Reinventing Professional Services: Building Your Business in the Digital Marketplace Review

Average Reviews:

(More customer reviews)Ari Kaplan's book is fabulous. It was full of insightful advice. I've read it through once and will be going back shortly with a pen and highlighter. There are so many tips in here, this book will not be put on my shelf, but will rather stay near my laptop for quick reference. I'd definitely recommend this book.

Click Here to see more reviews about: Reinventing Professional Services: Building Your Business in the Digital Marketplace

How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional lifeThe technological landscape has reshaped the way white collar workers cultivate and promote their businesses. Reinventing Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment.From Ari Kaplan--a recognized advisor on business and career development -- Reinventing Professional Services: Building Your Business in the Digital Marketplace --offers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures.
Details the importance of offering resources instead of simply selling

Click here for more information about Reinventing Professional Services: Building Your Business in the Digital Marketplace

Read More...

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing Review

Average Reviews:

(More customer reviews)The winning streak continues.
Since everyone sells, the first book - Mastering the World of Selling: The Ultimate Training Resource from the Biggest Names in Sales - in the ongoing (I expect) Mastering The World Of ... series was across-the-board valuable.

Hot on its heels, Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing broadens the business knowledge base for everyone who markets. And that's everyone as well, right?
It puts the best 21st Century thinking of over 50 of the sharpest marketing minds out there today at your fingertips.

You get scores and scores of read-`em-and-reap secrets & strategies, easy-to-implement tips & tactics such as:

... 7 specific gratitude-as-a-marketing-strategy ideas to adopt (page 69)
... The A-B-Ts of great marketing (page 201)
... Master marketer Jack Trout channeling the legendary Rosser Reeves to reveal how you can differentiate ANYTHING (page 210)
... Dreadful marketing ideas to avoid (page 142)
... What makes things go viral (page 107)
... The 5 most important words on your website (page 213)
... The fascinating Guy Kawasaki's four methods to be fascinating (page 65)
... Twitter for business: A Newbie's field guide (page 46)
... 21 creative ways to increase your Facebook fan base (page 164).
And, as the brilliant infomercial marketers have taught us all, there's more.
Much more.
Look, it's a classic marketing observation. But when it's true, it's true:
Just one idea from one single item will pay for Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing many times over.
No doubt Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing and the companion volume Mastering the World of Selling: The Ultimate Training Resource from the Biggest Names in Sales belong in every business and personal library.
Bonus memorable-marketing strategy: Order copies of each book to share with everyone you work and do business with (except your competition, of course) and they'll thank you, too.
Geoff Steck
Chief Catalyst
Alexander Marketing
8 Depot Square
Englewood, NJ 07631
[...]

Click Here to see more reviews about: Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

The best of the best strategies from leading marketers
There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers.
Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best.
Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising

Click here for more information about Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

Read More...

Smart Business, Social Business: A Playbook for Social Media in Your Organization Review

Average Reviews:

(More customer reviews)Social media is changing the way brands and consumers interact online and digital marketers are beginning to allocate serious resources to social programs. In "Smart Business, Social Business," Michael Brito illustrates that it takes more than just social marketing to succeed in today's dynamic landscape, it takes a real cultural shift in the way companies do business and in the way they interact with customers and prospects.
Brito takes the reader through the people, process, and technology requirements for making this shift and does so with precision and clarity. He covers everything from strategy and governance to measurement and metrics, supporting his insights with real world examples.
I've already bought copies for a few of my clients and highly recommend this book to digital marketers as well as anyone looking to better serve their customers and prospects - it is absolutely a great read.

Click Here to see more reviews about: Smart Business, Social Business: A Playbook for Social Media in Your Organization

This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen:

Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall.
How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer
Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics
Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business."

Click here for more information about Smart Business, Social Business: A Playbook for Social Media in Your Organization

Read More...

Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Review

Average Reviews:

(More customer reviews)Zhivago presents a process and perspective that are both client centric yet still driven towards the bottom line.Rather than argue about what we think our clients want and how they want it, Kristin challenges you to talk to your clients directly to find out, and she gives you the frame work to do so respectfully and successfully.
Packed full of tips, best practices, and real world examples, Roadmap to Revenue will challenge and encourage you.


Click Here to see more reviews about: Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy

Buyers have changed the way they buy. But sellers have been slow to change the way they sell. This disconnect is proving to be frustrating for both sellers and buyers. Sellers aren't getting the sales they need, and buyers aren't getting the information they need to make a buying decision.

In this one-of-a-kind revenue-growth how-to book, Revenue Coach Kristin Zhivago lays out the method that she has used to help hundreds of business owners and managers reverse-engineer their successful sales so they can manufacture new sales in quantity.

Armed with these methods, managers can map out their customers' buying process and take the right steps to support every stage of that buying process. They can position their products and services in a way that will make them more attractive and valuable to prospective customers. They can focus their efforts on marketing and selling methods that will work (and stop wasting money on those that won't); produce content that satisfies buyer concerns; and use social media channels in a way that appeals to customers - and leads to more sales.

Click here for more information about Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy

Read More...

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Review

Average Reviews:

(More customer reviews)I've read the other two versions of Real Time Marketing & PR and it's a book I constantly reference and refer to executives looking to find a practical way to understand the benefits of participating effectively in a new media world. I've also found that social media and new media practitioners can find value in reading the book as a guide to building a thorough understanding of effective online marketing and PR that goes well beyond Facebook and Twitter.
This Third Edition, which has completely updated case studies and examples also includes a much needed Marketing and PR Strategy Plan template designed to help people get started in a step-by-step approach to social media. There's a great new chapter on measuring your success in the new media space and highlights some practical ways to start measuring your ROI. I particularly enjoyed a section entitled "The Power of Free." - Read it, it's worth the price of the book.
Finally, David Meerman Scott's new edition includes a whole new section on Mobile Marketing that covers everything from GeoLocation to Mobile Apps and Mobile Newsrooms. You'll really like his fun new concept of Cyber Graffiti.
In short, a book that's sold over 250,000 copies and set many of the Fortune 1000 company's social strategies in motion can't be ignored. You'll really enjoy the Third Edition - even if you've read the first two.
If you know what you're doing in the social space... buy a copy for your executive team. They'll immediately embrace your activities and start championing your efforts in the new media world.
In short, you can't publish a book called The New Rules of Marketing and PR in an internet age unless it's updated to still be 'New.' David's done exactly that and it's worth the read!

Click Here to see more reviews about: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David Meerman Scotts marketing bible has become a modern day business classic.
This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:
A new introduction discussing recent changes to the world of marketing and PR
A brand new chapter on mobile marketing
An additional chapter on real-time marketing and PR
Updated information on how to measure the success of your campaigns
A range of new tools
Fresh case studies

Click here for more information about The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Read More...