Showing posts with label business books. Show all posts
Showing posts with label business books. Show all posts

Employee Engagement: Tools for Analysis, Practice, and Competitive Advantage (TMEZ - Talent Management Essentials) Review

Employee Engagement: Tools for Analysis, Practice, and Competitive Advantage (TMEZ - Talent Management Essentials)
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What can be done to harness the "discretionary" effort of employees? Distinguishing between job satisfaction--mere contentment or satiation--and a deeper connection to work and workplace, the authors "define engagement in terms that connote energy and provide a... set of principles on which any organization can create and sustain a more engaged workforce."
The book begins with a theoretical focus, defining engagement and making the case for an engaged workforce. Readers learn how engaged employees say it feels to be engaged in their work and what engaged employees look like to those around them. The authors make careful distinctions between engagement and the superficially similar constructs of satisfaction and commitment. The discussion expands to the role of trust, justice and fairness in creating a work climate conducive to engagement. Personality factors such as conscientiousness of both employees and supervisors play an important role as well.
The second half of the book delivers practical advice. Chapter Four discusses how to conduct an employee engagement survey that diagnoses four factors: Capacity to Engage, Motivation to Engage, Freedom to Engage and Strategic Focus of Engagement. Chapter Five describes how to interpret engagement survey results and craft action plans that target improvement of the appropriate engagement factors. Chapter Six explores the possible downsides of engagement--such as burnout and workaholism--that occur when there is an imbalance between employee investment in work and perceived return on that investment. The book closes with an annotated slide show--suitable for convincing senior managers about the power of engagement--and a useful reference section.
The book is recommended for organizational development professionals who are already familiar with the basics of survey research and employee development. It can help them apply these skills to the emerging demand for employee engagement interventions. Employees might also read it to decide how to cope with their organizations sudden interest in their level of engagement. It is a well-written guide that achieves a good balance between theory and practice.

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Providing both practical advice, tools, and case examples, Employee Engagement translates best practices, ideas, and concepts into concrete and practical steps that will change the level of engagement in any organization.
Explores the meaning of engagement and how engagement differs significantly from other important yet related concepts like satisfaction and commitment

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Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth (Quick Start Your Business) Review

Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth (Quick Start Your Business)
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This book was a little better than OK, but I can't say that I particularly liked it. I'd love to rate it a 3.5 star, but I have to give it either a 4 or a 3. Well, I'll throw it a bone - voila! It gets a 4. The book has five sections and 19 chapters as follows:
I. What's new online? (1&2)
II. A new mindset (3-6)
III. Developing your 7-step action plan (7-15)
IV. Completed plan and beyond (16-19)
V. Appendix (A&B)
1. What's important to today's Web marketer?
2. Changing roles
3. Creativity and innovation
4. Think like a direct response copywriter
5. You're a publisher now!
6. Your new social media Web site
7. The 7-step action plan
8. Step 1: Niche
9. Step 2: Brand
10. Step 3: Story
11. Step 4: Search
12. Step 5: Content
13. Step 6: Tactics - Social Media
14. Step 6: Tactics - Tried and true
15. Step 7: Results
16. Putting it all together
17. Let the message work for you
18. Collaboration with colleagues and customers
19. Tracking your success
A. Bibliography
B. Worksheets
I loved Chapter 5 on being an infopreneur. But I would have liked more coverage on emailing, ebooks, webinars, and teleseminars.
The author has her own online marketing and design company called "Digital Media Works, Inc" which you can easily find by doing a Google search for that name. I was about as impressed with her company Web site as I was impressed with her book. Clearly this book is a marketing piece for her company.
It surprised me that a book on Internet Marketing only devoted one chapter (Chapter 6) to the ins and outs of designing a Web site. And it surprised me that a book on Internet Marketing that included a bibliography did not include more books (and current ones at that) on Internet Marketing. Chapter 14 covers email sigs, article marketing, online press releases, and ezines.
If you are interested in Social Media Marketing, then this book is one you may want to take a look at. It does a reasonble job discussing the subject. I was surprised there was not a chapter on blogging just after Chapter 6. I would have included a chapter on blogging there. Then at Chapter 13 I would have gone into marketing tactics used when blogging. I was surprised there was not a chapter on social networks (Linked In, MySpace, Facebook, etc.) just after Chapter 6. I would have included a chapter there on the social networking sites, and then at Chapter 13 I would have gone into the marketing tactics used when doing social networking. None of this was done. 3.5 stars!
PS. Other books I have read on this subject which have received favorable reviews from me on Amazon are: "The New Influencers" (ISBN: 1884956653), "Marketing to the Social Web" (ISBN: 0470124172), "The Age of Engage" (ISBN: 0979802806), and "Marketing in the New Media" (ISBN: 1551807319). None of these books were cited in the bibliography included in the instant book being reviewed.

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When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as:-Working with social networking sites-Creating mindmaps-Selling your story in a compelling way-Choosing the right tactics-Choosing the right tools-Evaluating customer actions-And much moreFor any entrepreneur, this book provides the most potential profit per read of any recent book on the market.

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