Average Reviews:
(More customer reviews)This book caught my eye after doing some research on Hispanic marketing for my company. I was tasked with creating an online marketing plan that focuses on Hispanics & Latinos in our footprint as well as being named the project manager for a Spanish website that we plan to launch this fall. Not only did this book define the demographic and opportunity, it provided step by step instructions on reaching the demo via the web.
Funny thing is that some of the information that I pulled from the book not only helped me with the Hispanic marketing plan, I incorporated it into our channels marketing plan for our English website.
It's a good read.
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A Gringo's Guide to Online Hispanic Marketing is the first book of its kind and is a "must read" for anybody that wants to learn how to do business online the right way and also capitalize on one of the most rapidly growing population groups in America that also spans the world.The Hispanic market represents a buying power of over 1 Trillion dollars in America alone and is over 12% of the American population or about 54 Million and growing at 50% per year.In this book you not only learn all of the necessary components to build or grow an online business presence, you also learn how to do it in a new, growing, and unsaturated market with real opportunity - even during a recession.This market includes those of Spanish or Hispanic origin and they are referred to as Generation Equis. It is a group very similar to that represented by the term Generation X (born between 1960 and 1980) - with a different twist.Generation Equis refers to those of Spanish or Hispanic origin born after 1960. Because of their common Spanish origin, the X is replaced with Equis, which is the Spanish pronunciation of the letter X.After reading this book you will fully understand the opportunity. This is an all in one guide on how to sell and market online and to Generation Equis - the right way - leaving your competition in the dust. Topics covered with an emphasis on targeting Generation Equis include:- Creating the ultimate Spanish or Generation Equis Friendly website.- Website analytics to monitor and achieve your online success.- Optimizing your website to achieve #1 search engine placement.- Online email and newsletter messaging strategies.- Internet marketing techniques that work.- Social networking opportunities.Don't miss your chance to capitalize on this rapidly growing market opportunity. Will your business be prepared or left behind?
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