Black's Magic For Local Google: Business Advertising, Marketing Solutions & Marketing Tools for your Small Business (Volume 1) Review

Black's Magic For Local Google: Business Advertising, Marketing Solutions and Marketing Tools for your Small Business (Volume 1)
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This is a very informative book. It is filled with interesting content and valuable tips. This book is a great asset to anyone with a small business. I learned a great deal from reading this book and I highly recommend it.

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A "How To" of Professional Marketing Solutions & Marketing Tools of Small Business explained step by step by legendary SEO marketing expert Tor Black of

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Googlepedia: The Ultimate Google Resource (3rd Edition) Review

Googlepedia: The Ultimate Google Resource (3rd Edition)
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As webweaver and search optimizer for my company, I'm always on Internet information overload. There's a lot to be said for any book that gives me ready access to the many topics I need to access only occasionally, as well as the many others I didn't even know I needed to know about. This book excels at taking you into the confusing fine points of using Google. Blogger tags vs. HTML? I finally got it. Self-hosting your blog? Got that, too. The subtleties of sitemaps ... at last! Yes, with a great deal of effort and eye strain you could find much of this information on Google itself. I, for one, am happy to have so much information compiled and printed next to my workstation and to have the author's knowing voice guide me over the speed bumps. A good investment because of the hours of searching it saved me, though probably doomed to a short shelf life. I only wish the book came with an update feature ...

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Googlepedia® Third EditionThe all-encompassing book about everything Google. Not only will you learn advanced search techniques, but you also will learn how to master Google's web and software tools. It's all inside!Google ChromeGoogle's new web browserGoogle Gadgetscreate your own gadgetsGoogle Gearsturn web applications into desktop applicationsAndroiduse Google's phoneBloggercreate your own personal blogGmailGoogle's web-based email serviceGoogle Web Searchthe most popular search on the InternetGoogle AdSenseput profit-making ads on their own websiteGoogle AdWordsbuy keyword advertising on the Google siteGoogle Product Searchfind hot deals without ever leaving your office chairGoogle Calendara web-based scheduling and public calendar serviceGoogle Desktopsearch documents and emails on your PC's hard driveGoogle Docs create and share web-based word processing and spreadsheet documentsGoogle Eartha fun way to view 3D maps of any location on EarthYouTubeview and share videos over the WebGoogle Groupsa collection of user-created message forumsGoogle Mapsmaps, satellite images, and driving directions for any locationGOOGLE MAY BE THE INTERNET'S MOST POPULAR SEARCH SITE, BUT IT'S ALSO MORE THAN JUST SIMPLE WEB SEARCHES.• Use Google developer tools and APIs • Create MySpace and Facebook applications with OpenSocial • Use Google Gears to turn web-based applications into desktop applications • Use Google to search for news headlines, scholarly articles, and the best prices on the Web • Read and respond to blog postings and create your own blogs with Blogger • View the latest viral videos with YouTube • Use Android, the new Google phone • Use Google with the Apple iPhone and iPod Touch • Create maps and driving directions with Google Maps • Use Google's free web-based email service Gmail • Create your own custom Google Maps mashups–and put customized Google search on your own websiteMichael Miller has written more than 80 nonfiction how-to books, including Que's Absolute Beginner's Guide to Computer Basics, YouTube for Business, and Photopedia: The Ultimate Digital Photography Resource.Category: InternetCovers: GoogleUser Level: Intermediate to Advanced

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Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition Review

Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition
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I just attended a seminar by Mr. Schwerdtfeger and the only thing less than excellent about it was trying to pronounce his last name. I am a web business consultant and the problem is that the possibilities of social media are endless. Mr. Schwerdtfeger makes the steps that work clear and sorts out clearly what does and what does not work, and how exactly to use each form of social media. Each chapter is about 4 pages on one subject, and has a checklist of action steps at the end. This is as close to an action plan as you can find. Anyone using or needing to use social media must have this book. He doesn't say "Use Twitter," he tells you how to make it work for you. He doesn't say "Use Linkedin," but tells you what works and doesn't. BTW--he gave an excellent presentation, but you would also want the book as the details are outlined there. I have been to the workshop, reviewed the book, and read the first 8 chapters. I am definitely finishing it this weekend to develop polish up my social marketing action plan.

