Average Reviews:
(More customer reviews)Greg Jameson begins by telling you the many reasons that you should have a website online. In addition, he provides helpful suggestions for choosing a good domain name. What I fould beneficial are the "types of pages" he says should be included on your site. Questions that I also had that were answered in this book are:
- what are the free ways to generate traffic to a website & the multiple places to get links
- he explains how to do email marketing, what to include, and why it's important
- how you can get usable content for your website, newsletters, etc. He points out a clever trick to find free downloads of
pdf's about any subject which you could utilize to create your own content
- an explanation of what resolution is best for images used on your site & the importance of getting this right
- why creating videos to take advantage of youtube is a smart thing for businesses & how setting up a youtube channel is valuable
to users
- why adding a pop-up written message from within youtube could possibly cause a person to visit your website
- how to get the most from your presence on facebook or position yourself as an expert by blogging
- his description of different problems that your site could face & what one thing you can do to find out these problems have
happened sooner to protect you from revenue losses
But the part of most significance to me was his breakdown of decisions you need to make when dealing with the setup of money collection from customers. These include what you need to make customers comfortable in making a purchase at your site, why your shopping cart choice is so important, and his simplified chart which illustrates what happens when a customer uses his credit card. All-in-all, this is a great book to have. It has so much interesting and unique information that I most definitely would want to own more of Greg Jameson's books. It contains items that can prevent you from making some costly mistakes and ways to create more customers for your site.
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Practical advice on getting the most of your internet presence
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