Showing posts with label blog. Show all posts
Showing posts with label blog. Show all posts

Share Your Story: Blogging with MSN® Spaces Review

Share Your Story: Blogging with MSNĀ® Spaces
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I've been blogging since long before the practice became known as "blog," and I've tried many different blog servers. By far I like the new MSN Spaces the most because it really is colorful and easy to use, and gives you lots of storage. This book is a good book to introduce people unfamiliar with blogs to creating their own blogs. It has lots of cool examples. Next to my first edition of "eBay for dummies," this is another really useful book even for an Internet veteran like myself.

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What's your story? Get creative and tell the world with MSN Spaces! This fun and colorful book guides you through the basics of creating your own personal blog in no time. Whether tales from a recent adventure, your life history, views on hot topics, or anything else you want to share-learn how to make the Web your space.

Learn how to:

Set up your own space in 10 minutes or less
Write and publish your blog-no HTML required!
Share favorite photos in albums and slide shows
Create any list you can dream up-books, movies, rants, raves
Add instant messaging, music, and video to your space
Syndicate your space and build and build an enthusiastic following
Get tips for creating great content and design


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Friction is Fiction: The Future of Content, Media & Business (Black & White Edition) Review

Friction is Fiction: The Future of Content, Media and Business (Black and White Edition)
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and Gerd has a lot to say about it. Friction is Fiction is a collection of essays and blogs by media futurist Gerd Leonhard. An excellent introduction to the new paradigm shift in digital media. If you are looking to make sense of the canary in the coal mine collapse of the Compact Disc and the mainstream record company business model Leonhard explains not only what happened but what will continue to happen to content providers and users of music, film, video, books, newspapers and all forms of media. Rather than lamenting the loss of old business models Leonhard focuses primarily on the excitement and opportunities presented by the current media revolution. He is not the only proselytizer of the new culture of free but one of my favorites because of the lack of hyperbole and unnecessary drama. I also appreciate his global perspective and positive attitude. Highly recommended.


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Futurist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.This is the low-cost, black & white version of the book - if you want the full-color version please go to http://gerd.fm/cmrfB1

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WordPress 2.7 Complete Review

WordPress 2.7 Complete
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This book helped me figure out how to convert an existing site to a WordPress theme, an especially challenging project since my existing html page design didn't have any clear header, middle, footer arrangement. I was able to figure out where I wanted to take things with my own theme development mostly from reading Chapter 6. (Getting under the engine with the WP template tags is far more empowering than following a tutorial that has you start out by fiddling around with an image in Photoshop.) Well written, too.

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Written in a clear, easy-to-read style, the book takes you through the essential tasks required to create a feature-rich blog as quickly as possible. From initial setup to customizing modules, each task is explained in a clear, practical way using an example blog developed through the book. This book is a guide to WordPress for both beginners and those who are slightly more advanced. It's for people who are new to blogging and want to create their own blogs in a simple and straightforward manner, and it's also for people who want to learn how to customize and expand the capabilities of a WordPress web site. It does not require any detailed knowledge of programming or web development, and any IT-confident user will be able to use the book to produce an impressive blog.

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WordPress MU 2.8: Beginner's Guide Review

WordPress MU 2.8: Beginner's Guide
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WordPress MU, especially with the BuddyPress set of plug-ins, is a powerful and flexible framework that power a company blog or social networking site. WordPress MU 2.8: Beginner's Guide overall is a good introduction to these tools, and even for an experienced WordPress person I found some useful tips and valuable additions to my WordPress `tool belt'. But the book is also not without its flaws.
Where the author gets technical, with step-by-step instructions, it suffers. In part because plug-ins or features describes are not quite correct, or things have changed. In part because the focus on the technical is at the expense of an overall viewpoint -- classic forest vs. trees types of views. For instance in the second chapter she details how to get your WordPress MU installation set up in a locally run web server utilizing WAMP server. But most local web servers installed on a personal computer don't play well with the subdomain-style blog naming she recommends. To her defense if you follow her instructions to the letter it works as she describes, but if you choose to add blogs or alter the names she uses you'll get lost fast.
The chapters that really shine are later in the book, where she gives an overview of a subject -- security, increasing traffic, making it 'sticky', and monetizing it -- walks through the issue, and then provides a couple of sample methods or plug-ins. If this book is truly for the beginner, this type of overview with not just hows, but whys, is really what is needed. A real beginner needs to understand how to plan and use the site -- technical details such as editing their .htaccess file seems like more than they need to know. That kind of stuff can easily be found on-line - or maybe on wiki tied to the book that allows reader contributions and supplemental material.
I am happy I read the book, and it will be a valued resource on my bookshelf. If you have been running your own WordPress site, or are an experienced web developer looking to explorer the many exciting possibilities that WordPress MU/BuddyPress has to offer, this is a good resource to start with. If you are really a beginner, you might want to start smaller, or find an experienced friend to help you get started.