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A quick guide to effective techniques that will boost your business today
Want the juicy marketing secrets that save time and get results quickly for your business? Then this is the book for you. Marketing Secrets for the Self-Employed offers a detailed plan for entrepreneurs, small business owners, salespeople, and service professionals. Filled with effective tactics and strategies ready to apply immediately, this guide supplies a complete toolkit to leverage resources, establish online credibility, and crush your competition!
Provides practical strategies to promote your business using powerful online tools
Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end
Author has personally used these strategies to promote his business online and has helped dozens of companies do the same

If you're ready to take immediate action and see results quickly for your business, Marketing Secrets for the Self-Employed has all the tools and techniques you need!

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Ultimate Guide to Pay-Per-Click Advertising Review

Ultimate Guide to Pay-Per-Click Advertising
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Wow! Finally got my hands on THE book for search engine marketing. Stoke's first book was literally my bible to search engine marketing years ago. But this one is at a whole different level! Frankly, for SEM newbies, intermediates, or advanced players, this book is great at all levels. What I love about the book is that it doesn't just talk or teach you about search marketing, it actually has a Point Of approach to search marketing that you can easily incorporate into your management style. He has all of the numbers and data to back it up along with some best practices I haven't read anywhere else.
I highly recommend this book to anyone in the search marketing industry. YOU WON'T BE DISAPPOINTED.

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Learn the Success Secrets of Search Advertising

Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more!

Covering all major search engines, this powerful guide discloses:
The "$100 Bidding Myth": why outbidding competitors rarely results in more traffic
Simple website changes that can increase sales by 500%
How to drive 80% or more of online revenues with rare superconverter keywords
Winning strategies of the world's top search marketers
The best ads on the internet and how to write them
The real factors for driving high click-through rates
How to find competitors' budgets, ad copy, and best keywords
How to manage bids without expensive bid-management software
And more!

"Having Rich Stokes work on your Search Marketing is like getting Michael Jordan to play on your pick-up B-ball team. It doesn't matter who you play – you're going to win." Rick Carlson, CEO, Surf Secret

"Richard Stokes knows things about Google that hardly anybody else in the world knows. Far more than most Google employees. Why? Because he operates a market research company that constantly analyzes the search results of millions of keywords. I consult with hundreds of business owners who manage large Google accounts, but every time we get together, I learn something new from him."Perry Marshall, author and world's most-quoted consultant on Google advertising

"Rich's unique perspective and deep analytical skill make The Ultimate Guide to Pay-Per-Click Advertising one of the must-read books of the year for every search marketer."David Szetela, CEO, Clix Marketing

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Pay-Per-Click Search Engine Marketing: An Hour a Day Review

Pay-Per-Click Search Engine Marketing: An Hour a Day
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I have known and followed David for a number of years. I have always admired his level of understanding for AdWords - both on the search and the display network.
When I read his book, I was impressed by the step by step walk through of all the little things that you do (or need to do) immediately after launching an AdWords campaign. I don't believe I've ever seen anyone list all those details and steps in one place.
A few of my favorite sections:
I highly recommend the section on defining personas under the researching keywords section.
Designing effective landing pages is thorough, solid.
It was refreshing to see the chapters on how to migrate your campaign into Yahoo and Bing because training and information on PPC strategies around those search engines is very hard to find.

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The complete guide to a winning pay-per-click marketing campaign

Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.
Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.
Successful pay-per-click campaigns are a key component of online marketing
This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants
Explains core PPC concepts, industry trends, and the mechanics that make a campaign work
Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models
Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network
Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected

Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

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The AdSense Code: What Google Never Told You About Making Money with AdSense Review

The AdSense Code: What Google Never Told You About Making Money with AdSense
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I wrote a detailed criticism/ critique of this book, but it didn't get published...??? So here's my concise re-review: The authour spends far too much time plugging his own web sites and software than giving deep suggestions and information. This book may be ok for novices w/ AdSense: a few good tidbits here and there, but frankly, you can get far better, far more reliable and far more UNBIASED information from Google's AdSense homepage and the myriad blogs etc. on AdSense. I'm very suprised that the overall feedback for this book was as high as it is! Save yourself the money, go to the source at Google directly.

