Blog Power and Social Media Handbook (Volume 2) Review

Average Reviews:

(More customer reviews)I'm the first to admit that I've come late to the social media party but I don't to have to wade through chapters and chapters of info just to figure out what I *need* to know about blogging, Facebook, and Twitter. Gallagher's book is simple, straightforward, and practical, and helped me write more effective blog posts, and more re-Tweetable content on Twitter. Today everyone in business needs to know how to use social media effectively (even if you don't really care about it) and this book spells it out even for techno-phobes. I'll be relying on her easy-to-read and easy-to-implement advice in the future.

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Blogs are here to stay. There are over 100 million of them in use. Social networking and social media have transformed communication today. "Blog Power andSocial Media Handbook" helps you learn where it began, what it does, and the steps you need to get on-board.

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Gatewatching (Digital Formations) Review

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(More customer reviews)Bruns analyses the rise of a means of news gathering and dissemination. Where people who are not full time media professionals (or even part time) can contribute comments and other content, like pictures and video, towards a hot topic.
The book is certainly aware of the pitfalls. Like how true or accurate are these observations? Do those commenting have any bias? Actually, perhaps the biggest problem is that much of the spontaneous reporting is simply badly written and thus not that interesting to read.
Even so, the immediacy and breadth of the observations makes this a useful complement to traditional news. The events that occurred after the book was printed - the London subway bombings and Hurrican Katrina, show that a mass audience does exist for this new type of reporting.

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Gatewatching: Collaborative Online News Production is the first comprehensive study of the latest wave of online news publications. The book investigates the collaborative publishing models of key news Websites, ranging from the worldwide Indymedia network to the massively successful technology news site Slashdot, and further to the multitude of Weblogs that have emerged in recent years. Building on collaborative approaches borrowed from the open source software development community, this book illustrates how gatewatching provides an alternative to gatekeeping and other traditional journalistic models of reporting, and has enabled millions of users around the world to participate in the online news publishing process.

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The Rough Guide to the Internet 13 (Rough Guide Reference) Review

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(More customer reviews)I came to Amazon today to order this book after borrowing the 2006 edition from the library. If this book doesn't answer your questions and help expand the Web's utility for you, you're either dead or a black belt geek.

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This multi-million-selling Internet book is still the ultimate handbook for novices and experts alike. Written in plain English, it covers everything from getting online for the first time to newsfeeds, Internet telephony and advanced tips and tricks guaranteed to turn casual surfers into Net gurus. This fully revised guide covers all the latest sites and crazes, including Skype, blogging, myspace and other social networks and online video. Whether you've never sent an email or you just want to keep up with the latest developments, this is the book for you.

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What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere Review

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(More customer reviews)
Yesterday I read Blogging for Business (ISBN: 1419536451) also written by Mr. Demopoulos. I enjoyed it so much that I decided to read the instant book being reviewed that he just had published. Let me tell you, I wasn't disappointed to read two books in two days by the same author on the same subject. I highly recommend both to people who run their own small consulting practices and are comfortable using Internet tools to help market their practices. If you use article writing, book writing, seminar/workshop presentations, public speaking, and Web sites to promote yourself, then do yourself a favor and get these two books to help you incorporate blogs and blogging into your marketing repertoire.
Between the two books I actually liked the instant book being reviewed better. Both books seemed to cover the same material, but from a different perspective. I regularly tell my clients to read three books on any subject they want to become expert on. Usually that means they need to get three books on writing business plans, but if someone wants to become an expert on blogs and blogging for business these two books will fit two-thirds of the reading requirement.
The "blog entries" in this book are grouped into 8 topics:
1. The basics
2. Some business uses of blogs & podcasts
3. Planning your blog
4. Making money
5. Promoting your blog & tracking statistics
6. Podcast specific topics
7. Other blog & podcast considerations
8. The future
My favorite topics were 1, 2, 3, 5, and 8. I especially loved Topic 3 regarding how to plan your blog or blogs. It's very difficult to just throw together a blog and expect it to help your business get and retain paying clients. You have to write content for your blog that your clients and prospects will like and value. If you do, then those people are more likely to seek your services that you sell for a fee. If you don't, then chances are your blog won't benefit you financially. Of course, it takes planning to be able to hit your targets with your blog(s).
I was happy to not see a topic on building a blog in this book. I would have liked this book more if it had included more stories on how bloggers get their content AND THE INS AND OUTS OF WRITING THEIR BLOGS. Just think, if this author were to write a book just on that subject, then I could recommend THREE books on blogging for someone to read who wants to become an expert on blogging. Writing three great books on the same subject would be quite a feat. 5 stars!