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Packed with easy-to-follow examples and screenshots, this book is designed to be followed from beginning to end, although those with existing WordPress MU sites will be able to jump in at the later chapters and pick out the things that are important to them. The author's expertise with creating a wide variety of WordPress sites enables her to share insights on using WordPress effectively, in a clear and friendly way. Those interested in digging further will be given the chance to customize their site further. Throughout the book, you will build up a blog network for Vampire Slayers - SlayerCafe.com, as an example. If you wish to manage multiple blogs and build a blog network, then this book is for you. You are not expected to be experienced with PHP coding. Some knowledge of HTML, and some experience with the blogging and social networking world will be helpful, but not essential.

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10 Steps to Successful Social Networking for Business (ASTD 10 Steps Series) Review

10 Steps to Successful Social Networking for Business (ASTD 10 Steps Series)
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Unlike numerous other books in social media or Internet Marketing in general, this book is well-organized and easy to follow for the marketer/businessman on the go. Aside from its structure, it presents different templates that can be used in actually planning or executing social networking/social media strategies.
Actually...the ideas, structure and templates can be tailored to so that it can be used beyond social networking.
The text itself is insightful, well-researched, practical and straight-forward.

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Social networking as a business tool is evolving, and questions still remain about how to use it effectively and securely. 10 Steps to Successful Social Networking answers those questions, covering technology, sales and brand value, how to connect social networking to key business drivers, launch plan development, success-building, how to connect your business to the world and grow market share, and how to adapt the system to business needs.

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Blogging in a Snap (Sams Teach Yourself) Review

Blogging in a Snap (Sams Teach Yourself)
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Blogging in a Snap
By Julie C. Meloni
SAMS Publishing
ISBN 0-672-32843-7
270 pages
Price: US $24.99, CAN $34.99 £17.99
If you've been thinking about starting your own blog but haven't figured out how and where to begin, Blogger.com is a very popular place to check out. Its simple user interface can get you up and blogging in no time.
Though the set up instructions for Blogger.com is are relatively easy, Julie Meloni's Blogging in a Snap explains the obvious and not so obvious ins and outs of blogging on Blogger.com. She takes you through the process of setting up your account, selecting a template, configuring your comments settings, creating your blogging profile, naming your blog, writing and publishing your first posts, and bringing potential readers to your site.
If you've already begun a blogging on Blogger.com and you want to expand your use, Meloni explains how to modify your template using HTML and CSS codes, how use third-party tools, and how to create a moblog, a type of blogging done with your cell phone. I was surprised that she doesn't explain how to edit the link list, which is an essential part of every Blogger template. Unlike other blogger platforms, Blogger requires that you manually add links in the template itself using HTML code.
I've visited many Blogger.com websites and noticed a number of new bloggers who seemingly don't know how to modify their site, such as the elements in the sidebar. They haven't learned how to add links or change the names of the subheadings. Perhaps the reason for this is because they have to open up and modify the blogsite's template. Users with little or no knowledge of HTML code might even wonder why they have access to this coded template. What on earth do you do with language that looks like this:
Meloni tries to demystify the template code and show you ways to customize your Blogger site. Like other SAMS Teach Yourself books, Melon's step-by-step instructions include numerous screen shots that reflect and expand on what she explains in her textual instructions.
She includes the template code for one of Blogger.com's basic templates and identifies and explains its major elements, like the header, sidebar items, the comments-related area, and the metadata. Her best instructions are when she takes you step by step through a particular template modification, like including images in your blog posts, adding tables, displaying recent comments and adding a blogroll on your main page. However, some of her other perhaps more advance HTML and CSS modification strategies are too brief and could use more explaining or a second book for intermediate and advance users.
Learning and using HTML and CSS code can be daunting for many users. Working through this book gave me the idea to print out a copy of my Blogger template and peruse it using Meloni's guidelines. There's little risks making modifications to your template if you back-up a copy of it and use the preview button before saving your changes. I also magnify my template on my computer screen (using Command-+) so I can better read and modify selected code. The template window also includes a button to clear the edits you make in it.
Meloni goes to explain how to use many other and newer tools found on the Internet. For example, how to use your Flickr account to insert images and messages in your Blogger site. And setting up a Google ads and affiliation links if you're interested in making a few bucks with your blog.
A useful Appendix further explaining HTML and CSS fundamentals is included, but a list of additional resources might have been valuable for intermediate bloggers.
Overall, Blogging in a Snap is a good introduction if you want to set up an account with Blogger.com (other platforms are not covered.) The instructions are clear and concise, and Meloni has set up a Blogger site to promote and make updates to her book.
MyMac.com Rating: 4 out 5

