The Ten Golden Rules Of Online Marketing Workbook Review

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(More customer reviews)This is a book that sets the foundation on Internet marketing. Great tool for understandig the basics and the foundation for leveraging the power and real value of doing business supported in the online world.
Full of examples and tips allows anyone to get going fast for value from internet as a business tool.
The person who recommended it to me, explained that it is a required read to anyone who wants to work and understand the new world of Marketing, and I believe so.


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Usability Testing Essentials: Ready, Set...Test Review

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(More customer reviews)This book fills a huge gap in usability testing resources. It gives practical, real-world guidance on how to actually perform the gamut of usability testing, from discussion of advantages and disadvantages of different approaches to almost step-by-step suggestions on how to go about it - recruitment, physical setup, planning, preparation, analysis, reporting. Case studies, samples, templates, and questionnaires abound. The issues she discusses in international testing are especially interesting, although not by any means exhaustive - more like pointers to more information, which apparently would be voluminous.
Every budding Ux evaluator/designer should have this book on their shelf.

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Do you love your mobile phone? Your MP3 player? Your e-book reader? You laptop or tablet PC? There's a reason for that. Usability.

When usability testing is part of the design and development of products, the results are better products that users want and like. You may be doing testing now or want to help your company get started, but you may not have all the tools to know how to properly prepare, test, analyze, and measure the results across a multitude of cultures, generations, and countries. And you may be facing tight budgets and short timeframes for testing. If this is your situation, this essential handbook gives you a variety of options and strategies for testing in numerous situations.

Usability Testing Essentials presents a practical, step-by-step approach to learning the entire process of planning and conducting a usability test. It also explains how to analyze and apply the results and what to do when confronted with budgetary and time restrictions. This is the ideal book for anyone involved in usability or user-centered design-from students to seasoned professionals.


*Provides comprehensive coverage of all phases of usability testing

*Fully updated four color edition features important usability topics such as international testing, persona creation, remote testing, and accessibility

*Follow-up to Usability Testing and Research (9780205315192, Longman, 2002), winner of the highest-level award from the Society for Technical Communication
*Presents a step-by-step approach to the entire process of planning and conducting a usability test--an essential component of designing usable products*Comprehensive coverage of one of the most important skills necesary for usability and user experience practioners, and the first book of its kind to include international testing*Follow-up to Usability Testing and Research, which won the highest-level award from the Society for Technical Communication, and is already listed among the most widely recommended books in the field.

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Website Owner's Manual Review

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(More customer reviews)Paul Boag's "website owner's manual" is a resource for everyone on a website project team. In it, he champions a refreshingly straight forward approach to planning and designing, building and marketing, and owning and maintaining websites.
According to Boag in a recent article on [...], successful websites begin with business objectives, calls to action and a clear idea of user tasks. What impressed me most is how perfect the concepts in this "owner's manual" are for the business owner considering a new website or website redesign, maybe for the first time.
The logical "road map" presented here for managing a successful website project can painlessly add value to any project when team members, especially stake holders and managers are exposed to it before a project begins. I consider the first 2 chapters on planning a "must read" for all prospective website owners.
The "website owner's manual" makes a great recommendation for new clients or even a gift to help them prepare for a successful website project.

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Many of the people responsible for a website don't have a clue what's required to build one and keep it up and running. The job of planning, launching, and managing a site often falls to people who have little or no experience in web design or development. Website Owner's Manual is for the thousands of marketers, IT managers, project leaders, and business owners who need to put a website in place and keep it running with a minimum of trouble.

Using clever illustrations, easy-to-follow lists and diagrams, and other friendly touches, Website Owner's Manual helps readers form a vision for a site, guides them through the process of selecting a web design agency, and gives just enough background to help them make intelligent decisions throughout the development process. This book provides a jargon-free overview of web design, including accessibility, usability, online marketing, and web development techniques.

Using Website Owner's Manual, readers master the vocabulary and concepts they need to discuss how a website dovetails with the needs of a business. This book will help them work confidently with the designers and developers building and maintaining a site so they can concentrate on what your website needs to do.

