Average Reviews:
(More customer reviews)The winning streak continues.
Since everyone sells, the first book - Mastering the World of Selling: The Ultimate Training Resource from the Biggest Names in Sales - in the ongoing (I expect) Mastering The World Of ... series was across-the-board valuable.
Hot on its heels, Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing broadens the business knowledge base for everyone who markets. And that's everyone as well, right?
It puts the best 21st Century thinking of over 50 of the sharpest marketing minds out there today at your fingertips.
You get scores and scores of read-`em-and-reap secrets & strategies, easy-to-implement tips & tactics such as:
... 7 specific gratitude-as-a-marketing-strategy ideas to adopt (page 69)
... The A-B-Ts of great marketing (page 201)
... Master marketer Jack Trout channeling the legendary Rosser Reeves to reveal how you can differentiate ANYTHING (page 210)
... Dreadful marketing ideas to avoid (page 142)
... What makes things go viral (page 107)
... The 5 most important words on your website (page 213)
... The fascinating Guy Kawasaki's four methods to be fascinating (page 65)
... Twitter for business: A Newbie's field guide (page 46)
... 21 creative ways to increase your Facebook fan base (page 164).
And, as the brilliant infomercial marketers have taught us all, there's more.
Much more.
Look, it's a classic marketing observation. But when it's true, it's true:
Just one idea from one single item will pay for Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing many times over.
No doubt Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing and the companion volume Mastering the World of Selling: The Ultimate Training Resource from the Biggest Names in Sales belong in every business and personal library.
Bonus memorable-marketing strategy: Order copies of each book to share with everyone you work and do business with (except your competition, of course) and they'll thank you, too.
Geoff Steck
Chief Catalyst
Alexander Marketing
8 Depot Square
Englewood, NJ 07631
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The best of the best strategies from leading marketers
There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers.
Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best.
Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising
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