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(More customer reviews)So often marketing and sales teams are pointing fingers at each other for why leads aren't generating and sales aren't closing. And usually the manager of both teams are reporting to the same chief who must decide -- especially in today's ecomony -- just who has to be fired. Well, it doesn't have to be this way. In "How to Create an Unstoppable Marketing and Sales Machine", author Christopher Ryan provides more than 300 pages of detailed, irrefutable guidance on how to fine tune operations, streamline external (as well as internal) marketing and sales communications and integrate efforts like a well-oiled internal combustion machine. Only the energy propelled this time around is in the form of major awareness of your business, highly qualified leads and a massive thrust in revenue.
Chapter four specifies how to use Pull Marketing to attract buyers early in the game and shorten the sales cycle. Chapter 10 amplifies the importance of identifying and differentiating your position strategy from your competitors. Chapters 16 and 17 describe how to create a powerful lead engine and synchronize your marketing and sales departments. Chapter 27 explains the information you must capture in a marketing/sales database and how to plot a course to maximize its effectiveness. Chapters 30 and 31 discuss how to assemble and cultivate a winning marketing and sales team. Overall there are 38 chapters of knowledge that will help pretty much any owner or manager grow the business, whether its brand new or decades old; small, medium or large in size. This book would benefit the novice entrepreneur, college graduate or seasoned business person and comes highly recommended.
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How to Create an Unstoppable Marketing and Sales Machine shows you the fastest and most effective ways to build a business-to-business marketing and sales operation that creates awareness, generates leads and delivers revenue consistently and predictably - everything you need to know to accelerate your success. Get this book today and determine the best marketing and sales model for your product or service. Quickly align your marketing and sales efforts for success. Create massive marketplace awareness. Effectively use the latest Web marketing and social media tools. Generate large quantities of qualified leads. Deliver maximum revenue without breakingyour budget and much more.
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