Average Reviews:
(More customer reviews)This is, in a way, an exploitation book. The tagline on the cover says "20 ways to Reach More Customers and Build Revenue with Google Business Tools". It's a little bit of a stretch to include Google Apps, a set of online business applications, in this rubric, but author Greg Holden pulls it off convincingly by comparing the utility and cost of Google Apps with its Microsoft counterparts.
Where you might expect simply a rehash of Google's own extensive help files, it is apparent that Holden has put considerable effort into actually learning the various tools that Google makes available.
For example, he adds insights that an unsophisticated user might not pick up on, such as adding Google Talk to your own website to allow direct live interaction with your own customers and prospects. This might be old hat to experienced web marketers, but not to neophytes.
Holden covers a remarkably broad range as do the Google tools he covers. For each of Google's services, Holden provides a detailed description and lots of hints and tips.
Overall, this is a surprisingly informative book. Those not familiar with Google will find it helpful as an introduction to all of Google's services.
Jerry
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Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. "Go Google" is a comprehensive guide to everything readers need to know about Google's myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized - and get noticed. Complete with information on research tools like Google Local, Google News, and Google Alerts, this is the ultimate guide for businesses of every size.
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