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The World Wide Web is a big place, and it is hard to find your way through it, much less make an impact on it. Blogs have revolutionized the idea of each person having a voice on the web and Sams Teach Yourself Blogging In a Snap is your guide to making your mark on the Internet world. This comprehensive guide to blogging focuses on using Blogger, the blogging tool hosted by Google. Blogger is a user-friendly blogging tool, but documentation on how to maximize your blogging experience using it is limited. This book bridges that gap, and provides you with everything you need to know to create and maintain your blog, from setting up a Blogger account to creative blogging tricks and techniques to blogging etiquette. You'll learn how to customize your blog, comment on other people's blogs, and share photos through your blog. Even if you already know what blogging is and are just looking for a few tips on how to make your blog bigger and better, the book's modular, task-based format will allow you to jump in anywhere and be on your way. Join the blogging craze with the help of Sams Teach Yourself Blogging In a Snap.

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David Busch's Quick Snap Guide to Photoblogging with WordPress: An Instant Start-Up Manual for Creating and Promoting Your Own Photoblog Review

David Busch's Quick Snap Guide to Photoblogging with WordPress: An Instant Start-Up Manual for Creating and Promoting Your Own Photoblog
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If you are not myopic before starting at page 1 of this book, then any reader will be so shortly thereafter. Full screen's worth of information from the WordPress dashboard are repeatedly reproduced as images barely 2 inches in height. No full photograph reproduced in the book is any more than the same 2 inch "standard" size. (Only the chapter title pages will give you any relief - there the typography is huge; four or five words fill a full page ....) As a result, it's very hard to judge how a particular WordPress Theme and/or pictorial layout will actually look based upon the examples covered in the book. Moreover, there's no coverage dedicated to slideshows. The word "Slideshow" doesn't even appear in the index. Altogether very disappointing.


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Photoblogs have become a very important tool for advanced photographers and professionals who want to market their work, as well as a popular forum for casual photographers to share personal photos. "David Busch's Quick Snap Guide to Photoblogging with WordPress: An Instant Start-Up Manual for Creating and Promoting Your Own Photoblog" is a complete start to-finish guide on how to create a photoblog using WordPress, the most popular blogging software among photographers that allows you to create a blog site for free, hosted on WordPress.com. This guide explains the purpose and function of all the features and capabilities of each WordPress tool, how to use them, and why. Laid out in clear, well-illustrated two- and four-page spreads, each step-by-step explanation includes images that show the results after using each feature. All the basics of creating a WordPress account, setting up your photoblog, uploading your first photos, and sharing them, are presented in an easy to browse format. Perfect for professional photographers, avid amateur shutterbugs, and even non-photography bloggers who want to include photos on their blog sites, "David Busch's Quick Snap Guide to Photoblogging with WordPress" will help you get up and blogging quickly and easily.Inside the Book: Sample Screenshots Fig. 5.12."You can see what your blog will look likein the Preview window--this gives you achance to see it without having toenable it on your live site first."

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Read This First: The Executive's Guide to New Media-from Blogs to Social Networks Review

Read This First: The Executive's Guide to New Media-from Blogs to Social Networks
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Ron came to our PR agency over a year ago to help us as we struggled to get our clients to understand and implement social media. After Ron was kind enough to let me read the manuscript of "Read This First," confusion reigned no more for me. Social media -- how it came about and why every business needs to do it -- became crystal clear.
Read This First is written in a very conversational tone (much like the good blogger that Ron is) that will reach anybody with a few hours and an open mind. The ideas are exciting and accessible to anyone who wants to grow their business in today's connected world. Ron provides a brief history of how we came to this new era of incredible potential and promise, and how executives should best approach the opportunities in front of them for their organizations.
Because so many people have so much trouble getting their heads around the mind-boggling changes that social media represents, I tell everyone to not just read this first, read this TWICE.

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What is your Company's Online Reputation?
If you want proof that business communication has changed forever, just type your company's name into a search engine like Google or Yahoo and behold its online reputation. The results are frequently jarring because instead of finding brand messages carefully crafted by those on your payroll, most executives find a mishmash of content created by those who aren't--new influencers who are using New Media technologies to share their thoughts about your products and services. If you want to learn how to monitor and manage your online reputation, if you'd like to know how to properly influence these new influencers, if you'd like to hire employees who are well equipped to work in our new online world, you need to Read This First.
You will learn:
*Why you can no longer control your brand and why you shouldn't try.
*Low cost, low risk, step-by-step methods to bring New Media into your organization. *How to use free, web-based tools to increase employee productivity while enhancing your company's online reputation.
*How New Media is the most measurable medium in the history of corporate communications.
*Case studies of real companies, big and small, using Social Media.

