Showing posts with label inspirational. Show all posts
Showing posts with label inspirational. Show all posts

Marketing Is A Contact Sport: Make Contact Through Blogs, Seo (Search Engine Optimization), Search And Social Marketing Review

Marketing Is A Contact Sport: Make Contact Through Blogs, Seo (Search Engine Optimization), Search And Social Marketing
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This book provided an overview of the importance of blogging for SEO purposes, but offered no real detail in the methods to get it done. The author spent to much time promoting his web site and creating bloat in an already small book. It could have offered much more detail on subjects such as social media sites and keyword research tools.

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Blogs & Social Marketing are key In tough Economic times like now, It's even more important to save money with Do-it-your-self SEO, use blogging and Social networking for Internet Marketing.Blogs are at the heart of Internet Marketing, and they can help you promote your business.You will learn the secrets of Blogs, SEO (Search Engine Optimization), Search Marketing, and Social Marketing to grow you business. The book brings in strategies to help win friends and influence people, a key trait in the world of Social and Business networking.It shows new paradigm of Internet marketing, and easy to use SEO, how to write blogs, and join social networks to promote your business.There are many topics on Blogs and how to write compelling content to increase your internet marketing effectiveness, so that the Search Engines find your blogs through the method of SEO.This book could quite possibly be the best investment you make in marketing your business, especially Internet Marketing.

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Recession $urvival Guide: Low-Cost and No-Cost Strategies to Spend Less, Save More Review

Recession $urvival Guide: Low-Cost and No-Cost Strategies to Spend Less, Save More
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I thought I had done everything possible to cut costs - and then I picked up Campbell's book! Her personal experiences coupled with her vast knowledge of living simply truly made a difference in my life and to my bottom line. I loved her suggestions for children's furniture - and the way she couches her tips with delightful, honest accounts from her own life. And a blog for more ideas - genious! I'll be looking for more titles from this author - and visiting hardtimesamerica.blogspot.com!

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The Recession $urvival Guide provides practical, low-cost and no-cost solutions to save you hundreds of dollars each month on everyday expenses.A special SHOW ME THE MONEY chart lets you track your personal spending.Chapters are keyed to your chart, so you can flip right to where you want to start saving.This book is an easy guide to help you manage your money!

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Beyond Code: Learn to distinguish yourself in 9 simple steps Review

Beyond Code: Learn to distinguish yourself in 9 simple steps
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The title of the book is mis-leading. This book is not just for software professionals. It is a great read for just about any professionals who want to raise their performance up a notch; for any professional who is interested in doing better in not just their professional but also their personal lives. Any professional who has the discipline to read this book and diligently practice what it says will achieve lasting success & satisfaction.
The best part of the book is that it blends advice with interesting practical anecdotes that strike a chord and stick to your mind.
Read it. More importantly ... practice it. Your life and career will be that much better for it.

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Through his work with hundreds of technology professionals, Rajesh Setty has had a bird's eye view of careers that soared and careers that stalled. In the IT arena, Setty noted that while some people succeeded beyond imagination, most people seemed to get stuck about ten or fifteen years into their careers.After careful observation, interviews and insights, Setty realized that the top performers in the IT services industry definitely had a different set of standard practices for distinguishing themselves. To share their secrets, Setty created Beyond Code.In Beyond Code Setty explains that today's tech pros are facing the crisis of commoditization and that in order to thrive, it is imperative that they learn to stand out.Moreover, Beyond Code functions as a blueprint for professionals who want to go from acceptable to exceptional.

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Fierce Leadership: A Bold Alternative to the Worst "Best" Practices of Business Today Review

Fierce Leadership: A Bold Alternative to the Worst Best Practices of Business Today
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If you are fan of previous books in this type of "go against the grain" leadership genre - books like "First, Break All the Rules," "Made to Stick," "Predictably Irrational," "Slack," "The Starfish and the Spider," "Leaders," or "Stewardship," or even "Working with Emotional Intelligence" - you will not find much new here. Or at least I didn't.
If you are a big fan of benchmarking and going out to find "best practices" and then figuring out your strategy, basing your plans on what everyone else is doing versus what of that you can afford, this is THE book for you. Unfortunately, I'm not so sure you're going to be reading this review as another "best practices" book probably came out while I was writing this review and like moths to the flame, you've headed away to that glittering, glowing jewel....
For there rest of us, here is the ground that Susan Scott covers:
1. Moving away from 360-degree anonymous feedback to "365" days a year of face-to-face feedback
2. Hiring for smarts and emotional intelligence rather than just smarts
3. Modeling accountability and responsibility, not just putting them in a corporate ethics "agreement" required of all employees to sign
4. Moving away from employee "team-building" to actually being involved and supportive with your colleagues and your teams
5. Focusing on collaborating with your customers to create new products, better service, and better profits
6. Being transparent - not just in your decision-making and policies, but in getting feedback and input from your employees and your customers to acknowledge mistakes, change strategic directions, and so on
As you can see, if you're familiar with the list of books I noted at the beginning of this review, then "Fierce Leadership" is really just a regurgitation of those themes with Ms. Scott's personal take on them, her experiences, and her suggestions on steps to take in order adopt these themes.
And it is the latter that I believe is the real strength of this book - and where Ms. Scott shines - her step-by-step exercises and activities. There is little doubt that, for instance, by following her advice in Chapter 2 on hiring for smarts and emotional intelligence, you should get better employees and be a better leader.
I caution you to remember that 9 times out of 10, putting all of this into play is not just up to you. There's a whole host of other folks who are involved in implementing any one of these themes. And that's where we should all be cognizant that Ms. Scott is also a consultant, and can conveniently be brought in to help you get everyone in your organization on board.
Don't let this latter point detract from the book - just recognize that adopting these themes will require you to go against the grain, something that takes more than 306 pages of common sense.
To summarize, if you are unfamiliar with the list of resources I cited at the beginning of this review, then get "Fierce Leadership" - it will get you thinking in a new direction. If you've read many or all of the above, you'll not find much new here but may see Ms. Scott's book as a well-needed reinforcement on your journey to better business practices, better leadership, and better profit.

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