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(More customer reviews)Now in a thoroughly updated and expanded third edition, Cherie M. Sohnen-Moe's Business Mastery is an invaluable reference guiding allied health professional towards successfully creating, operating and managing a business with integrity and profitability. Of special note are two new chapters on Therapeutic Communications and Conscious Business. Business Mastery is enhanced with numerous illustrations, charts, checklists, ad samples, promotional materials examples, and contracts, plus thirty reproducible business forms. Also included are sections of professionalism, ethics, client retention, designing promotional material, referrals, planning, marketing, insurance billing, finding a location, time management, networking, diversification, and self management. Business Mastery is a complete, single volume, indispensable instructional manual and reference for novice health care providers seeking to establish their business or service with competency, practicality, and entrepreneurial success.
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This best-selling business manual for wellness practitionerscovers the major aspects of building and maintaining a successful practice. The all-new Fourth Edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients.Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits.This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career.
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