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Realty Blogging: Build Your Brand and Out-Smart Your Competition Review

Realty Blogging: Build Your Brand and Out-Smart Your Competition
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Real estate agents certainly have a much harder job today than they did in the pre-Internet days. I often wonder how so many of them continue to make a living when there are a variety of online solutions for buying and selling a house. How do they justify their commission? Stand out in the crowd?
One way to become better known as the local real estate expert, and a very good one, I might add, is to consider getting into the blogosphere. Become the well-known real estate expert in your community. Offer all sorts of great insight on how to prep your house for sale or what to look for in your next home purchase.
If you're in the real estate business or know someone who is, Realty Blogging is a "must read." The authors do a fantastic job of putting everything you need to know about blogging in general, but aimed at the real estate market, in a book that's less than 200 pages long. Much of their advice can also be applied outside of blogging (e.g., positioning yourself as the expert and exploiting niches). Another nice touch is that they not only offer coverage of the more popular blogging platforms, they also set up their own, where readers can start a blog in an environment that's very realtor-friendly.
The best real estate agents also seem to be outstanding at personal networking. Blogging is a natural networking extension, but with the added benefits of being much broader and offering 24/7 access. I know a lot of the real estate agents out there are "old school" and all, but I think any agent without a blog is really missing a huge opportunity. If you're the new real estate agent in the area, what better way to build brand recognition and a following than starting a blog to share your real estate wisdom and advice?
I also like the form factor of this one (small trim size, less than 200 pages, inexpensively priced) and wonder what other vertical segments might be right for a blogging book like this...

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Unleash the power of blogging in your real estate business

Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.

Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to:

Develop an effective Internet marketing strategy
Generate leads consistently at almost no cost
Define yourself as an expert in a particular area
Serve your market niche
Establish long-term relationships with your customers
Create content that attracts major search engines
Create buzz about your blog in the media

Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!


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Writing Online Review

Writing Online
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Writing Online, by Sean Platt, is a must-read guide for anyone wanting to know what it takes to become a legitimate online writer. From starting a blog to writing, publishing, and selling your own creations, Sean not only tells us about many different ways to make it as a writer, he also tells us HOW to do it. Sean's transparent account of his personal struggles and successes on his online writing journey are weaved throughout the book and serve to provide inspiration, encouragement, and wisdom to those just getting started.
Writing Online will also prove to be a valuable reference to aspiring online writers. Each chapter stands on its own by providing specific, valuable information that can be revisited at anytime, no matter what stage of the game you're in. Sean also provides a very useful "tools" guide that will show the writer how to save time and work smarter.
Perhaps the best feature of Writing Online is it's straight forward, tell-it-like-it-is delivery. Rather than false promises of easy riches with no effort, you'll learn that being a writer requires actual work, time investment, and diligent effort. Sean explains that, although making a living online can be very difficult, it also delivers greater rewards that make the challenges worthwhile.

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Writing Online is more than a writing book. It's a road map to show you how to make a great living from writing.Writing Online teaches you not only how to write copy that sells, but also marketing, blogging, social media, SEO, list building, and how to build a strong reader or fan base. This is the book I wish I'd read when I first started writing for a living. A book that would have saved me lots of wasted time and money and made me realize my dreams a bit earlier.I want to help you realize your dreams without stumbling as I did.Chapters
The Truth About Being A Writer
Ways to Make Money Writing
Blogging
Guest Blogging
Headlines
Social Media
Social Media Usage & Measurement
SEO
Voice
Editing
Work Habits
Common Mistakes
Marketing
Building Assets
Building Your List
Tools
My Best Advice
How To Keep Your Dream From Dying


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Zero to One Million: How I Built A Company to $1 Million in Sales . . . and How You Can, Too Review

Zero to One Million: How I Built A Company to $1 Million in Sales . . . and How You Can, Too
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This book offers sound advice about starting a business, but not waiting till everything is all perfectly lined up before you do so.
** In some ways it reminds me of Ready, Fire, Aim Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series) but I like this one a little bit better. **
The author talks about how if you were going somewhere but waited till all the lights were green before you left the house, you would never leave. He also talked about how you could cross the country at night with just your headlights providing illumination. You would never know what was way up ahead but just as in business if you know where you want to go you can get there if you keep working at it, even if you don't see the whole path ahead of you yet.
** Some of the other good stuff is how you plan what you want to achieve in life, break it down to a strategy of what you want in 20 years, then break that down to what you want in the next year and use a 6 month or year as a tactic for gradually moving towards your long term goal. But he also shows how to use a daily goal or weekly plan to achieve your 6 month or yearly goal. In other words you break down your plans into daily, achievable bites that add up over time. **
Things like Passive Income are discussed and how to implement them into your life and business.
It takes a lot for me to be really impressed but this young man has produced a lot of wisdom in this book. I just hate how some people put it down without even reading it. They should be ashamed of themselves.
There's more in the book but as someone who takes their reviews seriously let me just say that this will be one of the best business books you can read if you are thinking about starting your own company and want some encouragement and tips for how to proceed.
I might come back and add to this review later on but for now this should tell you what it is about.