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Web Style Guide, 3rd edition: Basic Design Principles for Creating Web Sites (Web Style Guide: Basic Design Principles for Creating Web Sites) Review

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(More customer reviews)My impression after relying on 2nd edition to teach web design all these years is similar to the 2-star reviewer who wrote this version is laced with jargon and a difficult read. It seems this book has gone from a fundamental primer on basic web design principles that served as an excellent introduction to web design for novices to some kind of "introduction to large-scale web design" that throws newcomers off into the deep end of "analytics," "metrics," and "wireframes." I am seriously reconsidering if I can use this book in my beginning web design course anymore. I understand design tools have evolved and the Internet has become much more dynamic, and that it is certainly a challenge to know where to draw the line between "basic" and "advanced" web design concepts, but this 3rd edition seems to have over-corrected and gotten away from its core strengths. I may just stick with the 2nd edition as it seems to cover the basics much better without the addition of the new content in this 3rd edition...

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Consistently praised in earlier editions as the best volume on classic elements of web site design, Web Style Guide, now in its Third Edition, continues its tradition of emphasis on fundamentals. Focusing on the needs of web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and how they apply in web design projects in which information design, interface design, and efficient search and navigation are of primary concern. New in this edition: -a full chapter devoted to Universal Usability-guidelines and techniques for creating universally usable designs
-a full chapter on Information Architecture and how best to promote its robust development-information on Search Engine Optimization and the designs that improve it-techniques for using Cascading Style Sheets for layouts and typographic design-185 illustrations, all in full color

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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads Review

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(More customer reviews)I don't agree with many of the other reviews written here. Everyone keeps mentioning how strategic this book is. I found it to be very tactical. It dissects a lot of specific landing pages and recommends fixes for them, but most of the advice does not necessarily apply in general. You are often told what to do, but not whay you should do it. There is not nearly enough information on background principles.
The book is very pretty. But given that there are only 187 pages, and there are a ton of screenshots and wide page margins, there is not a lot of substance. The so-called "Chapter 10" is a bunch of book covers and other recommended reading.
I expected a lot more.

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Your web site is a business—design it like one.Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.In this book you'll learn:
Why so many organizations think about web design the wrong way

How small design changes can have a big impact on your bottom line

Simple tips to increase web sales/leads by 10% – 50% (or more)

Concrete design guidelines for:

Landing pages
Home pages
Category pages
Detail pages
Forms
Checkout processes
Packed with helpful examples from a wide variety of sites!

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Internet Famous: A Practical Guide to Becoming an Online Celebrity Review

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(More customer reviews)How often does it happen that you find something so suddenly, directly, and immediately useful? All the time? Never?
For those who have begun an online presence, whether starting a new business, raising awareness for a cause, or just social networking, you know the internet is a cacophony of screaming voices all demanding to be heard. And there you are, stepping into the gale, trying to get your message out while torrents of distractions roar by: lolcatz, FAILBlog, Greatest WoW Freak Out Ever! How do you fight that?
You don't. You gear up with a powerful sound system, crank it to eleven, and take the stage.
Chapman has taken her years of experience in the online realm and distilled the essences of what works. A fulltime writer, blogger, and web designer, she has contributed her expertise on social media and internet topics to some of the most popular blogs in the world ([...]). With that expertise, she has produced a truly essential handbook for marketing in the digital age.
Part primer, part reference guide, part marketing plan, part personal consultant, Internet Famous dives right in to the history of social media, identifies the many varieties, and explains the various benefits of each. And there are many... Sure, most of us already know about Facebook, Myspace, and Twitter. Maybe even LinkedIn. But what about Buzznet? Flixster? DeviantART?
Knowledge of these sites doesn't translate into overnight success, of course, so Chapman takes the reader on a logical journey from the very start. She helps the reader identify their ultimate goal and launches a thorough analysis of how to get there: finding a niche, building your own site, promoting it (and yourself) with blogging/microblogging, involvement in social networks, photo sharing, videos, podcasting/vlogging, SEO (search engine optimization), linkbait, and a lot more.
Once the major parts are in place, Chapman advises sagely on the strategies of internet marketing. Her expertise glows with dos and don'ts to avoid derailing your entire effort (My personal favorite is "How to not look like a dork"). She presents valuable strategies for preserving your online reputation, even how to respond to negative publicity should you encounter it. And she provides time management practices which will keep you from being sucked into your computer all day.
Follow her advice, and you just may find your online fame carries over to the off-line world of fans, interviews, and social events. Oh, yeah...and income. Highly recommended. Essential for anyone starting any form of on-line presence.

