The Young Person's Guide to the Internet: The Essential Website Reference Book for Young People, Parents and Teachers Review

The Young Person's Guide to the Internet: The Essential Website Reference Book for Young People, Parents and Teachers
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This is an excellent guide to various websites on the Internet. Be aware, that most of the websites are from Great Britain. That does not negate the usefulness of this book.

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In this easy-to-use reference, over 1600 websites have been carefully researched and selected with educational and recreational needs in mind. Sorted into thirty categories including all National Curriculum subjects, the book provides brief descriptions of each website and the resources you can expect to find there. Some of the wide-ranging categories includeart,attractions,careers and students,environment,film, TV and radio, reference and revision. The format is unique and simple, making this a perfect resource for young people, parents and teachers and an excellent support tool for schools and libraries.

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The Brief Wadsworth Handbook, 2009 MLA Update Edition Review

The Brief Wadsworth Handbook, 2009 MLA Update Edition
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This book is very useful! Easy to follow and great for my writing class!

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The most comprehensive brief handbook available, THE BRIEF WADSWORTH HANDBOOK, SIXTH EDITION, provides students with extensive coverage of rhetorical concerns, the writing and research process, writing and researching with computers, visual rhetoric, and other topics essential for 21st-century student writers. This versatile and proven text is a uniquely effective guide to help students develop the critical thinking, reading, and writing skills they need to become successful communicators in college and beyond. Practicing teachers and collaborative writing partners throughout their careers, Kirszner and Mandell bring an "in-the-trenches" pragmatic understanding of instructor and student needs to every page of this Sixth Edition. This edition has been updated to reflect guidelines from the 2009 MLA HANDBOOK FOR WRITERS OF RESEARCH PAPERS, SEVENTH EDITION.

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Ubuntu 8.10 Linux Bible Review

Ubuntu 8.10 Linux Bible
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Without a doubt the most comprehensive and useful book on Linux I have seen. The printing is a little light and small. But to get the amount of information that's in there in a book that you are able to pick up the small is necessary, but it could be a little darker. It is not "Ubuntu 8.10 for Dummies" but if you have a problem or question, the answer is probably in there.

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Bring yourself up to date on everything you need to know about Ubuntu Linux The Ubuntu Linux Bible covers all of the latest developments in version 8.10 and 8.04, including tips for newcomers as well as expert guidance for seasoned system administrators. Learn about topics like the Gnome Desktop, the Bash shell, virtual machines, wireless networking, file sharing, and more.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Microsoft Windows Vista Help Desk Review

Microsoft Windows Vista Help Desk
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Found it difficult to translate the computerese. Would have been easier to follow if steps were outlined clearly with less cutesy chatter in between.

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What do you do when your squeaky new Microsoft operating system doesn't work? You moan and complain and get personal about Bill Gates's haircut while you wait for Microsoft to figure it out and issue a fix in a hefty service pack in a year or so. Or youcould take the smart way out and use this definitive troubleshooting book that will cure your illin' Vista PC in no time flat.This book exposes the flaws and nuances of Vista and teaches you how to work with its quirky personality and fix the problems you have with it so you can get back to your regularly scheduled life. Microsoft Windows Vista Help Desk digs deep inside the operating system to unveil expert-level tools and techniques. It offers a step-by-step, head-patting, hand-holding experience on how to use Vista as if you are a trained professional. This book covers hiccups, coughs, crashes, blue screens, reboots, system failures, malware infections, and other forehead-aching issues that make happy users clench their fists and profane the good name of the sweet and kind geeks in Redmond, Washington.Andy Walker is one of North America's top technology journalists and is the author of Que's Absolute Beginner's Guide to Security, Spam, Spyware & Viruses. Since 1995, he has written about technology for dozens of newspapers, magazines, and websites. His personal technology advice column was syndicated across Canada and today it is published at Cyberwalker.com, where millions read the advice annually. He hosted the internationally syndicated TV show Call for Help with Leo Laporte and now he is the star of his own DVD series at GettingStartedVideo.com. He also co-hosts Lab Rats (labrats.tv), a massively popular video podcast. Andy was born in the UK and now lives in Toronto with two cats and a finely tuned Vista computer.Troubleshoot your Vista PC every inch of the way–including Internet problems, printing problems, network problems, and user interface problems