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Do You Want to Become a Multi-Millionaire Entrepreneur? Here's How.

By the time Ryan Allis had reached the age of twenty-one, he had achieved the financial goal most people just dream about: He built his company to one million in sales. Allis has since grown his company iContact Corp., a provider of Web-based email marketing and online communication software, to $10 million per year in sales, and has helped numerous clients increase their sales dramatically.

Now Allis shares the secrets of his lightning-fast success with you. In Zero to One Million, he details his simple yet innovative evaluation system of "Market-Advantages-Return" to help you determine if your business idea is viable. Once you have a solid foundation, you can apply his advice for successfully running your business-from initial planning to managing high-speed growth.

Evaluate your business idea using the innovative MAR system
Write a business plan sure to excite your investors
Launch your company with minimal expenditure
Boost online sales using cutting-edge marketing strategies
Watch all your hard work transform into millions

Did you know that eighty-one percent of millionaires are entrepreneurs? Join the pantheon of successful businessmen and women with Zero to One Million.


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WordPress 3 Ultimate Security Review

WordPress 3 Ultimate Security
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I have been using WordPress since version 2.5 and when I first heard about this book, I was wondering how the author could fill 240+ pages on securing WordPress.
As many veteran WordPress users know, Automattic, the company that oversees the development of the open source blogging platform, does an excellent job keeping it secure, with regular updates. The problem here is many users think that Automattic does everything to keep WordPress sites secure. Do not fall into this trap. Users have to take responsibility too.

So it came as no surprise that the first four chapters are spent explaining how the bad guys work and how to protect your computer and network. The author covers a broad range of topics from how to secure Windows, Mac, and Linux workstations. He gives advice on where to obtain, install and configure personal firewalls and anti-virus software. He suggests ways to avoid spam and make your web browser safe for browsing.
The chapters on WordPress security are just as informative. He explains how to back up your WordPress site (which you are probably already doing. Right?) How to set up file and user permissions. He explains which WordPress files and features should be disabled or removed to avoid hackers and why you should use SSL, SFTP and hardened shell accounts to access your site.

If your site does get hacked, there is a disaster recovery section that explains how to get your site back online and make sure it doesn't get hacked again.

I am an IT consultant and have worked with PCs in some form since 1982 and built my first website in 1995. I thought I knew a lot about security, but this book taught me many new ways to secure websites and computers. It was a quick read and brought me up to date on the fast changing world of Internet security.
This book can help all users, from WordPress beginners to IT professionals. I recommend reading it to keep both your website and PC/Mac/Linux computer safe.


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This is a comprehensive essential guide to WordPress security written in a light style, which converts learning a really serious topic to an enjoyable read. It is packed with copy-paste solutions to security to suit all levels of security know-how. Just as WordPress is used by a broad spectrum of website owners, with varying degrees of security know-how, so WordPress 3 Ultimate Security is written to be understood by security novices and web professionals alike. From site and server owners and administrators to members of their contributing team, this essential A to Z reference takes a complex and, let's face it, frankly dull subject and makes it accessible, encouraging, and sometimes even fun. Even if you are a total newbie to security, you can transform an insecure site into an iron-clad fortress, safeguarding your site users, your content and, sooner or later, your stress level.

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Buzz Marketing with Blogs For Dummies (For Dummies (Computers)) Review

Buzz Marketing with Blogs For Dummies (For Dummies (Computers))
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Since I've been blogging (http://www.twduff.com) for quite awhile, this is almost like reading a book to see if you're doing anything wrong. Still, Susannah Gardner does a good job with Buzz Marketing with Blogs For Dummies (Wiley).
Chapter List:
Part 1 - Getting Started with Business Blogs: Checking Out Business Blogs; Discovering the Buzz about Buzz Marketing; Building a Business Blog
Part 2 - Setting Up a Business Blog: Picking a Blog Solution; Setting Up a Hosted Blog; Taking Control with Independent Blog Software
Part 3 - Minding Blog Etiquette and Culture: Understanding Your Audience; Joining the Blogosphere; Avoiding Business No-Nos
Part 4 - Positioning Your Blog: Finding a Voice; Promoting Your Blog; Staying on the Right Side of the Law
Part 5 - Making the Most of Your Blog: Adding Value to a Blog; Making Money with a Blog; Going Beyond Blogs
Part 6 - The Part of Tens: Ten Dry-Spell-Breaking Ideas; Ten Traits of a Good Blogger; Ten Blogs You Should Know
Part 7 - Appendixes: Glossary; Using the Book Blog; Hosted and Independent Blog Solutions; How URLs Work; Case Studies; Index
Based on the title of this book, you'd probably assume that this is geared more for the business use of blogs. And in a significant sense, it is. But that's not to say that the serious personal blogger won't learn a number of things here. Gardner does a good job of taking the reader from "what is a blog" through the reasons they can be very important, and finally ends with the things you need to know to keep your blog fresh and inviting. You'd probably figure out many of these rules on your own, but the blogging world can be unforgiving. Make a mistake involving deception, and you may never get your audience back. Have your blog be nothing more than press releases, and no one will show up.
She also does a good job of bridging the theory and the practical. In addition to all the knowledge you need to understand blogging, she also takes you through some potential blogging software choices and shows how you'd use them to set up a blog. Granted, it's not a comprehensive instruction manual on how to install and configure any one blogging package, but the reader will get an idea of what it takes.
I also mentioned it's a good book for the serious personal blogger. I use my blog to share information with various audiences, but it's also a personal marketing tool. Therefore, many of the same "rules of the road" that she covers apply to me. I'm concerned about finding my voice and style, how to attract readers, and knowing whether or not my audience is getting value from my writings. While I've learned much of what she writes about on my own, I'd have come much further much faster if I had this book a couple years ago.
Good stuff, and highly practical. A very good selection to give to your boss if s/he wants to investigate the subject. Just make sure you explain that "For Dummies" isn't personal...