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Whether you want to promote a product, raise awareness for a cause, or simply build up your own reputation, Internet Famous: A Practical Guide to Becoming an Online Celebrity shows you how to use social media to achieve your goals. The information contained inside can help everyone from social media novices who aren't sure where to start right up to power users who want to optimize their efforts

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Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) Review

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(More customer reviews)My company is a consultancy that creates interactive learning programs for large corporations. I am especially interested in blending the best practices of instructional design/performance support, technical communication, and web site design. For the latter, this book is an indispensible resource!
I shared the book with our Content Director, who, at first, was too busy to really pay any attention to it. Once he cracked the cover, he immediately wrote me back and raved! The book compiles so many of the basic concepts that he and I desire our entire writing team to incorporate into their projects.
We purchased multiple copies and assigned one chapter to each of our team to present to the team as a whole. These weekly presentations have been refresher for some, but new material for others, and now we are finally all level-set on basic writing/presentation concepts for online delivery. Hooray!
Only negative feedback I can give is that I did hear a bit of grumbling that the author broke her own rules in a couple places - using a few headings that were too long, for example, when there is a chapter specifically on writing good headings. I should probably have docked the rating a bit for that stuff, but overall we got so much good from this little book that I feel I must give it full praise!

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Always Be Testing: The Complete Guide to Google Website Optimizer Review

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(More customer reviews)When I first saw that this book was coming to light I had mixed feelings. On one hand, I was hunger for more testing knowledge, both theoretical and practical. On the other hand, I am always apprehensive when books talk about tools. However, the book impressed me as a comprehensive guide to Online Testing. And when I read the following (p.18), I was sure the book is what the market needs:
"The important thing to keep in mind is that the Google Website Optimizer is a tool. (...)It cannot do your thinking for you. It cannot plan your tests. It cannot produce the creative. It cannot interpret your results beyond demonstrating numerical significance and confidence. These things are up to you. If you want the tests you run on the Google Website Optimizer to be meaningful and to provide the intelligence you need to make well informed marketing decisions, then this is the book you need."
The authors cover very thoroughly the Why, the What, and the How of Online Testing. All you need to know from the value of testing to how should you get started. The examples are very enriching and illustrate the power of testing and the bottom line: Testing = $$$.
Part I covers the Why; the authors delve on the power of testing and provide some amazing examples of it (including a masterpiece on Amazon's testing efforts). In addition they walk us through the Google Website Optimizer and provide powerful tips on the tool.
Part II covers the What and the How; the chapters are structured in a very actionable way: "Questions to ask", "Exercises", "What to test", and "Apply this to your site". As you read you can implement the tips instantly. A few examples of what to test are: usability, look & feel, searchability, product presentation, up-sell/cross-sell......
Part III covers some technical aspects of testing. The authors provide interesting information about Google website Optimizer scripts, statistical tests, and other special issues.
*The book is well structured, insightful and action oriented: exactly as online marketing should be! I warmly recommend it.*


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Stop guessing, start testing, and enjoy greater success with your website.
If you're looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google's free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:
Develop a testing framework to meet your goals and objectives
Improve your website and move more of your customers to action
Select and categorize your products and services with a customer-centric view
Optimize your landing pages and create copy that sells
Choose the best test for a given application
Reap the fullest benefits from your testing experience
Increase conversions with over 250 testing ideas
Save $25 on Google AdWords with coupon included in the book

Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

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