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Techno Security's Guide to E-Discovery and Digital Forensics: A Comprehensive Handbook Review

Techno Security's Guide to E-Discovery and Digital Forensics: A Comprehensive Handbook
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This book should have been only 50 pages, not 430 pages. The information in it would have been presented better that way. There is way too much fluff and needless rambling, with very little useful information from page to page.
Readers who have worked on any structured project within a business will find at least half of the book to be uninformative. About 60% of the information has to do with managing projects and quality assurance, not necessarily specific to e-discovery or forensics. Even if that interests you, this would make for a very poorly written project management book. Even the technical information presented is all superficial. If you have worked with computers much or currently work in an IT department, you will find little useful information in the book.
Despite the list of impressive authors on the cover, it feels as if the whole book was written by one person over a couple of weekends. Not much research was put into the book, except to list organizations and outside sources that do have the information you want.
It was surprising to me to find out that one appendix (about 50 pages of the book) was a short story. Another appendix explains tips on how to succeed in the courtroom, including how you need to wear deodorant and wash your hair. Yes, it was all about etiquette and grooming.
The best thing about this book is that it tells you where to find more information. If you want to know about accreditation for forensics labs and certifications for practitioners, this book is a great place to start. I wrote down a dozen or more URLs to look up online, while I was reading the book. It also talks about some of the available commercial software vendors in e-discovery. Still, I would have rather read a small pamphlet with a list of websites and short reviews of the software products than have to wade through the book.

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This book provides IT security professionals with the information (hardware, software, and procedural requirements) needed to create, manage and sustain a digital forensics lab and investigative team that can accurately and effectively analyze forensic data and recover digital evidence, while preserving the integrity of the electronic evidence for discovery and trial.IDC estimates that the U.S. market for computer forensics will be grow from $252 million in 2004 to $630 million by 2009. Business is strong outside the United States, as well. By 2011, the estimated international market will be $1.8 billion dollars. The Techno Forensics Conference, to which this book is linked, has increased in size by almost 50% in its second year; another example of the rapid growth in the digital forensics world.The TechnoSecurity Guide to Digital Forensics and E-Discovery features:* Internationally known experts in computer forensics share their years of experience at the forefront of digital forensics* Bonus chapters on how to build your own Forensics Lab* 50% discount to the upcoming Techno Forensics conference for everyonewho purchases a book

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Son of Web Pages That Suck: Learn Good Design by Looking at Bad Design Review

Son of Web Pages That Suck: Learn Good Design by Looking at Bad Design
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Ok all I can say is wow. This man uses insults (accurately) to get the job done. I found myself wanting to redo things on my site and other sites I design just so he wouldn't find it and use it as a bad example. Good God. He is RIGHT ON on a lot of that stuff.

I disagreed him with him when it came to Flash. He thinks Flash is unnecessary, which it is in certain circumstances... but... he failed to mention adult sites which really use the art of visualization for the ultimate sale, which is what he discusses - that websites should be about bringing in money. Other than that and his not-so-secret hate for splash pages (although again, he failed to mention that some sites actually REQUIRE them by law)... I agreed with him on everything else in the book.

He gets into the Do's and Don'ts and really blasts the sites that use tacky animated Gifs on clashing backgrounds, unclean and unfocused sites, sites that don't use alt tags on images, and it really covers a whole lot of things that are just plain wrong. Way wrong.

He even got into a subject about never including text that says 'Click Here' and at first I scratched by head and thought - but why not?? And he showed some examples of it done right, and examples of how bad and tacky it can look when it is used wrong. I immediately got inspired and got rid of all of my 'Click here' text and sure enough, the results looked much more professional.