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As all these people become publishers – and even more become blog readers – the nature of the material being produced has moved into the realms of politics, professions and consumerism. For example, "Engadget" is one of the more popular blogs, a daily review of newfangled and exciting gadgets. Blogs and Blogging in business are relatively new, so new that there simply are no rules. If there were rules, they would be changing and evolving too rapidly to codify. The best anyone can say is "here is some advice based on what is working today, combined with a good dollop of common sense." As a result, this topic fits the What No One Ever Tells You series format perfectly!Despite their "newness," blogs have rapidly proven themselves in business. They serve several functions valiantly, including: communicating with customers, potential customers, and other stakeholders, as a research tool to help uncover what is being said about you, your company, your competitors, and your industry, and even as a type of broadcast medium as some are making significant money by monetizing blog traffic through advertising and other means. Instead of offering our advice on blogs and blogging in business, in this book we offer advice from 101 people who are successfully harnessing the power of blogging.

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WordPress 2.7 Complete Review

Average Reviews:

(More customer reviews)This book helped me figure out how to convert an existing site to a WordPress theme, an especially challenging project since my existing html page design didn't have any clear header, middle, footer arrangement. I was able to figure out where I wanted to take things with my own theme development mostly from reading Chapter 6. (Getting under the engine with the WP template tags is far more empowering than following a tutorial that has you start out by fiddling around with an image in Photoshop.) Well written, too.

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Written in a clear, easy-to-read style, the book takes you through the essential tasks required to create a feature-rich blog as quickly as possible. From initial setup to customizing modules, each task is explained in a clear, practical way using an example blog developed through the book. This book is a guide to WordPress for both beginners and those who are slightly more advanced. It's for people who are new to blogging and want to create their own blogs in a simple and straightforward manner, and it's also for people who want to learn how to customize and expand the capabilities of a WordPress web site. It does not require any detailed knowledge of programming or web development, and any IT-confident user will be able to use the book to produce an impressive blog.

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WordPress MU 2.8: Beginner's Guide Review

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(More customer reviews)WordPress MU, especially with the BuddyPress set of plug-ins, is a powerful and flexible framework that power a company blog or social networking site. WordPress MU 2.8: Beginner's Guide overall is a good introduction to these tools, and even for an experienced WordPress person I found some useful tips and valuable additions to my WordPress `tool belt'. But the book is also not without its flaws.
Where the author gets technical, with step-by-step instructions, it suffers. In part because plug-ins or features describes are not quite correct, or things have changed. In part because the focus on the technical is at the expense of an overall viewpoint -- classic forest vs. trees types of views. For instance in the second chapter she details how to get your WordPress MU installation set up in a locally run web server utilizing WAMP server. But most local web servers installed on a personal computer don't play well with the subdomain-style blog naming she recommends. To her defense if you follow her instructions to the letter it works as she describes, but if you choose to add blogs or alter the names she uses you'll get lost fast.
The chapters that really shine are later in the book, where she gives an overview of a subject -- security, increasing traffic, making it 'sticky', and monetizing it -- walks through the issue, and then provides a couple of sample methods or plug-ins. If this book is truly for the beginner, this type of overview with not just hows, but whys, is really what is needed. A real beginner needs to understand how to plan and use the site -- technical details such as editing their .htaccess file seems like more than they need to know. That kind of stuff can easily be found on-line - or maybe on wiki tied to the book that allows reader contributions and supplemental material.
I am happy I read the book, and it will be a valued resource on my bookshelf. If you have been running your own WordPress site, or are an experienced web developer looking to explorer the many exciting possibilities that WordPress MU/BuddyPress has to offer, this is a good resource to start with. If you are really a beginner, you might want to start smaller, or find an experienced friend to help you get started.

