Curation Nation: How to Win in a World Where Consumers are Creators Review

Curation Nation: How to Win in a World Where Consumers are Creators
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Curation Nation could use some curation itself. The book contains a lot of information, but it doesn't really say anything. The first 100 pages summary: there is a lot of crap on the Internet and it needs to be curated... I know that already, that's why I bought your book!
It goes on to profile different acts of curation such as the Huffington Post, aggregation through twitter, blogging, etc. Nothing really jaw dropping. Don't expect a unique insight here. Chapter 4 says don't piss of your consumers with crappy customer service because they have a voice now...this book was published in 2011 right? Do people/companies not know this by now? Did we really need a whole chapter on this?
The book's plea is "attention is the new economy." I partly agree with this, but don't expect this book to give any spectacular information on how to turn that attention into a tangible profit making business. While the book's purpose is not solely making money off of curation, it does suggests more of a "build it and they shall come" strategy hoping for your attention to somehow be monetized later through advertisers. If that floats your boat, this book may be for you.
Curation Nation contains thoughts from notable figures such as Clay Shirky, Alan Webber, Robert Scoble, Andrew Keen, Seth Godin, Mark Cuban, and others. Unfortunately none of the interviews led you the reader to know where curation is headed...all they know is we need it. Again, I know we need it, that's why I bought this book for some direction and to help make sense of it all. Ughhh
Alan Webber perhaps gives the best quote from the book: "Nobody has figured out a killer model of what exactly is exciting about a wonderfully produced movie, magazine, book, or record. Creating unique, memorable content isn't a formula -it's a happy accident. In the same way publishers struggle to figure out curation, there will be few leaders and lots of followers searching for the future economic model for content."
Curation Nation is for the lowest common denominator who are absolutely clueless that there is too much unfiltered information online and that it needs to be sorted. It will fill you in, provide you with a history of how we got here (unnecessary to the book) and where we currently are with no breathtaking insights. You'll get a bunch of information, but again, the book doesn't say much other than we need curation.
With the text being 259 Pages, it could have been cut AT LEAST in half. The future of curation fascinates me very much and I wanted to like this book. I expected this book to be GREAT judging by all the big name endorsements...but sadly I was let down.
P.S. If you happen to stumble across this book in the bookstore, just skip to the'll get all you need to know about the book saving you time in our limited "attention based economy."

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Business Leaders Are Buzzing About Curation Nation

"An indispensible guide to the brave new media world."—Arianna Huffington, editor in chief, the Huffington Post

"Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people—creative, smart, hip—who can spot trends, find patterns, and make meaning out of the flood of data that threatens to overwhelm us."—Daniel H. Pink, New York Timesbestselling author of Drive

"A testament to the strategic mind of a genius and a road map for developing engaging consumer experiences by curating content around your brand." —Bonin Bough, Global Director, Digital and Social Media, PepsiCo

"Perfectly on-trend—an insightful guide to the future. So entertaining you won't put it down."—Chris Meyer, author of Blur

"Read this book. Embrace curation, and you'll be ready to ‘crush it' with focus and passion in the noisy new world of massive data overload."—Gary Vaynerchuk, New York Timesbestselling author of Crush It

"Provides a wealth of real-world examples of how businesses can use the Web to give their customers a valuable curated experience."—Tony Hsieh, CEO,, and New York Timesbestselling author of Delivering Happiness

"Our best hope for sorting the good from the mediocre in our increasingly overwhelming media landscape."—Clay Shirky, author of Cognitive Surplusand Here Comes Everybody

About the Book:

Let's face it, we're drowning in data. Our inboxes are flooded with spam, we have too many "friends" on Facebook, and our Twitter accounts have become downright unmanageable. Creating content is easy; finding what matters is hard.

Fortunately, there is a new magic that makes the Web work. It's called curation, and it enables people to sort through the digital excess and find what's relevant.

In Curation Nation, Steven Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future.

Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Web's breadth and depth and provides a measure of human sorting and filtering that search engines simply can't achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise.

In Curation Nation, Rosenbaum "curates the curators" by gathering togetherpriceless insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies. This groundbreaking book levels the playing field, giving your business equal access to the content abundance presently driving consumer adoption of the Web.

As the sheer volume of digital information in the world increases, the demand for quality and context becomes more urgent. Curation will soon be a part of your business and your digital world.Understand it now, join in early, and reap the many benefits Curation Nation has to offer.