I have at least 20 high-maintenance business sites I constantly work on, and that being said - I am constantly feeling pretty positive about the work that I do. He doesn't care how good you think you are. He will be brutal. And it's about time someone steps forward to say it.
'A webmasters job is never complete' is an accurate statement.

He doesn't just give negative criticism... he offers good advice and solutions that are doable and just require effort and a sense of direction.

The bottom line: If you get aggravated with what he says, you can close the book and reopen it when you're ready for brutal honesty.

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Inspired by the award-winning Web site "Web Pages That Suck", this text takes a humorous approach to teaching Web design techniques by critiquing bad sites and then applying common sense and practical, hands-on guidance to create site make-overs. This updated second edition features design problems (misuse of Flash content) and old standbys (poor navigation). The CD contains a database of daily newspapers and other places for readers to promote their sites, plus "Software that Doesn't Suck" for Windows and Macintosh users - shareware, graphics programs, and other tools that have earned the author's seal of approval.

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Teen Girls and Technology: What's the Problem, What's the Solution? Review

Teen Girls and Technology: What's the Problem, What's the Solution
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Girls see technology as a tool and use the Internet more for education and communication and boys use it more for entertainment and games. This book discusses the problems relating to girls and technology. Some of the problems include: how there are few positive role models in the technology field, how girls are not encouraged to take math, science and technology courses, and how many school technology enhanced projects are gender neutral or male oriented. This book also explores many ways to encourage and educate girls regarding technology.
I would recommend this book for educators especially those in the technology field. It addresses and gives good suggestions on how to help girls reach their full potential in our technological world.


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Beyond The Literary-Industrial Complex: Using The Amazon Kindle And Other New Technologies To Unleash An Indie Movement Of Readers & Writers Review

Beyond The Literary-Industrial Complex: Using The Amazon Kindle And Other New Technologies To Unleash An Indie Movement Of Readers and Writers
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As a Kindle author, with three novels available and others in progress, I found Stephen Windwalker's work invaluable. This, and the companion work on marketing to Kindle readership, have provided great support and keen insight on preparing my work to better leverage colophon and copyright issues. The step-by-step support on the publishing process answered many questions that were not present on the Digital Text Platform site. If you plan to publish a Kindle book, or already have one, check out these easy to follow tips (20 of them). I'm delighted that there are more Windwalker tips in progress. It's great to have his works at my back.

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Find out why you need a publisher ... like a fish needs a bicycle. Here's the book that is helping thousands of authors to unleash a 21st-century indie movement of writers and readers, by the #1 selling author in the Amazon Kindle bookstore. Elegantly combining mission and manual, Windwalker narrates the end of the old world of publishing due to the failure of major publishers to serve either readers or authors, issues a compelling call for change, and guides authors and independent publishers through the steps that will allow them to succeed and to connect with discerning readers, in the fast-changing publishing world made possible by new technologies such as Amazon's Kindle and CreateSpace. Also includes: * A STEP-BY-STEP APPROACH TO PUBLISHING A KINDLE EDITION OF YOUR BOOK OR DOCUMENT* PUBLISHING YOUR FICTION ON THE KINDLE PLATFORM* PUBLISHING PERIODICALS FOR THE AMAZON KINDLE* START EARNING A LIVING TODAY WRITING ARTICLES FOR THE KINDLE

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Metasploit Toolkit for Penetration Testing, Exploit Development, and Vulnerability Research Review

