Real Estate v2.0: A Professional's Guide to Dynamic Websites, Blogs, and Podcasts Review

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(More customer reviews)Although written primarily for a US audience (and I am Canadian), this book is insightful and timely in its subject matter. Web 2.0 technology is upon us at a time when many real estate professionals still barely understand Web 1.0 technology. Sure, they can hire a "techy" to do it all but the costs are increasing dramatically and the short term pay off is low. Web 2.0 promoting is a long-term payback form of self-promotion--more a social network philosophy.
This is alien to most agents, especially in Canada, which although it enjoys a higher per capita computer saturation than the US, is waves behind in incorporating emerging technologies into business activities on par with traditional practices.
This book opens the eyes of those "tech-savvy" enough to understand where the technology is going and why Real Estate professionals need to stay up to speed. If you think it's complicated now, wait till what this book talks about is taken for granted (within 10 years easily). If you don't understand what's coming, you'll play catch up for the rest of your career. This book introduces the emerging technologies very well, in understandable language for those who at least know what RSS is and why it will not only change the average agent's personal website but make obsolete most franchised system's sites unless they get with the program quickly.
With references to successful and competitive websites now in existence, the book acts as a guide to emerging technologies in practical use...one of the best ways to learn what works and what doesn't work, in my opinion.
If you want to sell real estate into the next decade and beyond, you need to read this book. It gives you an insight into the future way of doing business.

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Create a Great Deal: The Art of Real Estate Negotiating Review

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(More customer reviews)The author is a former lawyer turned realtor who truly teaches you how to solve seemingly impossible difficulties when trying to get parties cooperative in a transaction. He is known for his "work arounds" meaning, how to solve complex problems in a creative and legal way.
He writes well, is earnest and, as a former professor, easy to understand and learn from.
If your negotiating skills need a tune up, he's the guy, for sure!


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Buying a house is a decision that is based more on emotion than logic. It is a transaction with an enormous effect on a family that deals with amounts of money that are huge for most buyers and sellers. By developing your talent to negotiate well in these emotional, high pressure situations, you can greatly improve your clients' lives. This book will give you everything you need to know to negotiate for your clients, and for yourself, to a Win-win finale.

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Commissions at Risk: A Real Estate Professional's Guide to Beating Online Competition Review

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(More customer reviews)Dr. Dani has done an excellent job of evaluating the Real Estate field from so many angles, that if you are not willing to learn and adapt, you could become one of the future casualties that she outlines in her book. As an IT professional with real world knowledge of real estate investing, Dr. Dani has THOROUGHLY researched each topic, and has provided examples from the perspective of the realtor, lender, appraiser, and several others. If you are introspective, and looking to increase your performance, or just want to stay on top, this is a GREAT book for you to read. I've gone back to sections of the book so many times, that I may need to buy another copy.

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Real estate professionals will soon be faced with fierce competition from web-based transaction systems that decrease commissions, flatten rates, and enable consumers to eliminate the middleman. Commissions at Risk demonstrates the use of technology in today's real estate market and its impact.

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SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) (Millionaire Real Estate) Review

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(More customer reviews)Any agent, new or experienced, independent or franchised, big broker or little broker, can benefit from this book!
Shift is truly a guidebook for real estate agents/Realtors old or new, IN ANY MARKET even though it's marketed as (see the title) helping agents through the current "buyer's market". Many agents - with experience limited to the booming "seller's market" we experienced in the US between between 2001 and 2007 - were (and some still are) SHOCKED by the shift in the market and what that did to their business, income, lifestyle, etc. Gary Keller explains what happened (and how it's happened before and will happen again) and what the options are for real estate agents. Those that choose to tough it out and stay in real estate, can learn viable strategies to get leads, convert the leads to contracts, and close and get paid in the current market. In fact, the strategies can (and will) be aptly applied in any market.
Tip/hint: Gary recommends taking the book to a local office supply store and having them spiral bound it so it can be used as a field guide of sorts. VERY GOOD IDEA. Thanks for awesome book-delivered coaching/mentoring Gary!!!

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NEW YORK TIMES BESTSELLER
WALL STREET JOURNAL BUSINESS BESTSELLER
USA TODAY MONEY BESTSELLER
"Tough times make or break people. My friend Gary teaches you how to make the tragic into magic. Read & reap from this great book."--Mark Victor Hansen, Co-creator, #1 New York Times best selling series Chicken Soup for the SoulCo-author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash.Author, Richest Kids in America
"Real estate buyers and sellers have to SHIFT their mindset to new and more creative strategies in this challenging real estate market. This book shows them excellent ways to survive and thrive."--Robert Allen, author of the New York Times bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire.
"Change happens. It's natural. It's ever present. It's reoccurring. So when markets shift you need to as well. No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co-authors. Their latest book, SHIFT, is perfect for all real estate professionals. It captures the very essence of a shifting housing market and what Realtors need to do to thrive therein. SHIFT will help you alter your focus and your actions to ensure that you get your head back in the game and increase your market share, irrespective of strong or weak market conditions. It's a great book – read it today."--Stefan Swanepoel, author of Swanepoel TRENDS Report, 2006-2009
"Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, Shift-- it's the lifesaver you need today to thrive tomorrow. Shift is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market."--Bernice Ross, Inman News
The Millionaire Real Estate SeriesMore than 1,000,000 copies sold!