Learn more at

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Mastering Autodesk Revit Architecture 2012 (Autodesk Official Training Guides) Review

Mastering Autodesk Revit Architecture 2012 (Autodesk Official Training Guides)
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Thick with info on every aspect of the program, this book helped me with the hard stuff; families, stairs, masses, really understanding Revit's capabilities. If you want to know how to make your projects parametric, with an eye towards sustainability, Chapter 21 is a great resource.

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Complete and thorough update to this Autodesk Official Training Guide!
With pages of focused discussions, detailed exercises, in-depth coverage, and compelling examples, this comprehensive guide shows you how to implement and use Revit Architecture with spectacular results. You?ll learn how use the interface, how to create fantastic building designs with Revit, how to produce solid documentation?even how to go direct to fabrication with Revit. An Autodesk Official Training Guide, this thorough reference and tutorial also helps you prepare for Autodesk's Certified Associate and Certified Professional exams.?
Gets you quickly productive with Revit Architecture?s features and functions
Shows you how to document, detail, annotate, and present your designs
Helps you improve workflows with worksharing and collaboration
Prepares you for the Revit Architecture 2011 Certified Associate and Certified Professional Exams
Gives contractors the essentials of modeling
Explores using Revit for film and stage

Mastering Autodesk Revit Architecture is the ultimate real-world reference on this exciting software.

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Cleaning Windows XP For Dummies Review

Cleaning Windows XP For Dummies
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I run a technical support web site, and this is a book I'd wish I'd written. Since Allen got to it first, I expect I'll be pointing people to it frequently as I answer their questions.
One of the major reasons Windows becomes unstable over time is something I've heard referred to as "software rot". Do nothing but use your computer in normal ways, and over time, it will slow down, and possibly even become unstable. The system will "rot" out from underneath you.
Cleaning Windows XP for Dummies is a great step-by-step guide to not only "cleaning up" your Windows programs, data, processes, disks and more, but more importantly, keeping your system clean and preventing that rot from happening. It's as much about slightly altering how you use your computer to keep it clean, as much as it is about that initial remedial clean-up.
Advanced topics include how Windows uses memory, getting a handle on Security, Windows Networking, the Windows Registry and more. The book closes with 4 "Top Ten" lists ranging from troubleshooting ideas to online resources.
The book is an easy read, and targeted at the novice or less experienced user. There are plenty of examples, as well as warnings along the way when you might venture into areas that require caution.
I've always been a little leery of the "for dummies" types of books. I've been concerned that they would take too simplistic an approach for the material to actually be useful in the long run. I'm happy to say that Cleaning Windows XP for Dummies is not only a useful how-to book for the average user interested in getting the most out of Windows XP, but will also serve as a handy reference for the life of your Windows XP installation.

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This wide-ranging guide helps ordinary users fight back against Windows slowdowns, glitches, and annoyances
Windows is the world's dominant desktop operating system, with 93.8 percent of the market as of 2002
Packed with savvy tips for decluttering a system, speeding up access to programs and data, customizing the interface, rooting out resource hogs, tuning up e-mail and Web browser performance, protecting against viruses, and more
Focuses on Windows XP and covers the new Service Pack 2, but many techniques are applicable to older Windows versions

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Windows 7 All-in-One For Dummies Review

Windows 7 All-in-One For Dummies
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I purchased this book even before I received Windows 7. I wanted a "heads up" on what I was geting into. Boy was I pleasantly surprised. Woody Leonhead spells it out and tells you exactly as it is. Even questions you wouldn't think to ask. And, to top that off, he even has put in information that Microsoft wouldn't tell you, e.g., if you download your pictures from either your camera or your memory stick, Windows 7 AUTOMATICALLY deletes your pictures from your camera or memory stick, whichever one you are using. So, photo people, BEWARE and find another way to keep your pictures. I'm sure there is a lot more very interesting items that Woody will let all of us know, only if you are willing to purchase his book. BTW, he used to work at Microsoft and is a now a BETA tester for them. So, you know you are getting all the "ins" and outs" of Windows. I am definitely recommending to everyone that they purchase this book. One of a kind that you will not find in any other book.

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Eight references in one-fully revised to include all the new features and updates to Windows 7

As the #1 operating system in the world, Windows provides the platform upon which all essential computing activities occur. This much-anticiapted version of the popular operating system offers an improved user experience with an enhanced interface to allow for greater user control.
This All-in-One reference is packed with valuable information from eight minibooks, making it the ultimate resource. You'll discover the improved ways in which Windows 7 interacts with other devices, including mobile and home theater.
Windows 7 boasts numerous exciting new features, and this reference is one-stop shopping for discovering them all!
Eight minibooks cover Windows 7 basics, security, customizing, the Internet, searching and sharing, hardware, multimedia, Windows media center, and wired and wireless networking
Addresses the new multi-touch feature that will allow you to control movement on the screen with your fingers

With this comprehensive guide at your fingertips, you'll quickly start taking advantages of all the exciting new features of Windows 7.