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Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people - an elite club who have uncovered the mysteries of The AdSense Code- put their knowledge to use and receive checks for tens of thousands of dollars from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. The AdSense Code is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads - using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to "crack" The AdSense Code and unlock the secrets to making money online.

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Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There Review

Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There
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I wanted to use the structured approach to SEO presented in this book but it was mainly a waste of my time. The system is based on the frequency of searchs for your keywords but can not be used since the suggested tools are no longer available and/or based on very old data. SEO changes rapidly and I was hoping this recently published book would be more topical. Frequent plugs for his website are a distraction and the book is unnecessarily jargon heavy. It did get me to follow through on some things so I'm giving it 2 stars.

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It is a fact that people avoid sponsored search results and rarely make it past page two of their result listings on Google. So how do you get your business to the top and keep it there? It has been predicted that Internet sales will make up nearly half of all purchases by 2012. As a result, being at the top of organic search results can literally transform your business. Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings-and Stay There is the first book to comprehensively address all aspects of modern day search engine marketing through a straightforward methodology, which includes an up-to-date assessment of the impact of Web 2.0 on marketing strategies. Thorough and accessible, Get to the Top on Google provides you with the advice and knowledge of a genuine expert in the field. Through a series of case studies and examples, David Viney shows business owners, both large and small, how to improve their search engine rankings, leads, and sales in order to stay ahead of this next step in the evolution of consumer behavior.

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Google Analytics 2.0 Review

Google Analytics 2.0
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I have read a ton of guides and information on Google Analytics, have taken a 6 week training course (provided by ROI Revolution who happen to be mentioned in this book as it would have it) and have used it for my companies sites as well as some of my clients. I had never read the first version of this book due to the not-so-flattering reviews of it so I decided to take a look at the latest version to see what it had to offer and if it had any useful content I had missed.
After reading it I would say that it is a useful basic guide for anyone getting started with Google Analytics as well as for those looking to brush up on their knowledge and to have a handy guide. There are also some solid, advanced topics they cover in the book such as regular expressions, advanced filters, as well as many side bars and notes during chapters. However,some of these advanced topics feel like they have been thrust upon the reader under the assumption that the reader already has some understanding of some of the advanced topics. I feel as there was not enough back-story to properly introduce some of their advanced topics and many times the location of these advanced topics messed with the flow of the book; they were introduced at times when the section of the book you were reading was rather basic.
The flow of the book (and the interesting tone at some points) seemed a bit off to me and one of the biggest things in Google Analytics was completely left out or barely even touched upon and that was setting up tracking for an E-Commerce site. There is a lot that goes into this (though it is not necessarily difficult but there are many different variables and codes you will need to know and utilize) and you truly need to assess your website and how it is structured before setting up the tracking code, the hidden form and some of the other utm functions (too little time and space to explain all that here). I was very surprised, and quite dissapointed actually, this was completely left out as it it really is a huge part of Google Analytics. They also did not mention or explain many of the other different variables and codes that allow you to more fully take advantage of Google Analytics and make it work just right for you and your business.
Not a bad basic guide to have handy for understanding the reports and some other things but really surprised at how much they left out for the sake of some of the really basic stuff they left in or espoused upon way too much. There are other resources you will need to truly grasp the whole setup process for more complex websites; this book makes it all seem so simple and basic as it doesn't explain that all too well.

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Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.
BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.