Metasploit Toolkit for Penetration Testing, Exploit Development, and Vulnerability Research
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I'm going to take a harsh stance on this book, mostly because this book had potential to really build upon all the information publicly available for Metasploit and really make a great book on Metasploit internals and advanced usage. Instead it seems like current public/free information was just rehashed and new information not updated for the 3.x branch of MSF.
What I consider the "meat" of this book, and what should have made this a 4 or 5 star book, covers the Metasploit Framework 2.x branch and NOT the current 3.x branch. By "meat" I mean the case studies covering exploitation using MSF. The major difference between the two is that 2.x was written in Perl and 3.x in Ruby. To be fair the first 5 chapters cover using MSF 3.x, but I really didn't feel they covered much, if anything, that's not out on the net with the exception of Chapter 5 (Adding new Payloads). "Using" Metasploit has been covered a million times in a million other books. A book specifically on Metasploit should have covered things not covered in every other hacking book.
Chapter 1 is an "Introduction to Metasploit." If you haven't ever used the tool and didn't want to RTFM, then "maybe" it would be useful for you. Most of the material I felt could be found on the Metasploit main support page, the wiki, or via google, but mostly the first two. I'm also not sure why there are pages and pages of current payloads and exploits with no explanations as to why I would use one type of payload versus another especially for the obscure ones like find tag or ordinal payloads. Doing a "show exploits" or "show payloads" without dialogue on the differences adds little value. The Leveraging Metasploit on Penetration Tests section is one paragraph :-(
Chapter 2 is "Architecture, Environment, and Installation." There are 2-3 pages on locking down a system. Why is that included? Very random. Let me cover the installation covered in the book for you. Windows, double click the executable. *nix, download via svn. That's about the level of detail we get...sigh :-(
Chapter 3 is a whopping 7 pages including the FAQ section on "Metasploit Framework and Advanced Environment Configurations." That chapter covers what is in the directories of your msf installation and using the setg command.
Chapter 4 is "Advanced Payload and Add-on Modules." Covers some old information on meterpreter and some meterpreter basics, the stuff on the net covers it in far more detail. Decent coverage of the VNC Inject payload, crappy coverage of the PassiveX payload, ok coverage of auxiliary modules and a mention of db autopwn.
Chapter 5 is "Adding New Payloads." Chapter 5 is the best chapter in the book because it discusses something...here it goes...NEW! and related to MSF 3.x. Chapter 5 is an excellent chapter walking us thru building a SIP Invite spoofer auxiliary module. Had the whole book been of this caliber it would have been a 5 star book.
The case studies should have been rewritten to work with MSF 3.x, they are all for 2.x. They are good and contain the required detail (but I didn't not work through all the examples yet) Things are similar between the branches and you can probably muddle through the conversions but it makes no sense for the first half of the book to be about 3.x and the meat to be about 2.x. At a minimum a chapter or section on converting exploits from 2.x to 3.x was in order, but was not included.
I didn't find Appendix B, "Building a Test Lab for Penetration Testing" to be all that helpful either. I think it's a reprint from Penetration Tester's Open Source Toolkit v2, but can't confirm because I don't have that book.


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This is the first book available for the Metasploit Framework (MSF), which is the attack platform of choice for one of the fastest growing careers in IT security: Penetration Testing. The book and companion Web site will provide professional penetration testers and security researchers with a fully integrated suite of tools for discovering, running, and testing exploit code.This book discusses how to use the Metasploit Framework (MSF) as an exploitation platform. The book begins with a detailed discussion of the three MSF interfaces: msfweb, msfconsole, and msfcli .This chapter demonstrates all of the features offered by the MSF as an exploitation platform. With a solid understanding of MSF's capabilities, the book then details techniques for dramatically reducing the amount of time required for developing functional exploits.By working through a real-world vulnerabilities against popular closed source applications, the reader will learn how to use the tools and MSF to quickly build reliable attacks as standalone exploits. The section will also explain how to integrate an exploit directly into the Metasploit Framework by providing a line-by-line analysis of an integrated exploit module. Details as to how the Metasploit engine drives the behind-the-scenes exploitation process will be covered, and along the way the reader will come to understand the advantages of exploitation frameworks. The final section of the book examines the Meterpreter payload system and teaches readers to develop completely new extensions that will integrate fluidly with the Metasploit Framework. A November 2004 survey conducted by "CSO Magazine" stated that 42% of chief security officers considered penetration testing to be a security priority for their organizations The Metasploit Framework is the most popular open source exploit platform, and there are no competing books The book's companion Web site offers all of the working code and exploits contained within the book

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Quantum SEO Solutions: Guide to Marketing Your Business Online Review