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In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:
Introduce the people behind your business
Discuss relevant issues
Provide a clearinghouse for information and expertise
Show your business as a good corporate citizen
Support an exchange of ideas
Get honest feedback from your customers
Affect public opinion

If you're new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You'll find out how to:
Set up and maintain a blog, write in blogging style, and observe blogging etiquette
Define your audience and target your blog to reach them
Involve your customers, earn their trust, educate the public, and build community
Avoid possible legal pitfalls while keeping your blog interesting
Encourage contributions and links to your blog
Use images and design an eye-catching format
Optimize your blog for top search engine ratings, track your results, and measure your success

Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You'll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

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Increase Your Web Traffic in a Weekend Review

Increase Your Web Traffic in a Weekend
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This book, written in 1998 and revised in 2000, by Internet time standards can be considered outdated at the time of this writing (August 2002). The author unfortunately touched on a number of Web sites and tactics that nowadays are either dead (Web sites) or considered bad internet marketing practices (redirecting, use of link farms) that could actually get you delisted. The section on traffic analysis at least talks about a professional tool (WebTrends) but then goes down a long and unnecessarily technical talk about web logs that is sure to bore the heck out of non-technical readers. If you don't mind getting spammed big time, by registering for some of the services the author recommends that are still around, and don't mind dropping in the ranks of Google at all, then get this book and follow its advice. Otherswise, download (and pay) for a license of WebPosition Gold and read the book that Amazon sells about it.

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These days, everyone seems to have a home page or a Web site. However, just because you create and publish a Web site doesn't mean anyone will visit it. Competition to attract visitors is extreme. The reality is that of the millions of Web pages out there, only a handful actually attract a steady readership; and these same Web pages are the ones that attract advertisers. In order to compete, you need to develop and implement a Web site promotion plan. How can you know if people are visiting your Web site, and if they aren't, what can you do about it? What can you do to earn money on your Web site? Is there an easy way to attract readers and advertisers without spending a fortune? Yes is the answer to all of these questions, and Increase Your Web Traffic in a Weekend, Sixth Edition maps out a cost effective, comprehensive plan that both Web beginners and experts can use to build an audience for a home page or Web site. This book has compiled low-cost Web promotion and advertising techniques collected from the authors' years of practical experience, but you can implement them all in just one weekend!
What You'll Learn
Increase Your Web Traffic in a Weekend, Sixth Edition teaches you how to attract new visitors to your Web site and explains how to keep visitors coming back. The authors do so by helping you develop your own Web site promotion plan, leveraging a bevy of free and low-cost Web promotion and advertising techniques collected from years of practical experience. By reading this book, you will:

Learn how to increase Web traffic using different crawler-based search engines like Google and Bing and different directories like the Yahoo directory and the Open directory.
Learn how to leverage social media Web site like Facebook, Twitter, and MySpace to drive additional traffic to your Web site.
Learn how search engines work and then find out how to leverage this information to increase search engine results for your Web site by improving keyword selection, descriptions, page titles, meta-information, etc.
Learn how to drive traffic to your Web site using e-zines and how to find the e-zines that work best for you.
Find out how to get your Web site listed as the cool site of the day and how to win awards that will help get your Web site noticed.
Find out how to use direct e-mail, newsgroups, and mailing lists as a means of marketing your Web site.
Discover how to use services provided by Web sites like eBay and Amazon.com to attract new visitors to your Web site.
Discover how easy it is to advertise your Web site using free banner exchanges.
Learn how to attract the masses by sponsoring your own giveaways, contests, sweepstakes, and more.
Discover who is visiting your Web site and find out what you can do to keep them coming back by learning how to analyze your Web traffic.


