows you how to apply timeless concepts of representation to enhance your design work in digital media.
Building on the tried-and-true principles of analog representation, Digital Drawing for Landscape Architecture explores specific techniques for creating landscape design digitally. It explains the similarities and differences between analog and digital rendering, and then walks you through the steps of creating digitally rendered plans, perspectives, and diagrams. You'll explore:
Computing Basics

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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Review

Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
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This is a book for someone who is unfamiliar with the internet. There are terrific tips scattered throughout, some of which I could really use. My problem with it is that a huge chunk of space is devoted to convincing the reader how important the internet is, how useful it can be in creating a successful business model in this new and exciting digital world. I already know I want to create a presence. I think anyone who picks up this book already knows s/he wants to create a presence. The question is how, but this is not a howto book.
Mitch Joel throws out a bunch of examples of things we can consider doing for our business: pod casts, widgets, blogs, etc. There's not much information about how to get started doing a pod cast, just that we should consider doing it and why it could help. There seems to be an assumption that the audience would be familiar with the technology enough to know how to get started, but such a reader would not need this book.


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Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world. The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media. Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.

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Legal Aspects of Managing Technology Review

Legal Aspects of Managing Technology
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Call this book Release 2.0! It's a fine upgrade from Prof. Burgunder's prior release.
With the growth in the internet and the advent of business method patents, interest in patent, trademark and copyright issues has surged to new heights. Awareness and integration of these legal aspects into our management of technology is absolutely vital for the future.
I practice law. Specifically, I work on intellectual property matters. I am also building two websites. As a result, I am keen on staying on top of my field. Professor Burgunder's new treatise is an important addition to the literature in this field. He writes in an accessible manner: open to students, interested people and legal practitioners alike. In addition, the arrangement of the book is well thought-out: you don't have to read or study it from the first chapter. Depending on your familiarity with this field, you can select topics and areas to review or you can build a college course around the book.
I was also delighted to see that Dr. Burgunder has been intelligent in the use of a web site to keep the book current.
If you are interested in technology and legal issues, this is a great book to help you! I recommend it heartily.

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For future managers, the fast-paced world of technology offers both unlimited opportunities and difficult challenges.Understanding what the laws are, why they're important, and how they apply to cyberspace will help you to make better decisions.LEGAL ASPECTS OF MANAGING TECHNOLOGY, 5e guides you through the complex legal issues involved with today's rapidly-changing technology environment.This book offers a comprehensive presentation of intellectual property rights and solid coverage of other key topics including ecommerce, privacy, antitrust, and biotechnology.This edition's lively, intriguing writing style is packed with actual examples showing how real companies throughout the country analyze and apply legal concepts.

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Webify Your Business, Internet Marketing Secrets for the Self-Employed Review

Webify Your Business, Internet Marketing Secrets for the Self-Employed
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Author Patrick Schwerdtfeger has created a gem, "Webify Your Business," for anyone wanting to gain a working knowledge of today's web. Schwerdtfeger has brilliantly provided a step-by-step, with each building on the other, program for taking full advantage of today's state-of-the-art web based tools. He provides excellent direction for defining a business model (to insure you really have a business) then delves into the effective use of the web to support the model.
The author outlines how to build a very effective website on a small budget, how to drive traffic to the site, and how to measure the site's effectiveness. He discusses in understandable language how to incorporate add-ons like email marketing and how to be involved the conversation. He covers the effective use of Facebook, LinkedIN, Twitter, YouTube, groups, clubs and blogs.
"Webify Your Business" will serve as a great handbook for novices wanting to learn how to make productive use, for either social or business needs, of today's web. It will also serve as excellent reference book for users who have not yet made full use of the web's power and reach.
Schwerdtfeger has packed a lot in this 200 page book and has done so in way that all, regardless of skill level, will understand.

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Webify Your Business, Internet Marketing Secrets for the Self-Employed offers a detailed marketing roadmap for entrepreneurs, small business owners, commission salespeople and service professionals who wish to grow their business online.The steps described in this book lay the foundation for an impressive and sophisticated internet presence.Today's professionals understand the internet offers tremendous business opportunities but they lack practical strategies to take action.Existing resources are too technical, too simplistic or too expensive.Meanwhile, new tech-savvy competitors steal customers from under their feet.For these professionals, online profits seem unattainable.Webify Your Business provides the solution.Short and concise chapters are presented in a deliberate and strategic sequence designed to maximize results.Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end, allowing the reader to take immediate action and see results quickly.

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