Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves Review

Average Reviews:

(More customer reviews)Penenberg deftly explores the viral growth of businesses through a few historical stages. Tupperware is a good early example, but the book really takes off when he delves into the dawn of the web, a period the author has a tremendous grasp on. He knows this history and the people who shaped it as well as anyone, and brings to it a shrewd analysis that carries through to the more current examples. Unlike too many other books in the category, it is extremely well-reported.
For someone who grew up alongside the Internet, reading the book gave me a richer understanding of the developments that brought us to the current stage. It's impossible not to notice that without a Web there is no Mosaic there is no Netscape there is no IE there is no Google there is no Myspace, Flickr, Facebook, Twitter, there is no whatever's next. Every one of those businesses grew in a strikingly similar way. Which means that the next ones will as well; a powerful lesson for anyone working in the digital space.
Viral Loop is a rare business/tech book that looks back lucidly at the past, is astonishingly relevant to what is happening TODAY, and won't seem the least bit dated in the coming years--if anything, I bet it'll seem prescient.

Click Here to see more reviews about: Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

Click here for more information about Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

Read More...

The Whole Digital Library Handbook Review

Average Reviews:

(More customer reviews)I am adding this book to my list of excessively expensive books. I only list those books I would havb bought had the price been reasonable. It cost the publisher less than $5.00 to print this book. Amazon pays 45% of the retail price, so call it a $25 return. That is too much and completely contrary to the desperate need for making it easier for information to be shared.
I urge all authors to post free online copies of their work and to retain original copyright as we do at OSS.Net and Earth Intelligence Network.

Click Here to see more reviews about: The Whole Digital Library Handbook

Essential facts, advice, lists, documents, guidelines, lore, wit, and wisdom: Along with fun and irreverence, it's what readers have come to expect from the Whole Library series. This latest entry zooms in on the cutting edge -- the digital library. In a one-volume compendium that's by turns encyclopedic, useful, and engaging, contributors provide an overview of digital libraries, covering the state of information, issues, customers, challenges, tools and technology, preservation, and the future.From blogs to Wikis, highlights include:* Digitization project planning tips and tools* 13 ways of looking at digital preservation* Gary Price's 8 tips to make change* The value proposition of the digital library* Lists of Internet libraries, libraries that I.M., libraries that podcast* Interpretations of NextGen demographic data* Prominent librarians' perspectives on AmazoogleCollecting insights from library luminaries as well the perspectives of interesting experts from outside the ranks of library professionals, The Whole Digital Library Handbook decodes the jargon and cuts to the chase. Digital libraries are all about access to information, and this is the one-volume resource that puts it all in perspective. --This text refers to the Kindle Edition edition.

Click here for more information about The Whole Digital Library Handbook

Read More...