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(More customer reviews)Many people have a website, an ecommerce site and a blog or two. But how do you get the attention you want and need? You especially need search engine attention if you are using your website or ecommerce site to earn money. If you aren't getting noticed (i.e. you aren't showing up in the first page or two of the search engines), you may be blaming the economy, the war, politicians, PMS or the phase of the moon. But really when it comes down to it, are YOU doing what you need to, to receive search engine attention and especially Google's attention? This book tells you what to look for in your site and how to correct things so that you can progressively increase your ranking when someone searches for one of your keywords. This is a very practical book written for normal speaking people as opposed to a book written in techno-geek-speak. After reading the book, I immediately sat down to figure out what I could do to further the cause of my website, store and blog and you should too.
My only problem with the book itself was that the examples/illustrations were too small and I needed a magnifier to see and understand them. I would have also liked to see a simple step-by-step "to do" list at the end of the book as a easy guide to be sure you are doing what you need to do and keep your priorities straight. Then I realized that the Table of Contents takes care of that need fairly well.
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"There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I'd be crazy not to use him." —Peter ShankmanOutsmarting GoogleBreakthrough Google site optimization techniques from one of the world's leading authorities on SEO!If you aren't at or near the top of Google searches, you won't be found. Your companymight as well not exist. But many common Google "search optimization" techniques don't work—or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won't find any unethical "black hat" tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google's secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn't want you to know!New high-profit SEO solutions for every marketer, entrepreneur, and site owner!• Uncover SEO myths and outdated techniques that no longer work• Leverage Google's deep knowledge of how and why people search• Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time• Understand what's really involved in choosing the best keywords• Acquire links that help, and avoid links from "bad neighborhoods"• "Age" your sites to build trust and escape the dreaded Google "sandbox"• Use Google AdWords to cost-effectively complement SEO and cover your "long tail"• Convert SEO results into paying customers• Optimize for Facebook, Twitter, and YouTube• Improve performance on Bing and Yahoo! without compromising your Google ranking• Prepare for brand-new trends in personalized and real-time search
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