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Mac OS X Lion Bible Review

Mac OS X Lion Bible
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MacOS Lion is significantly different from previous OS X versions. In many ways it's not as intuitive. I still miss "Save As" . An experienced writer and Macintosh expert - Galen takes the complexity out of OS. I found it a great reference for relatively simple issues - such as importing Fonts into Mac OS using Font Book - it's a great resource to have at hand - I just wish the publisher had a more sensible pricing policy for the digital editions !

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A comprehensive guide to all aspects of Mac's newest operating system, OS X Lion
The latest Mac operating system takes full advantage of the latest multi-touch trackpads, the new App Store for the desktop, and a host of upgrades that incorporate some of the best elements of the iPad experience. This book covers every new feature as well as all the basic Mac information for every level of expertise. Beginners will learn all about Mac OS X Lion and how to use it, while more advanced users can delve into tips, tricks, and higher-end professional information.
Looks at Mac OS X Lion, the latest version of the Mac operating system, and its features that bring Mac power together with iPad convenience
Offers comprehensive coverage of all the new features in depth, including multi-touch trackpad gestures, the App Store for Mac, Mission Control, and more
Includes basic coverage to give beginners a thorough understanding of the Mac OS, plus advanced information for those who want professional tips, tricks, guidance, and much more
Written by a recognized Apple expert and frequent contributor to Macworld

Mac OS X Lion Bible gives beginners a sound foundation in the new Mac operating system and provides experienced users with the information to take their skills to the next level.

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Creative Blogging: Your First Steps to a Successful Blog Review

Creative Blogging: Your First Steps to a Successful Blog
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I was so thrilled to see this book by Heather Wright-Porto that I snatched it right away in the Kindle format. This book is loaded with lots of options and ideas to consider when first venturing out to create your own blog. Although I've been blogging for several years, there are lots of great tidbits that I'm picking up. Another item that I find helpful is it has Blogger, Typepad and WordPress instruction throughout the book, as well as PC and Mac instruction. THANK YOU Heather!

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Creative Blogging shows you how to start blogging for the very first time to express your creativity, reach out and be heard-and even how to make money with your blog! You'll start at the right place: The beginning! Learn answers to the most important and popular questions: What is a blog? Do I need a blog? How do I get started? What do I blog about? How do I blog? Creative Blogging then takes you through the how-to aspects of blogging, so you can quickly learn the terminology and get started. You'll then be able to choose the right blogging tool for you! Soon, you'll be prepared to unleash your creativity! Like a good author, you'll learn how to find information to blog about, and how to express yourself in your blog in the ways that you want. Your creativity is what will make your blog successful, but every artist needs an audience. Creative Blogging reveals how to draw peopleto your site! You'll also discover how to work with images and video, how to integrate your blog with Twitter and Facebook, and even how to make money with your blog! Let your creativity bring your audience to you and your blog with Creative Blogging.

What you'll learnThis book is for beginners looking to start a new blog and let their creativity find their audience within the blogosphere. You'll learn the basics of how to blog,how to show your creative self on your blog, and how to find your audience.
What a blog is-everything you need to know!
How to choose the best blog tool for YOU!
How to set up and organize your blog
How to be creative in your blog's design and layout
How to work with images to create a beautiful blog
More advanced blog techniques and strategies
Tools to promote your blog, increase visits, and make money!
How to connect with popular social networking sites like Twitter and Facebook
Where to find help, tools, tips and tricks

Who this book is for
Anyone creative who's never blogged before, but wants to reach an audience, be it for the purpose ofbusiness or pleasure.

