Average Reviews:
(More customer reviews)This book is from a guy that makes a living from creating ads that sell. That is his real job. He does it for online and offline clients. So while he goes about his daily business he amasses tons of information that he eventually decided to put into a book to sell. I don't get the idea at all that this is some guy who makes a career out of writing Internet marketing guides. As you go through the material you begin to realize something: The guy really knows what he is talking about. You can tell by the examples in the book that he does this stuff both offline and online.
The book is very, very good for those wanting to learn marketing techniques online. Honestly it's like a textbook. In many respects he pulls back the curtain on marketing tactics. I found it helpful for understanding why marketers write the way they do. From the long sales copy to bold claim headlines to web page layouts. Sure we all know that headlines matter, buyers like long reads, etc. But Lance explains it in a way that makes sense and gets you thinking how to implement the tactics in your own sites and landing pages.
The book is full of examples from email writing to headlines to layouts. There is so much information on how to create the right advertisement. If you are doing PPC ads and landing pages then this book is for you. If you have a website and are trying to sell something then this book is for you. OK, if you are already making $5K a month then it's probably not for you. But if you are just starting out trying to sell things on the Internet or are making a humble sum of cash then I really believe that a book like this will help. I've read quite a few PPC ebooks and none are close to this. I believe it is because Lance is actually a professional sales copy writer for both online and offline clients. And you know, PPC success is really all salescopy.
You know how marketers will say that you need to do "X" to convert more sales? And you sit there wondering why? And you get the sense that the joker has no clue why either, but he says so because that's what "they" say works, or learned it from someone else, or saw an example from another salespage. Well Lance explains the why, for every step of building a salespage. You'll read through the manual and think "ah, that's why I'm told to do that", or "so that's why this is suppose to convert better". You get the sense that the guy is simply a pro at what he does and has answers for building webpages that sell.
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Direct Web Sales Start with Good Web Design Many small business owners believe all that is needed for good website design is to hire a graphic artist to produce an "online brochure" for the company. That's fine, if you have no intention of using your website to generate actual sales. If your purpose is to make a direct sale through your website, it is crucial that you understand what good website design really is.In Internet Marketing: Profits That Lie Hidden in Your Website, you'll discover how to design a direct sales website, how to write profitable sales copy, how to optimize your website for the major search engines-such as Yahoo, Google, MSN, and AOL Search-and how to use Google Adwords to your advantage.You don't need flash animations or fancy graphics to have a good website. Good design is all about focusing your marketing message exactly as you want it, and presenting it in such a way that when your customers do arrive, they'll be ready to buy.
