A Gringo's Guide to Online Hispanic Marketing Review

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(More customer reviews)This book caught my eye after doing some research on Hispanic marketing for my company. I was tasked with creating an online marketing plan that focuses on Hispanics & Latinos in our footprint as well as being named the project manager for a Spanish website that we plan to launch this fall. Not only did this book define the demographic and opportunity, it provided step by step instructions on reaching the demo via the web.
Funny thing is that some of the information that I pulled from the book not only helped me with the Hispanic marketing plan, I incorporated it into our channels marketing plan for our English website.
It's a good read.

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A Gringo's Guide to Online Hispanic Marketing is the first book of its kind and is a "must read" for anybody that wants to learn how to do business online the right way and also capitalize on one of the most rapidly growing population groups in America that also spans the world.The Hispanic market represents a buying power of over 1 Trillion dollars in America alone and is over 12% of the American population or about 54 Million and growing at 50% per year.In this book you not only learn all of the necessary components to build or grow an online business presence, you also learn how to do it in a new, growing, and unsaturated market with real opportunity - even during a recession.This market includes those of Spanish or Hispanic origin and they are referred to as Generation Equis. It is a group very similar to that represented by the term Generation X (born between 1960 and 1980) - with a different twist.Generation Equis refers to those of Spanish or Hispanic origin born after 1960. Because of their common Spanish origin, the X is replaced with Equis, which is the Spanish pronunciation of the letter X.After reading this book you will fully understand the opportunity. This is an all in one guide on how to sell and market online and to Generation Equis - the right way - leaving your competition in the dust. Topics covered with an emphasis on targeting Generation Equis include:- Creating the ultimate Spanish or Generation Equis Friendly website.- Website analytics to monitor and achieve your online success.- Optimizing your website to achieve #1 search engine placement.- Online email and newsletter messaging strategies.- Internet marketing techniques that work.- Social networking opportunities.Don't miss your chance to capitalize on this rapidly growing market opportunity. Will your business be prepared or left behind?

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3 Weeks to Startup Review

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(More customer reviews)Start a business in 3 weeks? What about all the details, the research, the website, the legalities, the planning?
As a consultant who works with business owners on startup and finance issues, I already knew it was possible to quickly launch a business. I've done it several times myself and have helped consulting clients do the same. What I didn't have was a comprehensive, step-by-step manual that I could hand to new clients to get them up to speed on, well, SPEED.
I often use the following Anita Brookner quote regarding the usual tortoise approach to starting a business to give clients an idea of what I'm talking about:
In real life, it is the hare who wins. Every time. Look around you.
And in any case it is my contention that Aesop was writing for the
tortoise market. Hares have no time to read. They are too busy
winning the game.
If you are looking to start a business that will require financing from banks or venture capitalists, three weeks won't be enough time. Most businesses don't start out that way, though. They start as tiny enterprises with no employees and they grow from there.
3 Weeks to Startup is a comprehensive resource covering all the nuts and bolts details you need to attend to in getting your business off the ground. It takes you through a three week schedule of very specific activities you'll need to think about and do. From defining what you want in the business to who your customer is to legal issues to marketing and sales, this is a terrific guide for new and experienced business owners.
Since my consulting practice focuses on cash flow, I was especially pleased to see an easy to follow explanation of the financial side of business and a very practical approach to thinking about and managing cash flow.
The authors' writing style is very readable. The book contains no theory, it's all application and practical, realistic tasks to get your product or service to market quickly without sacrificing any of the important details. The authors also include a large number of additional resources.
This book is particularly a must-read for new business owners who have the feeling that they "don't know what they don't know." It's also valuable for experienced business owners who want to quickly launch a new venture.


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Fast-Track Your Success
Three weeks? Can you really start a business in three weeks?
Yes, you can.
Tim Berry, business planning expert and principal author of Business Plan Pro, the country's bestselling business plan software, and Sabrina Parsons, co-founder of Palo Alto Software UK, unveil a new, more innovative business landscape and show you how to streamline your startup using the fastest resource in the world-the internet.
Eliminate the exhausting, time-consuming legwork involved in traditional startup plans, and instead fast track your business using a wealth of online tools and services. Berry and Parsons help you build your business step by step, including establishing your business plan, making your business legal, financing your venture, hiring your staff and more-using online tools and resources at every stage.
Discover how easy it is to reach your dream of opening your own business faster than you ever thought possible. Let the countdown begin-you're just 3 weeks away from opening the doors to your new business!

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