Table of Contents
Where to Begin
Blog Layout and Design
Let's Blog
More Than Just Text
Advanced Blog Design
Setting up a Custom Domain
Increasing Traffic & Visitor Tracking
Social Network Integration
Setting Up Shop
Blogging Tips

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The Official Joomla Book (Joomla Press) Review

The Official Joomla Book (Joomla Press)
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Advertised as a "comprehensive Joomla! reference for every administrator, developer, designer, and content manager", I expected a lot more from this book. As a PHP developer who has worked extensively with Wordpress writing custom code and templates, I'm very disappointed by the misleading product description. While good for getting acquainted with CMS concepts and getting your feet wet with Joomla for project manager types, this book is not for programmers looking for a O'Reilly-styled reference manual on coding Joomla modules or creating your own templates. There isn't a single block of PHP code anywhere in this entire book.
It leans heavily towards the non-technical aspects of Joomla and web management principles in general and seems to be written for a tech-savvy, but non-programmer lay audience. In the beginning is a chapter of non-Joomla fluff like branding (choosing a memorable logo), identifying your target audience, how to register a domain name, color schemes, search engine optimization, and choosing a hosting provider. This is all well and good for a web development principles "For Dummies" book, but for a book that's already thin at 300 pages and billed as a comprehensive reference book, this feels like an attempt at length padding. The next few chapters are about how to use the Joomla menu system itself to do things like navigate the site, upload files, and add new content, then moves onto a few examples of Joomla as used for business, schools, and non-profits, followed by useful plugins and a chapter of interviews from Joomla users, ending with an appendix of links and a glossary.
For experienced developers looking for actual technical material on how to write your own extensions and modules, you won't find it here. Discussion of CSS, the most fundamental and powerful way of changing the entire look of your site without any programming, is discussed here in a scant few pages and scattered mentions. After looking through this book, I am no closer to understanding how to work with Joomla's API and create my own templates from scratch. The jdoc statement, for example, is briefly explained in a paltry 2 pages.
In short, this is a good book for getting to know the basics of content management systems and core Joomla admin/content-creation capabilities, but for users looking to actually write code to extend Joomla's functionality, you'll find very little of use here. This book tries to be all things to all people, but it doesn't work. In the installation chapter at the beginning, for example, the book assumes your hosting provider has Cpanel and phpMyAdmin (administrators), yet the remainder of the book is very non-technical (content-managers). Somewhere, they forgot the developer. The interviews chapter takes up 38 pages and is almost completely useless to most people and reads like a product testimonial commercial. The participants are all asked many of the same questions (what attracted you to Joomla, do you use open-source software). Another nit is that the book is all black and white, minus the cover. Lastly, you get a free online version of the book, but for only 45 days.

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The Official Joomla! Book is the authoritative and comprehensive Joomla! reference for every administrator, developer, designer, and content manager. Distilling the unsurpassed experience of two long-time Joomla! contributors, it teaches exactly what you need to know, through practical example sites and crystal-clear explanations.
If you're new to Joomla!, you'll learn how to quickly create usable, effective sites. If you're an experienced Joomla! user, you'll learn how to make your sites more flexible, feature-rich, visually attractive, and useful. And whether new or experienced, you'll learn how Joomla! really works, so you can fully leverage its power whenever you're ready. You'll also get to know the Joomla! community by hearing from twelve community members through in-depth interviews, and you'll learn how to participate in the Joomla! project in ways that make sense for you.

The Official Joomla! Book covers everything from installation to usability, templates to extensions. The authors explain each key concept conversationally, helping you learn to help yourself and confidently gain control over Joomla! and the sites you build with it. They also present chapter-length application case studies for business, non-profits, and education. You will learn how to

Plan sites effectively before you start building them
Create production sites quickly while avoiding common mistakes
Install and configure Joomla! for maximum efficiency
Create and edit content for your Joomla! site
Customize and work with Joomla! templates
Work with extensions: components, modules, plugins, and languages
Efficiently administer Joomla! sites
Participate in the Joomla! community as a user and contributor

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Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Review

Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy
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Zhivago presents a process and perspective that are both client centric yet still driven towards the bottom line.Rather than argue about what we think our clients want and how they want it, Kristin challenges you to talk to your clients directly to find out, and she gives you the frame work to do so respectfully and successfully.
Packed full of tips, best practices, and real world examples, Roadmap to Revenue will challenge and encourage you.

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Buyers have changed the way they buy. But sellers have been slow to change the way they sell. This disconnect is proving to be frustrating for both sellers and buyers. Sellers aren't getting the sales they need, and buyers aren't getting the information they need to make a buying decision.

In this one-of-a-kind revenue-growth how-to book, Revenue Coach Kristin Zhivago lays out the method that she has used to help hundreds of business owners and managers reverse-engineer their successful sales so they can manufacture new sales in quantity.

