Average Reviews:
(More customer reviews)Social Media has almost exploded in recent two to three years, and has suddenly become the main way of consuming information online for the significant number of Internet users. Consequently it has become increasingly important for all sorts of organizations to adjust their online marketing strategies in order to take a full advantage of the power of social media. In the early days attempts by even the largest corporations to reach their users through social media were haphazard at best (see for instance Twitter Power 2.0 for a few examples of good and bad use of Twitter by several companies), but over the last year or so this mode of marketing has really come a long way and has matured considerably.
"Perspectives on Social Media Marketing" aims to bring some up to date insights into this new mode of marketing. The book is organized around 89 topics/questions. Each question is answered by Stephanie Agresta, who represents the perspective of marketing agencies, and by B. Bonin Bough, who represents a brand perspective. These two seem to be quite familiar with this topic and are able to respond to each of the questions in a fairly informative and detailed manner. Nonetheless, the responses feel more like sales pitches than educationally motivated explanations. I find this rather odd, since I presume that whoever is reading this book is already "sold" on the whole idea of social media marketing. The responses are also filled with some mild jargon and overhyped ideas and terms. There are a few useful actionable hints and strategies, but these tend to be few and far between.
Overall, this is a useful book if you are new to social media marketing, as it will provide you with some basic ideas of what this kind of marketing is all about. However, if you are considering launching a social media campaign, or are interested in promoting your product or service through social media, then you may be disappointed in the amount of useful advice that this book contains.
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PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
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