Average Reviews:
(More customer reviews)
I liked this book very much. I read the author's first book on this subject back in July, 2007. And now he has a second great book out on the subject. It includes the following 16 chapters:
1. Making the case
2. Making choices
3. Ear to the ground
4. Courting online influencers
5. Corporate soapboxes
6. Customer conversations
7. The social network gorillas
8. Niche innovations
9. Learning from conversations
10. Basics of social media content
11. Picking your spot
12. Telling stories with words and images
13. Engagement through interaction
14. Promote thyself
15. Measuring results
16. Celebrating change
The book was very easy to read. It is full of great content. And it is very well researched. I found each of the chapters to be packed full of cites to Web sites that are critical players in the social media marketing realm of things. And I've read quite a few books on this subject. I can tell you this book is not simple fluff or something merely written in order to capitalize on the current popularity of the subject matter.
There are real world examples cited throughout the text. And I found them to be very good additions to the points being made in the main body of the book's content. So the numerous cites to Web sites and the inclusion of real world examples makes this book a goldmine of information for anyone hungry to learn about social media marketing. I had one problem with the book - its organization. When I completed it and sat down to write this review I said to myself: "There are 16 chapters in this book. How can they be broken down into three or four "parts?" I had hoped it would be easy for me to eyeball the parts. Unfortunately, it wasn't that simple. Below is how I think the book probably should have been organized to be a little more easily digestible. 5 stars!
[I] WHY PRACTICE SOCIAL MEDIA MARKETING?
1. Making the case
14. Promote thyself
8. Niche innovations
[II] HOW DOES SOCIAL MEDIA MARKETING WORK?
10. Basics of social media content
12. Telling stories with words and images
5. Corporate soapboxes
4. Courting online influencers
6. Customer conversations
13. Engagement through interaction
3. Ear to the ground
9. Learning from conversations
16. Celebrating change
15. Measuring results
[III] SOCIAL MEDIA MARKETING OPTIONS
2. Making choices
11. Picking your spot
7. The social network gorillas
Click Here to see more reviews about: Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business
Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed The New Influencers: A Marketer's Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
0 comments:
Post a Comment