Average Reviews:
(More customer reviews)Ron came to our PR agency over a year ago to help us as we struggled to get our clients to understand and implement social media. After Ron was kind enough to let me read the manuscript of "Read This First," confusion reigned no more for me. Social media -- how it came about and why every business needs to do it -- became crystal clear.
Read This First is written in a very conversational tone (much like the good blogger that Ron is) that will reach anybody with a few hours and an open mind. The ideas are exciting and accessible to anyone who wants to grow their business in today's connected world. Ron provides a brief history of how we came to this new era of incredible potential and promise, and how executives should best approach the opportunities in front of them for their organizations.
Because so many people have so much trouble getting their heads around the mind-boggling changes that social media represents, I tell everyone to not just read this first, read this TWICE.
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What is your Company's Online Reputation?
If you want proof that business communication has changed forever, just type your company's name into a search engine like Google or Yahoo and behold its online reputation. The results are frequently jarring because instead of finding brand messages carefully crafted by those on your payroll, most executives find a mishmash of content created by those who aren't--new influencers who are using New Media technologies to share their thoughts about your products and services. If you want to learn how to monitor and manage your online reputation, if you'd like to know how to properly influence these new influencers, if you'd like to hire employees who are well equipped to work in our new online world, you need to Read This First.
You will learn:
*Why you can no longer control your brand and why you shouldn't try.
*Low cost, low risk, step-by-step methods to bring New Media into your organization. *How to use free, web-based tools to increase employee productivity while enhancing your company's online reputation.
*How New Media is the most measurable medium in the history of corporate communications.
*Case studies of real companies, big and small, using Social Media.
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