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Packed with easy-to-follow examples and screenshots, this book is designed to be followed from beginning to end, although those with existing WordPress MU sites will be able to jump in at the later chapters and pick out the things that are important to them. The author's expertise with creating a wide variety of WordPress sites enables her to share insights on using WordPress effectively, in a clear and friendly way. Those interested in digging further will be given the chance to customize their site further. Throughout the book, you will build up a blog network for Vampire Slayers - SlayerCafe.com, as an example. If you wish to manage multiple blogs and build a blog network, then this book is for you. You are not expected to be experienced with PHP coding. Some knowledge of HTML, and some experience with the blogging and social networking world will be helpful, but not essential.

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Marketing Is A Contact Sport: Make Contact Through Blogs, Seo (Search Engine Optimization), Search And Social Marketing Review

Average Reviews:

(More customer reviews)This book provided an overview of the importance of blogging for SEO purposes, but offered no real detail in the methods to get it done. The author spent to much time promoting his web site and creating bloat in an already small book. It could have offered much more detail on subjects such as social media sites and keyword research tools.

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Blogs & Social Marketing are key In tough Economic times like now, It's even more important to save money with Do-it-your-self SEO, use blogging and Social networking for Internet Marketing.Blogs are at the heart of Internet Marketing, and they can help you promote your business.You will learn the secrets of Blogs, SEO (Search Engine Optimization), Search Marketing, and Social Marketing to grow you business. The book brings in strategies to help win friends and influence people, a key trait in the world of Social and Business networking.It shows new paradigm of Internet marketing, and easy to use SEO, how to write blogs, and join social networks to promote your business.There are many topics on Blogs and how to write compelling content to increase your internet marketing effectiveness, so that the Search Engines find your blogs through the method of SEO.This book could quite possibly be the best investment you make in marketing your business, especially Internet Marketing.

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How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web Review

Average Reviews:

(More customer reviews)I just wanted to add that I find it rather suspicious that all the earlier reviewers had written 1 or 2 reviews in total and are bragging about this book like hell. They also share similar vocabulary and writing style...

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If you're like most business professionals, you could be losing$10,000, $100,000, or even $1 million a month on the Web! Catapultingyour business online is easier than you may think. Thanks to new andemerging developments in Web technology, you can immediately reach morenew customers — free. Plus, you can better leverage your "traditional"Internet marketing to get more traffic from the search engines and freepublicity from the press. Internet marketing veteran andEntrepreneur columnist Catherine Seda reveals how to attract newcustomers, search engine spiders and the press, simultaneously. Usethis approach to skyrocket your sales while building your brand. This book reveals the insider secrets of how to:• Capitalize on social media, such as blogs, podcasts, and onlinevideo, while watching your profits soar from search engines, e-mail,and affiliate marketing. • Maximize your exposure by building your online reputation as an industry expert. • Recognize search engine spammers who will get your site banned and kill your cash flow. • Mimic the successful Internet marketing techniques that have elevated the status of well-known sites. • Avoid making the "Top 10" Internet marketing mistakes as revealed by industry leaders. This "non-techie" book is for: consultants, entrepreneurs, corporatemarketers, students, investors, journalists and adventurers.

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Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators) Review

Average Reviews:

(More customer reviews)Holtz and Havens put together the business book I've been hoping for. The premise of this groundbreaking business-strategy book is that companies need to be more forthcoming with information about the internal workings of their business. There are three "publics" that a business deals with, according to this book: external (the public), internal (employees) and investors.
From Enron to AIG, opacity in how executives make decisions has cost investors, employees and investors dearly, and the government is stepping up regulations to force companies to be more transparent. Holtz and Havens show that companies that have been transparent all along--with liberal employee-blog policies, social marketing policies and releasing what was once sensitive information (financials, research, opinions, and the handling of corporate mistakes and blunders)--have always fared better and retained the loyalty of their publics even in bad times.
There are concerns to being transparent. Some information is not for competitors' eyes, and some information cannot be legally exposed, especially in publicly traded companies. But the argument for releasing as much information as possible is put forth quite admirably.
By being transparent, a company becomes motivated by honesty, not greed. The employees have a better understanding if the bottom line, and investors feel more confident about the management decisions. A two-way conversation with the public means that a company is better positioned to compete.
The most important points that Holtz and Havens make are that corporate transparency is a legal, moral and competitive requirement, and that transparency among businesses is inevitable, that opacity is not only futile, but self-destructive.
I strongly recommend this book, with a rating of A+. Not only was I inspired by what Holtz and Havens wrote, I am moved to incorporate their ideas into the Flying Pen Press way of business.


