Average Reviews:
(More customer reviews)I have a far more technical background than the typical target audience, and have read other books on Google in the past (though all from the usage perspective). I can recite Google search options off the top of my head, and essentially never have problems finding things.
But Dave Taylor has given me a new perspective on Google with this book - not just how to find things, but how to *be found*. This is critically important for your business website, whether it's a revenue-generating site, or more like an online promotional brochure for your company's products or services.
This book also includes numerous great tips on improving the usefulness your website for your customers and potential customers. And even if you don't have a business, this book provides a lot of great information that's equally applicable to promoting any website.
I would strongly recommend this book to anyone looking to get the most out of their web presence.
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The search engine for success. Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money—especially if you're not a computer expert. Here, readers can get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical hands-on tips, tricks, and planning tools to help readers create and execute a plan that utilizes the Internet to its fullest. • Google‚ is widely recognized as the world's largest search engine—an easy-to- use free service that usually returns relevant results in a fraction of a second • Author holds an MBA and has started and run several small businesses in addition to being a well-known technology book author • Perfect for the entrepreneur and small business market
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