Music Management for the Rest of Us Review

Average Reviews:

(More customer reviews)I've been reading this book for hours and I have really learned a lot about independent music management. If you're thinking about starting a management company this is an excellent resource. My one complaint would be that there is too little time spent on the "start-up" phase. Although the first portion of the book is dedicated to this matter, the rest of the book is more a guide of what to do once you've started. As such, for a comprehensive guide to the independent music management business it is an excellent read and had that been what I was looking for I would have given it 5 stars instead of 4. Still, the book is a good read and Joe Taylor Jr. is a master at cutting to the chase...I finished it in a day, and although some may view this as a negative, you don't get the sense that he skipped over things. Some books of this sort will fill pages with cliches about how "you can make it if you really try" or discuss issues only relevant to the big players (and although Taylor does temporarily delve into the topic of endorsements, he does so in the context of a local scale). This book does neither and although I can't say it fully prepared me to start my own company, it certainly put me on the right track and I am quite glad I picked it up.

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In the music industry, the days of deals in smoke-filled back rooms are all but over. Artist development happens on the streets, not at major labels. And the old-school "professional" managers are stepping down, one by one, to cozy retirements funded by decades of commissions from successful clients. With fewer and fewer "lifers" available to take on new clients, what's an emerging artist to do? Likewise, how does an aspiring artist manager get a start without the connections and influence required of their predecessors? Music business manager and consultant Joe Taylor Jr. set out to answer these questions for a member of his staff. The result? Over 160 pages of nuts-and-bolts advice for the novice music manager, or for any musician looking to boost their success team by adding homegrown management to the mix.

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