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While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency.

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Realty Blogging: Build Your Brand and Out-Smart Your Competition Review

Average Reviews:

(More customer reviews)Real estate agents certainly have a much harder job today than they did in the pre-Internet days. I often wonder how so many of them continue to make a living when there are a variety of online solutions for buying and selling a house. How do they justify their commission? Stand out in the crowd?
One way to become better known as the local real estate expert, and a very good one, I might add, is to consider getting into the blogosphere. Become the well-known real estate expert in your community. Offer all sorts of great insight on how to prep your house for sale or what to look for in your next home purchase.
If you're in the real estate business or know someone who is, Realty Blogging is a "must read." The authors do a fantastic job of putting everything you need to know about blogging in general, but aimed at the real estate market, in a book that's less than 200 pages long. Much of their advice can also be applied outside of blogging (e.g., positioning yourself as the expert and exploiting niches). Another nice touch is that they not only offer coverage of the more popular blogging platforms, they also set up their own, where readers can start a blog in an environment that's very realtor-friendly.
The best real estate agents also seem to be outstanding at personal networking. Blogging is a natural networking extension, but with the added benefits of being much broader and offering 24/7 access. I know a lot of the real estate agents out there are "old school" and all, but I think any agent without a blog is really missing a huge opportunity. If you're the new real estate agent in the area, what better way to build brand recognition and a following than starting a blog to share your real estate wisdom and advice?
I also like the form factor of this one (small trim size, less than 200 pages, inexpensively priced) and wonder what other vertical segments might be right for a blogging book like this...

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Unleash the power of blogging in your real estate business

Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.

Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to:

Develop an effective Internet marketing strategy
Generate leads consistently at almost no cost
Define yourself as an expert in a particular area
Serve your market niche
Establish long-term relationships with your customers
Create content that attracts major search engines
Create buzz about your blog in the media

Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!

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Writing Online Review

Average Reviews:

(More customer reviews)Writing Online, by Sean Platt, is a must-read guide for anyone wanting to know what it takes to become a legitimate online writer. From starting a blog to writing, publishing, and selling your own creations, Sean not only tells us about many different ways to make it as a writer, he also tells us HOW to do it. Sean's transparent account of his personal struggles and successes on his online writing journey are weaved throughout the book and serve to provide inspiration, encouragement, and wisdom to those just getting started.
Writing Online will also prove to be a valuable reference to aspiring online writers. Each chapter stands on its own by providing specific, valuable information that can be revisited at anytime, no matter what stage of the game you're in. Sean also provides a very useful "tools" guide that will show the writer how to save time and work smarter.
Perhaps the best feature of Writing Online is it's straight forward, tell-it-like-it-is delivery. Rather than false promises of easy riches with no effort, you'll learn that being a writer requires actual work, time investment, and diligent effort. Sean explains that, although making a living online can be very difficult, it also delivers greater rewards that make the challenges worthwhile.

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Writing Online is more than a writing book. It's a road map to show you how to make a great living from writing.Writing Online teaches you not only how to write copy that sells, but also marketing, blogging, social media, SEO, list building, and how to build a strong reader or fan base. This is the book I wish I'd read when I first started writing for a living. A book that would have saved me lots of wasted time and money and made me realize my dreams a bit earlier.I want to help you realize your dreams without stumbling as I did.Chapters
The Truth About Being A Writer
Ways to Make Money Writing
Blogging
Guest Blogging
Headlines
Social Media
Social Media Usage & Measurement
SEO
Voice
Editing
Work Habits
Common Mistakes
Marketing
Building Assets
Building Your List
Tools
My Best Advice
How To Keep Your Dream From Dying

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WordPress 3 Ultimate Security Review

Average Reviews:

(More customer reviews)I have been using WordPress since version 2.5 and when I first heard about this book, I was wondering how the author could fill 240+ pages on securing WordPress.
As many veteran WordPress users know, Automattic, the company that oversees the development of the open source blogging platform, does an excellent job keeping it secure, with regular updates. The problem here is many users think that Automattic does everything to keep WordPress sites secure. Do not fall into this trap. Users have to take responsibility too.

