The Accidental Library Marketer Review

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(More customer reviews)I do research about "Library Marketing". This book shows well the concepts and practical ideas of "Library Marketing". I think every librarian, researcher, and professor in Library Science needs to read this book. As the author says, the class of "Library Marketing" is needed at Library and Information School. This book can be read easily. The author writes like narration with simple and easy expressions. Library is a treasure from ansient world. It keeps growing. And librarians can know how to make the libraries better, central in community, core in any organization with this book.

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The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and servicesin the age of the internet, but they venever been taught how to do it effectively.This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between the everyday promotion librarians actually do and the real marketing that sguaranteed to assure funding, excite users, and build stronger communityrelationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.

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Cognitive Interviewing: A Tool for Improving Questionnaire Design Review

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(More customer reviews)After conducting over 100 cognitive interviews I came across this book. Some of the theory I'd read previously suggested I should have been much tighter with the interview protocol.
Willis' book was both reassuring and challenging. He outlines the theoretical background to cognitive interviewing, and talks about the different styles of cognitive interviews that one could do. To my relief, I hadn't done mine wrong, I'd just used a less structured style. On the other hand, it was a challenge to read about how else I could have done them and whether I should be trying a more standardised format in future.
What was best about this book was the practicality of it. Apart from information on the various styles of interviews and the various sorts of probing questions possible, I really appreciated the chapters on the skills a cognitive interviewer needs, how to train and supervise interviewers, how to recruit participants, and various ways to record individual interviews, and best of all how to report the findings from the interviews.
If you actually need to do some cognitive interviews, rather than just write about the theory, this is definitely THE BOOK to have. I've read it from cover to cover, promoted it at a conference, and have referenced it in about four different report in the last three months.

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The design and evaluation of questionnaires-and of other written and oral materials-is a challenging endeavor, fraught with potential pitfalls. Cognitive Interviewing: A Tool for Improving Questionnaire Design describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries. The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview. In particular, the book gives detailed instructions about the use of verbal probing techniques, and how one can elicit additional information from subjects about their thinking and about the manner in which they react to tested questions. These tools help researchers discover how well their questions are working, where they are failing, and determine what they can do to rectify the wide variety of problems that may surface while working with questionnaires.

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