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The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job Review

The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job
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I enjoyed reading this book. I purchased it from Amazon because Jim Cockrum endorsed it in his newsletter (which is how I heard of it). The book basically outlines step by step how to set up an information product business online. The first chapter explains why this business model is ideal for most people, due to low overhead and the almost bottomless demand for information products online. Chapter 2 suggests ways to build a profitable infoproduct quickly. I think they should have explained the "profitable" side of things a bit more explicitly. For example, while many people might have collections of recipes at home they think they could sell online, most people searching for recipes online are searching for FREE information, not an ebook they have to pay for. Ideally, you should create an infoproduct for a market where infoproducts are already selling well. Scanning the categories of products on is a good way to get ideas for products of your own. If you aren't sure what to create, think about the products that people are already selling on Clickbank, and then come up with a complementary or supplemental product that would be a logical "upsell" to the audience for those products. This is the most important decision you will make, and determines if your product will sell, more than any other factor. Beyond that the book outlines the different content formats you can choose to make, how to set up a website, get traffic and turn your "prospects into buyers." I learned the most from chapter 6, and I think that chapter alone is worth the price of this book. While it doesn't explicitly teach you how to write a sales letter it tells you some important things to consider when setting up your sales page. I think a few sales letter examples and a simple template would have enhanced this chapter a lot, especially for beginners who are new to information marketing online. A separate chapter on outsourcing would have been helpful also. My thoughts are you should probably write rough drafts of your ebook and sales page and then outsource the rewrites to someone more experienced to "clean them up" for you. I prefer vWorker for all my outsourcing, since I have the option to pay for deliverables only, rather than for time. It seems to result in faster turnaround, and since the funds are escrowed, I don't have to release them until I am completely happy with the end product. For beginners, I also recommend using e-Junkie rather than Clickbank or 1shoppingcart. With e-junkie you get payment processing, but they also create expiring download links automatically and I believe they also host your actual product files, so you don't have to create any web pages yourself other than just the sales letter page, with the order button connecting to your e-junkie checkout. That saves time, and also eliminates some of the learning curve with having to create web pages and learning to FTP your files to a download page, as well as not having to learn to install a script to create expiring download links yourself. If you're a beginner and you don't know much about web design you should probably try out Blinkweb's hosting - you get a free domain name and a wysiwyg editor that includes simple sales page templates that are super easy to use, and are designed specifically for information marketers. All you have to do at that point is upload an image of an "add to cart" button and link it to your e-junkie account for checkout. e-Junkie does the rest. If you don't like paying $14.99 a month for hosting and you don't mind the learning curve, then google "Chris Farrell" and sign up for his free "Success Grenade" videos that walk you through web page setup step by step. You'll learn how to FTP your web site, create download and squeeze pages, upload files to your site's hosting account and more. I think Blinkweb + e-Junkie would save you more time and let you get your business up and running a lot faster, but if you don't mind a few months extra work and study, you can learn to do it the "hard way" through Chris Farrell's video series. Overall, "The Six-Figure Second Income" has a lot of good ideas and recommendations, even though I disagree with some of the recommendations in chapter 4, since they aren't very beginner-friendly, and can stymie someone for months before they can get an actual product online. Even if you start with only Blinkweb for hosting/web design, e-Junkie for shopping cart/payment processing, and the basic Aweber account for managing your customer list, it will cost under $40 a month to get going, and takes a lot of the technical stuff off your plate.

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Proven methods for building an online income stream

You don't have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business.

The Six-Figure Second Income explains how to start or grow a business even when you think you have plenty of strikes against you.

In the course of building an eight-figure real estate information marketing business, David Lindahl and Jonathan Rozek tested dozens of tools and techniques. This book is centered around principles they derived from all the tests they ran, tools they used, and money they spent.

If you're tired of the gimmicks and skepticism that anyone can really succeed online, this book will give you the no-hype, no-nonsense advice you need.
--This text refers to the Kindle Edition edition.

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Google's PageRank and Beyond: The Science of Search Engine Rankings Review

Google's PageRank and Beyond: The Science of Search Engine Rankings
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Langville and Meyer have done a superb job describing both Google's technical foundations, and the broader subject of how search engines rank pages. Over half the book is devoted to explaining the maths and rationales behind PageRank. The level of maths is understandable to those who have done some university level courses on linear algebra (i.e. matrices).
The book also has considerable value in analysing what other organisations (like search engines) and researchers have cobbled together. It gives a useful summation of the state of the research, circa 2006. Essentially, everyone seems to focus on link analysis, after Google revolutionised the industry in 1998 by using this. It blew away the previous leader, AltaVista.
It is true, as the authors point out, that most of the material here has already been published. But as discrete events, scattered through various scientific journals and websites. You can certainly get explanations of PageRank on several websites. But the mathematical depth and reliability of those discussions can vary with the site. The book is far handier.
It is a good starting point, if you are interesting in devising your own search methods.

