Average Reviews:
(More customer reviews)Google Power Search is a brief but direct book(let) on how to exploit Google's various search engine features. Althoug the things discussed in the first two chapters may be readily available in various blogs and forums, the contents of the rest of the book are very valuable. Some advanced and not-so-well-known features are also introduced.
I am glad to have found the book as the section on common operators help me immediately in avoiding frustration in looking for what I really want. Finding what I need on the first page of results rather than on the third page is really great.
Highly recommended for those who do a lot of searching on the internet, especially those who want to find them quickly.
[Disclaimer: I got this book for free as part of the Oreilly blogger review program I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255 : "Guides Concerning the Use of Endorsements and Testimonials in Advertising."]
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Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples.
Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries
Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others
Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar
Acquire advanced Google skills that result in more effective search engine optimization (SEO)
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