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WordPress 2.8 Theme Design Review

WordPress 2.8 Theme Design
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I seem to be reading quite a few WordPress books of late, and there are certainly a few to choose from. Packt Publishing's WordPress 2.8 Theme Design's tagline is 'Create flexible, powerful, and professional themes for your WordPress blogs and websites'.
WordPress themes are of interest to me since they fuse a visual aspect with PHP code, and there's no doubt that they appeal to many other people too.
Chapter Overview
1. Getting Started as a WordPress Theme Designer
2. Theme Design and Approach
3. Coding it Up
4. Debugging and Validation
5. Putting Your Theme into Action
6. WordPress Template Tag, Function, and CSS Reference
7. AJAX/Dynamic Content and Interactive Forms
8. Dynamic Menus and Interactive Elements
9. Design Tips for Working with WordPress
The book's author Tessa Blakely Silver starts very gently with an introduction to WordPress themes and why downloading a theme that's already been coded and designed may not always be the best solution. Subsequently, the book develops a theme from scratch and examines core technologies such as WordPress, CSS, XHTML and PHP.
The second chapter starts with a discussion of theme design in general, followed by the beginnings of the theme that's developed throughout the book. There are further discussions on semantic markup, typography, fonts and layout.
The following chapter focuses on the code aspect of theme design, and suggests a workflow strategy as well as template tags, hooks, and the WordPress loop. Comments are then discussed in some detail, the topic including pagination and threaded comments.
Chapter four examines the process of debugging and validating. A thorough chapter includes references to the W3C validation services, Firefox's JavaScript/Error console, Firebug and some of the issues that the budding theme developer will face when dealing with IE6.
Chapter five looks at the style.css file, which provides descriptive information about a theme, together with packaging the theme into a ZIP for distribution and running test installations of the theme package.
Chapter six adopts a more reference based approach, with an in depth examination of WordPress template tags, the WordPress template hierarchy, the loop and shortcodes.
The following chapter looks at AJAX and JavaScript, as well as preparing your theme for plugins and widgets.
Chapter eight builds on Chapter 7's JavaScript discussion by developing a drop-down menu for the theme. There is also a discussion of Flash and how that can be used with WordPress themes.
Chapter nine rounds off the book with a number of design tips that apply not just to WordPress theme design, but web design in general.
The book's about 250 pages in length, and is generally well written. I did, however, notice a few errors in code samples (mostly misplaced quotes), and a couple of examples in the prose itself. Another minor niggle was that the author talks about semantic markup, and then introduces 'sidebarLT' (sidebar left) and 'sidebarRT' (sidebar right) IDs into the markup.
The back of the book states: This book can be used by WordPress users or visual designers (with no server-side scripting or programming experience) who are used to working with the common industry-standard tools such as Photoshop and Dreamweaver or other popular graphic, HTML, and text editors. Regardless of your web development skill set or level, you'll be walked through the clear, step-by-step instructions. But familiarity with a broad range of web development skills and WordPress know-how will allow you to gain maximum benefit from this book.
It seems as through Packt have tried to convince the potential reader that this is the book for them, regardless of whether they're fairly inexperienced in some areas, or a a highly skilled developer. I'd say that the book covers a lot of ground, and that it does so at a pace that would be suitable for an inexperienced developer. Much of the content, however, would already be familiar to a skilled web developer, and so I feel that they'd think that the really useful content is a little thinly spread.
Overall, it's encouraging to see more books about WordPress; although the internet is a fantastic resource, books still have a very important role in my opinion. The content of this one is great for beginner-medium level web developers, but more experienced readers will be left wanting more.


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Theme design can be approached from two angles. The first is simplicity; sometimes it suits the client and/or the site to go as bare-bones as possible. In that case, it's quick and easy to take a very basic, pre-made theme and modify it. The second is "Unique and Beautiful". Occasionally, the site's theme needs to be created from scratch so that everything displayed caters to the specific kind of content the site offers. This book is going to take you through the Unique and Beautiful route with the idea that once you know how to create a theme from scratch, you'll be more apt at understanding what to look for in other WordPress themes. This book can be used by WordPress users or visual designers (with no server-side scripting or programming experience) who are used to working with the common industry-standard tools like PhotoShop and Dreamweaver or other popular graphic, HTML, and text editors. Regardless of your web development skill-set or level, you'll find clear, step-by-step instructions, but familiarity with a broad range of web development skills and WordPress know-how will allow you to gain maximum benefit from this book.