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Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of web page rankings, Google's PageRank and Beyond supplies the answers to these and other questions and more.

The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research.

The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text.

Any business seriously interested in improving its rankings in the major search engines can benefit from the clear examples, sample code, and list of resources provided.

Many illustrative examples and entertaining asides
Accessible and informal style
Complete and self-contained section for mathematics review

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Beginning Java Google App Engine Review

Beginning Java Google App Engine
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I was very frustrated with my purchase and I was contemplating to write a review out of frustration. However, after I've seen the 5-star reviews from other users, I couldn't believe my eyes. One review was raving about the code samples (absolutely ridiculous) and then I saw one other reader leaving a comment for the review saying that he's been working on the sample code for weeks and still couldn't make it work and I can relate to that.
I pre-order this book from Amazon and when I start reading it, it was a total disappointment. I've been working on GAE/J for a while now and I bought this book specifically to learn more about Google Accounts. The example projects are not complete and it requires you to fill in the blanks to make them work. I've also looked at the other chapters and they lack in content. The book tries to give you overall, breadth-first view of the technology (as you would expect from a beginner level book), but while doing so it mentions about bunch of GAE topics, but fails on giving good coverage for that topic. Especially in chapter 4, when the author(s) talk about frameworks, they don't mention about gotchas on how to make these frameworks work at the first place, because if you're using Spring, BlazeDS and GraniteDS (or any other frameworks, you need to do certain tweaks to make these frameworks/technologies/APIs work with GAE, because some of the Java APIs are "black-listed" by the App Engine for the obvious reasons.
If you're a beginner, this is not a book for you. If you're advanced, then again this book doesn't give you enough in-depth information of the GAE/J topics. In conclusion, it's sad to say, but this book is useless! You can save money just by going to Google's App Engine website and find more up-to-date and complete information, because they keep changing/upgrading the SDKs for GWT and the App Engine almost every month.

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Google App Engine is one of the key technologies to emerge in recent years to help developers build web applications. A great number of the developers approach the App Engine are Java developers, and this title is especially focused for this large audience sector.

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PPC Made Simple: Pay Per Click Strategies For Dominating Google Adwords Review

PPC Made Simple: Pay Per Click Strategies For Dominating Google Adwords
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Very well written and easy to understand. The author seems to have PPC down to an art form. A very good book for those like me with little knowledge on the subject looking to make a lot of money online. Let's hope it works!

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PPC Made Simple: Strategies For Dominating Google AdWords provides the latest techniques for launching your very own profitable pay-per-click marketing campaigns. Learn powerful techniques for generating an online income selling or promoting your own products, affiliate products, or services.Google AdWords has never been easier use and you can now leverage the power of online pay-per-click advertising to increase your earning power.This book provides step-by-step instructions on developing your own online campaigns and scaling them for maximum profitability.Learn from one of today's leading Internet marketing experts, and founder of The Marketing Blog, Michael H. Fleischner.

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Cloud Computing Bible Review