Quantum SEO Solutions: Guide to Marketing Your Business Online
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I've been working with Curtis Chappell for the past seven months to both improve the traffic to my website and increase the sales of my books.
Since engaging Quantum SEO Solutions to conduct an analysis of the on-page SEO and the purchasing process on the site, the traffic to my website has increased by over 1000% and my book sales have doubled!
This book walks you through the process of developing an internet marketing plan, and gives you several options to consider when implementing the plan.
If you cannot work directly with Quantum SEO Solutions, then this book is the next best thing!
Paul Harris
Director
Eastwood Harris Pty Ltd
Quantum SEO Solutions: Guide to Marketing Your Business Online

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Curtis Chappell coaches local business owners on how to tap into the power of the Internet to find more new customers and create a more profitable business.Learn how to become the #1 authority online in your market by following this 5-point plan for online market domination:* Search Engines - Get Listed in the Big 3 (Google, Yahoo, Bing)* Dominate - Your site appears in local, natural and paid search results* Move -Up - Dominate the search engines by making your site search engine friendly* Lead the Pack - Use videos, press releases, articles, social content sites, online classifieds, online business directories, and online review sites to make the search engine articles fall in love with your site.* Your Phone Rings Off the Hook - Your customers can find you - and you see the results in your increased profitability.Quantum SEO Solutions: Guide to Marketing Your Business Online is essential reading for any business owner who wants to understand how to use the internet to leverage their business online.Take control of your internet marketing and start building an online business profile that will both make you more money and give you a less stressful lifestyle!Get Your Business Found Faster!

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MacBook Pro Portable Genius Review

MacBook Pro Portable Genius
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I am a recent convert to the MAC and although I would never go back to a PC the change over left me with a lot of questions that no one seemed to be able to answer. I tried the Apple store,but they were always putting you on hold; I tried Macbook for dummies but I felt as dumb after as I did before. My salvation came in the form of the "Portable genius" by Brad Miser. It is as easy read and answers all of the questions that you don't know to ask. I highly recommend it for anyone using a Mac!
Bob Peiffer

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You have the world's top-of-line laptop, and now you want to know how to get the most from it. MacBook Pro Portable Genius is here to give you the best tips and tricks for taking your MacBook Pro to its full potential. Learn to add more data storage, set up a network, communicate effectively with iChat, run Windows applications on Leopard, and more. With full-color images and insider secrets, the MacBook Pro Portable Genius is your essential guide to getting the most from your state of the art laptop.

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Blog Power and Social Media Handbook (Volume 2) Review

Blog Power and Social Media Handbook (Volume 2)
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I'm the first to admit that I've come late to the social media party but I don't to have to wade through chapters and chapters of info just to figure out what I *need* to know about blogging, Facebook, and Twitter. Gallagher's book is simple, straightforward, and practical, and helped me write more effective blog posts, and more re-Tweetable content on Twitter. Today everyone in business needs to know how to use social media effectively (even if you don't really care about it) and this book spells it out even for techno-phobes. I'll be relying on her easy-to-read and easy-to-implement advice in the future.

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Blogs are here to stay. There are over 100 million of them in use. Social networking and social media have transformed communication today. "Blog Power andSocial Media Handbook" helps you learn where it began, what it does, and the steps you need to get on-board.

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Middle-Class Lifeboat: Careers and Life Choices for Navigating a Changing Economy Review

Middle-Class Lifeboat: Careers and Life Choices for Navigating a Changing Economy
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I bought this because I'm extremely worried about my career in this economy. (I'm a Hair Salon Owner and a Stylist) I've been doing this for a long time and I love it. But we have been hit by this economy so hard that I thought I would get this book to prepare for hard times. Get a 2nd job. Most of the Careers listed aren't safe or feasable. I have a Massage Therapist working for me and also network with 5 others and they are taking 2nd and 3rd jobs to even bring home any money. This is a luxury for people right now. Mobile services! Again, most people can't afford a Personal Shopper; an Errand Service. Cleaning Services are being cut back when it is something you can do yourself. A few years ago, these were good, (just good) suggestions. Times have changed and people are looking for real ways to survive. I think they needed to update the information and really think about people that are living pay check to pay check. Most of these people are who we'd be marketing to. If they are living pay check to pay check then a massage, a haircut, personal shoppers, errand services, personal chefs, cleaning services, interior decorating, etc. will not be their sweet spot. They are going to buy the necessities and that is about it. I would do your own research, because this info is too old to deal with these economic conditions.