So it came as no surprise that the first four chapters are spent explaining how the bad guys work and how to protect your computer and network. The author covers a broad range of topics from how to secure Windows, Mac, and Linux workstations. He gives advice on where to obtain, install and configure personal firewalls and anti-virus software. He suggests ways to avoid spam and make your web browser safe for browsing.
The chapters on WordPress security are just as informative. He explains how to back up your WordPress site (which you are probably already doing. Right?) How to set up file and user permissions. He explains which WordPress files and features should be disabled or removed to avoid hackers and why you should use SSL, SFTP and hardened shell accounts to access your site.

If your site does get hacked, there is a disaster recovery section that explains how to get your site back online and make sure it doesn't get hacked again.

I am an IT consultant and have worked with PCs in some form since 1982 and built my first website in 1995. I thought I knew a lot about security, but this book taught me many new ways to secure websites and computers. It was a quick read and brought me up to date on the fast changing world of Internet security.
This book can help all users, from WordPress beginners to IT professionals. I recommend reading it to keep both your website and PC/Mac/Linux computer safe.


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This is a comprehensive essential guide to WordPress security written in a light style, which converts learning a really serious topic to an enjoyable read. It is packed with copy-paste solutions to security to suit all levels of security know-how. Just as WordPress is used by a broad spectrum of website owners, with varying degrees of security know-how, so WordPress 3 Ultimate Security is written to be understood by security novices and web professionals alike. From site and server owners and administrators to members of their contributing team, this essential A to Z reference takes a complex and, let's face it, frankly dull subject and makes it accessible, encouraging, and sometimes even fun. Even if you are a total newbie to security, you can transform an insecure site into an iron-clad fortress, safeguarding your site users, your content and, sooner or later, your stress level.

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Buzz Marketing with Blogs For Dummies (For Dummies (Computers)) Review

Average Reviews:

(More customer reviews)Since I've been blogging (http://www.twduff.com) for quite awhile, this is almost like reading a book to see if you're doing anything wrong. Still, Susannah Gardner does a good job with Buzz Marketing with Blogs For Dummies (Wiley).
Chapter List:
Part 1 - Getting Started with Business Blogs: Checking Out Business Blogs; Discovering the Buzz about Buzz Marketing; Building a Business Blog
Part 2 - Setting Up a Business Blog: Picking a Blog Solution; Setting Up a Hosted Blog; Taking Control with Independent Blog Software
Part 3 - Minding Blog Etiquette and Culture: Understanding Your Audience; Joining the Blogosphere; Avoiding Business No-Nos
Part 4 - Positioning Your Blog: Finding a Voice; Promoting Your Blog; Staying on the Right Side of the Law
Part 5 - Making the Most of Your Blog: Adding Value to a Blog; Making Money with a Blog; Going Beyond Blogs
Part 6 - The Part of Tens: Ten Dry-Spell-Breaking Ideas; Ten Traits of a Good Blogger; Ten Blogs You Should Know
Part 7 - Appendixes: Glossary; Using the Book Blog; Hosted and Independent Blog Solutions; How URLs Work; Case Studies; Index
Based on the title of this book, you'd probably assume that this is geared more for the business use of blogs. And in a significant sense, it is. But that's not to say that the serious personal blogger won't learn a number of things here. Gardner does a good job of taking the reader from "what is a blog" through the reasons they can be very important, and finally ends with the things you need to know to keep your blog fresh and inviting. You'd probably figure out many of these rules on your own, but the blogging world can be unforgiving. Make a mistake involving deception, and you may never get your audience back. Have your blog be nothing more than press releases, and no one will show up.
She also does a good job of bridging the theory and the practical. In addition to all the knowledge you need to understand blogging, she also takes you through some potential blogging software choices and shows how you'd use them to set up a blog. Granted, it's not a comprehensive instruction manual on how to install and configure any one blogging package, but the reader will get an idea of what it takes.
I also mentioned it's a good book for the serious personal blogger. I use my blog to share information with various audiences, but it's also a personal marketing tool. Therefore, many of the same "rules of the road" that she covers apply to me. I'm concerned about finding my voice and style, how to attract readers, and knowing whether or not my audience is getting value from my writings. While I've learned much of what she writes about on my own, I'd have come much further much faster if I had this book a couple years ago.
Good stuff, and highly practical. A very good selection to give to your boss if s/he wants to investigate the subject. Just make sure you explain that "For Dummies" isn't personal...