Cloud Computing Bible
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As technology advances, new buzzwords appear in the lexicon. Lately, we've been hearing more and more about "cloud computing." If you use Google Docs, Evernote, Dropbox, or web-based email, you're using cloud computing. According to, cloud computing is, "Computing in which services and storage are provided over the Internet (or `cloud')." Pretty simple, right? Maybe for us, as the user, but there are a lot of details that need to be worked out to create a cloud service.
This is where Cloud Computing Bible by Barrie Sosinsky comes in. If you're looking for a book that explains how to use some of the cloud services mentioned above, stop here. This is not a how-to book on specific applications or services. If, however, you're looking to create a cloud-based service, whether for public consumption or your own private company, then continue reading.
Cloud Computing Bible is divided into five parts: Examining the Value Proposition, Using Platforms, Exploring Cloud Infrastructures, Understanding Services and Applications, and Using the Mobile Cloud. Sosinsky goes into great detail explaining what cloud computing is and why it may or may not benefit a particular business. He discusses the architecture of building a cloud, how to address security, storage issues, and managing the cloud. In addition to these, and other topics, Cloud Computing Bible contains loads of diagrams, tables, screenshots, and web links to further explain points or to look up more information.
The only real issue I have with this book is the reading level listed on the back cover. I consider myself relatively technology savvy with reasonable intelligence, and much of the book was far beyond me. Classifying the reading level as Beginning to Advanced is a bit of a stretch. Someone with experience in programming or information technology (IT) would better appreciate everything Cloud Computing Bible has to offer. Intermediate to Advanced is more appropriate.
If you, or someone you know, is thinking of working with cloud computing, the Cloud Computing Bible would be a good starting point. rating: 8 out of 10
*Original Review at [...]

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The complete reference guide to the hot technology of cloud computing
Its potential for lowering IT costs makes cloud computing a major force for both IT vendors and users; it is expected to gain momentum rapidly with the launch of Office Web Apps later this year. Because cloud computing involves various technologies, protocols, platforms, and infrastructure elements, this comprehensive reference is just what you need if you'll be using or implementing cloud computing.
Cloud computing offers significant cost savings by eliminating upfront expenses for hardware and software; its growing popularity is expected to skyrocket when Microsoft introduces Office Web Apps
This comprehensive guide helps define what cloud computing is and thoroughly explores the technologies, protocols, platforms and infrastructure that make it so desirable
Covers mobile cloud computing, a significant area due to ever-increasing cell phone and smartphone use
Focuses on the platforms and technologies essential to cloud computing

Anyone involved with planning, implementing, using, or maintaining a cloud computing project will rely on the information in Cloud Computing Bible.

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Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships Review

Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships
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We keep hearing that measurement is going to be the most important skill for social media practitioners this year. The ability to match a metric to an objective that will measure a specific outcome will start to separate the social media men from the boys, as they say. If you want to get a handle on that process, this book is for you. If you just want to measure hits, likes and retweets, you just might get a paradigm shift reading the book.
Katie D. Payne's Measure What Matters is the preeminent work in this area to date. I know I'm going out on a limb saying that, because there have been some good books written on measurement. But nothing as thorough and in-depth as this, in my view. I've read them all, believe me.
Even though this book includes some heavy lifting, it's worth the time it takes to read carefully and learn. Those of us without a business or marketing degree may have to slow down in some spots, but for the most part, this book goes at a pace that most marketing and communications practitioners should easily feel comfortable with. I love the fact that the book also offers specfic advice on measuring events, relationships with local communities, higher ed, crisis, internal employee relationships, sales and partner relationships, and the list goes on. It is thorough, and it will open your eyes to the fact that there are much more effective ways of measuring than HITS (How Idiots Track Success). Must read.

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In an online and social media world, measurement is the key to success
If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.
Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.
Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around
Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences
Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate

Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

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BIM and Construction Management: Proven Tools, Methods, and Workflows Review

BIM and Construction Management: Proven Tools, Methods, and Workflows
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Good book, well written, informative. Most of the titles out there focus on BIM during the design phase, so it's great to explore uses of the technology during and after construction. a must read for anyone looking to leverage BIM.

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Offering practical advice and tested techniques, this book serves as the first and only building information modeling (BIM) integration guide for the construction industry. You'll explore crucial construction tasks such as estimating, staging, sustainability testing, multiple model trade coordination, and digital detail resolution. In addition, the book also looks at facility management models and offers a clear picture of how the featured tools, techniques, and workflows can benefit each discipline.