SHIFTS happen…

Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift!

SHIFT explores twelve proven strategies for achieving success in any real estate market, including

Master the Market of the Moment: Short Sales, Foreclosures, and REOs
Create Urgency: Overcoming Buyer Reluctance
Re-Margin Your Business: Expense Management
Find the Motivated: Lead Generation
Expand the Options: Creative Financing

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Online Marketing Techniques for Real Estate Agents and Brokers: Insider Secrets You Need to Know to Take Your Business to the Next Level Review

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(More customer reviews)"Never judge a book by its cover." This old adage has never been more true than for Karen Vieira's new how-to book, Online Marketing Techniques for Real Estate Agents and Brokers.
The book's cornflower blue cover and fluorescent title font misrepresent the work as something akin to a get-rich-quick scheme or a "Real Estate for Dummies" walkthrough. Admittedly, I was turned off by the look and also by the knowledge that Vieira isn't a broker nor an agent, herself. She graduated in microbiology and lists herself as an entrepreneur - albeit one with a vested interest in flipping properties. The most outstanding qualification I could see to have her pen this book was that her husband is, according to the biographical information, an "Internet marketing guru."
My father is an independent real estate broker, so coming from a background of self-run businesses and real estate, I was understandably skeptical. In reality however, Vieira presents a compelling case. Her statistics about websites, sales, customer needs, wants, and ultimately how establishing a successful web presence will transfer to a more successful business are sound. She uses testimonials from successful agents around the country, and she has obviously done her research. The fact that she is not a broker or agent seems to help, rather than hinder. She is an outsider looking in, clear-headed in her criticism of the current market practices, and she makes fresh suggestions that have worked with her own business ventures and others.
The book is also easy to ingest, with clearly marked chapters and subsections that highlight each new topic. The end of each chapter holds a review of the most important material in case you missed it. Another helpful point is that she doesn't ignore the real estate agent or broker who would like to get their hands dirty and design their web presence from the ground up, instead of hiring outside help. Though she cautions against overloading oneself and offers a myriad of tips for finding web professionals, Vieira also gives all the tools and know-how needed to create and maintain successful real estate blog oneself. She explains how to optimize your html code, online advertising and search engine results, and she does so with succinctness.
I left the book impressed and intrigued. From branding to selling houses with eBay to hiring cheaper website help overseas, Vieira leaves no stone unturned when it comes to defining oneself in an increasingly online world. Though it runs a little long at 274 pages, Online Marketing Techniques for Real Estate Agents and Brokers is a comprehensive, well-written book that will be certain to teach a few tricks to even the savviest salespeople, and with a handy index, it makes a nice reference tool to keep on the shelf, as well.

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In this groundbreaking new book you will learn the secrets of top producing real estate agents and brokers and how they use the Web to market listings and get new clients and listings. You will learn how top agents and brokers are taking their business to the next level by using low cost and highly effective methods on the Internet. Learn how to take advantage of new marketing systems so you can connect with today's Internet savvy real estate consumers. Learn what Internet consumers want most and how easy and affordable it is to provide. This new book will show you how to build, promote, get new clients and sell your listings using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success. Learn how to generate more traffic for your site with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search engine strategies, the insider secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web design information, search engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.

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My Blue Goose, Exploiting The Wow Factor in Real Estate Marketing Review

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(More customer reviews)I was excited to read this book and then I realized as I was reading it that it is basically a summary of several other books. The author put the meat of the other books into this one but I wanted more detailed information instead of a summary.

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My Blue Goose exploits some of the latest trends in real estate marketing while incorporating ideas and tactics used by Fortune 500 companies throughout various industries. The 128 pages address subjects such as microsites, blogging, guerilla marketing, internet marketing, direct mail, social networking, public relations and contact creation. The book s title comes from an old Chinese tale about a boy with a very unique goose. The townspeople become intrigued with the blue goose after it is placed in a store window at the end of town. The goose becomes a focal point and a lucky charm for the village. The analogy of exploiting something different about a business is used throughout the book. My Blue Goose is quickly making ground with real estate professionals throughout the country.

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Should I Quit Real Estate: Dealing With The Frustrations Of Being A Real Estate Agent Review

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(More customer reviews)It is an excellent book,it covers a lot that is already on DVD, but really inexpensive option to DVD, second part about internet presence was great too,very helpful

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In Good Times or Bad Times--Real EstateAgents question their chosen career path.The hard reality of real estate is that only 30% of agents ever achieve sucess.In just 90 days this book will give you your answer."Should I Quit Real Estate?" is a step by step guide to sucess for new agents and a 'Get back to basics' manual for those experienced agents who have fallen off track.Really two books in one, Sales Training combined with cutting edge Technology Secrets to give you leverage over your competition.

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The Armchair Real Estate Investor: Put the Internet to Work for You and Reap Property Profits Review

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(More customer reviews)This book concisely provides valuable advice on all aspects of real estate from investing in homes to commercial properties. True, someone with enough time and energy may be able to piece together aspects of the book by searching and evaluating all of the websites mentioned, but that could be painful and take a very long time (days, weeks??). Why bother? This book does the work for you by filtering the pertinent information and combining that the author's salient commentary.

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