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In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:
Introduce the people behind your business
Discuss relevant issues
Provide a clearinghouse for information and expertise
Show your business as a good corporate citizen
Support an exchange of ideas
Get honest feedback from your customers
Affect public opinion

If you're new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You'll find out how to:
Set up and maintain a blog, write in blogging style, and observe blogging etiquette
Define your audience and target your blog to reach them
Involve your customers, earn their trust, educate the public, and build community
Avoid possible legal pitfalls while keeping your blog interesting
Encourage contributions and links to your blog
Use images and design an eye-catching format
Optimize your blog for top search engine ratings, track your results, and measure your success

Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You'll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

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Videoblogging For Dummies (For Dummies (Computers)) Review

Average Reviews:

(More customer reviews)Videoblogging is one way for people to record their thoughts, advertise a service or product, and/or get their message across to Internet viewers without spending a lot of time and money with recording studios and the like. Stephanie Bryant who clearly has quite a bit of experience with videoblogging has done a great job in explaining how the average person can become a "videoblogger." Using a casual writing style (I love chapter titles like "I Vant to Vatch Your Vlog), she breaks down the steps involved in getting a successful videoblog off the ground and onto a web site.
She starts off with an overview of what videoblogs are, why you'd want to watch and/or make your own videoblog, and the various kinds of people who are videoblogging. Subsequent chapters detail items like the tools needed to do a successful videoblog (they're not as expensive as you might think), the physical "process" involved in shooting a videoblog and then converting it to a format your computer can understand. Part II of the book details the "behind the scenes activities," things like figuring out who your audience is, getting comfortable behind a video camera, and scripting the show you want to present. Having done some TV work in college many years ago, I discovered some of the same concepts apply here as well as doing a TV production.
Stephanie in Part 3 details the "physical production aspects" of videoblogging: actually shooting it, editing it, adding sound, and saving it to the 'Net. And finally, there's the task of hosting your files online, syndicating them, adding to them, and of course publicizing them. The book's Part of Tens include "Ten Core Vlogs to Watch," which give you ideas on how successful videoblogs are put together.
Stephanie has done a wonderful job in demystifying the world of videoblogging.

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Have you ever felt the urge to share the entertaining and insightful things that happen in your everyday world? Got a message you'd like to get across to others? A cause you want people to support? A videoblog allows you to share whatever you choose in a colorful, interesting way that gets attention—and furthermore, videoblogging is fun!
Grab Videoblogging For Dummies and put your videoblog on the fast track. You'll see how to
Gather and use videoblogging tools
Decide what you want your videoblog to do
Plan content and edit your footage
Set up a video hosting account and post your videoblog
Create a complete "show"
Videoblog safely, without compromising your security or others' privacy

Of course, a great way to get an idea of what you want to do with your videoblog (or vlog, as you'll be calling it when you're an insider) is to check out other people's vlogs. You'll find information about that in Videoblogging For Dummies too, including where to find videoblogs and how to set up RSS feeds. And you'll see how vlogs can affect public opinion, offer fresh viewpoints, and be terrifically entertaining.
Written by a true videoblogging pioneer —Stephanie Cottrell Bryant launched her first vlog in 2005, and now presents seminars on videoblogging topics—Videoblogging For Dummies gives you the scoop on
Choosing hardware and software you need to get started, plus an idea of what it's going to cost
Adding the extra bells and whistles and professional touches that will get your vlog noticed
Deciding whether to script your vlog or make it "reality TV", dealing with "vid fright", and making other people comfortable before your camera
Finding out who your audience is, getting feedback, and fine-tuning your vlog
Giving your vlog a clear identity
Becoming a citizen journalist, an advocate, or a small-screen movie producer
Editing, adding soundtracks, working with file formats, and publicizing your vlog

Videoblogging lets you showcase your art, keep in touch with friends and family, make new friends, or do your part to help solve the world's problems. Videoblogging For Dummies is the fun and easy way to get started!

