Global Business Leadership Review

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This book, critical to effective leadership in this borderless world, begins with this truism: "The greatest challenge facing leaders in this era of globalization is working effectively through cultural barriers to achieve business goals and objectives." Simply said, but not simply done. As an international businessman with over forty years of success in Asia, Europe, and most recently in Russia, I can vouch for the critical importance of this rather intangible challenge to the businessman's success abroad. And that goes for the American in China or the Indian in Russia, or the Brazilian in the U.S. Technology has both accelerated and exasperated the issue. What Dr. Wibbeke accomplishes in this book is both simply put, and also well based and documented on the experience of many others. The author breaks the challenge in to five categories: Change, Capability, Care, Communications, Consciousness, Context, and Contrasts, leading to an interculturally competent leader. This helps separate and identify the solutions. At the end of each chapter there is a summary called "The Bottom Line"- I like that. This book is written for all of us, certainly the international business man or anyone working outside his or her native borders. It is also a valuable text book for the university business school with good case studies, such as the one on eBay in Japan. This book is indispensable, stating both the problems and the solutions.
Frederick R. Andresen, Author, "Walking on Ice, An American Businessman in Russia."


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Global Business Leadership discusses the urgent issues facing global business leaders and presents seven strategies found necessary for successful intercultural business ventures. It provides business professionals and students with insight into the failure of businesses to prepare leaders for stepping into complex cultural contexts. The Geoleadership Model developed by Dr. Wibbeke is applied to global business situations using cases taken from leading companies such as Google and eBay. The book uses a case study format to present salient issues related to intercultural leadership and then principles of the model are applied to the case in discussion format. The concepts of care, communication, consciousness, change, capability and others are analyzed in relation to how each concept is seen in different parts of the business world. Each chapter concludes with a "bottom line" example of how each Geoleadership concept directly affects business results.Global Business Leadership also provides instruction about entry into cultural contexts, negotiating, preventing and managing cultural-based local-global conflict, and preparing global leaders to increase intercultural awareness and sensitivity. Dr. Wibbeke founded and managed the leading Internet website (Web of Culture) for cross-cultural information on the Internet and shares such global experiences with other would-be globetrotters.* A goal-directed approach following adult learning principles and case studies to immerse the student in the learning context * Research specifically targets intercultural experts worldwide and focuses on the leadership competencies necessary for business leaders in the era of globalization. * Discusses the urgent issues facing global leaders and presents strategies necessary for successful intercultural business ventures--This text refers to the Kindle Edition edition.

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