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Blogging For Dummies (For Dummies (Computers)) Review

Blogging For Dummies (For Dummies (Computers))
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I know I've been blogging for awhile now, but I couldn't resist the opportunity to review this book... Blogging For Dummies by Brad Hill. Of course, some may say it's just the book I needed... :)
Contents:
Part 1 - The What, Where, Why, and How of Weblogs: Understanding Blogging at Last; Blogging Options; Living the Blogging Lifestyle
Part 2 - Starting a Blog Today: MSN Spaces; Yahoo! 360; Finding a Home in Blogger; Creating a TypePad Blog
Part 3 - Installing Your Own Blog Program: The Ins and Outs of DIY Blogging; Running a Movable Type Blog; Blogging with WordPress; Power Plus Ease in Radio Userland; Hybrid Blog Hosts - Power Without the Pain
Part 4 - Total Blog Immersion: Hooking into RSS Feeds; Rules of Blogosphere Citizenship; Blogging for Bucks (or Pennies); Using Your Real Voice - Podcasting; Photoblogging and Audioblogging
Part 5 - The Part of Tens: Ten Blog Engines and Directories; Ten Resources for the Power Blogger
Glossary; Index
It seems that when most people start to blog, they learn a bit about blogging in general and then jump right to a familiar tool like Blogger or MSN Spaces. That's all well and good, but your style might not be best served by the blog choice you made. Hill does a pretty good job in categorizing the most prevalent blog tools available today, and then giving a basic install/usage overview for each. I was familiar with some of these, but the basics of Movable Type and WordPress were something I hadn't explored. After reading Part 2 and 3, you should have a pretty good idea of which tool fits your style and your anticipated direction. At that point, you can go online and start diving into your new tool of choice.
Even if you're a blogger with some history, there's still a few items here that might have slipped off your radar. I wasn't aware of the audioblogging technology that allows you to embed a spoken clip into a blog posting. Not necessarily something I want to do, but good to know of. Part 5 - The Part of Tens - is always a good area to find sites you didn't know about (like a few of the blog search engines and directories). There are a couple of sites that I could benefit from, and I'll be checking those out...
This is probably a bit more than Uncle Joe would want if he's asking "what's a blog", and the alpha male techno-nerd will likely find it a bit simplistic or light on coverage. But for the average power user or technology person looking to explore blogging, this might just be the broad coverage they need to start to put things into context...

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If you want to give yourself a Web presence without spending a lot of time or money, a blog is your answer and this is your guide. Blogs (Web logs) are short, diary-like entries on a Web site that has a chronological, journal format. Fun or informative, but not formal, blogs are easy to set up, maintain, and update. You can share your personal, stream-of-consciousness musings or your expertise on any subject ranging from your family vacation to world peace. This guide helps beginners (even technophobes) get started fast, with the essential info on:
The elements of blogs, such as entries, sidebars, categories, comments, and index pages
The different types of hosting services, from free to fee and from "turn key" services that are easy-to-use to DIY programs
Details on two popular, free "social community" hosted Web services that are ideal for casual bloggers—MSN Spaces and Yahoo! 360
The scoop on Blogger, a popular free hosted service that has some community tools like the social networks, but is basically blog-intensive
DIY blogging, covering three of the most powerful and flexible blog programs—Movable Type, WordPress, and Radio Userland
Hooking into RSS feeds to distribute your blog entries beyond your site
Choosing a newsreader
Ways to raise the visibility of your blog and make money from blogging

Complete with step-by-step instructions and lots of screen shots, this guide walks you through everything from setting up your blog and posting your first entry to adding photos, audio, and more. It includes the URLs of lots of sample sites to see to give you an idea of blog possibilities. In addition to the essential how-to, it fills you in on:
The blogosphere, blog culture and etiquette, snarks, macrologues, and more
Moblogs that let you post entries remotely using your portable computer, PDA, or cell phone
Buying a domain through a registrar such as Network Solutions, Register.com, or Go Daddy
MP3 blogs, vlogs (videoblogs), photoblogging, audioblogging, podcasting, and more

You know you have something to say, whether it's heavy stuff or just your thought for the day. Make your opinions known. Get your photos shown. With Blogging For Dummies, you'll soon be blogging with the best of ‘em.

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Start Your Own Blogging Business Review

Start Your Own Blogging Business
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I found this book after starting 3 blogs. Before, I had low traffic, I didn't quite understand Adsense, and had gotten sucked into phony affiliate marketing programs. After reading the book, my traffic has increased threefold, I've signed up for Google Analytics, and I now have 6 blogs. I have yet to make much money yet, but this book is taking me in the right direction.

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Turn Your Blog Into Big Bucks

Blogs are one of the internet's fastest-growing phenomena-and one of the best and easiest ways to make money online.Learn how to choose a topic, start a blog and attract thousands of avid readers. Then use your blog to generate income from advertisers, promotions, affiliate links and other techniques-all from your own home.
We'll reveal how to:
Attract visitors and hold their interest
Entice advertisers to promote their products on your blog
Earn an affiliate fee when your visitors shop at some of the most popular websites
Promote your blog and get listed on top blog search engines

Successful bloggers reveal their expert strategies for maximizing profits.Pick up this book and get started on the road to riches-without leaving your desk!

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