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WordPress 2.8 Theme Design Review

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(More customer reviews)I seem to be reading quite a few WordPress books of late, and there are certainly a few to choose from. Packt Publishing's WordPress 2.8 Theme Design's tagline is 'Create flexible, powerful, and professional themes for your WordPress blogs and websites'.
WordPress themes are of interest to me since they fuse a visual aspect with PHP code, and there's no doubt that they appeal to many other people too.
Chapter Overview
1. Getting Started as a WordPress Theme Designer
2. Theme Design and Approach
3. Coding it Up
4. Debugging and Validation
5. Putting Your Theme into Action
6. WordPress Template Tag, Function, and CSS Reference
7. AJAX/Dynamic Content and Interactive Forms
8. Dynamic Menus and Interactive Elements
9. Design Tips for Working with WordPress
The book's author Tessa Blakely Silver starts very gently with an introduction to WordPress themes and why downloading a theme that's already been coded and designed may not always be the best solution. Subsequently, the book develops a theme from scratch and examines core technologies such as WordPress, CSS, XHTML and PHP.
The second chapter starts with a discussion of theme design in general, followed by the beginnings of the theme that's developed throughout the book. There are further discussions on semantic markup, typography, fonts and layout.
The following chapter focuses on the code aspect of theme design, and suggests a workflow strategy as well as template tags, hooks, and the WordPress loop. Comments are then discussed in some detail, the topic including pagination and threaded comments.
Chapter four examines the process of debugging and validating. A thorough chapter includes references to the W3C validation services, Firefox's JavaScript/Error console, Firebug and some of the issues that the budding theme developer will face when dealing with IE6.
Chapter five looks at the style.css file, which provides descriptive information about a theme, together with packaging the theme into a ZIP for distribution and running test installations of the theme package.
Chapter six adopts a more reference based approach, with an in depth examination of WordPress template tags, the WordPress template hierarchy, the loop and shortcodes.
The following chapter looks at AJAX and JavaScript, as well as preparing your theme for plugins and widgets.
Chapter eight builds on Chapter 7's JavaScript discussion by developing a drop-down menu for the theme. There is also a discussion of Flash and how that can be used with WordPress themes.
Chapter nine rounds off the book with a number of design tips that apply not just to WordPress theme design, but web design in general.
The book's about 250 pages in length, and is generally well written. I did, however, notice a few errors in code samples (mostly misplaced quotes), and a couple of examples in the prose itself. Another minor niggle was that the author talks about semantic markup, and then introduces 'sidebarLT' (sidebar left) and 'sidebarRT' (sidebar right) IDs into the markup.
The back of the book states: This book can be used by WordPress users or visual designers (with no server-side scripting or programming experience) who are used to working with the common industry-standard tools such as Photoshop and Dreamweaver or other popular graphic, HTML, and text editors. Regardless of your web development skill set or level, you'll be walked through the clear, step-by-step instructions. But familiarity with a broad range of web development skills and WordPress know-how will allow you to gain maximum benefit from this book.
It seems as through Packt have tried to convince the potential reader that this is the book for them, regardless of whether they're fairly inexperienced in some areas, or a a highly skilled developer. I'd say that the book covers a lot of ground, and that it does so at a pace that would be suitable for an inexperienced developer. Much of the content, however, would already be familiar to a skilled web developer, and so I feel that they'd think that the really useful content is a little thinly spread.
Overall, it's encouraging to see more books about WordPress; although the internet is a fantastic resource, books still have a very important role in my opinion. The content of this one is great for beginner-medium level web developers, but more experienced readers will be left wanting more.


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Theme design can be approached from two angles. The first is simplicity; sometimes it suits the client and/or the site to go as bare-bones as possible. In that case, it's quick and easy to take a very basic, pre-made theme and modify it. The second is "Unique and Beautiful". Occasionally, the site's theme needs to be created from scratch so that everything displayed caters to the specific kind of content the site offers. This book is going to take you through the Unique and Beautiful route with the idea that once you know how to create a theme from scratch, you'll be more apt at understanding what to look for in other WordPress themes. This book can be used by WordPress users or visual designers (with no server-side scripting or programming experience) who are used to working with the common industry-standard tools like PhotoShop and Dreamweaver or other popular graphic, HTML, and text editors. Regardless of your web development skill-set or level, you'll find clear, step-by-step instructions, but familiarity with a broad range of web development skills and WordPress know-how will allow you to gain maximum benefit from this book.

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Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership Review

Average Reviews:

(More customer reviews)I started reading Join the Conversation by Joseph Jaffe in December. It's now March and I've completed it. I usually pour through a book within a week or two, but this book was different. And not different in a good way. The book has good information, but it's hidden in between sophomoric humor, euphemism crammed sentences and a self-congratulatory tone. My advice - if you plan on reading this book start at chapter 18 (page 246). That's where the real information begins.