Armed with these methods, managers can map out their customers' buying process and take the right steps to support every stage of that buying process. They can position their products and services in a way that will make them more attractive and valuable to prospective customers. They can focus their efforts on marketing and selling methods that will work (and stop wasting money on those that won't); produce content that satisfies buyer concerns; and use social media channels in a way that appeals to customers - and leads to more sales.

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Information Trapping: Real-Time Research on the Web Review

Information Trapping: Real-Time Research on the Web
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In Information Trapping, Tara Calishain does a good job covering the basics of automated searching and information trapping, and even covers more advanced topics like re-publishing the information you find to a blog or Wiki. The writing is clear and concise, and the structure is easy to follow.
Chapters include:
What is Information Trapping
RSS Basics
Page Monitors
Email Alerts
Building Queries
Who's Linking to Your Site?
Trapping Topic-Based Information
Multimedia Trapping
Trapping tags and Conversations
Filtering the Inflow
Case Studies
Organizing What You Find
Publishing Your Information
Throughout the book, the author does a good job of mentioning the best sites you can use today to find and mine information, and explores some advanced search engine query syntax, and methods of emailing, filtering, and organizing the information your search will return.
If you are looking to extract data from the web, Information Trapping is a good primer on using automated methods to find information on the web.

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How many times have you run a Google search that resulted in thousands of results? With over 8 billion pages online and more posted every day, the Web more than likely contains the information you're looking for — if only you could find it. In Information Trapping: Real-Time Research on the Web, Internet-search-engine expert Tara Calishain makes researching more efficient and rewarding for anyone for whom the Web is an indispensable tool — academics, journalists, scientists, and professionals, as well as bloggers, genealogists, and hobbyists. She does so by teaching the latest techniques for building automated information-gathering systems. As an alternative to the typical one-time search for information, Tara demonstrates how readers can use RSS feeds, page monitoring tools, and other software to set up information streams of many different data types — from text to multimedia to conversations — for capture and review.

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The Step by Step Guide to Twitter for Business Review

The Step by Step Guide to Twitter for Business
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I had purchased the author's Parent's Guide to Facebook, then her business book The Step by Step Guide to Facebook for Business and had to get the rest of the set on Twitter, Linkedin and SEO/Video. I have found this Twitter guide (like the others) easy to read, and chock full of advice and information I could use to get my company set up quickly and easily. There are a whole list of resources and directories you can add yourself or your company to and information on how to hold contests, and engage. The one theme I see in all of these books is that I need to be involved,it's not something that you can just go on one time, while Ms. Rose (the author) has a time - saving checklist in each book and also gives you ways to link each of your social media accounts, I'm still getting used to scheduling the time and following up. These books are great for the beginner and intermediate twitter user! I highly recommend them.

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What do top brands like Zappos(tm), Coca Cola(tm), Dunkin Donuts(tm), Starbucks(tm), Walmart(tm), General Electric(tm), Ford(tm), AT&T(tm), Home Depot(tm) and other Fortune 500 companies now that you don't?They know that Twitter is a powerful social media tool for speaking directly to customers and potential customers about products, services, ideas and brand reputation.But Twitter isn' t just for big companies.The Step by Step Guide to Twitter for Business levels the playing field and puts this powerful tool into your hands and gives your business the same tools, strategies, techniques and secrets that drive the biggest businesses in the world to spend precious marketing budgets on Twitter.Now your business can stand toe to toe with these giants of industry, armed with the same knowledge and build a massive promotional and advertising platform to create brand awareness for YOU and YOUR BUSINESS.The Step by Step Guide to Twitter for Business is a blueprint that will show you exactly how to:*Set up your Twitter page in minutes*Create a live clickable link to drive Twitter followers back to homebase to purchase your product*Optimize your Twitter bio to make your business searchable to potential clients*Speak Twitter to effectively communicate your message to millions*Link Twitter to your Facebook fan page for maximum visibility*Use timesaving applications and tools so Twitter works for you instead of you working for TwitterYou can be harnessing the power of Twitter today with this easy to use, step-by-step guide that explains both the how-to and the why of every Twitter technique.Plus this guide includes a bonus section of more than 30 tried and true Twitter applications that will add zip to your Twitter toolbox.Don't be left behind.It's time to add Twitter to your marketing and public relations strategy.

