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(More customer reviews)My least favourite thing about having a business is marketing - I find it a total chore, and I'm often lost as to what i should be doing and why. The Brighter Marketing Bible makes it easy - it's step by step, specific, easy to understand and most importantly (for me) written in a very human style.
I have enjoyed reading this book far more than I expected to, and the exercises have been really useful - it's a very welcome addition to my groaning bookshelves!
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This remarkable book is packed full of business to business marketing secrets, tips, checklists, how to guides and guerrilla marketing tactics that you can start using immediately to increase sales leads and create outstanding marketing campaigns that will drive business to your door.This is not a theory based book, it is full of hard and fast proven techniques that work and generate real opportunities for your company.From a 7 step direct mail system to how to use new technology such as blogging for marketing internet success, the book covers a range of marketing techniques.Some of the stuff inside:attract ideal clientsdevelop a profitable nichemake your brand workget known as the experttop advertising tipsrun successful seminarsuse exhibitions effectivelymake the internet workmarketing literature tipssearch engine marketingdirect mail made easywin business with blogsdatabase marketinghow to keep clientsmeasure what matterstips for choosing an agency
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