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The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing Review

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
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I will keep this short and simple. I am a web developer ( ) but not an SEO expert. I thought I would start to learn more.
I bought the book.
I followed the instructions.
I now have THREE different sites on page one of Yahoo ( without paying them their $299 fee! )
and one on page one of Google. All within two weeks of reading the book.
It works !
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

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To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.Readers' Benefits from The Findability Formula:* A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix.* The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer.* Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies.* A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine "findability".* Maximizes the reader's investment. The reader won't waste money by needlessly paying for "clicks" from customers who have no intention of buying. The investment in this book will be repaid thousands of times over.* Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies

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Web Geek's Guide to Google Chrome Review

Web Geek's Guide to Google Chrome
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I purchased this book to learn more about this alternative to Internet Explorer (IE). The book details the foundation of Chrome and how it differs (and compares)to IE. The book helped me to move over, with a higher degree of comfort than I'd had without it. I feel the way Chrome works, with prefetching, folders, etc; combined with a home screen designed by and for ME make it, as a clear preference to IE.

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MAKE THE MOST OF THE WORLD'S HOTTEST NEW BROWSER, GOOGLE CHROME!Finally, there's a web browser for today's Internet, and today's user: you! It's Chrome. (From Google—of course!) Now, there's a book that reveals how you can use all of Google Chrome's built-in power and speed—and extend Chrome to do even more! Jerri Ledford and Yvette Davis start with a quick, practical tour of Google Chrome's stripped-down, hot-rod interface —including its do-everything, know-everything Omnibox. You'll be using Chrome like a pro in minutes, but that's just the beginning. You won't just learn how to customize Chrome: You'll dive under the hood, tweak its code, and transform it into the browser of your dreams. Bottom line: If Google Chrome can do it, this book will help you do it smarter, faster, better! Covers all this, and more...• Improving life on the Web: what's new and different about Chrome, and why you care• Getting from Chrome newbie to power user—fast!• Browsing more safely in the Web jungle• Spit-shining Chrome: making a good-looking browser look spectacular• Optimizing your own web site to make the most of Google Chrome• Tweaking tabs, and more: customizing Chrome to your heart's content• Saving time with Google Chrome keyboard shortcuts • Troubleshooting problems with Google Chrome, step-by-step• Learning about Chromium (the foundation on which Google Chrome is built) and its components, WebKit, WebKit Core, WebKit Port, and WebKit Glue. Jerri Ledford has been a freelance business technology writer for more than ten years, publishing more than 1,000 articles, profiles, news stories, and reports. She develops and teaches technology training courses on topics ranging from security to customer service. Ledford also helps optimize websites for Google and writes about technology topics ranging from search engine optimization to consumer security and identity theft. She has written 18 books, four of which are about Google applications: Google Analytics, Google Analytics 2.0, Google Powered: Productivity with Online Tools, and Google AdSense for Dummies. Yvette Davis is Managing Editor for's Google Channel and Contributing Editor for its Linux Channel.www.WebGeeksGuide.comTable of ContentsIntroduction 1Part 1: Google Chrome and Browsing the Way It Should BeChapter 1 Web Interactions Past and Present 9 The Theory of the Web-Based Operating System 10 A Star Trek-esque Society 10 Web-Based OS Is for the Future 10 Mobility Must Come First 11 Openness Is the Key to Mobility Is the Key to… 12 Browsing in an Application-Driven World 13 Chaos, Fallen Orderly 13 Web-Based from the Ground Up 14 Closing the Door 15Chapter 2 What Google Chrome Brings to the Browser 17 NOT Your Momma's Web Browser 18 Comparing Chrome to Other Browsers 19 Internet Explorer 19 Firefox 22 Opera 24 Speed Depends on How You Handle the Code 26 Share and Share (Resources), Alike 31 Taking Out the Trash Keeps the Browser Moving Cleanly 32 Searching for the Right User Experience 34 Tabbing Through Life 34 Surfing Without Being Seen 36 It's About the Right Amount of Chrome 37 Closing the Door 38Chapter 3 Getting Started with Google Chrome 39 A Quick and Easy Download 40 Chrome and Your Privacy Concerns 42 Download and Install Chrome 43 Initial Chrome Customization 44 Everybody Has a First Time Once 46 Chrome Grows with You 46 Chrome Page Controls 47 Point and Click, or Type 49&nb...

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