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Building a Professional Learning Community at Work: A Guide to the First Year Review

Building a Professional Learning Community at Work: A Guide to the First Year
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Before I read this book, I have to admit I wasn't quite sure what a "professional learning community" was. I must confess that, even though I'm a fan of co-author Bill Ferriter's blog, I generally skipped over his posts about this topic.
Through his book, I've learned that it's basically about strategically and intentionally developing a "community of learners" among school staff. Bill and his co-author Parry Graham have put together a very accessible step-by-step guide on how to go about creating this kind of culture, including ways to trouble-shoot potential challenges. The questions that it encourages readers to ask themselves and their colleagues might be the most important parts of the book.
In many ways, the process is similar to doing good community organizing (I spent nineteen years as an organizer prior to becoming a teacher) -- identifying potential leaders, beginning with a vision and having others adapt it to make it their own, focusing on conversations and relationships. This book makes it all applicable and usable in a school situation. In fact, I think it would be a useful book for anyone who is trying to create a collegial learning culture in any type of organization or business.
I have taught in two schools. The school where I've been for the past six years has been lucky enough to have a principal who has worked with teachers to use these methods -- almost to a "tee" -- and develop a culture of collegiality and professionalism that has truly transformed our school.
The one where I taught for my first year had none of these elements, and I believe that it contributed to its being permanently closed-down.
As its epilogue says:
While the challenges of reculturing schools into professional learning communities are great, the rewards -- successful, empowered practitioners and students who are learning regardless of circumstance -- are worth the effort!

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Building a Professional Learning Community at WorkTM: A Guide to the First Year addresses the real-world critical questions that arise when schools begin their work to become professional learning communities. How can administrators and teachers take the promise of a PLC and turn it into reality? How can school leaders transform theories of collaboration into highly effective nuts-and-bolts practices? This book is set in the context of one year in the life of a PLC. It chronicles the efforts of a building principal, Steve, and his teachers to build a true PLC at Central Middle School by focusing on the successes and challenges inherent in the process. Each chapter includes four elements. An opening story highlights an important event in the growth of a learning community. Lessons From the Front Line spotlights the successful decisions and common mistakes made by the characters in the opening story. The Relevant Theory and Research section introduces the theories of experts and connects them to the work of PLCs to provide readers with an approachable framework for understanding and a language for describing the complex, yet predictable, changes that are inevitable when schools restructure as PLCs. The Recommendations section offers a collection of suggestions from which to draw while working through change in a building. The lessons in Building a Professional Learning Community at Work are drawn from the authors own experiences working as teachers, building administrators, consultants, and coaches at the elementary, middle, and high school levels. It emphasizes that powerful collaboration can happen anywhere, but it requires hard work, purposeful steps, and a deep understanding of the PLC model. The tools in this book have been tested time and again by real teachers and teams.

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I'd Rather Be in the Studio: The Artist's No-Excuse Guide to Self-Promotion Review

I'd Rather Be in the Studio: The Artist's No-Excuse Guide to Self-Promotion
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Where has this book been all my life? Although I have two art degrees, none prepared me for the working world. This book is of immense help to all artists who want to implement an easy to use system for marketing work, keeping in touch with collectors and having an on-line presence. The book is readable, easy to follow and use. The recent edition is updated with helpful information on blogging, using Facebook and Twitter. Buy this book.

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For Artists Who Are Ready to Garner Attention for Their ArtI d Rather Be in the Studio! offers both practical and innovative approaches that help you get your art out of the studio and in front of buyers and collectors. Buy this book only if you're ready for the spotlight.Step-by-step instructions show artists how to write a better artist statement, attract blog readers, write a more compelling newsletter, and use social media more effectivelyNEW! in the 2011 edition:- Power up your Facebook page- Master Twitter with 9 types of tweets and 5 tweet makeovers- Discover the secret for maintaining an active blog- Save time on social media sites- Boost your online presence using the social media tips throughout the book Go after your successful art career with gusto. Match Internet marketing techniques with proven in-person strategies to take charge of your career. Guess what? It s not as hard as you think, once you set aside excuses, get out of the studio every so often, and take action. Generate buzz in the crowded art market so buyers come to you.Use bold career moves that have paid off for other artists. Enjoy sharing your art as much as you enjoy making it. Buy this book if you are ready to be as successful as you deserve.

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The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle Review

The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle
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I had downloaded "The Wealthy Freelancer" to my Kindle for a plane trip to and from Austin, TX. I thought just to pass the time. Boy, did I ever pass the time quickly. These guys have written an amazingly compelling page turner that will resonate with new freelancers just having made the leap as well as old hands who think they have seen and heard it all. I am always skeptical about books like this, thinking it's just so much cheer leading. This is anything but that. From the opening chapter it is crystal clear that these guys have the street cred to talk the talk. I was disturbing my seat mate on the flight by periodically saying aloud, "I've done that" or "I've thought that" or "Damn Right!" This is a book that I will keep as a reference manual and a booster shot for those times when I need reminding why I escaped from my office cubicle. In summation I would say you can read "The Wealthy Freelancer" now or waste several years of your life, read it later and say, "Why didn't I think of that."