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With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

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Blogging For Dummies (For Dummies (Computers)) Review

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(More customer reviews)I know I've been blogging for awhile now, but I couldn't resist the opportunity to review this book... Blogging For Dummies by Brad Hill. Of course, some may say it's just the book I needed... :)
Contents:
Part 1 - The What, Where, Why, and How of Weblogs: Understanding Blogging at Last; Blogging Options; Living the Blogging Lifestyle
Part 2 - Starting a Blog Today: MSN Spaces; Yahoo! 360; Finding a Home in Blogger; Creating a TypePad Blog
Part 3 - Installing Your Own Blog Program: The Ins and Outs of DIY Blogging; Running a Movable Type Blog; Blogging with WordPress; Power Plus Ease in Radio Userland; Hybrid Blog Hosts - Power Without the Pain
Part 4 - Total Blog Immersion: Hooking into RSS Feeds; Rules of Blogosphere Citizenship; Blogging for Bucks (or Pennies); Using Your Real Voice - Podcasting; Photoblogging and Audioblogging
Part 5 - The Part of Tens: Ten Blog Engines and Directories; Ten Resources for the Power Blogger
Glossary; Index
It seems that when most people start to blog, they learn a bit about blogging in general and then jump right to a familiar tool like Blogger or MSN Spaces. That's all well and good, but your style might not be best served by the blog choice you made. Hill does a pretty good job in categorizing the most prevalent blog tools available today, and then giving a basic install/usage overview for each. I was familiar with some of these, but the basics of Movable Type and WordPress were something I hadn't explored. After reading Part 2 and 3, you should have a pretty good idea of which tool fits your style and your anticipated direction. At that point, you can go online and start diving into your new tool of choice.
Even if you're a blogger with some history, there's still a few items here that might have slipped off your radar. I wasn't aware of the audioblogging technology that allows you to embed a spoken clip into a blog posting. Not necessarily something I want to do, but good to know of. Part 5 - The Part of Tens - is always a good area to find sites you didn't know about (like a few of the blog search engines and directories). There are a couple of sites that I could benefit from, and I'll be checking those out...
This is probably a bit more than Uncle Joe would want if he's asking "what's a blog", and the alpha male techno-nerd will likely find it a bit simplistic or light on coverage. But for the average power user or technology person looking to explore blogging, this might just be the broad coverage they need to start to put things into context...

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If you want to give yourself a Web presence without spending a lot of time or money, a blog is your answer and this is your guide. Blogs (Web logs) are short, diary-like entries on a Web site that has a chronological, journal format. Fun or informative, but not formal, blogs are easy to set up, maintain, and update. You can share your personal, stream-of-consciousness musings or your expertise on any subject ranging from your family vacation to world peace. This guide helps beginners (even technophobes) get started fast, with the essential info on:
The elements of blogs, such as entries, sidebars, categories, comments, and index pages
The different types of hosting services, from free to fee and from "turn key" services that are easy-to-use to DIY programs
Details on two popular, free "social community" hosted Web services that are ideal for casual bloggers—MSN Spaces and Yahoo! 360
The scoop on Blogger, a popular free hosted service that has some community tools like the social networks, but is basically blog-intensive
DIY blogging, covering three of the most powerful and flexible blog programs—Movable Type, WordPress, and Radio Userland
Hooking into RSS feeds to distribute your blog entries beyond your site
Choosing a newsreader
Ways to raise the visibility of your blog and make money from blogging

Complete with step-by-step instructions and lots of screen shots, this guide walks you through everything from setting up your blog and posting your first entry to adding photos, audio, and more. It includes the URLs of lots of sample sites to see to give you an idea of blog possibilities. In addition to the essential how-to, it fills you in on:
The blogosphere, blog culture and etiquette, snarks, macrologues, and more
Moblogs that let you post entries remotely using your portable computer, PDA, or cell phone
Buying a domain through a registrar such as Network Solutions, Register.com, or Go Daddy
MP3 blogs, vlogs (videoblogs), photoblogging, audioblogging, podcasting, and more

You know you have something to say, whether it's heavy stuff or just your thought for the day. Make your opinions known. Get your photos shown. With Blogging For Dummies, you'll soon be blogging with the best of ‘em.

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