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A comprehensive guide to safeguard your livelihood, income, and standard of living through the ups and downs of any economy.

Most Americans, no matter what their economic circumstances, identify themselves as middle class. A recent Gallup poll showed that 63% consider themselves upper-middle or middle class. And they are feeling burned out and squeezed, under pressure to bring home more and more money just to maintain their standard of living. Middle Class Lifeboat is an answer to that pressure, a comprehensive guide to living a more stress-free lifestyle.

Part I: Safeguarding Your Livelihood: profiles the 53 best jobs to have to be self- sufficient whether the economy is up or down.
Part II: Safeguarding Your Income: 6 ways to extend your earnings, that don't always involve money.
Part III : Safeguarding Your Standard of Living: 10 off-the-grid lifestyle choices to increase your quality of life


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Phishing: Cutting the Identity Theft Line Review

Phishing: Cutting the Identity Theft Line
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Phishing is the scourge of the internet right now. Rachael Lininger and Russell Dean Vines have done a pretty good job in helping individuals and companies understand the problem with their book Phishing - Cutting The Identity Theft Line (Wiley).
Chapter List: Phishing for Phun and Profit; Bait and Switch: Phishing Emails; False Fronts: Phishing Websites; Are You Owned: Understanding Phishing Spyware; Gloom and Doom: You Can't Stop Phishing Completely; Helping Your Organization Avoid Phishing; Fighting Back: How Your Organization Can Respond To Attack; Avoiding the Hook: Consumer Education; Help! I'm a Phish! Consumer Response; Glossary of Phishing-Related Terms; Useful Websites; Identity Theft Affidavit; Index
It used to be I'd see one or two "requests" a week to update my personal information for places like eBay or Citibank. Now it's closer to two or three a day. I'm well aware that these phishing attempts are scams meant to commit identity theft, but apparently we internet-savvy people are in the minority. Lininger and Vines have written a very readable and understandable guide to phishing that can easily be given to nearly anyone to help them protect themselves. The uninitiated will quickly grasp the idea that they shouldn't be responding to emails like these, and as a result they'll be much safer. People who are internet-savvy will learn the tricks that are used by the phishers to make links appear to be something other than what they truly are. Even organizations can benefit from the chapters on what they should do if they find that their servers have been co-opted to run a phishing scam.
Very practical material with the benefit of being a book that's fun to read. This is information that needs to be in the hands of all internet users these days...

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"Phishing" is the hot new identity theft scam. An unsuspecting victim receives an e-mail that seems to come from a bank or other financial institution, and it contains a link to a Web site where s/he is asked to provide account details. The site looks legitimate, and 3 to 5 percent of people who receive the e-mail go on to surrender their information-to crooks. One e-mail monitoring organization reported 2.3 billion phishing messages in February 2004 alone.
If that weren't enough, the crooks have expanded their operations to include malicious code that steals identity information without the computer user's knowledge. Thousands of computers are compromised each day, and phishing code is increasingly becoming part of the standard exploits.Written by a phishing security expert at a top financial institution, this unique book helps IT professionals respond to phishing incidents. After describing in detail what goes into phishing expeditions, the author provides step-by-step directions for discouraging attacks and responding to those that have already happened.
In Phishing, Rachael Lininger:

Offers case studies that reveal the technical ins and outs of impressive phishing attacks.
Presents a step-by-step model for phishing prevention.
Explains how intrusion detection systems can help prevent phishers from attaining their goal-identity theft.
Delivers in-depth incident response techniques that can quickly shutdown phishing sites.