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Being your own boss can lead to incredible profits-here's how... Whether you call yourself a freelancer, consultant, independent contractor or solo professional of any kind, The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle shows you how to get the clients, income, and lifestyle you deserve. So you can put more money in the bank, enjoy more time with your family and make a great living doing what you truly love to do, free from the burden of employment...forever! Filled with proven ideas and real-world examples from dozens of successful freelancers, The Wealthy Freelancer is essential reading for any solo professional who wants to enjoy a lifestyle that's "wealthy" in every sense of the word. Here's a glimpse of what's waiting for you inside this book: *Why the typical one-size-fits-all marketing advice rarely works, and a fool-proof system for determining the optimal mix of marketing activities for your specific circumstances and goals *How to get more prospects to say "Yes!" to the fees that you propose *Why striving to be the "best" in your field almost never works, and what to do instead *How to charge more - and earn more - by creating new income streams closely related to your core business *How to have more time for the life you want and still have a great income *How to "test the waters" and land freelance work now, even if you're already employed *Why freelancing has moved beyond creative fields and into mainstream careers such as engineering, software development, bookkeeping and more than 160 other professions *Stories of real-life freelancers who destroy the myth that freelancers barely scrape by And dozens more proven tips and strategies to build a more profitable and fulfilling solo business.

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Information Architecture for the World Wide Web: Designing Large-Scale Web Sites Review

Information Architecture for the World Wide Web: Designing Large-Scale Web Sites
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I had been looking around for a book like this for some time now: one that guides me through the crucial conceptual design phase of web site development. Most books on web site design are really about user interface design. This book offers a top-down planning approach to getting from the recognition of a need for a web site through to the final working design. It plugs up a lot of the gaping holes that topic-specific design texts leave open.
The over-riding concern and emphasis in the first section of the book is on how to organize the information on the web site in such a way that the target audience can readily get at it. To this end, the authors focus on three 'systems' that need to be developed, implemented and coordinated on a web site: a navigation system, a labeling system and a searching system. Once these systems are thought through and designed then the rest of the work becomes a matter of filling in the information content, functionalities and the bells and whistles.
Clear, concise and even a bit humorous, this book will definitely give you a peace of mind if you find yourself a bit overwhelmed at times when deciding on just how you will approach building a web site.

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Joomla 1.5: A User's Guide: Building a Successful Joomla Powered Website (2nd Edition) Review

Joomla 1.5: A User's Guide: Building a Successful Joomla Powered Website (2nd Edition)
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I recommend to every Joomla user who is less than "expert level" -- read this book! I have been working with Joomla 1.0 for about 5 months, so already had a basic understanding of many of the terms: component, module, etc. I purchased this book just before Christmas and took it with me to read on the holiday roadtrip. You know you are reading a great computer-related book when you can read and understand and make copious notes in the book margins...without sitting in front of a computer! Not only did it "fill in the blanks" about much of my understanding re: Joomla (any version), but I felt excited, and much more confident, about using Joomla 1.5. Great overview of Joomla, great details, great tips! A well-written user's guide. Thank you!

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The Best Easy-to-Use Guide to Joomla!TM--The World's #1 Open Source Content Management System If you want to build sophisticated websites that can be easily edited and updated, you need to master Joomla. Now there's an easy-to-read, easy-to-use guide to Joomla! for every site manager, administrator, and developer. Leading Joomla! consultant Barrie North covers all you need to get results: installation, administration, site organization, template development, content updates, and a whole lot more. You'll find tips, tricks, and troubleshooting solutions, as well as three start-to-finish case studies.

New to Joomla? No problem! This book starts with the simplest design and system concepts and builds your expertise step-by-step. You'll rapidly master Joomla!'s power, even if you have no content management, scripting, or CSS expertise. Experienced with Joomla!? You'll turn to this book constantly for its authoritative, plain-English, example-rich Joomla! 1.5 reference content.

