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(More customer reviews)As president of a (hopefully) growing high tech startup, I found the Volume 1 Big-M Marketing especially timely. It provides advice on company organizations and developing a total company marketing solution; from product development and naming all the way through fulfillment and collection. It's packed full of concepts that I didn't realize I needed to know. The author's amazing true antidotes through his key positions at the start of many successful high tech companies provides very compelling reading. I am looking forward to the next volume of the series.
Click Here to see more reviews about: Driving Marketing Success: Proven Big-M Marketing Techniques That Will Explode Your High-Tech Sales And Increase Profits
In this definitive guide to "Big-M Marketing" -- first volume in a series -- Dave Guzeman presents insightful marketing techniques that have propelled Silicon-Valley companies to worldwide leadership in their chosen markets. New ventures looking to launch initial products or established enterprises that need to improve sales and profitability will benefit from this timely and informative handbook that shows how to:Set scope and objectives for achieving Big M Marketing successReorganize marketing around six Big M functions to increase sales at higher marginsScreen, select and recruit best candidates to manage each of the Big M functionsNurture marketing success as the company grows... organization charts and headcounts of actual companies like Intel are evaluated as they experienced explosive sales growth
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