Average Reviews:
(More customer reviews)Marketing has changed and if your business is relying on traditional marketing methods, you won't be able to compete. I knew this before I read about Core Marketing in a newsletter I get, but now I know what to do about it. Fortunately, the solutions are simpler and less expensive than I hoped. I learned a lot from this book, including details about online marketing of my local business, but there are a lot of philosophies and perspectives with profound implications.
I wouldn't say that this was the only marketing book you need, but if you want an easy-to-read and very helpful guide to the new world of marketing, this is a good one.
I was going to loan my copy to my business partner, but I just ordered him his own copy instead. I'm keeping mine.
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The New Business Philosophy That Leverages Modern Marketing Tools To Attract Super-Loyal, Super-Profitable Customers While Slashing Your Marketing Budget To The Core!
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