Average Reviews:
(More customer reviews)As the Managing Director of a boutique investment fund I'll admit that I was skeptical about the applicability of the techniques Toby describes in the book. How could an institutional sales model be applicable to Google Adwords and the like? How wrong I was... sure, nobody is going to invest over ten million dollars because we came first on the Google search page but 1) It won't hurt and 2) the key is the I, the sales guy, come across as a credible expert... And Toby's book has opened my eyes as to how the web and sites such as linkedin can help do this. Highly recommend. Drew.
Click Here to see more reviews about: Small Business Internet Marketing: Ideas & Solutions for Advertising Small Businesses Online: The Sales Lead Generation Bible (Volume 2)
This book cuts to the chase, and is very direct about its purpose and how it will improve your business:**Small Business Marketing is only about getting more customers-about generating leads that become the sort of clients you want many more of.**Everything else like 'raising your profile' is just so much hot air. Or falls in the category of "nice to have, but way too expensive for my small business".This famous quote from John Wanamaker sums up the advertising and marketing dilemma of big business:"Half the money I spend on advertising is wasted; the trouble is I don't know which half."Well, you'll soon discover that in advertising small businesses, the wastage is typically 80%, and we DO know where most of it is wasted.Marketing guru Toby Marshall and his team of internet specialists understand how to get more clients-and reveal how to achieve it in their latest book.These small business advertising strategies deliver measurable results. With the internet strategies revealed, your marketing will produce dramatically improved results. Our internet marketing consultants are experts at improving your visibility online & getting you more leads, clients & sales. But online internet marketing is only one of the strategies explained in depth in this small business marketing bible - and with over 325 pages, it is your Complete Guide. It also explores offline strategies to increase clients and sales. Finally-no BS, clear and simple marketing that really works!
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