Understand content management, what Joomla! does, and how its components fit together

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Startup: The Complete Handbook for Launching a Company for Less Review

Startup: The Complete Handbook for Launching a Company for Less
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This is truly a great book for any kind of entrepreneur - tech startup or coffee shop, just starting or already in business.
The book makes a big promise with, "The Complete Handbook for Launching a Company for Less," and "$100,000 in savings," but if you stick with the program, it works!
Obviously, it's impossible to create a comprehensive book of business best practices because every business has its own variables, but chapter by chapter, this book tackles everything you need to know - in order - for starting a business and growing it successfully.
She breaks down even the most complicated topics - like financing a business with loans or with investors - in plain English and gives step-by-step advice to maximize your upside and minimize the risk of starting a business. This book definitely explores "How to Finance a Startup" in a lot more detail than any other book I've come across. She has 14 sources beyond the normal VCs, angel investors, and SBA loans - and shows how to structure sweat equity with vendors and partners, etc.
I wish everything in life came with this kind of manual. This is the kind of reality-based textbook that university entrepreneurship programs should be using.
Every chapter begins with strategy, then breaks down tactics, then specific recommendations for templates, tools, software, and websites. You can tell that the author has actually used the tools because she even makes recommendations on how to get the most out of them - and how to get a deal.
Every chapter contains do-it-yourself guides - and that's where a lot of the savings comes in. The Branding, Marketing, PR, and Advertising chapters are so much fun! Brainstorming a brand and names for your business, templates for creating your own press releases - all very helpful.
Even for small business owners who have been in business for years, this book is a great quick reference guide for growing a business - tackling sales and revenue growth.
A great read!

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For the technology startup raising venture capital, the freelancer, social entrepreneur, and coffee shop owner, Edwards has written a modern textbook for entrepreneurship, covering all aspects of starting a business, including finance, branding, advertising, PR, accounting, and business law.Part manual, part manifesto, the nearly 400-page text presents proven strategies for launching a startup on a shoestring budget. In Startup: The Complete Handbook for Launching a Company for Less, Edwards draws upon her own experiences as a venture capital investor and bootstrap entrepreneur to outline over $100,000 in savings with do-it-yourself guides and personal finance strategies.The book explains how to create a profitable business model, conserve cash, and get operational fast, giving equal attention to the risks and wealth creation opportunities business ownership provides.Startup tackles both strategy and tactics - discussing high-level business strategy concepts and illustrating back of the napkin calculations to help entrepreneurs make good decisions.Edwards offers three tests for feasibility (to minimize risk), 14 creative ways to finance a startup, and a formulaic approach to marketing (to grow revenue).In concise, plain English, Startup explains the finer points of venture funding, angel investors, grants, SBA loans, intellectual property, and corporate structure, and includes templates of business plans, press releases, and startup expenses.Chapter Outline:1 - The Pros and Cons of Entrepreneurship2 - Startup Finance is Personal Finance3 - Create a Business Model that Works4 - Feasibility5 - How to Finance a Startup6 - Create an Unforgettable Brand7 - Marketing, Advertising & Publicity8 - Managing Administrative Details9 - Make it Legal10 - Two Business Plans

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Microstyle: The Art of Writing Little Review

Microstyle: The Art of Writing Little
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I bought Microstyle after reading the NY Times review, and found it to be an interesting but slightly repetitive survey of short marketing messages and funny one-liners.
Most of the examples in the book are advertising slogans, mixed in with far too many fake headlines from The Onion and selections from Twitter Wit and the FakeAPStyleGuide. I kept waiting for a discussion of more substantive micro-communication. There was no mention of Iran, China, or other places where people have been experimenting with short bursts of text to organize, communicate with the world and avoid censorship. Surely the author has seen instructive examples of that type of communication, and I think the book would benefit by moving beyond branding, marketing and humor.
Highlights were the three short chapters on rhythm, poetic patterns and sonority, but in general this book made me want to re-read Strunk & White. For a more elegantly curated collection of microstyle, try Artful Sentences: Syntax as Style.
(As an aside, I bought the Kindle version because I could not stand to look at the book jacket. Microstyle applies to graphic design as well, and the jacket design is a clunky and nonsensical mixture of metaphors: ruled notebook paper, two kinds of typewriter text, digital type and a stylized magnifying glass, which might also represent a search icon. The author is able to elegantly dissect mixed metaphor in text, but his insights should have been aggressively applied to the cover.)

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A field guide for the age of the incredible shrinking message.
Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, email signatures, bullet points. These miniature messages depend not on the elements of style but rather on the atoms of style. They require microstyle. Branding consultant Christopher Johnson here reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps miniature messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. As he highlights examples of those tools used well, Johnson also examines messages that miss the mark, either by failing to use a tool or by using it badly. Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

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