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A Guide to Great Field Trips Review

A Guide to Great Field Trips
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I'm the editor of a magazine for K-12 teachers, and here's what I wrote about Carroll's book for the summer issue:
Before you plan your next field trip, you'll want to consult A Guide to Great Field Trips by Kathleen Carroll. The book covers everything you need to know about field trips, from destinations to planning to follow-up.
Take a creative approach to field-trip possibilities in your community -- from the local airport to beauty shops to the American Red Cross. Cemeteries, clock shops and dentist offices all offer opportunities to expand your students' experience. Farmers' markets, food banks and supermarkets can teach students about food production; and garbage dumps, fire departments and water-treatment plants educate kids about the underpinnings of their lives. Carroll lists more than 120 ideas for local field trips.
What about those situations in which a field trip isn't feasible? Bring the field trip to the classroom, Carroll says. Invite local business owners such as radio-show hosts and pet-shop owners to share their specialties with students. With access to the Internet, the possibilities for virtual field trips are unlimited. Carroll covers Webquests and other Web-based adventures that bring the world to your students.
How will you know what students learned from the experience? Carroll offers creative and quick ideas for assessment.
Finally, don't overlook the logistics of planning a field trip. An entire chapter provides advice and checklists for field-trip planners.
Carroll's book is an essential resource for teachers.

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Formerly published by Zephyr Press

This comprehensive guide explores how to use field trips to increase student learning and responsibility and covers practical issues such as safety, transportation, permissions, and chaperones.


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Real Estate v2.0: A Professional's Guide to Dynamic Websites, Blogs, and Podcasts Review

Real Estate v2.0: A Professional's Guide to Dynamic Websites, Blogs, and Podcasts
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Although written primarily for a US audience (and I am Canadian), this book is insightful and timely in its subject matter. Web 2.0 technology is upon us at a time when many real estate professionals still barely understand Web 1.0 technology. Sure, they can hire a "techy" to do it all but the costs are increasing dramatically and the short term pay off is low. Web 2.0 promoting is a long-term payback form of self-promotion--more a social network philosophy.
This is alien to most agents, especially in Canada, which although it enjoys a higher per capita computer saturation than the US, is waves behind in incorporating emerging technologies into business activities on par with traditional practices.
This book opens the eyes of those "tech-savvy" enough to understand where the technology is going and why Real Estate professionals need to stay up to speed. If you think it's complicated now, wait till what this book talks about is taken for granted (within 10 years easily). If you don't understand what's coming, you'll play catch up for the rest of your career. This book introduces the emerging technologies very well, in understandable language for those who at least know what RSS is and why it will not only change the average agent's personal website but make obsolete most franchised system's sites unless they get with the program quickly.
With references to successful and competitive websites now in existence, the book acts as a guide to emerging technologies in practical use...one of the best ways to learn what works and what doesn't work, in my opinion.
If you want to sell real estate into the next decade and beyond, you need to read this book. It gives you an insight into the future way of doing business.

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The Practical Freelance Writer's Guide to Author Websites Review

The Practical Freelance Writer's Guide to Author Websites
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Angela Atkinson delivers important and practical information with great regard for the reader. She conducts a thorough tour of the process of setting up an author website, from hosting and optimizing to promoting and maintaining it, with pros and cons to consider along the way. Each recommended Web page element is covered in detail, with examples and reminders for the beginner and experienced writer alike.
I appreciated Atkinson's straightforward delivery of this wealth of information and the encouraging tone throughout. The book showcases her own writing abilities as well as her experience with the subject matter. It was a help to me as I developed my website and I highly recommend it.

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The Practical Freelance Writer's Guide to Author Websites is a complete guide to building, managing and promoting author websites, specifically geared toward offering freelance writers real, workable solutions for the unique challenges they face in this venue. Learn why freelance writers need author sites to succeed in today's market, and find out what types of pages and content can help to catch the attention of their potential clients. You'll find tried and true tips on webhosting options, SEO for author websites and writing author bios. Plus, learn new ways to market and promote author websites, including advice on social networking and social media marketing and much more-all from a freelance writer and website designer who knows what works.

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